Professional Documents
Culture Documents
dialogue
DIGITAL REIMA
GINED
Revamping Rela
tionships Throu
gh Extraordinary
Digital Experien
ces
/GMNDigitalGroup
Find out more about our services
/GMNDigitalGroup
www.gmndigitalgroup.com
TRADING
FINANCIAL SERVICES
RETAIL
DI GI TAL G ROUP
MANUFACTURING
EDUCATION
ENTERTAINMENT
SERVICES
ESTABLISHMENTS
About Us Media
5 GROUP AT A GLANCE 73 CORPORATE VIDEO
Web Marketing
10 WEB DESIGN & DEVELOPMENT 82 DIGITAL MARKETING
Design
30 LOGO DESIGN
Corporate Communications
32 BRAND CONSULTANCY 98 BUSINESS PLANS
54 POWERPOINT DESIGN
56 PRODUCT DESIGN
60 MENU DESIGN
68 EVENT BRANDING
WE TAKE
YOUR
BUSINESS
TO NEW
HEIGHTS
Since our founding in 2009, our mission is to provide end-to-end branding,
web and creative solutions to help businesses succeed in brand building and
development. We work closely with our clients throughout the entire project
and help build their brands by leveraging on customers data and optimising
accordingly. We have worked with numerous industries and firmly believe in
combining our clients expert industry knowledge with our expertise, to create
powerful brand experiences and marketing strategies from the customers
viewpoint.
GMN Education provides professional training and skills upgrading with a focus on
digital marketing and running of online businesses. Championed by industry
SYNERGY practitioners, GMN Education oers a wide range of training programs and upgrading
courses to working professionals, undergraduates, and aspiring entrepreneurs.
OF SOFTWARE
& SERVICES
GMN Franchise Consultancy specialises in the development of growth and
expansion strategies for franchisors. Utilising cutting-edge tools, we are able
to create proactive, highly eective franchise systems and provide franchisors
with step-by-step blueprints to grow their franchise organisations.
GMN Cloud Solutions supports businesses to transform and to capture new opportunities with
data that can be trusted. This transformation is possible by adopting our cloud technology, creating
wider ecosystems and providing innovative business models. Our cloud-based applications can be
either virtualised oerings sold traditionally or applications realised on a cloud infrastructure.
Customised Solutions
We offer a variety of solutions and tailor them to fit your unique needs. Our
services include brand identity design, web design, print design, photography,
videography, PR communications and franchise consulting.
Extensive Experience
We have designed stunning brands,
websites and marketing materials
for a variety of companies, including
those in fashion, medical and property
industries.
CONNECTING THE
FUTURE
Mission
Driving Inspirations,
Fulfilling Aspirations.
Beliefs
Passion drives us.
Innovation defines us.
Enterprise propels us.
People, our leading asset.
SOME OF
Our Clients
VINCERE INTERIOR
We provide a holistic web design process, from domain registration, web design
to digital marketing and content management. Each website we create for our
clients will feature eye-catching layouts, graphic design, professional photography
and carefully-crafted contents to engage visitors.
Case Study/
SC CAPITAL PARTNERS
Online Experience
The content and layout of all webpage
designs must always be relevant,
potent and keeping with the basic
brand guidelines.
Our Designs:
Giving you the
performance you
need, Getting the
results you want.
Objective advice.
Excellent service.
Customised solutions.
Superior execution.
We believe in having the results speaks for itself, hence we are constantly tracking the
outcomes of our efforts and are continuously making changes to ensure you are getting the
best ROI possible. Learn more at gmndigitalmarketing.com
DIGITAL MA RK ETING
E-COMMERCE SOLUTIONS
Whatever your merchandise may design and integrate your business It is essential and highly efficient
be, it is increasingly important to e-commerce shopping cart, services, for a fashion-oriented business or
have an internet presence to make payment gateways in order to those in the FMCG industries to
it more efficient and convenient facilitate business-to-business (B2B) manage an e-commerce platform for
for your customers to purchase and business-to-customer (B2C) the convenience of its customers, to
your goods. Here at GMN Web transactions. keep them loyal and happy with the
Solutions, we coordinate, direct, overall brand experience.
