COMPANY PROFILE

Jollibee Foods Corporations (JFC or the Company) core business is the

development, operation and franchising of its quick-service restaurant brands. It offers a wide
variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of
all ages and from all walks of life.

Food quality, service, price-value relationship, store location and ambience, and efficient
operations continue to be critical elements of the Companys success in the quick-service
restaurant industry.

Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC's principal
business is the development, operation, and franchising of quick-service restaurants under the
trade name "Jollibee". In the Philippines, JFC also has, as subsidiaries, Fresh N' Famous Foods,
Inc., which develops, operates and franchises quick-service restaurants under the trade names
"Chowking" and "Greenwich"; Red Ribbon Bakeshop, Inc., which develops, operates and
franchises restaurants under the "Red Ribbon" trade name; Mang Inasal Phils., Inc. (MIPI),
which develops, operates and franchises restaurants under the "Mang Inasal" trade name; and
Perf Restaurants, Inc., which franchises restaurants under the "Burger King" trademark in the
Philippines.

JFC also has subsidiaries and affiliates overseas which develop and operate its international
brands, "Yonghe King", "Hong Zhuang Yuan", "San Pin Wang" brands under the SuperFoods
Group, "12 Hotpot", "Jinja" and "Dunkin' Donuts".

On October 13, 2015, the Company's wholly-owned subsidiary, Bee Good! Inc., entered into an
agreement with Smashburger Master LLC to acquire 40% of "Smashburger", a fast casual better
burger brand in the US. In April 2016, JFC acquired the remaining 30% share in MIPI, making
the latter wholly-owned by the Company.

By the end of 2015, there were 916 Jollibee stores nationwide, of which 459 were franchised and
457 are Company-owned. In international operations, Jollibee had 139 stores with 32 stores in
the US, 72 in Vietnam, 13 in Brunei, one in Hong Kong, two in Singapore, and 19 in the Middle
East.
 PRODUCTS & SERVICES

Jollibee Foods Corp. is engaged in developing, operating, and franchising fast food stores
under the trade name Jollibee. The company operates through the following segments: Food
Service, Franchising, and Leasing. The Food Service segment engages in the operations of quick
service restaurants and the manufacture of food products to be sold to Jollibee Group-owned and
franchised QSR outlets. The Franchising segment is involved in the franchising of the Jollibee
Group's QSR store concepts. The Leasing segment leases store sites mainly to the Jollibee
Group's independent franchisees. Jollibee Foods was founded by Tony Tan Caktiong in 1975 and
is headquartered in Pasig City, Philippines.

MISSION AND VISION

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

We excel in providing great tasting food that meets local preferences better than anyone.

We provide superior dining experience, through FSC (Food, Service, Cleanliness) excellence in
every encounter.

We are the most cost efficient restaurant company in our business segments, allowing us to price
at the most popular levels.

Our people are passionate about their work and thrive in a high performance culture.

We strive to become a model corporate citizen by being relevant to the communities we serve.

Our brands are either #1 or #2 in each of our market segments.

It is the vision of JFC to become one of the three largest and most profitable restaurant
companies in the world by 2020.
 STORE GOALS

GP: To serve gold standard spaghetti at all times

GP: Consistent greeting of jolly morning, jolly afternoon and jolly evening at all times.

GP: Clean and no foul smell facilities at all times.

GP: Zero to minimal variances at all times

GP: Food safety practices at all times.

STORES SWORN STATEMENT

We the jolly people of Jollibee do hereby cheerfully pledge to always satisfy our customer, by
consistently providing them to the highest standard of food, service and cleanliness.

To work as one big happy family. By doing our share to the best of our ability as a proud
member of the Jollibee team. By respecting others as much as we respect ourselves.

Therefore we totally commit ourselves to the excellence as we made Jollibee Tagaytay Mendez
no. 1 now and forever.

CORE VALUES

Through the years, JFC has formed its foundation from good business practices and strong core
values of customer focus, excellence, respect for individuals, teamwork, spirit of family and fun,
humility to listen and learn, honesty and integrity and frugality. JFC continues its steadfast
commitment in upholding these core values.

Customer Focus

We put our customers satisfaction first. We want everyone who interacts with us to be happy
and to share the joy with those they love.

Excellence
We always strive for excellence in everything we do from our food and service offering, to the
experience we provide in and out of our stores and offices.

Respect for the Individual

We recognize diversity and show consideration towards different cultures and beliefs.

Teamwork

We work together to achieve our objectives, knowing that we are stronger as a team than in our
solo efforts.

Spirit of Family & Fun

JFC is a place where every employee feels part of the family and experiences a sense of
community and fun that makes work enjoyable.

Humility to Listen & Learn

Regardless of how big we grow, we hold dear to us the openness and humility to improve
ourselves.

