Index

Executive Summary.4-9
Public Relations Gap10
Target Audience...11
Goals and Objectives...12-15
Tactics...16-19
Timeline20-22
Campaign Evaluation..23-24
Appendix...25-36

Dear Mary,
Thank you so much for taking time to work with us throughout the course of this

semester and this project. Being able to work with you and the YMCA, an organization that has

made a massive positive impact on communities worldwide, has been an incredible experience.

Seeing people so passionate about the work that gets done every day is amazing and incredibly

inspirational. We all hope someday to be a part of an organization that can create as much good

and happiness as the YMCA does.

With the creation of this campaign, the group sincerely hopes that the YMCA grows with

this exciting event. Pedal for a Purpose has the potential to expand every year, until one day it

reaches the dream of being held in the Spokane Arena. If there is an organization worthy of such

success with a fundraiser, it is this one.

Again, thank you so much for your help and support through this process. You provided

us with great insight about the documents presented. You also provided us information about

communications and marketing in the real world as opposed to in the classroom. This project

has been invaluable to our education. Thank you for helping make it happen and we hope that the

campaign plan and media kit serve the YMCA well.

Kind regards,
Amy Falla Erika Beale Josh Horton Kiana McKenna

Executive Summary
Research

The YMCA is an incredible 501 (c)(3) nonprofit organizationone that carries relevance

not only in the Inland Northwest, but worldwide as well. The organization is predicated on three

core values: Youth Development, Healthy Living and Social Responsibility.

The YMCA of the Inland Northwest was established in 1884 in Spokane Falls,

Washington territory. In 1906, the first YMCA building was dedicated on the corner of First and

Sprague Ave., across the street for the historic Davenport hotel. There are four active and

growing YMCA locations in Spokane: Central, Valley, North and the newly-established South

Hill location.

The YMCAs mission statement, as listed on the organizations website, states: The

mission of the YMCA is to put Christian principles into practice through programs that build

healthy spirit, mind and body for all.

Along with several programs designed for members and nonmembers, the organizations

prime fundraising event is Pedal for a Purpose. Teams of 10 people, each of which are required

to donate 100 dollars to participate, ride stationary bikes for a five-hour relay. There are three

separate events, one at each of the following YMCA Spokane locationsCentral, North and

Valley. The Corporate Cup is a separate event for businesses or co-workers to challenge other

teams in the area. Pedal for a Purpose is the YMCAs most prominent fundraising event,

4

working in connection with the organizations Annual Campaign with a goal of $500,000

raisedand the Cars for Charity Campaign.

Objectives
The first goal is to increase community participation in the YMCAs Pedal for a Purpose

Annual event. By increasing the number of people who participate, more funds can be raised and

the community awareness of the event will increase. To increase participation in the fundraiser, a

social media campaign will be launched, encouraging team creation and community

involvement. For three months prior to the event, promotional emails will be utilized to inform

the public of the event. Additionally, incentives may be used to promote Pedal for a Purpose.

Schools and the students families are a large audience that can be focused on, reached through a

partnership with local elementary, middle and high schools, as well as colleges and universities.

Email, tabling and campus signage are effective ways to promote the event, and the YMCA to

the school audience.

The second goal is to increase social media presence for the YMCA on all digital

platforms. By increasing social media activity, the extent of the YMCA and the programs the

organization offers will be more known and more prevalent to the community. The Instagram

and YouTube accounts currently held by the YMCA of the Inland Northwest have potential and

with an enhancement to both accounts, interactions will increase. Within Instagram, launching a

campaign that occurs weekly, such as Y Member of the Week will create a consistent post and

involve more members of the community on social media. To increase traffic on the YouTube

account, the creation of testimonials relating to different programs each time to then be shared on

all other forms of social media will create a more personal connection via social media.

5

The third goal is to increase and expand fundraising activities for the YMCAs Pedal for

a Purpose event. This will increase individuals and team awareness in how to fundraise and

create positive attitudes toward the activity. Possible options include adjusting how donations

can be made toward teams and individual biker. Secondly, create programs for fundraising

including sponsoring a biker or donating by miles biked. An online fundraising tracker teams

could use to share with potential donors.

The fourth goal is to increase the number of teams in the YCMAs Corporate Cup. To

reach this goal, the YMCA must increase the number of advertisements specific to the Corporate

Cup within the community. As much success comes from word of mouth for this event,

encourage the active audience to recruit other Spokane businesses and provide an incentive for

recruiting new teams. Additionally, expanding promotion from on location to trade shows and

other business-related events will be key in recruiting more businesses to participate and raise

funds.

