Case Study Meat One

Positioning Debacle at
Meat One
Marketing Management Case Study
Abdul Arham Khan 13461

Kamran Ali Shahzor 13428
Mustaqeem Yosfani 13410
Syed Muhammad Antiq 13465
Syed Zohaib Aijaz 13431
Abdul Arham Khan | Kamran Ali Shahzor | Mustaqeem Yosfani | Syed Muhammad Antiq | Zohaib Aijaz
POSITIONING DEBACLE AT MEAT-ONE
If ten new players enter the Pakistani market, they still wont be able to fulfill the local
meat demand of the country.
Although these words were spoken a week ago, the impact that these carried was a lasting one.
These words coming straight from the CEO Kamran Khalili meant that he was not satisfied with
the current performance of the brand and expected the management to build their capacity so as
to achieve an optimal increase in market share. The insinuations that reverberated from the
CEOs claim had created unrest among the top management of Meat One and a meeting had
been called to discuss the new positioning strategy for the brand. These thoughts were racing
through the mind of the new Marketing manager, Khurram Tahir, as he sat in his chair,
pondering over the marketing plans that he had meticulously prepared over the past two years.
As he sat there, he cast a glance over the income statements of the past few years that showed a
booming sales growth from 2015 to 2016 (shown in exhibit 1). In the informal discussion
session with the sales department, the Sales Manager, Adnan Budhani had opined that their
brand Meat One was performing well despite the concerns of Mr. Khalili. He bolstered his
argument by highlighting the growth in revenue from 4438 million PR in 2014 to 4985 million
PR in 2015, and 6896 million PR in 2016. He further claimed that the sales team was not
responsible for the negative cash flows and that the company needed to manage their investment
and financing activities more efficiently. Mr. Budhani had hoped to devise a suitable marketing
plan with the sales team but these remarks from the Sales Manger had caused him to falter in his
decision making.
Company Profile of Meat One:
Al-Shaheer is one of the largest meat exporters of Pakistan. The company was created in August,
2008 by taking into account the worldwide increasing demand for Halal meat. The company
operates a state of the art plant that is well equipped with chillers, cold storage, transportation
and hygienic lairage areas. The state of the art machinery has been custom designed and the
equipment has been brought in from Australia. The company has a commitment to quality and
1
this commitment is reflected through the various awards and accreditations that it has received
over the years including the ISO 9001:2000 certifications and the SAFE Food Award for hygiene
in 2009. In the same year, the company also won the Best Meat Exporter Award for fresh and
frozen food from the Federation of Pakistan Chamber of Commerce and Industry. In 2010, the
company decided to provide the same quality to the local customers and launched the flagship
Meat One outlet on main Khayaban-e- Shamsheer, DHA in Karachi.
People of Pakistan have limited options when they buy meat. Usually they have to decide
between bad and worst quality meat. The quality is severely affected when the meat is jostled
around, is marinated on the back of truck and gets exposed to the urban air that is impregnated
with lead, mercury and other highly undesirable elements. Whether we purchase meat from a
common road side butcher or from a higher end grocery store, the origin of the meat is
questionable. This is the very problem that is being addressed by Meat One. The company owns
and operates one of the largest abattoirs in Pakistan. After exporting finest quality meat for a few
years, the company felt that the only way of giving back to the community was to offer similar
quality to the local customers as was being offered to customers living abroad.
To ensure the provision of quality meat, the company selects a free range of animals and then
raises them on company farms. These animals are given organic diet prescribed by specialists to
ensure the availability of high quality meat to the customers. As per experts, small interventions
like these tend to make the meat juicier and tender. From nurturing to slaughtering, to chilling,
transporting and retailing, the products at Meat One have to undergo multiple stringent quality
checkups. Presently, the company has expanded to 11 more outlets in Karachi. In addition, two
more branches have been opened in Lahore and Karachi.
Delving into Perspective
The Global Halal Food Industry
Confronted with the economic quagmire of energy and water crisis and critical law and order
situations, Pakistani exports have been stagnant for many years and it is the need of the hour to
bring diversification to our exports so that we may steer ourselves out of this predicament.
Pakistan is blessed to be located in the strategic position of South Asia and is endowed with high
2
quality livestock. Possessing the competitive advantage with respect to Halal meat, experts think
that we should capitalize on Halal meat sector as many non- Muslim countries are utilizing their
livestock for generating revenue through exporting halal meat items.
The global Halal industry has emerged as one of the fastest emergent consumer segments in the
world markets. The Muslim population forms about 24 percent of the overall world population
and these large numbers play an important role in driving the demand for Halal products.
According to the estimates of OIC, during 2014; the global spending over all the halal sectors
remained at about $ 3.15 trillion representing 2.6% of market share in the world. In the halal
industry, halal food has grabbed the largest share of 36%, reflecting its higher demand among all
other halal products in the world (as shown in exhibit 3). Being the largest segment in halal
industry; the increasing demand for halal food is evident with total spending of $ 1.13 trillion on
halal Food and Beverages out of global spending of $ 6.75 trillion on the Food and Beverages
during 2014; representing its market share of 16.7%. The Muslims are expected to make around
26% of worlds population by 2020, thus their spending on halal F&B is projected to be at $ 1.59
trillion occupying 16.9% of the market share. These statistics show that the meat industry holds
opportunities for growth.
Different players in this industry are managing processing, supplying, retailing and branding of
food. Various renowned Halal food brands are globally running their businesses where
processing is being done by IFFCO (UAE), ARMAN (China), and Brahims Holdings
(Malaysia). The major suppliers of halal food include BRF Brasil Food Company, Cargill, and
Euro Foods Group (UK). A giant FMCG company, Nestle is another large halal food
manufacturer that is managing the sales of more than $ 5 billion with 75 out of 481 factories
producing halal food worldwide.
Within the Halal food industry, Halal meat is an attractive niche which is not limited to
processed meat only but its by-products are being used in 26 other industries including bone
crushing, casings, sausages, leather, gelatin and other associated industries. The global meat
production stood at 315 million tons during 2014 with meat consumption being recorded at
43.4kgs per person. Under Islamic laws, halal meat items should not include pork, alcohol and its
by-products, carnivores and animals blood. Moreover, the animals to be used should be
slaughtered in such a way that the blood does not drain. Due to these safe and ethical procedures,
3
countries world over have preference for these products. In other words, the consumers of Halal
meat include non-Muslim countries in addition to the Muslim countries.
The Middle Eastern countries are the major importers of Halal meat and they fulfill their demand
by importing it directly from Non-Muslim countries. However, as per the recent statistics, an
increase in demand has been observed in Non-Muslim countries which include Germany, United
Kingdom, and France where Muslims form an important minority. To satisfy the concern of
Muslim consumers, Halal certifications play an important role. Now-a-days there are 122 Halal
certification bodies that are working in the Halal markets of countries like Philippines, Thailand,
Malaysia, Singapore, and Indonesia.
The Pakistani Halal Food Industry:
Meat Industry of Pakistan entered the world markets long time ago. Its red meat is particularly in
great demand particularly in Middle Eastern and South Asian countries. The production of meat
in Pakistan is linked directly with the livestock. Being a country that has an agricultural
backbone, Pakistan is the fifth largest livestock producer in the world. According to the Ministry
of Finance, during Fiscal Year 2016, livestock sector posed a growth of 3.63% along with
contributing 58.55% in agriculture sector of the country. The production of livestock in Pakistan
has been increasing steadily and the most widely produced livestock item is goat. The
breakdown of different meat varieties in Pakistan is shown in exhibit 4. The annual production
of meat varieties stood at 3,696 tons during Fiscal Year 2014 - 2015 as against 3,531 tons in the
previous year showing 4.6% growth year-on-year ( as shown in exhibit 5).
Pakistan is the 19th largest meat producer in the world where beef is the most traded item. Since
2003, Pakistans meat industry has grown at an annualized rate of 27% from $ 14 million in
Fiscal Year 2003 to $ 244 million in Fiscal Year 2015. This upsurge in the meat industry of
Pakistan throws light on its quality livestock. The key export destinations of Pakistans halal
meat industry for beef and chicken are United Arab Emirates, Saudi Arabia, Bahrain, Oman,
Qatar and Kuwait as shown in exhibit 6 and exhibit 7. Currently, there are 14 Pakistani
companies that are successfully exporting halal meat in the international markets. Among them,
the leading industry players are PK Livestock Company (established in 1996), Quick Food
Industries Ltd. (1997), Anis Associates Pvt. Ltd. (2002), Al Shaheer Corporation Ltd (2008)
4
and The Organic Meat Company (2010), Lahore Meat Company (2010), and Everfresh Meat
(Shafi Group).
Meat Consumption in Pakistan:
According to a study published in Proceedings of National Academy of Sciences and Nature

