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April 2010

Connecting North America

Home Sweet Hohm


Ford, Microsoft team up again

68º $

Lincoln MKZ Hybrid | Police Interceptor | Green dealers


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hap.org/fordhealthengagement
Connecting North America

Products gaining momentum


As we close out the first quarter of 2010, I would like to
congratulate all of you on the success our new products are
3 Monthly sales

7
finding among customers as we continue delivering our March sales and share rise as
ONE Ford plan. market begins to improve.
Sales of our high-quality, fuel-efficient lineup of vehicles
were up 37 percent in the first quarter of 2010 versus the 5 Third parties
first quarter of 2009. Products such as the Ford Fusion Consumer Reports
continue to set all-time sales records. lauds Ford as does
In March, Fusion set another all-time sales record with a J.D. Power & Associates.
year-over-year increase of 79 percent. Additionally, our
new flagship sedan Ford Taurus continues to post strong 7 Police Interceptor
sales results, achieving an 86 percent increase in March New police car unveiled by
versus the same time period a year ago. Ford to replace venerable
And our hybrid lineup, comprised of Fusion, Milan,
Escape and Mariner, also posted an impressive 69 percent
Crown Vics. 8
sales gain in March versus a year ago. Ford remains 8 ‘American Idol’
America’s largest domestic hybrid company, with more
Show contestants get to style
than 125,000 hybrid vehicle sales in the U.S.
their own Ford Fiestas.
At this year’s New York International Auto Show, we
further solidified our aggressive electrification plan and
9 Heading for Hohm
second-generation hybrid technology through the
unveiling of the new 2011 Lincoln MKZ Hybrid. In the true Ford and Microsoft software
spirit of delivering best-in-class fuel economy with every will assist plug-in car owners.
new vehicle introduced, the new Lincoln MKZ Hybrid is
10 41 mpg –
poised to be the most fuel-efficient luxury sedan in America
when it arrives this fall. plus elegance
9
As the economy continues to stabilize, our world-class New Lincoln MKZ Hybrid
products – along with your focus and commitment – will delivers sustainable luxury.
remain the cornerstone of delivering sustainable and
profitable growth for all. 13 ‘Green’ dealers
Keep up the great work!
New program aims to make
dealers more energy-efficient.

15 Benefits change
Mark Fields Q & A explains why Ford
is transitioning to ACS.
10
President, The Americas

17 Ford History
A more interactive @Ford
How a Lincoln concept car
Throughout the magazine,
became TV’s Batmobile.
we’ve highlighted stories
that offer much more Click to @Ford Online
information at @Ford for more information 20 Back Page
Online (www.at.ford.com). www.at.ford.com
They Said It plus Nelly’s car,
Just look for the highlights box like the one pictured here. bear vs. Raptor, green taxis
A similar logo is in the upper left corner of @Ford Online in
the rotating promo box section.
and 500,000-mile Lincoln.
17
Publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial
Contributing editor: Jenn Corney | Advertising coordinator: Michele Holtcamp | Graphic designer: Julie Yeiter
Editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of
these items rest solely with the respective manufacturers. Ford assumes no liability for their use.
@Ford is available online at www.at.ford.com. The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and
mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: FWINFO@ford.com.

April 2010 | 1
Local Ford, Geely agree
to Volvo deal
Ford has reached a deal to
Ford recognized as one of the sell Volvo to the Zhejiang
world’s most ethical companies Geely Holding Group Co.
Ford has been recognized as one of the world’s for U.S. $1.8 billion.
most ethical companies by a leading business ethics The Chinese automaker
think tank. will pay Ford $1.6 billion in cash and a $200 million note, to be
Ford was among adjusted when the deal closes in the third quarter. Following the
100 global sale, Ford will continue to cooperate with Volvo in several areas.
companies – and the “We are confident Volvo has a strong future under Geely’s
only automaker – stewardship,” said Alan Mulally, president and CEO of Ford.
chosen for the
designation by the Ford Mustang V-6 takes on challenge:
Ethisphere Institute
1,000 racetrack laps on one tank of gas
from among
thousands of A team of engineers and celebrities aims to prove the Ford Mustang’s
companies in more ranking as the world’s most fuel-efficient pony car, by attempting
than 100 countries to run 1,000 laps at the Bristol
for 2010. Motor Speedway – on one
The choice was tank of gas.
based on an extensive review of On June 23, a 2011 Mustang
companies’ social responsibility with its new 305-horsepower,
efforts, corporate governance 31 mpg V-6 will set out to do at
and business practices. least 500 miles on the half-mile
“This honor underscores the NASCAR track in Tennessee.
efforts by the men and women at Ford who diligently Fans can enter to win a 2011
work every day to do the right thing on behalf of all Mustang V-6 by guessing the total number of laps the car will complete
our stakeholders,” said Bill Ford, executive chairman. at www.Mustang1000LapChallenge.com between now and June 23.