Programming

The 2018 campaign plan for The YMCA of the Inland Northwest is contingent upon four

tactics for the continued success of the organization and specifically, their Pedal for a Purpose

Annual Event, which includes the Corporate Cup. The four tactics are: To increase community

participation in YMCAs Pedal for a Purpose Annual Event, to increase social media presence

for the YMCA on all digital platforms, to increase and expand fundraising activities for YMCAs

6

Pedal for a Purpose event and lastly, to increase the number of teams in the YMCAs Corporate

Cup event.

Each of these tactics was created to increase awareness, engagement and fundraising

activities as well as positive opinion toward the YMCA and Pedal for a Purpose. The first tactic

was created to increase community participation in YMCAs Pedal for a Purpose Annual Event

though the use of social media, promotional emails and signage, incentives, partnerships with

local schools. These promotional marketing actions will increase awareness in the community in

regards to what the event is as well as how it helps the YMCA fulfill its mission, and it will also

encourage and generate participation in the event.

The second tactic is to increase social media presence for the YMCA on all digital

platforms by first, enhancing the YMCA of the Inland Northwests YouTube and Instagram

accounts, second, creating monthly Instagram campaigns and by creating short YouTube videos

of member testimonials and lastly, focusing on different programs every month to capture

attention from new followers. The interaction with members through social media will allow

more personal connections with members of the local YMCAs and encourage a following on

social media pages.

The third tactic is to increase and expand fundraising activities for YMCAs Pedal for a

Purpose event by first, adjusting how donations can be made towards teams and individuals,

second, creating platforms online and offering a possible door to door/direct cash donations

7

option for the teams to fundraise as well as creating programs for fundraising, including

sponsoring a biker or donating by miles biked and lastly, by starting an online fundraising tracker

for individual bikers and teams to share, allowing volunteers to share in order to push possible

donators to help with the goal. Carrying out these activities will increase awareness of the event

as well as how to donate and fundraise, which will ultimately increase the monetary number of

donations.

The fourth and final tactic is to increase the number of teams in the YMCAs Corporate

Cup Event. The fourth tactics objectives can be met by increasing the number of advertisements

specific to the Corporate Cup dispersed throughout the community, encouraging the active target

audience already regularly involved to recruit other Spokane businesses to participate by

providing an incentive for recruiting new teams and finally, by promoting the event on-location

at local trade shows and business-related events.

Evaluation
The campaign is created to achieve four goals: increase community participation,

increase social media presence, increase and expand fundraising activities, and increase

monetary donations. Qualitative and quantitative data will be gathered through pre and post

surveys in order to properly analyze the success of the Pedal for a Purpose event.

The pre-survey will be distributed in January 2018 prior to the event. The data acquired

from the surveys will help facilitate greater awareness for Pedal for a Purpose and the Corporate

Cup. Some of the pre-survey may also help establish changes that can already be made to the

8

event itself. The main goal of the pre-survey is to help with continued advertising and

information about the event to acquire riders and donors.

The post survey will be given to participants after the events have taken place in March

2018. The data received from the post survey will assist the YMCA with further changes to

advertising for involvement, donations, and the process of donation acquisition. Focus groups

will also be conducted in this month to gain insight from the targeted audience. The targeted

audience is broad for the YMCA, practically everyone willing to be involved, so the focus group

should include people of all ages, genders, and backgrounds.

9

Public Relations Gap

The Young Mens Christian Association of the Inland Northwest, more commonly

known as the YMCA, is a 501(c)(3) nonprofit whose mission is to put Christian principles into

practice through programs that build healthy spirit, mind and body for all. The YMCA now has

three locations in Spokane, one in Central and North Spokane, and one in Spokane Valley. The

YMCA of the Inland Northwest has one key fundraising event every year, Pedal for a Purpose, a

five-hour stationary bike relay challenge which takes place at all three locations.

The primary public relations gap is a lack of awareness of the YMCAs services,

programs and events. Firstly, although the YMCAs services affect a large population of people

in the area and the brand itself is one of the most recognized in the world, many are not aware of

all of the services offered as well as benefits of being a full member. As a result, many

individuals participate or utilize a particular service or two, but never become full members.

Also, many individuals, families and potential sponsors are unaware of the annual events put on

by the YMCA, including Pedal for a Purpose and Tee Off for Teens Golf Tournament.

The secondary public relations gap lies in the YMCAs email marketing plan and social

media presence. YMCA Spokane is present on both Facebook and Twitter, but has not yet

utilized other platforms capabilities. In terms of email marketing, the local chapter sends out

weekly newsletters to members based on program involvement and special interests, but do not

have an email plan to reach generally interested non-members. An email base with more breadth

and generality could potentially reach and inform more people as well as lead to a higher return

on investment such as the YMCA finds with traditional marketing tactics.

