Professional Documents
Culture Documents
1. Three different sale closing methods were used. Three groups of four salespeople were
randomly chosen. Each group was instructed to use only one of the closing methods for all
of their sales. Sales totals of each salesperson over the next two weeks were collected.
Determine with a 95% level of certainty whether there is a difference in the effectiveness
of the closing methods.
2. Suppose the National Transportation Safety Board (NTSB) wants to examine the safety of
compact cars, midsize cars, and full-size cars. It collects a sample of three for each of the
treatments (cars types). Using the hypothetical data provided below, test whether the mean
pressure applied to the drivers head during a crash test is equal for each types of car. Use
= 5%.
Brand-A: 5, 4, 5, 5, 7, 7, 6, 4, 6, 7, 2, 5, 7, 4, 6
Brand-B: 7, 2, 3, 6, 4, 7, 6, 6, 4, 7, 4, 7, 5, 5, 6
Brand-C: 3, 6, 6, 0, 0, 0, 0, 1, 0, 0, 0, 4, 0, 0, 3
Do the mean waiting times differ significantly for these 4 hospital (each observation is
one patient)?
Or are we just seeing random variation in the samples?
5. A new apple juice product was entering the marketplace. It had three distinct advantages
relative to existing apple juices. First, it was not a concentrate and was therefore considered
to be of higher quality than many similar products. Second, as one of the first juices
packaged in cartons, it was cheaper than competing products. Third, partly because of the
packaging, it was more convenient. The director of marketing for the company would like
to know which advantage should be emphasized in advertisements. The director would also
like to know whether local television or newspapers are better for sales.
Consequently, six cities with similar demographics are chosen, and a different combination
of Media and Marketing Strategy is tried in each. The unit sales of apple juice for the ten
weeks immediately following the start of the ad campaigns are recorded for each city. The
two-way table below describes the city assignments for the six possible combinations
(treatments) of levels for the two factors.
Convenience Quality Price
Table below lays out the assignments of Media used (factor A) to the row factor, and the
Marketing Strategy employed (factor B) to the column factor. For convenience, I've
included the data as well ( =10 observations per treatment).
Factor
Convenience Quality Price
Levels
( j=1) ( j=2) ( j=3)
(i, j)
Local
492, 712, 559, 447, 480, 676, 626, 589, 631, 682, 577, 616, 708, 486, 480,
Television
624, 547, 444, 583, 672 759, 689, 547, 578, 643 652, 585, 538, 581, 797
(i=1)
Newspaper 464, 559, 759, 558, 528, 690, 650, 705, 653, 577, 805, 585, 527, 499, 815,
(i=2) 670, 534, 657, 557, 474 837, 629, 799, 498, 842 566, 710, 547, 618, 588
Show that interactions between the factors Media and Marketing Strategy are not
significant and can be ignored (we'll take up the problem of interactions later). What
message may be conveyed to the director after appropriate analysis.
8. A study of depression and exercise was conducted. Three groups were used: those in a
designed exercise program; a group that is sedentary; and a group of runners. A depression
rating was given to members in each group. Small random samples from each groups provided
the following data:
Exercise Group: 63 58 61 60 62 59
Sedentary Group: 71 64 68 65 67 67
Runners: 49 52 47 51 48
Further we have: SS(Treatment) = 853.5, SSE = 64.7
SOURCE DF SS MS F
Treatment
Error
Total
Does the data provide sufficient evidence to indicate a difference among the population
means? Test using 0.10.