Design

Thinking
Experience

Change the way

you innovate!
Design thinking is an approach
that allows for a revolution on how
to find innovative solutions to the
problems and challenges faced
by organizations, companies,
government, and society, because
it is focused not only on market
needs but also on peoples real
needs. Therefore, different from
what usually happens, the solutions
that emerge from a design thinking
processes are not based on data or
statistics only, but on the real needs
of the people impacted by them.
 Design
Thinking
Experience
W H AT YO U W I LL LE A R N
How to successfully innovate after going through real
Design Thinking projects;
Adopting a mindset to solve complex problems;
Understanding the practical tools to become empathic
that will facilitate collaboration and the adoption of any
idea.
TH E PR O G R A M
This is a highly energetic program that will give
you sound practical knowledge on the principles
of Design Thinking, key tools, and terminology. It is
essentially a hands-on course, based on one of our
core values: learning by doing. Our program is based
on the three main values of design thinking namely:
empathy, collaboration, and experimentation - but it
goes beyond! During the days, participants complete
real projects using a human centred approach. In the
projects you will learn how design thinking helps the
emergence of solutions by placing the impacted people
first, through a human-centred approach. You will have
a better understanding of its mindset and how to use
the tools at each stage of the process. Our goal is to
offer participants a wide perspective on how innovation
emerges, to inspire them and to help them promote
positive changes in their personal and professional
contexts.
TO O L S
Double Diamond
Design Challenge
ET (yes - an extra-earth-person!);
User + need + insight
Userboard
Stakeholders Map
Persona;
Journey Map;
Structured brainstorming techniques;
Cheap, dirty and quick prototyping
W H O S H O U LD AT TE N D
Everyone who wants to innovate and to bring solutions
to this emerging new world
Restless people who are constantly seeking
knowledge and want to be updated
Anyone who wants to dig deeper in the design thinking
approach
People who want to learn a new model to work
collaboratively
W H AT YO U W I LL F E E L
Better equipped to collaborate effectively in a
diversified group of participants;
Better equipped to learn from your internal and
external clients and to quickly prototype in order to
generate innovative solutions
Confidence in your creative skills
Confidence to apply the key tools to solve any
challenge you may face
I am very grateful for having participated in the
design thinking experience course. It has introduced
me to a new mindset and knowledge that will help
me change the way I approach my own business
and my clients projects. The toolkit provided is very
helpful and a great reference tool for the future.
This was a great and valuable experience I would
highly recommend to anyone that is searching for a
new way of working (no matter what work they do)
and a new mindset. I left the course feeling inspired
and ready to start practicing design thinking in my
own business.
Maria Stavrakis -participant of the Design Thinking
Experience Program - Melbourne
schoolofdt.echos.cc
 Design
Thinking
Experience

D E S I G N TH I N K I N G A PPR OAC H

Understand Observe Point of View Ideate Prototype Test Iterate

Design Thinking is a new approach to innovation, based on: empathy, collaboration and experimentation. Those 3
values are what sets Design Thinking apart, by allowing people, start ups and companies to have a true human-centred
focus.

The image above shows the double diamond process in which participants will explore a change in mindset for
problem-solving techniques, starting always with desirability and real need and after adjust to technical viability and
feasibility.

FAC I LITATO R S

Juliana is an entrepreneur and educator. She is the co-founder of ECHOS. Over the last 6
years Juliana has worked to develop an innovation ecosystem in Brazil and now in Australia
to foster social innovation and design thinking. She works as a leader in projects in the areas
of health care, construction, the internet of things and as an educator to grow the concept of
innovation for good. Juliana is specialist in Social Innovation and Design Thinking at SVA (USA)
and HPI D.School (Germany)

Ricardo is co-founder at Echos and an innovation expert and entrepreneur. He is a consultant

and speaker on topics like innovation, entrepreneurship, business design, and growth hacking.
Specialist in Entrepreneurship and Innovation, with extensions in renowned schools like MIT
and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts
and Design Thinking by HPI D.School in Germany.

schoolofdt.echos.cc
D E S C R I P TI O N O F C O NTE NT - DAY 1

Design Thinking Introduction:
- Contextualization
- Innovation can be learned!
- Design thinking as a process
- The mindset
- Design Thinking Values Circuit
- Design Thinking Case


PROJECT 1
- Fast Foward Project using DT

D E S C R I P TI O N O F C O NTE NT - DAY 2

PROJECT 02: Understanding & Observation
- Inspirational Design Thinking Case
- Team Alignment
- Triangulation Research / Field Research


PROJECT 02: Point of View
- How to identify unmet needs
- How to create innovative insights
- Empathy Map + Persona
- Journey Mapping

D E S C R I P TI O N O F C O NTE NT - DAY 3

PROJECT 02: Ideation & Prototyping
- How to collaborate with diversity
- From insights to concepts
- Prototyping (fast, dirty & cheap)
- Low fidelity vs high fidelity prototypes


PROJECT 02: Ideation & Prototyping
- Testing with users - Iteration (fail soon to succeed sooner)
- Presentations
- D.brief

schoolofdt.echos.cc
PR O G R A M

INCLUDED:
- Resources and materials for prototyping;
- Digital content and tools;
- Echos - School of Design Thinking notebook
- Food and beverage (welcome coffee, coffee-breaks, lunch)

I N V E S TM E NT

REGULAR TICKET: AU$ 2.500,00

EARLY BIRD TICKETS (until March 31st): AU$ 2250,00

STUDENTS TICKET: AU$ 1500,00
GROUPS OF 3 & 5: AU$ 2125,00 (each)

C O NTAC T

RICARDO RUFFO
E-mail: juliana@echos.cc | Telephone: +61 477 177 763
WWW.SCHOOLOFDESIGNTHIKING.COM.AU

schoolofdt.echos.cc