magazine, Pakistanis are among the most carnivorous people in the world. The countries with the
most carnivorous people include Mongolia, Sweden and Finland, which have levels of 2.5, and the whole
of Western Europe, USA, Australia, Argentina, Sudan, Mauritania, Kazakhstan, Pakistan and
Turkmenistan, which all have a level of 2.4. According to a report published by the U.S. Department of
Agriculture, meat consumption is increasing in the developing countries with the increase in the
disposable income.
Pakistan's goat meat consumption of 779,000 tons in 2011-12 ranks it among the top 3 in the world.
Similarly, Pakistan is ranked 9th among beef consuming nations as its beef consumption is 1.7 million
tons per annum. In terms of poultry consumption, Pakistan is ranked among the top twenty countries.
According to an estimate, poultry consumption in Pakistan is 834,000 tons per annum. Pakistan poultry
meat consumption has increased by 239% from 2000. Although these numbers equate to just
0.7% of global poultry production, these represent an infrastructure exceeding Rs300 billion
(US$3.41 billion) and an annual commercial turnover of Rs40 billion (US$454.5 million).
Pakistan has a total of 105 hatcheries that produce 820 million broiler chicks annually, as well as
the capacity for the production of 8.69 billion commercial eggs and 3.74 million rural eggs.
Despite the fact that these numbers are growing, the former chairman of Pakistan Poultry
Association, Abdul Basit is of the view that there is a need to increase poultry production further
to become more competitive in the global market. These statistics shown in exhibit 8 prove that
the domestic consumption of meat is increasing every year and despite increase in volume of
production, the demand for quality meat is still not being fulfilled in the local markets.
Moreover, the recent flooding of markets with donkey meat is making people more cautious in
their choice for eatables. Some people are even willing to pay a premium pricing in exchange for
certified Halal meat.
5
Competitor Analysis
Zenith
With a mission to provide excellence in quality and meat processing, Zenith is the very first,
specialized chain of meat stores in Lahore retailing export quality beef, mutton, chicken or fish.
Zenith is the largest halal meat exporter in Pakistan. It has introduced quality meat processing in
the country to deliver fresh and hygienic meat to the local people. In order to meet the strict
standards set by developed countries, Zenith adopts the finest and latest methods for processing
meat at its abattoir, as shown in exhibit 9. The plant for Zenith is situated at 3.5-KM, Manga
Road Raiwind, Lahore, Pakistan. As per the CEO of Zenith, The plant ensures the highest
hygienic standards of excellence in health being followed globally.
The plant has a capacity to slaughter 450 large animals (Cattle & Buffalo) & 3000 small animals
(Sheep & Goat) per shift. Their most modern abattoir has separate portions for large animals
(Cattle) and small animals (Sheep & Goat). These plants are equipped with state-of-the-art
machinery imported from the world's leading manufacturers. Zenith has laid-out sales outlets,
which are equipped with the latest machinery, make buying meat a pleasant experience. The
quality of Zenith meat has been verified by the Hazard analysis and critical control points HACCP,
which is recognized internationally as a modern, science-based, food safety system. This
recognition has earned great appreciation abroad and won Zenith the honor of being the largest
meat exporter from Pakistan to the Middle Eastern countries like: Iran, Kingdom of Saudi
Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait, Malaysia, China, Singapore, Indonesia,
Armenia, African Countries, CIS Countries.
However, despite being the largest meat exporter in Pakistan, Zenith is only operating in Lahore
and when it comes to cater the local market. Unlike Meat one, Zenith is only limited to the
audience of Lahore. They only have plant in Raiwand Lahore, hence making it difficult for
Zenith to work anywhere else in Pakistan. Some of its outlets are listed in Exhibit 10.
6
FAUJI MEAT LIMITED
Fauji Meat Limited was incorporated in 2013 as a Public Limited Company. It is part of Fauji
Group; Pakistans largest business conglomerate with interests in more than 18 industries and a
turnover exceeding US$ 1.5 billion. Fauji Meat is the largest producer and exporter of Halal red
meat from Pakistan with a state-of-the-art meat processing facility near Karachi, spreading on 47
acres of land including a three-day animal holding area. FMLs facility is the only one of its kind
in Pakistan complying EU standards. The plant has a slaughtering capacity of 30,000 tons per
annum and offers Ovine, Bovine, Caprine and their by-products in both frozen & chilled
categories.
Fauji Meat Limited or FML for short is Pakistans only ultramodern Halal meat processing
