2008, apa yang Media Prima buat untuk tangani global financial crisis

In 2008, The Malaysian economy recorded growth which exceeds expectations with the Output Domestic
Gross Domestic Product (GDP) increased 6.7% in the first half of 2008. Growth this is supported by the
fitness of public use and private and strong external demand. However, this growth is expected slowly for
the second half of this year due to the uncertain external environment. Slow growth of the US economy
(US) and high crude oil prices are expected negatively impacting growth exports, especially for electrical
and electronic products electronics (E & E). From the domestic economic point of view, inflationary
pressures due to rising oil prices and food is expected to affect consumer spending and investment. So,
due to this global financial crisis, Media Prima took the strategic decision to explore opportunities within
the region. Key to the strategy was the establishment of the proposed MPB Strategic Media Fund Limited
Partnership (the Media Fund), a private equity fund to be set up for the purpose of investing in media
assets across South East Asia and other Asian emerging markets. In 2008, as a potential seed asset for the
Media Fund, Media Prima set up in the Philippines, MPB Primedia Inc. a company which entered into a
block airtime and consultancy agreement with the ABC Development Corporation (ABC), that owns and
operates ABC5 network, one of the television networks that operate nationwide in the Philippines.
However due to the global financial crisis, the financial closing of the Media Fund has been delayed and
consequently the Philippine investment was not able to be transferred to the Media Fund by year end.
Accordingly to be consistent with prudent accounting standards, Media Prima has taken a net charge
(excluding minority interests share) of RM31.7 million being the 2008 losses incurred by Primedia,
pending the closing and transfer of the investment to the Media Fund. Despite this and the challenging
financial climate, Media Prima remain hopeful that this issue will be resolved this year and our plan to set
up the Media Fund and transfer the Philippine investment to the Fund will materialise in 2009. Media
Prima are also pleased that the Groups investment in TV3 Ghana remains profitable and has finally
received approval from the Ghana regulators to be listed on the Ghana Stock Exchange under an IPO
exercise. The listing is expected to take place by third quarter 2009 and is expected to allow Media Prima
to crystallise some of its longstanding investment in TV3 Ghana as well as raise funds for expansion and
further investments in other areas of media in Ghana. Media Prima invested nearly RM250 million to
further strengthen our TV brands with compelling and high quality content that will connect with the
various viewer segments Media Prima are targeting. Similarly, Media Prima continue to invest in their
other divisions, such as print, radio and outdoor; and establish value-added incentive packages across all
media platforms to help their business partners to cost effectively execute their communication plans.
Media Prima believe that during hard times, opportunities are a plenty for businesses to grow their
business and they aim to provide the most cost effective way for them to achieve this.

2010

In 2010, The Malaysian economy is expected to record strong growth this year, encouraged by strong
domestic demand and performance exports are encouraging. Positive projection This is also contributed
by the implementation of the initiative macroeconomic policies that stimulate activities higher use and
deep recovery private investment. Stable labor market, rate simple inflation, trader confidence and robust
users and strong recovery the regional economy has provided the environment conducive to the Malaysian
economy for growing rapidly by 9.5% over the period half panama 2010 (January-June 2009: -5.1%).
During the second half of 2010, growth for developed countries is expected to slow down and not decent.
However, growth developing countries that are growing rapidly positive. For Malaysia, the economic
fundamentals are strong and private investment recovery is expected support domestic demand in the
period second half of 2010. In view of that, the economy the country is expected to grow 7.0% over the
year 2010 (2009: -1.7%). So, Media Prima ongoing focus on investing in compelling content continued
to enable they to expand their core audiences and increase revenue from their core capabilities. But the
year also saw them moving in new directions so as to provide a seamless multimedia landscape that
integrates their offerings in ways that catch a new generation of consumers. In 2010, the Group expanded
further with the addition of The New Straits Times Press (Malaysia) Berhad (NSTP) and Kurnia Outdoor
Sdn Bhd (Kurnia) to their portfolio of investments.
Economy
Malaysia as an open economy was badly affected due to contraction significant exports caused by the
crisis world financial and economic recession. This significant contraction in exports is negatively
impacting demand domestic. Accordingly, economic growth declined 6.2% in the first quarter 2009.
However, the In-Out Gross Domestic Product (GDP) decreased at rate slower 3.9% deep second quarter
period driven by implementation immediate and effective Economic Stimulus Package (PRE) and
monetary easing. The outdoor business performed reasonably well despite soft market conditions largely
due to stringent cost controls during the year. These included better controls to reduce vandalism and theft
cases, reduced electricity consumption on advertising structures, and a reduction on general repair and
maintenance costs. The division had also been active in pursuing new business. Media Prima managed to
expand their client base with an additional 151 new advertisers for the year of which 59 are non-traditional
outdoor advertisers. Media Prima also managed to penetrate and expand their geographical coverage into
East Malaysia via The Spring Shopping Mall, Kuching as well as collaborating with Cahaya Mata
Sarawak Group in leasing external wall facades of strategically located properties in Kuching.