10

Target Audience

A target audience is defined as the specific group of people intended to receive a

message sent by an organization. The specific audience allows an organization to craft and

cultivate targeted messages and strategies to maximize the response. An audience can be active

or latent. Active audiences are the groups of people being reached by an organization. Latent

audiences are the groups of people an organization desires to reach, but currently does not.

The active audiences of the YMCA of the Inland Northwest include a very diverse group

of people. The YMCA reaches one in six of the Spokane population and one in three Spokane

children. The most active audience of the YMCA members are two-parent families earning

$100,000 to $150,000. Two-parent families provide the largest ROI. However, the YMCA

benefits people of all ages regardless of income, due to the financial assistance available. The

wide audience base of the YMCA results in different target and active audiences depending on

the program being marketed.

The latent audience of the YMCA of the Inland Northwest is found primarily in the

young adult demographic of people aged 18-24. The YMCA uses traditional media to reach the

most giving and wealthy donors and members. There is a communication gap with young adults

who are not listening to the radio or reading the newspaper. People aged 18-24 look more toward

social media. The YMCA lacks a strong social media presence resulting in a latent audience

comprised of young adults.

11

Goals
Goal #1
To increase community participation in YMCAs Pedal for a Purpose Annual Event

Impact Objectives:

1. Informational: To increase the communitys awareness of Pedal for a Purpose and the

community benefits from the funds raised by 15% by March 10, 2018.

2. Behavioral: To increase community engagement in Pedal for a Purposes team

fundraising and bike challenge by 15% by March 10, 2018.

3. Attitudinal: To increase positive attitudes toward Pedal for a Purpose by 15% by March

10, 2018.

Output Objectives:

1. Launch a social media campaign during the month leading up to Pedal for a Purpose

encouraging community members to tag friends for team creation.

2. Create a series of promotional emails to send out to members three months prior to Pedal

for a Purpose.

3. Use incentives to encourage community members to sign up and create teams for Pedal

for a Purpose.

4. Partner with local elementary, middle and high schools as well as colleges and

universities to promote the event through email, tabling and campus signage.

5. Create promotional signage to place around YMCA facilities and distribute to partial or

full members after classes and recreational youth sports games.

12

Goal #2
To increase social media presence for the YMCA on all digital platforms

Impact Objectives:

1. Informational: To increase awareness of the YMCA on social media by 15% by March

10, 2018.

2. Behavioral: To increase engagement and dialogue on social media by 15% by March 10,

2018.

3. Attitudinal: To increase positive perception of the YMCAs social media by 15% by

March 10, 2018.

Output Objectives

1. Enhance Instagram and YouTube accounts.

2. Create monthly Instagram campaigns such as photo contests that require a tag, Y

member of the week, challenge friends to work out/attend a class, etc.

3. Create short YouTube videos of member testimonials, focusing on different programs

every month to capture attention from new followers.

13

Goal #3
To increase and expand fundraising activities for YMCAs Pedal for a Purpose event.

Impact Objectives:

4. Informational: To increase individual and team awareness of how to fundraise for the

Pedal for a Purpose event by 15% by March 10, 2018.

5. Behavioral: To increase donations for the Pedal for a Purpose event by 15% by March

10, 2018.

6. Attitudinal: To increase the positive attitudes regarding fundraising for the Pedal for a

Purpose event by 15% by March 10, 2018.

Output Objectives:

7. Adjust how donations can be made towards teams and individuals. Create platforms

online and offer a possible door to door/direct cash donations option for the teams to

fundraise.

8. Create programs for fundraising, including sponsoring a biker, or donating by miles

biked.

9. Start an online fundraising tracker for individual bikers and teams to share, allowing

volunteers to share in order to push possible donators to help with the goal.

14

Goal #4
To increase the number of teams in the YMCAs Corporate Cup event

Impact objectives:

1. Informational: To increase awareness of the Corporate Cup with local businesses by 15%

by March 10, 2018.

2. Behavioral: To increase participation with local businesses by 15% by March 10, 2018.

3. Attitudinal: To increase positive opinion of the Corporate Cup by 15% by March 10,

2018.

Output Objectives:

1. Increase the number of advertisements specific to the Corporate Cup dispersed

throughout the community.

2. Encourage the active target audience already regularly involved to recruit other Spokane

businesses to participate by providing an incentive for recruiting new teams.