complex which offers meat products in VACUUM packaging. FML also have the honor of
commissioning countrys largest Rendering Plant. Their Waste Water Treatment Plant is the
cornerstone of our groups environmental protection policy to conserve depleting finite natural
resources. Adhering to the highest food quality standards practiced worldwide, FML have
obtained requisite approvals, accreditations and certifications to ensure smooth functioning of
business in the target countries. Some of them are ISO 9001, ISO 22000, HALAL & HACCP.
In addition to this, FML is lifetime member of Pak-Saudi Joint Chamber of Commerce &
Industry, Pak-China Joint Chamber of Commerce & Industry and Karachi Chamber of
Commerce & Industry. Currently, K&Ns are exporting to UAE, Kuwait, China, Iran and
Qatar. Their aim is to put forth their best efforts to supply the ever-growing global populace with
healthy, safe, nutritious, and affordable meat it requires in a sustainable manner that respects our
planets resources and provides our future generations with a food secured world.
FML is striving to become one of the leading Halal Meat export and processing companies of the
world, transcending all the geographic boundaries through collective efforts of all the
stakeholders in our value chain. FML is also working for the economic growth, K&Ns flare and
social uplift of the underprivileged especially farmers through support programs recognized by
UN and USAID through investment in talent and technology.
7
FML believes in the key values of FIIT. They are termed as Focus, Integrity, Innovative and
Teamwork. Their idea is to develop a society and a corporate environment where focus is mainly
upon the integrity and innovation, which could only be achieved by teamwork and hard working
environment.
K&Ns
January 1964, a young man, Khalil Sattar, still a college student, had the vision to foresee a need
to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks.
Little had he known this flock was to become the foundation stone of K&Ns.
This was the simple, inspired and nationalistic beginning of K&Ns with a single-minded
objective of providing better nutrition for Health and Happiness of the Nation. K&Ns deals only
in chicken products. It is usually famous for its frozen foods and hence always takes a stronger
share of market with strong marketing and analyzing skills.
K&N's provides a wide range of value-added, safe and healthy chicken products, with a variety
of whole chicken, designer cuts and premium boneless meat, with a broad choice of ready-to-
cook and fully cooked chicken products. K&N's also provides a range of industrial products to
poultry farmers, in form of parent stock, broiler & layer day-old chicks, hatching-eggs and
poultry feed. Their consumer products and industrial products are listed below:
Consumer Products:
Whole Chicken, Designer Cuts & Premium Boneless Meat
Breaded Selection
Kabab Temptations
Deline
Chunks
Samosa
Bakistry
Industrial Products
Parent Stock
Day-Old Chicks
Hatching-Eggs
8
Poultry Feed
K&N's maintains layer and broiler parent stock populations in different regions of Pakistan.
Layer parent stock farms are located in the south and broiler grandparents and parents are bred in
the colder mountainous northern region. Both types of parents are housed at isolated breeder
farms.
To ensure strict bio-security, all breeder farms work on the important principle of all-in-all-out to
avoid multiple ages at any breeder farm. Breeding stock is housed in environment-controlled
houses. Some of the worlds best performances have been achieved at K&Ns.
Strict bio-security measures are taken at all farms to reduce the risk of disease transmission
through mechanically and physically transferred disease causative agents. Careful attention is
paid to bird health and vaccination to maintain healthy and uniform breeding flocks.
Hatching-eggs are cooled down inside air-conditioned, humidified egg-rooms at breeder farms,
packed and dispatched in sanitized and environment-controlled vehicles to various company
owned hatcheries located throughout Pakistan. K&N's operates several strategically located
hatcheries covering all day-old chick markets to ensure delivery of high quality layer and broiler
day-old chicks to commercial farmers throughout Pakistan. Maximum care is exercised while
handling, reconstituting and administering vaccines using proper techniques and modern
equipment. To ensure chicks get off to the healthiest start and stay protected from viral diseases,
they receive injectable and spray vaccinations at the hatchery. Day-old chicks are delivered to
farmers throughout Pakistan in environment-controlled chick delivery vehicles to maintain
quality during transit. After making deliveries, vehicles are washed and disinfected before
entering the hatchery premises to avoid any risk of carrying disease causative agents back from