With increased web traffic, your brand will come to enjoy positive
reviews and higher ranking as your website gets promoted by
online buyers. Word-of-mouth can be a very effective and powerful
marketing means.
Case Study/
CURIOUS DOTTED LINE
It is up to companies to
provide end-users with what
they want, when they want
it, how they want it. If your
organisation cant meet that
challenge, someone elses
certainly will.
Attention to Detail
Every aspect of the website design
should be planned and produced
to achieve maximum effects and
desired quality.
Using analytics you can trust, GMN Digital Group can help
you identify new opportunities that can accelerate growth
for your company.
Visit gmndigitalgroup.com
Contact us at enquiry@gmndigitalgroup.com to
learn more about our services and capabilities.
WEB
PORTFOLIO
BUILD
Create a great web presence.
SELL
Set up e-commerce on your website.
THRIVE
Engage customers and drive sales through
digital marketing.
POINT OF SALE (POS)
A Dynamic Retail Solution
Point-of-Sale, or POS, as it is more commonly abbreviated, refers to the capturing of data and customer payment
information at a physical location where goods or services are bought and sold. The POS transaction is captured using a
variety of devices which include computers, electronic cash registers (ECRs), optical and bar code scanners, magnetic card
readers, or any combination of these devices.
Whether its Retail, Hospitality or just simply Software, we have a full-time technical and support personnel committed
to help you from the setup to day-to-day operations of your POS system. Throughout the installation, integration and
implementation phases, GMN Web Solutions is there with you.
Barcode scanning Price Look-Up (PLU) codes Table status, regions and seats
Restaurants today are struggling with a variety of pain points like rising
manpower costs and waiters' inability to upsell consistently, increasing
competition fighting for customer footfalls, declining service levels -
ultimately leading to single digit growth or worse, declining profitability.
GMN Cloud Solutions is focused on providing a full stack complete solution
for these critical pain points which are all core to a restaurants profitability.
C LO UD SO LUTIO N S
Average Return On Investment Delivered By
Customer Relationship Management (CRM) System
CRM is a computerised system that a company uses for managing and coordinating
marketing, sales and customer-support data. The data is used to maintain good customer
relations, which improves profitability.
Comprehensive and easy to customise, GMN Cloud Solutions comprises a CRM system
that delivers information to you in real time. With our CRM system, you can grow your
accounts faster, find new customers faster, and close deals faster from anywhere.
Learn more about how GMN Cloud Solutions can help you transform your
business.
gmncloud.com | enterprise@gmncloud.com
LOGO DESIGN
As one of the top logo designers in Singapore, we adopt three approaches in the developing,
redesigning as well as revamping of a logo.
Understanding our clients business needs is the first step in the logo design process.
Creative work begins once the message and target is clearly defined. We will put forward
several unique logo designs in black and white for consideration.
Upon review and selection of the final design, we will refine the logo and offer our client
several other variations of the chosen design.
Once the black and white logo is refined and perfected, colours will then be added into the
logo. We provide our clients with high resolution files of the logo, including JPG, PNG, EPS
and TIFF.
We design for the futurein ways that make sense right now. We are
strategic experts and creative explorers committed to solving complex
challenges. With smart tools and global resources, we examine the
implications of every brand choice, create new experiences, and
open doors to more opportunities.
Here at GMN Brand Consultancy, we work with our clients Packaging Design
seamlessly to develop their brands and help design key print
Coffee Table Book Design
materials while keeping close tabs on the agreed budget
simultaneously. Work Uniform Design
Case Study/
PROPSPUR HOLDINGS LTD
GMN Cloud
Solutions is the
path forward for
every part of your
business.
GMN Cloud Solutions is the industrys broadest and most integrated public
cloud. It offers best-in-class services across Software as a Service (SaaS) and
infrastructure as a Service (IaaS), and even lets you put GMN Cloud Solutions in
your own data centre. GMN Cloud Solutions helps organisations drive innovation
and business transformation by increasing business agility, lowering costs and
www.gmncloud.com reducing IT complexity. Bring the performance of your company to the skies
today!
S A L E S | S E RV I C E | M A R K E T I N G | CO M M U N I TY | A N A LYT I C S | E - CO M M E RC E
PRINT / GRAPHIC DESIGN
Our print design services are designed to complement our digital offering to give our clients a single,
cohesive, creative supplier for their campaigns.
