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Modelo de Essay

I.Intro paragraph
A. Grabber - DW: Uber Eats is running to be a successful service..
B. Discussion
1. Define. What is Uber Eats
2. How it works, what's the deal?
C. Thesis U.E.has the potential to be successful because got advantage of the previous know how and created
a delivery service to his users. Now restaurants no longer have to hire delivery personnel, pay wages, and taxes
associated with delivery. And furthermore, uber's users are paying for the delivery service.
II.First Body Paragraph
. First of all, the company has already his public targeted, gender: female 48%, male 52%; ages between 16
to 64; urban context: 46% urban, 48% sub-urban and 6% rural ; Income: bottom 22%, mid 44%, top 27% prefer not
to say 7%
A. Culture, subculture, and social class
III.Second Body Paragraph Characteristics of the product
. Support detail 1 show the benefits of its use
A. Support detail 2 giving an example how offers are done
B. Support detail 3 Deceptive marketing, what really happen?
IV.Third Body Paragraph - Market strategy bandwagon, glittering generalities, how it is sell
. Support detail 1 make public follow
A. Support detail 2 glittering generalities about the advantages of the service
B. Support detail 3 appeals to fear and urgency, making the public seek for food delivery
V.Conclusion
. Restate Main Idea - summarize by saying how good deal it is, reinforce the bright side of the service
A. Call to Action - let's ask for Uber Eats

Thesis Final Assignment p. 69


I believe the service has all potential to be successful.
DW: Uber Eats has the potential to be successful because the restaurants no more need to worry
about hiring a new employee, and dont have to have more expenses paying taxes, and otherwise,
clients must pay part of the service to the delivery guy.

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