Rapid Changes In Technology

In the days before social media, negative company experiences might stay within an individual's circle of
friends. Now, stories of bad customer service and disappointing products can run quickly through social
media networks. It has become more difficult for companies to contain its negative publicity. The upside
is that as much as bad publicity spreads more quickly, good publicity spreads more quickly as well.
Competition

Malaysia is moving on to a developed nation status with numerous broadcasters sprouting in the media
scene. For a population of 28 million, the Malaysian media field is saturated with numerous free-to-air,
direct-to-home and web radio and TV broadcast stations, so much so that a few have failed to sustain the
competition. There are 34 government-owned (RTM) and 19 private radio stations. RTM also operates 4
TV channels, Media Prima operates 4 TV channels and the satellite station ASTRO operates a hundred
channels under various packages at different seasons. There are international broadcasters like the BBC
world service, China Radio International operating in the AM frequencies. Additionally, there are web
broadcasters like TV Al-Hijrah, Asia Media and a host of web TVs in the country (Chamil 2012). this
raises the high competition between the broadcaster company. However, Media Prima managed to expand
their client base with an additional 151 new advertisers for the year of which 59 are non-traditional outdoor
advertisers. Media Prima also managed to penetrate and expand their geographical coverage into East
Malaysia via The Spring Shopping Mall, Kuching as well as collaborating with Cahaya Mata Sarawak
Group in leasing external wall facades of strategically located properties in Kuching. Being the single
largest outdoor advertising entity in the country also comes with certain responsibilities.

Fast Information

companies can get their information out to the public faster than ever. Instead of printing inserts and
waiting for the Sunday paper to announce their sales, companies now can let the world know about an
exciting promotion through email, social networking, their websites and Internet ads. However, digital
media can spread bad information about a business just as fast as it can spread good. A video or camera
taken with a cell phone or a Facebook status update featuring a company secret or faux pas can go viral
within minutes, leaving a business's reputation damaged when business before digital media would have
been able to clear up the mess long before it went public.
Social Media

Social Media has become a very important aspect of Broadcast Media. All the reality shows like, X -
Factor, Britain's Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their
show and pretty much every show these days have a Facebook page where they interact with the
viewers and convince them to vote for candidates.Internet tools like Youtube, Twitter, and Facebook
are increasingly changing the way media is being produced distributed and consumed.
Unconventional social media platforms like blogs are also redefining journalism these days where
individuals are expressing their opinions on relevant issues. Almost all journalists these days have
their own blogs and are active on Twitter where they interact with their followers to do their research.

Freedom of speaking

It's difficult for companies to monitor employee social media activity and prevent them from speaking on
company matters without authorization. In the era of engagement, companies might strive for employees to
have the ability to assert their personalities online. However, this freedom comes with the risk that even a
well-meaning social media post about a company's perceived objectives and direction can damage the
company's reputation or challenge the company's assertions to investors.

Consumer

Ability that consumer have to communicate with many people at once through social media, understanding
how audience size impacts communication is increasingly important. While models of communication often
focus on whether messages produce attitude change in the recipient, this study analyzes the senders choice
of what message to share in the first place, with important implications for interpersonal communication and
word-of-mouth strategies.