With expertise in bespoke business stationery, corporate brochures and sales and marketing
materials, technical documentation and white papers, exhibitions and large format graphics, trade
and press advertising, we have pride in our depth of experience and the high quality we consistently
produce.
Design Services:
Brochures & Flyers
Product Packaging
Retail POPs
Exhibition Backdrops
Case Study/
SIA HUAT MARKETING COLLATERALS
We Do It All
From page plans, image selection and
content creation to print management, we
provide a complete end to end service,
producing a finished brochure that reflects
the right message for you.
Case Study/
SIA HUAT KITCHENWARE CATALOGUE
Sia Huat Pte Ltd is Southeast Asias premier distributor for foodservice equipment. GMN Brand Consultancy
was thrilled to be asked to redesign the companys kitchenware catalogue, which is produced annually to
provide customers with a comprehensive and up-to-date list of their product offerings.
Sia Huat required a corporate, modern and clean design style, thus we took a fresh approach to the layouts,
creating several options for the client, before developing layouts based on the chosen design.
Good catalogue design must be inspiring, informative and legible, with easy-to-understand typography and
quality product photography. The product specification areas, in particular, require an understanding of how
to lay out data in a clear and concise way so it is easy for customers to reference and use. We produced a
comprehensive catalogue design for Sia Huats products displaying sizes and colour codes, as well as technical
details and product photos. The most important aspect of the catalogue design was to show the varying
products legibly and clearly, and to produce a layout which would effectively cross-sell product ranges to
current customers, as well as making potential customers aware of the full range.
The catalogue design produced for Sia Huat uses a grid structure which supports a variety of styles for pages,
from technically-detailed to more image-focused advert-style spreads. We adopted a full colour design
throughout to echo the high quality full colour technology used within the custom stamp products themselves,
whilst maintaining the brand look.
Case Study/
YI LIN HOLDINGS
Case Study/
YI LIN AGRITECH
corporate image and the design that
they came up was exactly what we
had asked for.
- Yi Lin Agritech
DIGITAL EDGE
C LO U D SO LU TION S
Bringing a new perspective to
global digital asset management
D IGITAL GROUP
GMN Digital Group delivers the enhanced global digital perspective, local insights and
broader range of digital expertise that business owners need.
150+ Projects
Delivered Across 9 Social
Platforms
And
Counting
GMNDIGITALGROUP.COM
DESIGN
PRINT / GRAPHIC DESIGN
Case Study/
EMPORIUM HEIGHTS
Case Study/
CENTRAL NEW WATER GROUP
SCR International Holdings entrusted our GMN Brand Consultancy team to come up with
a professional project proposal and website that would appeal to the potential partners
and investors. After on-site visits on both continents, the team developed corporate
materials that exuded first-class image of the projects. The SCR International Holdings
team simply loved our concept and work!
patience and product delivery can
be considered top-notch.
Keep Up The Good Work!
- SCR International
Holdings Pte Ltd
A presentation prepared
for financial service industry
professionals and
sophisticated investors
DIVERSIFY INTO IRON SAND
MINING INDUSTRY
ENTRY INTO NEW GEOGRAPHIC extensive market network to develop
AREAS
TRIAL RUN ON THE real estate products and services in its
SECOND WASH PLANT markets.
ADDITION OF MORE LICENSES
INCREASE PRODUCTION
TARGET 850,000 TONNES PER
ANNUM
CORPORATE PRESENTATION 2014. 4 This information is subject to the
Central Vista
is a lifestyle property development company with
planned developments in Malaysia and Bali
GROWING GROWING GROWING
PEOPLE MARGINS SAFETY has an asset value of approximately S$2 billion
(approximately RM 5.2 billion valued on an as if
complete basis) as at 31 December 2013
Providing opportunities for Strong margins KSK Asia Resources Enhance abilities to
personal and professional
growth; develop people to
remains the lowest-cost iron sand
producer and will allow us to
recognize the complexity of
the task and deal with risk
portfolio comprises a 100.0% interest in both Olympia
their fullest potential deliver our commitment to Tower and Duta Grand Hyatt in Kuala Lumpur,
shareholders
as well as the Sanur Waterfront City in Bali
We build corporate
PowerPoint
presentations with
big impressions .