the field to the hatchery or to other farms.
In addition to supplying day-old chicks to farmers, K&Ns is also engaged in broiler growing at
company owned farms to produce broilers for our poultry processing plant. K&N's chicks are
taken in clean and temperature-controlled vehicles to our modern broiler growing farms. They
eat at will and drink fresh, cool and pure water from nipple drinkers which release one sip of
water at a time to avoid water contamination. Under the watchful eye of our own poultry
nutrition, health and housing specialists, they grow-up naturally in houses equipped with
automated heating, cooling and ventilation. All production processes starting right from
9
ingredient sourcing, are monitored and regulated to ensure K&N's chicken products comply with
high and ethical standards for food mandated by our ethos.
The K&Ns all-balanced diet of chickens is based on natural grain products, oil seed meals,
supplemented with multi-vitamins and minerals. To ensure ingredients remain wholesome, they
are always tested by our Quality Assurance Lab and rejected if they do not meet our highest
quality standards.
At the state-of-the-art poultry processing plant, only healthy chickens are used to produce high
quality, safe and healthy chicken products. Chickens are HALAL slaughtered by hand strictly
according to slaughter rules of the Shariah.
After Halal slaughter, chickens are processed in the most hygienic and automated manner.
During processing, the birds are washed inside out and our veterinarians constantly examine the
birds to confirm they are wholesome. Cleaning is constant and each evening the entire operation
is completely washed and sanitized. Only after very thorough inspection, the plant begins
operation each day. All chickens pass through veterinary inspection to confirm they are
wholesome. To keep a continuous check on quality, hygiene and food-safety, random samples
are collected from the processing line for lab testing. Some chickens are prepared to ship whole;
others are packed as bone-in cuts or boneless products. Products for institutions such as fine
hotels, restaurants, and international restaurant chains are cut according to their specific
requirements and packed in K&Ns Food Service bulk packaging. Products for retail are packed
in K&N's branded packaging and individually shipped, adding another step to K&Ns quality
control.
Products are then blast frozen at a very low temperature of -30C to ensure product freshness,
taste and food-safety. Products are stored at -21C to maintain freshness. Packed products are
moved into K&Ns sanitized refrigerated trucks for distribution to ensure uncompromising
quality control. K&N's chicken products are available at K&N's Chicken Stores and leading
retailers and also delivered to quality and food-safety conscious institutions such as hotels,
restaurants, airlines, clubs and international restaurant chains.
10
PESTLE Analysis:
In order to look into the domestic meat market a holistic approach is required which defines the
characteristics of the market in a broader way. PESTLE engulfs a 360 degree approach and
views the market from political to environmental aspects.
Political:
With the boom in the global halal food industry and specifically the meat industry, Government
of Pakistan has been providing substantial benefits to the meat players in the domestic market.
Pakistan has a deep trade deficit. The Pakistani Rupee has been falling down for quite some time
now so the government is planning to enhance the exports by providing benefits to the exporters.
Plus with the increase in the domestic demand government is making sure more players enter the
market to meet the domestic demand.
Economic:
As par the recent reports, this particular sector can add up to $350 million in the local economy.
In 2015, the Government of Pakistan cut down the import duty on the machinery being used in
the livestock and meat industry from 5% to only 2%. This was done to encourage the meat
players in the local market to invest in the domestic market rather than just getting the most out
of their international market segments.
Social:
Investment in the domestic meat industry will definitely create more jobs. As the government has
been involved in enhancing the grip of the meat industry so that it contributes more in the GDP,
it is quite imminent that this will lead to more jobs. Most of the meat companies keep their
livestock farms in a country side near the vicinity of a big city. This engages people from that
particular into jobs and eventually this done on a large scale can balance the level of progress in
our country.
Technological:
11
Government has been promoting the import of the heavy machinery used in the livestock
industry. Rise of the domestic meat industry doesnt mean wed need to bring down our exports,
the capacity of production can be enhanced by using the modern machinery and this way