3. Promote the event on location at local trade shows and business-related events.

15

Tactics
Tactic #1
To increase community participation in YMCAs Pedal for a Purpose Annual Event

The YMCA, a 501(c)(3) nonprofit, relies on monetary donations and fundraising to

provide the services that fulfill the previously stated mission. The YMCA aims to increase

community participation in Pedal for a Purpose, an annual fundraising event that contributes to

the Annual Campaign. To meet this goal, the YMCA will launch a social media campaign one

month leading up to the event encouraging community members to share and tag posts with

friends for the purpose of creating teams and encouraging buzz about the event. The YMCA will

also utilize email marketing by creating a series of promotional emails to distribute to members

three months leading up to Pedal for a Purpose. The emails will include information about the

event why the funds raised are vital to the YMCA as well as a link for individuals to easily sign

up.

In addition to carrying out all actions listed above, the YMCA will use incentives to

encourage community members to sign up and create teams for the event. Incentives can include

free t-shirts, discounts on services, other branded accessories, etc. The YMCA will also partner

with local middle schools, high schools and colleges to promote the event through the schools

medium of daily and weekly student emails, tabling at the schools and campus signage. Lastly,

the YMCA will continue to create promotional signage to place around YMCA facilities as well

as flyers to distribute to partial or full members after classes and recreational youth sports games.

16

Tactic #2
To increase social media presence for the YMCA on all digital platforms.
The YMCA of the Inland Northwest is active on Facebook, Twitter, YouTube and

Instagram. The most developed and utilized social media platform is Facebook. To increase

engagement and dialogue on Instagram, the local YMCA Instagram account will launch a Y

Member of the Week campaign. To participate, a member must be following the local YMCA

account, take a photo of them self, a family member or a friend at and tag the local YMCA in the

photo. Every week on a chosen day, social media manager will choose a Y Member of the

Week and repost the winning member on the YMCAs account. A prize will be included such

as a t-shirt stating, Y Member of the Week. The interaction with members through Instagram

will allow a more personal connection with members of the local YMCAs and encourage

individuals to follow the page. A simple way to encourage people to follow the Instagram page is

to have a table at the front door of the YMCA with small collateral such as pencils, bracelets or

other small giveaways a person can receive for following the page.

The YMCA is active on YouTube and has potential to share more personal and touching

stories through video and personal testimonial. Every month, a YMCA member who utilizes a

program through the YMCA will be interviewed and will tell their story to create a three to four-

minute video. The video will demonstrate how the YMCA has improved or brought happiness to

the life of the member and how the specific program being discussed is the reason. The video

will be shared on YouTube and then connected to all other social media platforms.

17

Tactic #3
To increase and expand fundraising activities for YMCAs Pedal for a Purpose event.

YMCAs Pedal for a Purpose strives to raise funds for all programs at the YMCA. In order to

increase the success of event, one goal for the campaign is increase the dollar amount raised. To increase

funds, the fundraising activities should be increased and expanded. The first goal is to adjust how teams

and individuals acquire donations. One-click online donation platforms for donors including a sponsor

page and a team fundraising goal allows riders to share goals on a mass scale and donations to be made

faster and more frequently. Some riders may also have an easier time obtaining cash donations door to

door or by requests of family and friends. Offering door to door and direct cash options for the teams to

fundraise would allow all willing donations to be made to the cause.

In order to increase the effort of riding at the actual event, more competitive fundraisers and

donors would enjoy increasing the stake for the money given. Creating programs for fundraising such as

sponsoring a biker if that particular rider pedals the most miles or donating per mile would increase the

energy and effort at the event, as well as the funds brought in.

By starting an online fundraising tracker for individual bikers and teams to share, volunteers can

encourage possible donors to help with the goal. If potential donors can see the effects that the money

donated would have on the overall event goal, the likelihood of contribution to the end goal increases.

Giving volunteers a way to visually show the goal of the campaign will help increase awareness of the

event, how to donate, and ultimately increase the number of donations.

18

Tactics #4

To increase the number of teams in the YMCAs Corporate Cup event

The YMCA of the Inland Northwest aims to increase participation and awareness in the Corporate

Cup in 2017, which is a part of the organizations annual Pedal for a Purpose event. To do so, the

organization should expand awareness by increasing and specializing advertising campaigns, which in

turn should translate in a surge in participation. Increased participation should be ensured through an

incentive program.

The priority should be to increase the number of advertising dedicated to the event through social

media marketing, print and digital advertisements or handouts. Furthermore, the organization should

target local trade shows and business-related gatherings to promote the Corporate Cup, which is

specialized for businesses. A booth with knowledgeable staff members that can convince interested

individuals to sign up companies would directly capitalize on the events intended target audience.

Included within that booth should be a medium in which interested parties can sign up on location, a sheet

for contact information for following up with interested groups. A signup list, with emails, mailing

addresses and phone numbers, should be provided.