CORPORATE PRESENTATION 2016
PROJECTS
PORTFOLIO
2016
FORGING
FORWARD
AS ONE PROPSPUR HOLDINGS
Holdings.
PRIMAGOLD MINING
EMERALD
DEVELOPMENT
GROUP
HOLDINGS
strategic prime areas of Phuket, Thailand.
Emerald Terrace
Emerald Ao Nang
Emerald Holdings (the Company) is an award- Emerald Nirvana
winning boutique property development Emerald Nirvana Luxe
company which specialises in developing high
7
Emerald Jade Villas
quality homes with meticulous attention to detail Emerald City Life
that combine the best in functionality and form. Emerald Central
Over the last 5 years, Emerald Holdings has
garnered a reputation as one of Phukets
premier property developers.
SEREMBAN
LAND
PowerPoint is a product of Microsoft. The remarks herein should not be construed as an endorsement by GMN Digital Group of PowerPoint or any other Microsoft product.
Visit gmndigitalgroup.com
The power of GMN Digital. TM
Contact us at enquiry@gmndigitalgroup.com
Raise Your
Perspectives
Maximise your strategies with our sharp insights and
D I G I TA L G RO U P
MENU DESIGN
GMN Brand Consultancy prides ourselves on developing diverse menu solutions for the
restaurant and hospitality industry. From our innovative manufacturing capabilities, to our
intense level of food psychology, our mission is simple - to help your team build better
menus, solve on-going problems and drive profits to help your business grow and expand!
Our experienced Menu Engineering specialists gives us the ability to generate custom
menu designs tailored to your specific brand. The designers position your most profitable
items where they are most likely to be noticed and gives you the edge to sell as your
signature dishes.
Customised Solutions
Tired of the traditional restaurant menu? If so, we GMN provided great ideas for
can help. Custom shapes and sizes are not a problem our menu and worked within
for our team. Most designs are relatively inexpensive our budget. The menus are getting
and we will deliver a one-of-a-kind menu format to
differentiate you from the competition.
rave reviews - our guests love
them, they look fantastic.
- Cove 99 Live Seafood Restaurant
Case Study/
PASTA J
Case Study/
BEBEK TEPI SAWAH
Kuta Sunset
crafted to meet
the needs of our
clients.
The photography team at GMN Brand Grilled Cock Fighting Tepi Sawah
Industries We Serve
Versatility is a cornerstone of our business at GMN Brand Consultancy and
were proud to have helped companies across a broad range of industries reach
new heights with creative and effective presentation and packaging materials.
Truly distinctive
packaging can
influence decisions,
especially when it
produces a sensorial
and emotional
connection with the
client.
Brilliant brands
deserve brilliant boxes
They say good things come in
small packages. At GMN Brand
Consultancy, we believe great things
come in custom packages, whether
theyre small cartons, large printed
shipping boxes, or anything in-
between.
Concept
Describe your idea for the cover. Either in
words, create a collage, provide a sketch,
include links to other cover designs, attach
images whatever is easiest. If you do not
have a clear idea, give us any input you can
and we will create a concept board based
on research, brainstorming and multiple
proposed ideas for you to choose from
before we get started.
Our unique, all-inclusive facility means your packaging can be designed with the best elements of
thermoforming, RF sealing, binders, and die cut foam. Custom boxes featuring upgrades such as
viewing windows, hanging shoulders, custom cavities and compartments, tailor-fit trays, sleeves,
and more. Truly custom. Truly unique.
Concept:
Concept:
Actual:
Artwork:
Actual:
Creating a website
Set up a professional-quality website Part 2: Building
Fr Part 3: Marketing
GM om
N th Find new
W ee customers
eb xp
So er
lu ts a
tio t
ns
CORPORATE VIDEOS
GMN PR & Communications tell stories, share emotions
and help deliver powerful messages all through the
creative use of visual communications.
Compositing &
Editing
Skilled editing keeps a tight
focus, a brisk pace and lets your
message shine through.
Animation Leadership
Interviews
We use animation and graphics
to make content accessible and We help leaders use video to
easy to understand. communicate directly to viewers.
