A Synopsis

On
COMPARATIVE STUDY ON sahara Q SHOP &

BIG BAZAAR.
Towards partial fulfillment of Integrated MBA (BBA + MBA)

Guided By: Submitted By:

MRS. TANISHA TANDON ABHISHEK KR. SINGH

4th Semester
Roll No. 1130675002

BBD UNIVERSITY
FAIZABAD ROAD, LUCKNOW (U.P.), INDIA

School Of Management
Session: - 2014-15
INTRODUCTION: -
Organized retail is gaining tremendous importance in the recent times. On the
other hand, the retail industry is also facing severe competition and those who are
able to retain their customers are the ones that are able to succeed in the market
place.

Sahara Q Shop is the brand name of Sahara India Mega Quality Consumer Merchandise FMCG
Retail Venture. It is also a retail organization but its a Small scale industry than Big Bazaar.

Big bazaar is the largest hypertext chain in India. Big Bazaar is owned by Future Group. Their
strategy is based on understanding Indian customers the product which they want and making
these product available in every city. They claim to offer best product at best prices.

COMPANY OVERVIEW: -
Big bazaar and food bazaar blend the look feel and touch of Indian bazaar with modern retail
concepts of choice convenience and quality.Key categories retailed food, groceries, apparel,
furnishing consumer durables. Typical sq.ft-15000-100000

On the other hand, Sahara q shop offers a huge range of totally adulteration-free, 100%
commitment to quality, most completive price adulteration free, pure and high quality
products.

OBJECTIVES: -
To comparatively analyze the differences and similarities between both the Companies.
To know the customers queries, comments and suggestions about both the store and
its products.
To know the working department of both the stores.
To look the current trends in the Indian organized retail industry.

RESEARCH METHODOLOGY: -
Research Methodology is the procedure adopted for conduction the research study. It should
be carefully planned as the accuracy. In fact, success of the project depends entirely on the
data and therefore the methods employed in the collection of data.
RESEARCH DESIGN: -
Sample Size : 200
Research Design
Source of Data Collection : All the outlets of Q shop in Lucknow and 4 branches of Big
Bazaar
Research Area : Customers ranging from 20 years till 80 Years, who shop from these
stores.

COLLECTION OF DATA : -
Primary Data

Through Questionnaire.

Through personal communication.

Secondary Data

Books : Marketing Management - Philip Kotler

Websites: www.saharaqshop.com
www.bigbazaar.net
www.studymode.com

Past Records and Files

SAMPLE PLAN: -
Universe : - Lucknow

Sampling - Random convinent Sampling

DATA ANALYSIS AND INTERPRETATION: -

After collection of data, next task of research process is analysis and interpretation of data.
Questionnaire is processed and edited to make sure that all question are answered. The
resulting data should be logical and consistent. After editing, data are tabulated and analyzed.
Data analysis includes the statistical test which may be editing, coding, tabulation,
interpretation. Coding is the assignment of numbers to the observation so that data can be
analyzed, whereas tabulation refers to classification and cross classification of observed data.
 1) Which store do you prefer first?
2) Which company gives you at lower price and better quality products?
3) Which companys employees are more customer friendly?

LIMITATION: -
1) Since the study was done in localized area so the sample selected may not give true
picture.
2) The time period allotted for the study was limited as it had to be completed with this stipulated
period of time.
3) Some people dont give the remarkable answer, so the surveyor has to make his own
assumption.
4) The Sample was limited only customers who have made a purchase at the stores.
5) Respondents show reluctance towards given correct information.
6) As per the companys rules, many information were not disclosed.
7) The HR personnel were too busy in their schedule, it was not possible to collect proper info and
spend much time with them.

RECOMMENDATION AND SUGESTION: -

Steps should be taken to minimize the long queue at the billing counter.
Effective after sale services.
Seating arrangement must be made customers as well as for employee also.
Customer Care Centre to guide and council about customer loyalty program.
There must be good online procedures techniques available for customers so that they
can easily buy the products.

BIBLIOGRAPHY: -
Books:-

Research Methodology - C.R. Kothari

Websites:-

www.saharaqshop.com
www.bigbazaar.net
www.studymode.com