The organization should also cultivate an incentive system that encourages those businesses already

actively involved to recruit other businesses in Spokane. Incentives can range from YMCA apparel to

discounts on corporate membership. A ladder system that indicates how many business other business

need to recruit to be awarded specific prizes would be beneficial, as well as distributing personalized

emails and sending mail to those already registered with the event and explaining the program and what it

can offer would be the most advantageous strategy in doing so.

19

Timeline

October 2017

Reach out to local middle schools, high schools and colleges and request that

administrators include Pedal for a Purpose promotions in daily or weekly student emails.

Place promotional signs and posters around the four YMCA locations to generate interest

in the event.

Launch the Y Member of the Week Campaign on the YMCA of the Inland Northwests

Instagram page.

Place table at the front doors of the four YMCA locations promoting the social media

accounts and provide compensation (T-Shirts, accessories, etc.) for following.

Launch the YMCAs monthly video campaign on members with interesting and touching

stories on YouTube.

Install one-click donation platforms on the Pedal for a Purpose website.

Announce the ability for riders to be sponsored on a per-mile basis.

November 2017

Distribute flyers to partial or full members after programs and youth sports events to

increase exposure.

Table at community events to promote the event and introduce an incentive program,

offering T-Shirts, branded accessories and discounts on programs and memberships.

Launch an email marketing campaign, encouraging members to sign up for Pedal for a

Purpose and the Corporate Cup.

20

December 2017

Launch a social media campaign on Facebook, Twitter and Instagram to promote the event.

Launch the Pedal for a Purpose websites online fundraising tracker.

Promote the Corporate Cup at local trade shows leading up to the event with tabling at the

events.

Announce an incentive system for the Corporate Cup event.

Launch and distribute an electronic media kit to local news outlets.

January 2018

Distribute a media release containing more information about the upcoming events to local

media members.

Request T.V. and Radio stations (KREM, KXLY, KHQ) to provide airtime without cost to

promote Pedal for a Purpose and the Corporate Cup to outline the impact of the

organization on the community.

Promote the event at local middle schools, high schools and colleges by tabling on campus.

Distribute a pre-survey for those signed up for the event.

February 2018

Hold Pedal for a Purpose event at two separate YMCA locations (Central Spokane and

North Spokane) on different dates.

Hold the Corporate Cup at the YMCAs Central Spokane location.

21


March 2018

Conduct exit polling for those who attended and/or participated in Pedal for a Purpose or

the Corporate Cup.

Conduct a focus group to gauge participants attitudes, feelings, beliefs, experiences and

reactions to Pedal for a Purpose and the Corporate Cup.

Follow up with those who attended the event for potential volunteer/partnership

opportunities and encourage participation for next years Pedal for a Purpose and Corporate

Cup.

22

Campaign Evaluation

The campaign evaluation is created to measure the success of the four main goals of the

campaign: increase community participation in YMCAs Pedal for a Purpose annual event,

increase social media presence for the YMCA on all digital platforms, increase and expand

fundraising activities for YMCAs Pedal for a Purpose event and increase the number of teams in

the YMCAs Corporate Cup event. Both qualitative and quantitative data will be gathered prior

to, during and following the campaign to analyze the success focused around the Pedal for a

Purpose fundraising event. The pre-survey will be distributed six months before the event, an

exit survey will be given to those leaving the event day of and the post-survey will be given in

the month following the event.

The pre-survey will provide the YMCA with information concerning the organizations

prevalence in the community. The results will include information about brand awareness, the

communitys knowledge about what the YMCA offers, what Pedal for a Purpose is, who is

involved and who would like to get involved. On the survey, there will be a chance to leave any

further comments and a place to include an email.

The exit-survey will be given as people are leaving the actual Pedal for a Purpose event.

The survey results will include information about how well participants thought the event was

run, what participants thought could be improved upon and how successful individual teams feel

they performed. Also included will be questions concerning spreading the word of the fundraiser

to other friends and family for the following years.

23


The post surveys will be distributed in the month following the Pedal for a Purpose event.

The questions on this survey will reflect questions from the pre-survey to see the change in

opinion and perceptions of Pedal for a Purpose and the YMCA following the campaign. The

survey will be open-ended to allow participants and individuals to express opinions about the

organization, the event and how those opinions were formed.

Focus groups will be conducted following the event, composed of both participants and

volunteers. The focus group participants should be individuals from various and diverse

backgrounds. Through focus groups, the YMCA will be able to gather information in an effort to

obtain a greater understanding of which tactics were the most successful and which tactics need

improvement.

