Profile Typical Day Needs

Age: Arrival: People:

Gender: Departure: Business:
Education level: # meetings: Products:
Productivity: Family:
Income:
Social:
Technology:

Job Internal Challenges External Activities

Title: People: Family:
Reports to: Processes: Hobbies:
Budget: Technology Entertainment:
Team members: Politics: Exercise:
Management style: Metrics: Organizations:
Decision-making authority:

Marketing Goals External Challenges Values

Traffic: Competitors: Personal:
Leads: Company Perception: Business:
Sales: Brand equity: Family:
Revenue: Past performance: Politics:
ROI: Metrics: Causes:

Internal Influencers External Influencers Objections

Accountable to: Publications: Budget:
Pressured by: Events: Culture:
Respects: People: Resources:
Listens to: Social media: Supervisor: