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Description
Author: Jonathan O'Brien.
Category management is a technique used to understand markets, analyze spending and make
purchasing decisions that save money. It provides a way to move from accepting mediocre
goods and services at high cost to managing supply in a way that delivers real value. By
altering how goods are categorized and supplied, category management helps shift sourcing
from an error-prone transaction to a value-creating endeavor.
Aided by case studies and practical examples, this book provides a clear definition and
understanding of category management. Jonathan O'Brien presents a step-by-step process for
implementing category management in line with a companys overall business strategy. Using
this process, readers will be able to analyze complex sourcing situations and develop
innovative and creative sourcing proposals.