Our services are tailored to the unique needs of our clients. We work closely with you to obtain
the maximum impact with stunning aerial imagery for your events, real estate documentation, or as
part of your corporate video. A visual album in the form of a personalised aerial video is definitely a
must-have corporate image tool, as it projects a modern and inclusive image to the viewers.
Products
Creative, uncluttered product images, suitable for web or
print.
Marketing
Quality photography is vital in engaging clients. Our
images will give your marketing materials a professional
finish.
Portraits
When its important to show the human side of an
enterprise, we can produce relaxed but striking business
portraits.
Events
Photography for conferences, awards, hospitality, training
days and events. Capture every moment from every
angle.
Websites
With the massive increase in online traffic, its more
important than ever to entice web visitors with creative
imagery.
Case Study/
YI LIN AGRITECH PHOTOSHOOT IN CHINA
corporate event for us. Id have
no hesitation in using GMN
again in the future.
- Yi Lin Agritech
Unique
All of our brochures are made-to-order and so, they are completely unique. We build the
brochure from scratch to suit our customers specifications.
Reliable
Our hands-on knowledge of the entire production process enables us to deliver your
complete video brochure on-time and looking great!
Multiple Senses
The personalisation options combined with your artwork and video, means that you
are delivering a complete visual, audio and message in a handy bespoke booklet. A truly
sensational experience for the recipients!
Multiple Videos
A different video plays every time a page is turned but the video book only requires one
screen. Smart efficiency at its best!
many sizes, the most popular being: 2.4, 4.3, 7 and 10.
Creative. Innovative.
We would like to take this
opportunity to thank GMN
PR & Communications for
bringing such a novelty
concept to us.
- ZAG Retail Ltd
GMNDIGITALMARKETING.COM
DIGITAL MARKETING
By using the internet, marketers can connect directly
and instantly with current and potential customers to
build brand recognition, collect data and encourage
word-of-mouth recommendations.
How It Works?
Unlike traditional offline marketing, digital marketing gives a business direct, two-way
communication with customers. Digital marketing employs some conventional approaches, such
as pop-up or banner ads on web pages, but it also relies heavily on the power of social media
for raising awareness of a product or brand. Digital marketing is often used in conjunction with
traditional marketing techniques, a hybrid known as tradigital marketing.
The logos above are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.
Tradigital in Practice?
A new gym was launched using a tradigital approach to marketing. TV adverts were aired with a call to
action to visit the gyms website and schedule a free workout with a fitness trainer. Print ads featured
voucher or a Quick Response (QR) code to scan and present at the gym for a free trial. At the gym,
members get free wifi access. The wifi landing page has a link to download the gyms free app. The
gym may also use pop-up ads, podcasts, email and texting to attract or retain members. The campaign
understood the links in the digital world to the real world and the objective was achieved.
e
Co
Feedback is given
via social media
Blog links
to app
POTENTIAL
CUSTOMERS
Direct
customer
to
Feedback is
FREE given via
APP social media
Customer takes
voucher to gym
Customers
Website shows
schedules a
a workout clip
free workout
to potential
on website
customers
Customer
g signs up to
email
tin
QR code is newsletter
scanned with
ditional Marke
POSTER WITH
QR CODE FOR
TRIAL
GYM WEBSITE
ra
Direct
T
TV ADVERTS viewer to
of business
New Prospects
leaders believe Oer incentives to
existing customers for
that customer
recommending product
or sharing content.
experience is the
next corporate Social Visibility
Through customised
battleground.
social media campaigns,
we post interesting and
relevant content on
Comments & social media and
Shares encourage dialogue.
Entice To Stay
In Touch
Oer incentives to visitors
when they sign up for
email updates and
newsletter.
Attract
Virtual
Engagement
We design every aspect of
a website to maintain
visitor interest so people
return for new content.
Actual
Events Engagement
We use previous Encourage customers in
customer feedback to the real world to use
decide on best content product, meet and speak
for publicity events. with sales sta, and
interact with other
customers.
93%
done through various on-page and off-page tactics. A search engines
ranking process is based on an algorithm that includes thousands of
factors that are constantly changing.
91.5%
rankings.
