Reducing Total Cost of Global Content Development

Reducing Total Cost of Global Content Development

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#LIOX  @Lionbridge  @KathleenBostick

Presented By Paul Trotter
and Nicholas McMahon
April 2010
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 Introductions

Paul Trotter
Founder and CEO of Author‐it Software Corporation 
paul.trotter@author it.com
paul.trotter@author‐it.com
Applies his problem solving talents to the day to day issues that people 
face in creating, managing and delivering content.
Regarded as a visionary within the industry, Paul is a popular speaker at 
events all over the world on topics ranging from technical writing and help 
f
authoring to content management and localization. 

Nicholas McMahon
VP, Global Technology Solutions, Lionbridge
nicholas.mcmahon@lionbridge.com
Over 14 years experience working with some of the world’s most 
O 14 i ki ih f h ld’
successful global organizations 
Provided strategic and tactical global leadership as a foundational 
executive for two US divisions of European companies, as well as a VAR 
business 

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 About Lionbridge

Global Scale Market Leadership

4,600 employees 26 countries Leader in $14B services industry
• Global network of 25,000 translators • Translation and adaptation of products
and content for international markets

Hosted Technology Global Clients

Web-based
W bb d language
l technology
t h l Recurring relationships with 500+
platform global clients
• Enhances competitive advantage • 80% of revenue comes from recurring clients
• Drives efficiency • 12 of the Fortune 20 companies are client

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 Agenda

p
Enterprise Content Pollution 

Best Practices for Cleaning the River

Controlled Authoring and Localization in Practice

Call to Action

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 Content

Content starts pure 
Consistent.  Singular. Concise.
g

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 The Content River

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 Up‐Stream Content Pollution

Product 
Marketing

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 Up‐Stream Content Pollution

Product 
Marketing
Customer 
Support

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 Up‐Stream Content Pollution

Product 
Marketing
Customer 
Support
Product Line
P d Li
1

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 Up‐Stream Content Pollution

Product 
Product Line Marketing
2 Customer 
Support
Product Line
P d Li
1

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 Up‐Stream Content Pollution

Product 
Product Line Marketing
2 Customer 
Support
Product Line
P d Li
1

Diff t f t
•Different source formats
•Inconsistent terminology
Excessive new content 
•Excessive new content
creation
•Cross department 

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 Down‐stream Content Pollution

Vendor 1

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 Down‐stream Content Pollution

Vendor 1

Vendor 2
Vendor 2

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 Down‐stream Content Pollution

•Inconsistent TM Versions
• TM application and update 
TM application and update
delay
•Inconsistent TM and Term 
application
pp
• Silo’d new content approach
Vendor 1

Vendor 2
Vendor 2

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 Content Pollution Impacts

Product 
Marketing
Product Line
2 Customer 
Support

Product Line
1

Vendor 1

Vendor 2

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 Polluted content is difficult to use 

Removing Content Pollution
Removing Content Pollution Per Project

Exponentially increases cost
Exponentially increases cost

& & 

Decreases productive output
Decreases productive output

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 Agenda

Best Practices for Cleaning the River

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Creating Up‐stream content purity

Centralizing content creation

Centralizing content creation
Enforcing standards
Promoting reuse of content
Separating content from 
format
Connecting authors to global 
Connecting authors to global
content

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Creating Down‐stream content purity

Centralizing language assets

Centralizing language assets
Work in a collaborative LIVE 
translation framework
translation framework
Integrate and automate TM 
and glossary
d l
Unify translation platform

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 Connecting upstream and downstream eliminates 90% of 
content pollution

API Integration creates direct flow between application and service

Centralizes language assets across supply chain
Dramatically improves content reuse at source 
Increased utilization of language assets
Reduction in time to market
Increases global content production efficiency

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 Enterprise Authoring Platform

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 Agenda

Controlled Authoring and Localization in Practice

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 HP Servers Success Story

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 HP Efficiency  Highlights 

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 Reuse ROI
800 Modules Server series reuse breakdown
700

600 196 172

500
Database
400 New 61%
Other
435 13%
300 425 87%
Project
200
26%
100
88 103
0
G4p (Sawmill) G6 (Montecristo)

Modules New Reused modules (database) Reused modules (Project)

Generation 6 deliverable reuse

MSG User Guide Option Cards Poster
New New New
New
16% 10% 0%
31%

Reuse
Reuse Reuse 69% Reuse
84% 90%
100%

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 Virtual Connect Firmware
Reuse by Major Release
800 100%
700
80%
600

% of reusse
500 60%
Topics

400
300 40%
200
20%
100
0 0%
1.10 (Allies) 1.30 (Foster) 2.00 (Dover) 2.41 (Lackland)

Modules New Reused modules (database) Reused modules (Project) Reuse% New%

VC manager 2.41 deliverable reuse

VC manager 2.41 deliverable reuse
User Guide Setup and Install Command Line
New New New
22% 18% 11%

Reuse Reuse Reuse

78% 82% 89%

Represents 100% matches in localization memories resulting in no cost
Represents fuzzy or not matches in localization memories
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 Efficiency shouldn’t stop at authoring

Seamless API integration to Lionbridge Freeway
Automatic job creation and distribution
One stop global authoring and language support
Worlds largest global language solutions resource pool

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 Translation Workspace

Moves the quality dialogue from email 
to real time chat

Eliminates Silo’d TM or  Supply

pre‐translated file reconciliation

Eliminates supply chain version control

Increases leverage and consistency

Decreases cost and time 
D t d ti
of translation

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 Agenda

Call to Action

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 Facing the Content pollution Challenge

ROI data becomes a compelling force for change 
Proven end to end solution lower adoption risk
Mature partnership that supports you at every step of way
Content pollution is impacting your business NOW!

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What does your content future look like, two 
years from now?

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 Mark Your Calendars!

Secrets of the Best Global Websites 
Thursday, May 20, 2010
12:00 p.m. EDT,  6:00 p.m. CEST

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 Knowledge Center

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• Building Stronger Brands Around the World: A Guide 
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• Building a Global Web Strategy: Best Practices for 
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View Webinars On‐Demand

• Translation/Localization 101: Getting Started
• The Art and Science of Global Navigation
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 Questions? 

Paul Trotter
paul.trotter@author-it.com

Nicholas McMahon
nicholas.mcmahon@lionbridge.com

Lionbridge
www.lionbridge.com
http://blog.lionbridge.com
http://twitter.com/Lionbridge
http://www.facebook.com/L10nbridge

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