INTRODUCTION

The purpose of this work is to know the true meaning of logistics, and also to recognize its fields
and the way it is used in Colombia, focusing on Bogot D.C and our respective locality.

Likewise, we want to recognize the storage systems and loading and unloading techniques
presented by each of the companies in our country.

We will analyze the safety and hygiene standards and we will stop to carry out an extensive study
on the transport (commercialization) of the products that are elaborated and offered to the
consumers.

We will also talk about inventories. The correct way to do them and know the importance of this
same within a company, whether large or small, export or import goods, regardless of the kind of
product offered.

In short, the main objective of this activity is to contextualize the technology applied to logistics
processes, related to materials flows, cost, transportation system and supply in Colombia, to get
an idea of what logistics really is and also Assimilate an image of the commerce of our country in
the not too distant future.

OBJECTIVES
GENERAL OBJECTIVE

Recognize the importance of logistics in Colombia, identifying the fields in which it is applied and
the variety of ways in which it is presented.

Intervene and try to improve the society's concept of logistics and help different companies with
the management of the same, to have a better internal organization and increase sales and
economy.

SPECIFIC OBJECTIVES

Recognize the storage systems and loading and unloading techniques presented by each of the
companies in our country.

Carry out an extensive study on the transportation (marketing) of products in Colombia,

specifically Bogota D.C (Locality)

Contextualize technology applied to logistics processes.

Know the correct way to meet the consumption needs of an economic unit in time, form and
adequate quality

Ensure the availability of the external goods and services that are necessary to carry out
activities within a Company
 LOGISTICS IN COLOMBIA

It is known as logistics to the entire process and monitoring that must be taken into account in the
organization of any type of company, regardless of your product or service.

This science, so to speak, focuses on the aspect of marketing or distribution of a certain element. It
seeks to meet the needs of consumers (society) without fail. It is fundamental to the trade.

The logistics in our country, helps us to carry out any kind of import and export.

It is also important to say that thanks to logistics we have had the opportunity to sign treaties with
other countries to improve Colombian products, giving them to know other cultures. Likewise, we
receive many products from all over the world which we market, resulting in an economic
percentage.

It is essential, in each of the companies or industries, a logistics group that is responsible for
bringing our products effectively to consumers and customers. So logistics is necessary in any field.

Apart from this, in COLOMBIA, we do not have good economic resources that can be used in the
continuous development of logistics, we possess something much more valuable and it is our
intelligence, our entrepreneurship and sense of innovation.
It is thanks to these elements that we are entering into an activity that has been developing in our
country over the years, and this is why we can see how companies arise to handle the cargo,
either importing and exporting their products.

Internal management based on financial study, market research, inventories, among other fields
of administration and organization is also taken into account.

Every company is created in order to provide a good service to its customers. It is for this reason
that we observe in the market a great variety of offers of innovative services like for example,
companies that receive the merchandise of their clients, take them to their facilities, store in their
warehouses. Subsequently they are distributed to the destinations with the amounts that your
client needs.

But a question arises What tools can these logistic companies use to measure their
competitiveness? The ideal indicators are management, trying to interrelate their performance as
providers vs. The customer perspective.

Here are some indicators that can be used for this purpose.

LOGISTICS AREA % of lots accepted at reception

Rotation of inventory of raw materials

Percentage of lots received on time

Nonconformities in inventory

Customer delivery times

Reaction time to store orders

Number of stock / deadline breaks

Non-conformities in warehouse movements

Value of obsolete stock items

To properly transport a product, we must analyze the class, value, weight and volume of the
product; Type of cargo, class and cost of packaging, security, accessibility, availability, frequency,
speed and cost. Once these aspects are defined, we seek the most accessible to our budget and
contract the service of the company, in such a way that the delivery of our products to consumers
is guaranteed.

On the other hand, we find the analysis of raw materials and packaging material. Colombia has
been advancing the project of identification and marking of raw materials and packaging material
with industrialists and suppliers from different sectors, with the objective of improving
information exchange processes, product visibility and the analysis of demand levels and
Inventories throughout the value network.

CUSTOMER'S PERSPECTIVE
- Satisfaction index

- Customer retention rate

- Market share

- Customer Profitability

- Increase of customers

- Number of prizes

- Guarantees offered

- Number of complaints

- Number of lost customers

- General picture

- Satisfaction in handling complaints

- Loyalty index

- Annual sales / customers

These tools with the technological innovations of the moment and the continuous improvement
are garments of guarantee to support the evolution of the Logistics through the current market.

DISTRIBUTION GRAPH
COMPANY - CUSTOMER
LOGISTICS IN BOGOTA

Today, the issue of logistics is such an important issue that companies create specific areas for
their treatment in Bogota. It has developed over time and is considered as a basic aspect of the
economy today.

Previously the logistics in Bogot was only, to have the right product, in the right place, in the
opportune time, at the lowest possible cost. These seemingly simple activities have now been
redefined and are now a process. If we assume that the role of marketing is to stimulate demand,
the role of logistics will be precisely to satisfy it.

Only through a detailed analysis of the demand in terms of level, location and time, it is possible to
determine the starting point for the achievement of the final result of the logistics activity, which
we follow as a model, a frame of reference; But not an operational function.

It is a planning mechanism; A way of thinking that will even reduce uncertainty in an unknown
future.

1.2 The key activities are:

Customer service.

Transportation.
 Inventory management.

Order processing.

Together these activities will achieve customer satisfaction and the company cost reduction, which
is one of the factors by which companies are forced to focus on logistics.