Build links. Links are votes and votes get your website to the top SEO matters because 91.5% of
of the search results. search clicks come from Page 1
53%
Of all users click on the top-ranked
site
The Google Adwords and Bing Ads logos are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.
D I G I TA L GRO U P
gmndigitalgroup.com
SEARCH ENGINE MARKETING
Measurable
What is SEM?
Essentially, Search Engine Marketing (SEM) helps promote your Highly targeted
website through paid advertisements and targeted keywords on
search engine results or other platforms. It allows you to generate Customised to your needs
more traffic to your site which will result in more leads or online
sales.
High return on investment
Display Advertising
Display advertising includes banners with text and images, which appear on websites known to be used frequently by
target consumers, such as news, social media, or video content sites.
Search Advertising
Search advertising is a method of placing ads in the web pages that appear in the results of search engine queries. While
display advertising is likely to get more views overall, search advertising has a better chance of reaching the target
audience.
We are:
41.7% 74%
of internet users
perform local
searches.
of marketers ad
budget globally
was spent on TV of local searches
follow up offline via an
82% in-store visit, phone
advertising in call or purchase.
2016, although
86% of people of Singaporeans use
online local search, like
skip television ads. 66% Google local search to
locate businesses.
of mobile
55% conversions happen
within the hour.
We strive to capture your target audiences attention by crafting the perfect targeted email, through captivating graphics
and appealing messages. We tweak each succeeding email broadcast to generate more traffic based on the response
and data we receive. We work to create purposeful and meaningful email marketing campaigns that will enhance and
stimulate your overall brand presence.
Design emails that match Develop compelling Build and manage your
your brand. content. email lists.
Achieve high delivery Review and refine your Publish email archive on
rates. email strategy. your website.
Acquire Names
Set size of sample
and split in half
Send Email
How It Works?
Approach A Approach B It works on the basis of sending a product offer to a large
Weekday Mailing Weekend Mailing group of consumers in the knowledge that at least some will
See response
from email hit
See response
from email hit
take up the offer and become customers. Direct mail relies
on Monday on Saturday
on lists of names and addresses, which could be a companys
existing clients or a list bought from a specialist agency.
Almost any business, from a small company to a corporation,
may use direct mail to reach and sell to their identified
Group A Group B clientele.
Responds with 2 clicks Responds with 20 clicks
A/B testing
on the companys on the companys
website website
Campaign B
Send emails to remainder
of the group on Saturday
Evaluate Eectiveness
Full email blast reveals that
approach B yields the
best response
Inviting Attention
Email design needs to strike a balance
between representing the respective
brands, illustrating its purpose and meeting
the audience needs.
Full Management
Style and design updating plus status updates 1-3 times per week (depending on your business model). We
will reach out to your followers and fans and share our expertly-crafted status updates, links, blogs, videos,
pictures, infographics, news, etc., via this affordable social media service. This is the ideal number of updates
for most companies.
Case Study/
LIVE IT, GORGEOUS!
Key Benefits
Better understanding and ability to
respond to consumers instantly
The YouTube, Facebook, Twitter and Google+ logos are trademarks of their respective owners. Their inclusion in the
screen shots shown here is not intended to suggest any authorisation or endorsement.
Media Relations
Investor Relations
Media Training
Issues Management
To successfully raise new equity from capital markets, companies need to have a
compelling equity story; a clear strategy for sustainable growth; a well-respected
management team and an effective Board of Directors. The character and essence of the
company will also be scrutinised and defined.
There is a well-established process for achieving a listing status or IPO. Our extensive
experience working on such projects means that we understand how to be an effective
member of your advisory group and the critical role that communications can play in your
success.
Here at GMN PR & Communications, we ensure that your investment case is clear,
concise and appealing. We work closely with senior management and professional parties
to strategise and develop a communication strategy that will build the reputation of the
company and bring confidence to the investors.
KEY ELEMENTS
Preparing a business plan can take several weeks and it is worth doing it thoroughly. It is a vital
document for securing funding, so the financial forecasts must be both realistic and accurate.
Costing - The only way to find out whether the business is viable
is to project details of costs and sales over both short-term and
long-term periods.