Pakistan can export as well and be able to meet its own demand.
Legal:
The government has, at last, introduced a much-awaited bill in the National Assembly for setting
up an authority to regulate trade in food products strictly within what is permissible by Islamic
laws. To be called Pakistan Halal Authority (PHA), the new body will be the first legal entity at
the federal level dealing with the halal sector. The proposed Pakistan Halal Authority will set
halal standards for government-notified products and processes for adoption by a National
Standards Body in accordance with OIC guidelines.
The Problems:
We are an export business; we always had been one said Mr. Sufyan Akhter and then he
exclaimed but with the rise in the middle class and the disposable income, the demand of the
hygienic meat is increasing. But we, apart from the fact that have been in the local market for
quite some time now, are yet to make an impact. There are other local brands which have made
a mark in the meat market.
The company has been generating healthy revenues and that is one reason that they are not
focusing much in the domestic market. But with sound attention and focus in the local scenery,
the company can nearly double its profits. Other than that, the company has been in the Pakistani
market for nearly 9 years now but still it is not a top brand in the meat industry. There is lack of
product dissemination among the masses about the product range and the pricing. A Qurbani
service and the Goodness of Freshness campaigns were launched but their reach was pretty
low.
Al-Shaheer Corporation owns Khas Meat too, whose product range are pretty much similar to
the Meat one products. Since Meat One is a high-end brand that remains out of reach for many,
the company also launched conventional butcher-style small shops under the brand Khas that
offers the same quality of meat at cheaper prices. We, therefore, launched the Khas brand, the
12
CEO, Mr. Kamran Ahmed said, adding they source the same quality of meat for both the brands
but Khas has competitive prices and is giving traditional roadside butchers run for their money.
The brand, which was launched only a year ago, witnessed 200% growth in the first year and has
18 outlets.
Consequences:
Regardless of the fact that Al-Shaheer Corporation had been offering their products in multiple
categories, their market share has not been up to the mark. It is also important to note down that
Meat One and Khas Meat are both owned by the same company who owns Dawn Bread. Dawn
Bread is without a doubt one of Pakistans most remarkable household food brand (see exhibit
11). The trust and customer attachment involved with the Dawn Foods could have been
reciprocated with Meat One in particular.
Our products are above par, against the competition were pretty well placed but for some
reason, we have not been able enough to differentiate our products against the competition, said
Mr Dawood Ghazali, the Brand Manager of Meat one. The fact that the company operates via its
outlets in only 3 major cities of Pakistan tells us that it is still not ready to go for the masses. The
hygienic meat market has been in the boom lately globally and domestically and the company
has not been able enough to capitalize on that. Since this market segment sounds pretty
captivating as far as the margins are concerned so it is quite possible that new players might join
the market then it will be much difficult for Meat One to compete in a further competitive
market.
13
Exhibits
Exhibit 1: Income Statement
14
Exhibit 2: Balance Sheet
15
Exhibit 3:
16
Exhibit 4: Breakdown in Meat Varieties
Exhibit 5:
17
Exhibit 6:
18
Exhibit 7:
Exhibit 8
19
Exhibit 9
Zenith Plant in Lahore
Exhibit 10: Location of Zenith Outlets
DHA Phase 5
Askari 10
Girja Chowk
Gulberg
Iqbal Town
Model Town Link Road
Bahria Town: Shaheen Plaza
Johar Town
Allah Hoo Chowk
Baghbanpura
Davis Road
Shadbagh
Sadar Cantt
Awan Town Main Awan Town Main Bazar
Gulshan Ravi
Wapda Town
Wapda Town Rehmat Chowk
Faisal Town
Garden Town
Ichra
Thokar Niaz Baig Near Lahore Broast
20
Exhibit 11
Knowledge metrics is used to measure the brand equity of a brand. Dawn Foods brand scores
high on each element of the knowledge metrics which signifies that it has a high brand equity.
21

Case Study Meat One

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Case Study Meat One

Uploaded by

Copyright:

Available Formats

Positioning Debacle at

Abdul Arham Khan 13461

POSITIONING DEBACLE AT MEAT-ONE

Company Profile of Meat One:

Delving into Perspective

The Global Halal Food Industry

The Pakistani Halal Food Industry:

Meat Consumption in Pakistan:

According to a study published in Proceedings of National Academy of Sciences and Nature

FAUJI MEAT LIMITED

Exhibit 1: Income Statement

Exhibit 2: Balance Sheet

Exhibit 4: Breakdown in Meat Varieties

Zenith Plant in Lahore

Exhibit 10: Location of Zenith Outlets

You might also like