BUSINESS MODEL CANVAS

This half primarily deals with acquiring the means and materials for the This half primarily deals with delivering the product or service to the
enterprise. customer.
MGMT 211 Legal and Ethical Boundaries

CUSTOMER CUSTOMER

MGMT 211 Legal and Ethical Boundaries

KEY PARTNERS
Who is in my network?
Who is indispensable?
Home owners association,
grocery store, & Mom
MGMT 466
KEY ACTIVITIES VALUE PROPOSITIONS
This category bridges the
What am I doing to two halves of the model. It is
develop myself and my the unique way that the
potential? product or service is
processed to provide value.
Making lemonade &
serving thirsty people How can I combine what I
am learning in a way to
SCMT 364, FINC 341, uniquely add value to other
ISYS 210, MGMT 363 people and organizations?
Great-tasting lemonade, for
KEY RESOURCES a fair price, on-the-go!
What do I have, or can I
acquire, to increase my MKTG 321, MGMT 466
development?
RELATIONSHIPS SEGMENTS
How can I use my With which individuals or
network to help others? organizations do I want to
Can I leverage these share my time energy and
relationships for mutual talents?
benefit?
Kids, walkers, sympathetic
Personal interactions neighbors
MKTG 321 MKTG 321
CHANNELS
How and where do I
bring my best self to
others?

Ingredients, sales force, Lemonade stand, street

stand, Grandmas recipe corner

FINC 341, SCMT 364, MKTG 321, ISYS 210

ISYS 210, MGMT 363 SCMT 364

COST STRUCTURE REVENUE STREAMS

How am I allocating my time and money? How are my investment paying dividends for my personal
development?
Ingredients, stand materials, employees (neighbor kid), flyers, cups, city
permit Sales, gifts, donations

ACCT 229 & 230, FINC 341, SCMT 364 ACCT 229 & 230, FINC 341, MKTG 321

Foundations and Core Professional Competencies: BUSN 101

Tools for all the above: SCMT 303; MATH 141, 142; ECON 202, 203
MGMT 466 Steering the Ship

Based on design by the makers

of Business Model Generation and Strategyzer COLOR KEY: SELF AS ENTERPRISE LEMONADE STAND CORE BUSINESS KNOWLEDGE