What We Include In
The Business Plan
Sections E
Elements
Executive Summary Business summary - Company structure, name, product or service and customer
profile
Business aims - Three objectives over one, three and five years
Financial summary - Expected sales and costs and funding
Elevator pitch - Two-minute talk to sell your idea to a customer
The Market Typical customer - Businesses or individuals and their profile; local, national or inter-
national
Market research - What the local market is for similar products or services
Competitor Analysis Table of competitors: Who and where they are, what they sell and for how much, how
good they are
SWOT analysis: Strengths, Weaknesses, Opportunities and Threats. Including how to
remedy any weaknesses and combat known threats
USP: Unique selling point of the product or service. Features that makes a product
different from competition
Operations and Logistics Supply and delivery: How the goods or service will get from A to B
Equipment: Details of transport, office items and premises
Payment, legal and insurance: How customers will pay and how that translates into
salaries; compliance with the law
Costs and Pricing Strategy Cost: How much each unit or batch costs to make and deliver
Price: How much each unit or batch will sell for
Profit margin: The difference between cost and price per unit
Financial Forecasts Sales calculations: For each month, the expected number of sales
Costs calculations: The costs of the predicted sales each month
Cash-flow forecast: The money coming in and out of the business
We are direct, creative, honest about what we can achieve yet dedicated to producing the best
results and producing one-of-a kind solutions.
Case Study/
PROPSPUR HOLDINGS EDITORIAL
(THE STRAITS TIMES & THE EDGE SINGAPORE)
Relevance Engineers
We help our clients build valuable
reputations using PR message
development, executive profile
building, product promotion,
community management and
engagement with the right
influencers and media.
Case Study/
SC CAPITAL PARTNERS
SC Capital Partners, a private-equity real estate firm with investments throughout Asia,
tasked us with the job of creating an advertising concept which would highlight their
continued success in real estate investments in the region. It also needed to exhibit the
factors behind their success in a bid to raise awareness and increase customers confidence
in the firm.
The company is incredibly proud of their status as an extremely trustworthy and value-
oriented firm and this became the basis of the advertisement. Using our expertise in
advertising design, we created a layout which drew attention to the key messages SC Capital
Partners wished to convey to the target audience. The advertisement also reinforced the
element of trust which the company instills in every customer relationship.
The advertising design also deploys engaging descriptive text, with clear calls-to-action and
a visual of a blurred skyline that becomes clear under a magnifying glass. The purpose of
this is to underpin the description of the firms investment approach with the tagline At SC
Capital Partners, We See Through To The Opportunities..
The advertisement was placed in an internationally renowned private equity real estate
magazine, PERE Magazine, and an electronic version was designed to fit into the companys
digital marketing campaign.
What We Offer
Custom Development and Design
We employ tried-and-tested methodologies to work out how best we can tailor your report to help meet the
agreed communications objectives - choosing the most appropriate reporting format and design approach, or
considerations of style, tone and presentation and so on. Everything must serve the communications objectives,
everything must work in synergy - yet we must never be boring. The report should be a pleasure to look at, to
hold and to read.
Consultant support in developing systems and procedures to capture the necessary data.
Advice on presenting corporate governance and risk-management rules, procedures and data.
Support for integrating the sustainability side of the story with financial reporting to present a concise and
coherent communication about how the organisation creates value for its stakeholders.
Print-based media
Web-based media
Video
Mobile media
Case Study/
SCR INTERNATIONAL HOLDINGS
Case Study/
YI LIN HOLDINGS
Launch a
Start-up
That Lasts
IP
Take your business beyond.
Going public is a critical point in an organisations growth and development.
It is an opportunity to achieve new levels of brand visibility while granting a
company access to the benefits as well as rigors associated with public capital
markets.
IPO Communications | Financial Communications | Corporate Communications | Crisis & Risk Management
At GMN Digital Marketing, we care.
We connect clients and brands through new media and mobile technologies.
We acquire audiences with enthralling ads and visuals as they journey online.
We engage audiences and achieve your business objectives with our digital and marketing expertise.
DIGITAL GROUP
EMPOWERING
BUSINESSES
Web Solutions Digital Services Cloud Solutions Brand Consultancy Franchise Consulting
PR & Communications Incubator Education
Website: www.gmndigitalgroup.com
Email: enquiry@gmndigitalgroup.com
Tel: +65 6683 8018
Fax: +65 6483 4722