- future publishing

Design Manual
the easy way for better understanding

Page 1 of 12
 Design Manual
v. 1.0 - 2008

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 3

Codes of color . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 4

Logo and logotype. . . . . . . . . . . . . . . . . . . . . . . . . . Page 5

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 7

Example of marketing material. . . . . . . . . . . . . . . . . Page 8

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This Design Manual describes the elementary
in iPaper ApS´ visual identity.

The Manual is a common reference for our

Partners/resellers and distributors around the
world. The intention is to assure that iPaper
ApS will keep the same design – across coun-
tries.

The Manual describes in both examples and

guidelines the use of different elements and
how it is mend to be used as a tool.

It is not mend for you to feel limited with this

Manual – but to inspire you.

Enjoy...!

Should you have questions regarding the

Design Manual or the use of the different
elements, you are more than welcome to
contact Sanne Luise Frandsen – sf@ipaper.dk

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 Design Manual
v. 1.0 - 2008

Codes of color

iPaper Grey iPaper Green iPaper dark Green

Pantone Cool Gray 11 C 368 C 370 C

CMYK C 59 C 57 C 57
M 51 M 0 M 0
Y 50 Y 100 Y 100
K 18 K 0 K 38

RGB R 105 R 130 R 78

G 105 G 195 G 133
B 105 B 65 B 43

HEX # 696969 # 82c341 # 4e852b

Green is the color of nature and symbolizes growth,

freshness and harmony
The feeling of safety is deeply rooted in this color. Green signalize continuity –
freedom, peace and fare from danger.
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Logo and logotype
The logo is the leading element in iPaper
ApS´ visual identity.

Even though there are few limitations, the

identity of the logo must adhere to the
guidelines in this Manual. These restricted
guidelines are necessary to maintain the
logo´s recognizability across different medias.

Always use the original logo-file. You are

not allowed to change the elements in the
logo and you have to maintain their mutual
proportion.

The logo can be used in its original color –

green/grey, 100% black or in negative.

No other color combinations are allowed.

For online and stationery use For online use

For online and stationery use For stationery use

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 Design Manual
v. 1.0 - 2008

6.50 mm

1.50 mm

11.00 mm

100% logo

Page 6 of 12
Typography
iPaper ApS will only use the font Max. Max is
the primary type in iPapers marketing and it is
used in all printed communications.

Text is always written in black or white.

As a general rule the text and headlines must

not focus, but either placed right or left.

Headlines
There are no rules regarding the size of the
headlines. Choose the size that goes best
with the layout.

Headlines ends without sentence.

Highlighting
If you want to highlight a word or a sentence
in the body use MaxTF-SemiBold in the
same point-size.

Max-Regular
Headlines and body text
abcdefghijklmnopqrstuvxyzæøå
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ
1234567890!&?;*@

MaxTF-Regular
Headlines and body text
abcdefghijklmnopqrstuvxyzæøå
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ
1234567890!&?;*@

MaxTF-SemiBold
Headlines and body text
abcdefghijklmnopqrstuvxyzæøå
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ
1234567890!&?;*@
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 Design Manual
v. 1.0 - 2008

Example of marketing material

For tradeshows and other events, we can
provide you with different sorts of marketing
material.

There are no restricted guidelines in producing

marketing materials. But to maintain the
recognizability across different medias, new
matarial needs to be approved by iPaper ApS.

Roll-Ups used on Trade Shows

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Gift Voucher used on Trade Shows

Demo CDs used on Trade Shows

C t used
Counter d on T d Sh
Trade Shows

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 Design Manual
v. 1.0 - 2008

iPaper Brochure

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Page 11 of 12
 -Design Manual
future publishing
v. 1.0 - 2008

iPaper ApS

Filmbyen 21
8000 Aarhus C
Denmark

Tel: + 45 - 8620 3413

E-mail: info@ipapercms.com
www.ipapercms.com
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