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Microsoft’s business model for making money from its operating system
products is based on the following revenue-cost-profit economics:
• Release updated versions of Red Hat Linux every 4-6 months to small
users and every 12-18 months to corporate users.
• Make the source code open and available to all users, allowing them
to create a customized version of Linux.
Microsoft’s business model – sell proprietary code software and give service
away free – is a proven money maker that generates billions in profits
annually. On the other hand, the jury is still out on Red Hat’s business model
of marketing open-source software developed mainly by volunteers and
depending heavily on sales of technical support services, training, and
consulting to generate revenues sufficient to cover costs and yield a profit;
Red Hat posted losses of $140 million on revenues of $79 million in fiscal
year 2002 and losses of $6.6 million on revenues of $91 million in fiscal year
2003. But in the first 9 months of fiscal 2004, Red Hat earned a $9 million
profit on revenues of $89 million. And the profits came from a shift in Red
Hat’s business model that involved putting more emphasis on selling
subscriptions to the latest Red Hat Linux updates to corporate users.
3. Do you think Red Hat’s performance is getting better? What are the
challenges?