Following all surveys and focus groups, the data will be analyzed so the YMCA can see

what tactics were successful, what the community reacted positively to and what needs

improvement. The measurable results will allow the YMCA to improve campaigns for the Pedal

for a Purpose event and other fundraisers in the future.

24


Appendix Page

Media Contact List..26-33

Pre-Event Survey.....34
Post-Event Survey...35
Flyer..36

25

Media Contact List
TV
Organizati
Contact Contact Title Phone Email
on

City Govt. 509-625- jdelay@spokanecity.

John Delay Director
Chan. 5 6355 org

KAYU 509-448- fox28news@kayutv.

Chan. 28 2828 com

Send News Releases 448-6000 /

KHQ News Assignment Desk q6news@khq.com
Here 448-4656

(509) 448-
KHQ
Jana Gray Executive Producer 4658 jana.gray@khq.com

Exec Producer/AM
KHQ Rob Curry Show rob.curry@khq.com

KHQ Jeff Hite Assistant News Director 448-4616 jeff.hite@khq.com

Anchor/Digital Sales (509) 448- david.cotton@khq.c

KHQ Dave Cotton Manager 6000 om

(509) 448- kjerstin.bell@khq.co

KHQ Kjerstin Bell Anchor 6000 m

(509) 448- katie.steiner@khq.c

KHQ Katie Steiner Reporter 6000 om

(509) 448- allison.flicker@khq.

KHQ Allison Flicker Reporter 6000 com

(509) 448- stephanie.vigil@khq

KHQ Stephanie Vigil Anchor 6000 .com

(509) 448- dan.kleckner@khq.c

KHQ Dan Kleckner Anchor 6000 om

sean.owsley@khq.c
KHQ Sean Owsley Anchor om

(509) 448- kalae.chock@khq.co

KHQ Kalae Chock Anchor 6000 m

26

509-838- newsdesk@krem.co
KREM News Desk 7350 m

(509) 838-
KREM
Noah Cooper News Director 7352 ncooper@krem.com

KREM Trinity Spencer Assignment Manager 838-7350 tspencer@krem.com

newsdesk@krem.co
KREM
Nicolle Tonasket News Desk m

KREM Randy Shaw Anchor rshaw@krem.com

jmccarthy@krem.co
KREM
Jane McCarthy Anchor m

KREM Shawn Chitnis Reporter schitnis@krem.com

jvillamore@krem.co
KREM
Jernica Villamor Reporter m

KREM Frances Wang Repoter fwang@krem.com

KREM Ryan Simms Reporter rsimms@krem.com

Repoter/Digital Media
KREM
Lindsay Nadrich Producer lnadrich@krem.com

ntonasket@krem.co
KREM
Nicolle Tonasket Digital Media Manager m

509-354- garystokes@ksps.or
KSPS
Gary Stokes Executive Director 7800 g

Send News Releases

KXLY
News Releases Here news4@kxly.com

News Releases -Ernie Send News Releases

KXLY
Vella Here 324-4000 erniev@kxly.com

KXLY Jerry Post Exec News Director 329-4401 jerryp@kxly.com

Good Morning 509-324-

KXLY
Mark Peterson Northwest Anchor 4000 markp@kxly.com

Good Morning 509-324-

KXLY
Robyn Nance Northwest Anchor 4004 robynn@kxly.com

27

Good Morning 509-324-
KXLY
Derek Deis Northwest Anchor 4004 derekd@kxly.com

Editor; Host/Anchor; 509-324-

KXLY
Dennis Patchin Program Director 4200 dennisp@kxly.com

509-324-
KXLY
Kate Hudson Producer 4004 kateh@kxly.com

509-324-
KXLY
Aaron Luna Reporter 4004 aarenl@kxly.com

509-324-
KXLY
Nadine Woodward News Anchor 4004 nadinew@kxly.com

KXLY Jeff Humprhey Reporter N/A jeffhu@kxly.com

Good Morning 509-324-

KXLY
Casey Lund Northwest Reporter 4004 caseyl@kxly.com

509-324-
KXLY Melissa Luck Assistant News Director 4004 melissal@kxly.com

Print
Organizati
Contact Contact Title Phone Email
on

Bonner
County Caroline clobsinger@bonnercountydailyb
Daily Bee Lobsinger Editor 208-263-9534 ee.com

Bozzi
Media N/A N/A 509-533-5350 events@bozzimedia.com;

Coeur
d'Alene Managing 208-664-0227
Press Mike Patrick Editor x2001 mpatrick@cdapress.com

DSP Street Business 208-664-8176

Talk Sheri Jones Manager x1008 sjones@cdapress.com

Spokane
How's
Business Ed Clark Blogger 509-838-4080 info@spokanehowsbusiness.com