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2 | April 2010
Sales

First quarter sales jump


37 percent; Ford gains share U.S. Vehicle Sales
2010 Year-to-Date
By John Fossen Top-Selling Cars and Trucks
Rank Nameplate Units Sold
Ford closed the books on a were accomplished with lower 1 Ford F-Series 103,039
successful first quarter by posting incentives and higher transaction 2 Chevrolet Silverado 72,480
a 43 percent sales increase in March prices over the three-month period.
3 Toyota Camry 68,595
for its lineup of Ford, Lincoln and “Our plan is working,” said Czubay.
Mercury vehicles. “The proof is in the numbers. When
4 Honda Accord 65,579
For the quarter, the sales jump was you add value to the product, you don’t 5 Toyota Corolla/Matrix 63,740
37 percent versus a year ago, the have to go after the incentive game. 6 Nissan Altima 59,483
largest gain of any full-line automaker. Our product is the difference at Ford. 7 Honda Civic 53,627
“Once again, our outstanding lineup And right now, it can’t be matched.”
8 Ford Fusion 51,411
of new products carried the day,” said The Ford Fusion set an all-time sales
Ken Czubay, vice president, U.S. record in March, up 79 percent. 9 Chevrolet Malibu 49,339
Marketing Sales and Service. “What The new Taurus posted an 86 percent 10 Ford Escape 45,091
was true in March was true every increase, Focus and Mustang were 11 Ford Focus 43,597
month in the first quarter. Cars were each up 57 percent and F-Series 12
sales
Toyota RAV4 40,474
up every month, utility vehicles were
up every month and so were trucks.”
grew its segment share by more than
5 points to 39 percent in the first two
13 TO COME
Chevrolet Impala 38,273
Retail and fleet sales both increased months of 2010. 14 Dodge RAM 38,042
over the first three months of 2010, The Ford Escape, up 52 percent in 15 Chevrolet Cobalt 37,379
driving Ford’s first-quarter share to March, led a sales surge of utility 16 Honda CR-V 36,348
16.6 percent, up 2.7 points versus a vehicles and Ford’s hybrid vehicles 17 Hyundai Sonata 31,747
year ago. Equally impressive is the combined for a 69 percent increase.
18 Nissan Versa 31,334
fact that the sales and share gains
19 Chevrolet Equinox 30,379
Ford of Canada sales up 20 Toyota Prius 28,238
29 percent in first quarter 21 Mazda3 26,936
Ford of Canada registered a 22 VW Jetta 25,917
29 percent sales increase for March
23 Kia Sorrento 25,452
and for the first quarter of 2010.
Results were led by strong sales of 24 Ford Edge 25,191
Ford Taurus and F-150, which saw a 25 Hyundai Santa Fe 24,716
monthly increase of 230 percent and 26 Ford Econoline 24,628
52 percent, respectively, and total Source: Manufacturers’ Reports
2010 Ford Taurus SHO Lincoln sales which rose 109 percent.

U.S. Market Share – 2010 Year-to-Date vs. 2009

OTHER

2.7 0.1 1.9 1.1 0.4 1.0 0.1 0.3


25%
MARKET SHARE PERCENTAGE

20

15

10

0
16.6%* 18.5% 9.1% 14.9% 9.9% 8.8% 7.3% 14.9%

Source: Manufacturers’ Reports


*Does not include Volvo April 2010 | 3
We swapped people’s rides for a week.
And changed their minds forever.

“I thought I was going to miss my Camry,


but I love this Fusion!”
—Christine Williams, Toyota Camry owner

“ I feel safe in the Escape.


I have more control. I love it.
The park assist feature* is awesome.”
—Laura Saleh, Honda CR-V owner

“Lots of cool features.