Honesty & Integrity

We are upright and fair in how we conduct ourselves and our business. Our partners and
customers can always trust us to deliver on what we promise.

Frugality

People trust us as the stewards of resources in our care and we work hard not to let them down.
 BOARD OF DIRECTORS, MANAGEMENT TEAM AND EXECUTIVE OFFICERS

Board of Directors

Tony Tan Caktiong (Chairman)

Ernesto Tanmantiong
William Tan Untiong
Joseph C. Tanbuntiong
Ang Cho Sit
Antonio Chua Poe Eng
Ret. Chief Justice Artemio Panganiban
Monico V. Jacob (independent director)
Cezar P. Consing (independent director)

Corporate Officers

Ernesto Tanmantiong President and Chief Executive Officer

Joseph Tanbuntiong Treasurer
William Tan Untiong Corporate Secretary
Ysmael V. Baysa Chief Financial Officer
Daniel Rafael Ramon Z. Gomez III Chief Marketing Officer
ORGANIZATIONAL CHART
 INCOME GENERATED OF JOLLIBEE FOODS CORPORATION

Fiscal year is January-December. All

values PHP Millions. 2016 2015 2014 2013 2012

Sales/Revenue 113,908 100,780 90,671 80,283 71,059

Sales Growth 13.03% 11.15% 12.94% 12.98% -

Cost of Goods Sold (COGS) incl.

93,269 83,233 74,054 65,546 58,664
D&A

COGS excluding D&A 89,273 79,808 70,868 62,363 55,837

Depreciation & Amortization

3,996 3,426 3,186 3,183 2,827
Expense

Depreciation 3,927 3,353 3,149 3,069 2,703

Amortization of Intangibles 69 73 37 3 2

Amortization of Deferred
- - - 110 121
Charges

COGS Growth 12.06% 12.39% 12.98% 11.73% -

Gross Income 20,639 17,546 16,617 14,737 12,395

Gross Income Growth 17.62% 5.60% 12.75% 18.89% -

Gross Profit Margin 18.12% - - - -

SG&A Expense 12,482 11,049 9,567 7,924 7,215

Fiscal year is January-December. All
values PHP Millions. 2016 2015 2014 2013 2012

Research & Development 79 73 78 80 57

Other SG&A 12,404 10,976 9,490 7,844 7,158

SGA Growth 12.97% 15.48% 20.74% 9.83% -

Other Operating Expense 1,332 1,143 973 895 782

EBIT 6,825 5,355 6,076 5,919 -

Unusual Expense (1,081) (909) (444) (122) (282)

Non Operating Income/Expense 261 328 276 227 168

Non-Operating Interest Income 287 258 242 246 270

Interest Expense 386 226 152 153 206

Interest Expense Growth 71.25% 47.93% -0.29% -25.77% -

Gross Interest Expense 386 226 152 153 206

Pretax Income 8,067 6,624 6,886 6,361 4,913

Pretax Income Growth 21.79% -3.80% 8.25% 29.48% -

Pretax Margin 7.08% - - - -

Fiscal year is January-December. All
values PHP Millions. 2016 2015 2014 2013 2012

Income Tax 1,677 1,389 1,271 1,523 1,150

Income Tax - Current Domestic 2,335 1,926 1,695 1,522 1,277

Income Tax - Deferred Domestic (658) (537) (424) 1 (127)

Equity in Affiliates (337) (189) (126) (116) (51)

Consolidated Net Income 6,054 5,046 5,489 4,723 3,712

Minority Interest Expense (111) 118 127 51 (15)

Net Income 6,165 4,928 5,362 4,672 3,727

Net Income Growth 25.09% -8.09% 14.78% 25.34% -

Net Margin 5.41% - - - -

Net Income After Extraordinaries 6,165 4,928 5,362 4,672 3,727

Net Income Available to Common 6,165 4,928 5,362 4,672 3,727

EPS (Basic) 5.75 4.62 5.08 4.45 3.58

EPS (Basic) Growth 24.45% -9.00% 14.04% 24.41% -

Basic Shares Outstanding 1,073 1,067 1,057 1,050 1,042

Fiscal year is January-December. All
values PHP Millions. 2016 2015 2014 2013 2012

EPS (Diluted) 5.64 4.53 4.95 4.36 3.51

EPS (Diluted) Growth 24.62% -8.61% 13.65% 24.10% -

Diluted Shares Outstanding 1,092 1,088 1,082 1,072 1,061

EBITDA 10,821 8,781 9,262 9,102 7,226

EBITDA Growth 23.24% -5.20% 1.77% 25.96% -

EBITDA Margin 9.50% - - - -

EBIT 6,825 5,355 6,076 5,919 -