Marketing
GSI Spark 509-321-3612
and

28

Communicati
ons
Coordinator

Bozzi
Media/Inla
Editor (Bozzi
nd
Media)
Northwest
Catalyst Susan Nielsen (509) 533-5350 editor@ibcatalyst.com

Kids Mary Helen

Publisher
Newspaper Black 710-4241 kidsnewspaper@comcast.net

Kids Editor-in-
Newspaper Rita Wessels Chief 710-4241 kidsnewspaper@comcast.net

Journal of
Editor
Business Kim Crompton 509-344-1263 kimc@spokanejournal.com

Journal of
News Desk
Business Samantha 344-1260 brooken@spokanejournal.com

Inland NW Anne
Health McGregor Editor (509) 325-0634 annem@inlander.com

Managing (509) 325-0634

Inlander Jacob Fries Editor x261 totheeditor@inlander.com

Community
Calendar getlisted@inlander.com;
Inlander Postings calendar@inlander.com

Editor &
Inlander Ted McGregor Publisher 325-0634 x 229 tedm@inlander.com

General
Inlander Jer McGregor Manager 325-0634 x 224 jer@inlander.com

Office of Public
Neighborho Information
od Services Rod Minarik Coordinator (509) 625-6737 rminarik@spokanecity.org

Out There
Monthly Derrick Editor 509-217-2855 derrick@outtheremonthly.com

Out There
Monthly Brad Naccarato Senior Writer 822-0123 brad@outtheremonthly.com

29

Places for
Struggling
Teens Lon Woodbury Founder (208) 267-5550 lon@woodbury.com

Religious
News

Editor,
Seattle's Publisher,
Child Ann Bergman Founder (206) 441-0191 editor@seattleschild.com

Seattle's Calendar
Child Barb Kittell Editor calendar@seattleschild.com

Spokane
Coeur d'
Alene Associate
Living Blythe Thimsen Editor (509) 533-5330 blythe@spokanecda.com

Spokesman
-Review businessbeat@spokesman.com

Spokesman
-Review John Stucke Local News 509-459-5419 johnst@spokesman.com

Spokesman
-Review Geoff Pinnock Senior Editor (509) 459-5592 geoffp@spokesman.com

Spokesman Managing
-Review Joe Palmquist Editor (509) 459-5503 joep@spokesman.com

Freelance
Writer for
Spokesman Michael Business
-Review Guilfoil Section mguilfoil@comcast.net

Boomer U
Spokesman Feature
-Review Erica Curless Writer ericac@spokesman.com

Spokesman Freelance
-Review Cindy Hval Columnist dchval@juno.com

Today
section/lots
Spokesman Carolyn w/ NPs &
-Review Lamberson kids carolynl@spokesman.com

30

Send Photo
Essays to
Spokesman her/does lots
-Review Kathy Plonka in ID kathypl@spokesman.com

Spokesman Send Photo

-Review Dan Pelle Essays to him danp@spokesman.com

Valley
News Managing
Herald Mike Huffman Editor (509) 924-2440 vnh@onemain.com

Tri-City news@tri-cityherald.com;
Herald Geoff Folsom 509-582-1543 gfolsom@tricityherald.com

Washingto
n Academy
of Family Office
Physicians Jessica Solberg Coordinator (425) 747-3100 jessica@wafp.net

Washingto Director of
n Academy Memebership
of Family and Social
Physicians Lynette Faye Media lfaye@wafp.net

Washingto
n Chapter
of
American
Academy of Communicati
Pediatrics Jennifer ons
(AAP) Donahue Coordinator 206-713-1087 jdonahue@wcaap.org

Associate
Executive
Washingto Director,
n State Chief
Medical Jennifer Operating
Association Hanscom Officer 206-441-9762 jen@wsma.org

Spokane Director of
Public Community
Schools Kevin Morrison Relations KevinMor@spokaneschools.org

Spokane
Communcatio
Public Kristy Mylroie
ns Specialist
Schools kristymy@spokaneschools.org

31


Radio
Contact Phon
Outlet Title Email
name e

Greg
KBBD-FM/ KDRK/KEYF Tillotson Program Director gtillotson@radiospokane.com

509-
Elizabet 359- jazz@mail.ewu.edu,
KEWU FM h Farriss Program Director 2850 efarriss@ewu.edu

(509)
Toby 448-
KGA-AM Howell Program Director 1000 thowell@radiospokane.com

509-
KMBI/KSPL/ 448-
KMBI/KMLW 2555 kmbi@moody.edu

Marketing and 509-

KMBI/KSPL/KMBI/KML Shelley Public Relations 328-
W Sharp Manager 5729 kpbx@kpbx.org

(509)
KMBI/KSPL/KMBI/KML Steve 328-
W Jackson News Director 5729 sjackson@kpbx.org

Janean 509-
KMBI/KSPL/KMBI/KML Jorgense Marketing 328-
W n Coordinator 5729 jjorgensen@kpbx.org

509-
KMBI/KSPL/KMBI/KML Kathy Underwriting & 328-
W Sackett Special Events 5729 ksackett@kpbx.org

(509)
KMBI/KSPL/KMBI/KML Bud Anchor, Program 329-
W Nameck Director 4000 BudN@kxly.com

KMBI/KSPL/KMBI/KML Erica Social Media

W Norris Journalist EricaN@kxly.com

(509)
KMBI/KSPL/KMBI/KML Brad Program Director 838-
W Kemmer 4000 ksbn@ksbn.net

32

509-
Ken
KZZU Station Manager 324- kenho@kzzu.com
Hopkins
4000

(208)
Gary Host/Anchor,
KHTQ FM 664- garya@kxly.com
Allen Program Director
9271

Program (509)
Jay
KXLY-FM Director/Mornin 324- jayd@kxly.com
Daniels
gs 4200

(509)
Tim 329-
KXLY-FM Music Director timc@kxly.com
Cotter 4000
x 371

KEZE-FM CJ Programming cjm@kxly.com

News releases:
509-
Kent kjrbnews@gmail.com;
KJR 790am Programming 381-
Haehl Story/guest ideas:
1977
guestrelations790@gmail.com

Kim 242-
Clear Channel Group Danker PR/Traffic 2412 kimdanker@clearchannel.com

509-
Kent For News 216- SpokaneTalksOnline@gmail.c
SpokaneTalksOnline.com Adams Releases 0891 om

Dean 448-
Radio Spokane Group Henrich 1000 dhenrich@radiospokane.com

33

Pre-Event Survey

Please complete this survey according to your knowledge and opinion of the YMCA of the
Inland Northwest and the Pedal for a Purpose event

1. Have you heard of the YMCA of the Inland northwest prior to registering for Pedal for a
Purpose/Corporate Cup? Yes No

2. Have you attended any YMCA of the Inland Northwest events? Yes No
3. Have you participated in any YMCA of the Inland Northwest programs? Yes No

4. Do you know the programs the YMCA of the Inland Northwest offers? Yes No

5. Do you own a YMCA of the Inland Northwest membership? Yes No

6. Do you follow the YMCA of the Inland Northwest on any social media platforms? Yes No

Please rate your opinion of the following: Poor to Excellent

10. Quality of programs/events offered 1.........2.........3.........4.........5

11. Quality of service 1.........2.........3.........4.........5

12. Quality of facilities 1.........2.........3.........4.........5

13. Appeal to the Pedal for a Purpose event? 1.........2.........3.........4.........5

14. Appeal of Pedal for a Purpose to students, 1.........2.........3.........4.........5

educators and professionals?

Thank you for taking the time to complete this survey. If you have any additional
comments, please feel free to share them here.
______________________________________________________________________________
______________________________________________________________________________
Email: ____________________________________________

34

Post-Event Survey

Please complete this survey according to your knowledge and opinion of the YMCA of the
Inland Northwest and the Pedal for a Purpose event

1. Do you know what services the YMCA of the Inland Northwest offers? Yes No

2. Would you consider donating to the YMCA of the Inland Northwest? Yes No

3. I will attend a YMCA of the Inland Northwest event again. Yes No

4. I will attend a Pedal for the Purpose event again. Yes No

5. Do you follow the YMCA of the Inland Northwest on any social media platforms? Yes No

Please rate your opinion of the following: Not Likely to Very Likely

6. I will attend an event again hosted by the YMCA of the Inland Northwest. 1......2......3......4......5

7. I will sign up for a YMCA of the Inland Northwest program. 1......2......3......4......5

8. I would like to be more involved with the YMCA and the programs it offers. 1......2......3......4......5

9. I would consider purchasing an annual YMCA membership 1......2......3......4......5

Please rate your opinion of the following: Poor to Excellent

10. Presence in the community 1........2.........3.........4.........5

11. Quality of service 1........2.........3.........4.........5

12. Quality of events 1........2.........3.........4.........5

13. Quality of programs 1........2.........3.........4.........5

14. Appeal of event to students, educators and professionals 1.........2.........3.........4.........5

Thank you for taking the time to complete this survey. If you have any additional
comments, please feel free to share them here.
______________________________________________________________________________
______________________________________________________________________________
Email: ____________________________________________

35


36