Awesome navigation.*
Voice commands.** I was always a Chevy guy.
The F-150 completely
turned me around.”
—Chris Moore, Chevy Silverado owner

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4 | April 2010
Quality

Consumer Reports recommends


75 percent of tested Ford models
By Robert Musial
The Ford
Mustang
V-8 GT and
The latest auto issue of competitors from Honda Focus SES
Consumer Reports (CR) contains and Toyota.” were highly
some good news for Ford – CR highlighted several Ford rated by CR.
the magazine now recommends models on its list of the highest-
75 percent of Ford models tested, rated American vehicles. They
up from 70 percent last year. included the manual Ford
“Among
“Among American Focus SES, the Ford Fusion and almost half, CR said. American
manufacturers, only Ford Mercury Milan Hybrids, the Lincoln In its report cards manufacturers,
improved over last year,” the MKZ, Ford Mustang V-8 GT and on the performance, only Ford
magazine reported in its April Ford Expedition EL Eddie Bauer. comfort, utility and
issue. “The reliability of some In addition, the Focus SES and reliability of the more
improved
Ford models now rivals their four-cylinder Fusion SE and base than 280 vehicles it over last year.
Milan made CR’s list of recom- recently tested, the The reliability
mended vehicles under $25,000. magazine placed of some Ford
The magazine also said Chrysler again in last
that the Ford Flex place in the rankings
models now
scored high. with General Motors rivals their
Due to recent again in second-to- competitors
safety recalls, last place. from Honda
Toyota’s Eight GM models
percentage of and one Chrysler
and Toyota.”
recommended were also – Consumer Reports
vehicles dropped by recommended.

Lincoln among top two in reliability;


Mercury, Ford also score high in study
By Robert Musial

Lincoln scored second only to Leading all cars in the


Porsche in the latest three-year entry level premium vehicle
Vehicle Dependability Study segment was the Lincoln MKZ
(VDS) released recently by while the Lincoln Mark LT
J.D. Power & Associates. ranked highest in the large
Mercury and Ford also finished premium SUV category. The
in the top eight nameplates in Ford Freestar was the
the long-term reliability study highest-ranked midsize van.
measuring problems experienced In addition, the 2007 model
by original owners of 2007 model year Mercury Milan, Ford
year vehicles. Five Hundred and Mercury
The annual study showed Montego also ranked among the models with the lowest The 2007 Ford
that Lincoln had improved six incidence of problems in the F-150 LD and
positions to come in second while industry, the study said. Mercury Milan
have scored
Mercury remained in fifth and Other segment honorable
well over
Ford moved up four positions mentions included Ford F-150 LD, three years.
to eighth, ahead of such brands Ford Mustang, Ford Ranger,
as Mercedes Benz, Acura Ford Expedition, Ford Freestyle
and Cadillac. and Lincoln Town Car.

April 2010 | 5
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6 Ford_ad_2.indd
| April 2010 1 3/17/10 9:50:17 AM
Product

All-new Ford Police Interceptor


built for law enforcement
By Diane Majeske

Key features:
Ford’s all-new Police Ford also plans to reveal an engine,
radiator,
• 40-mph curb impact-rated
Interceptor will be purpose-built additional Police Interceptor,
brakes and
steel wheels
to exceed the durability, safety, a utility vehicle pursuit-rated
performance and fuel economy to complement the new sedan, wheels to • 18-inch vented disc brakes
of the current police car of choice – later this year. withstand • 220-amp minimum alternator
the long-running Ford Crown During development, Ford the rigors of
Victoria model. worked closely with its Police police work. • Undercarriage deflector plates
Advisory Board to get their input Inside, • Six-way power seat plus
on safety, performance, durability 90 percent adjustable pedals
70 percent and driver comfort and of the interior
• Center console space identical
functionality. has been
to current Crown Vic so current
Engineered to pass 75-mph redesigned to
equipment can be reused
rear crash testing (an industry meet the
exclusive), the new car has front special needs • Column shifter with manual tilt
air bags, seat-mounted side air of police. For • Integrated wiring conduits
bags and Ford’s exclusive Safety instance, the to the headliner and trunk
Canopy® side-curtain air bag front seats are
• BLIS® (Blind Spot
Currently, 70 percent of the rollover protection. modified to
Information System)
police pursuit vehicles in the Under the hood, the standard accommodate
U.S. are Ford Crown Vic cruisers. 3.5-liter V-6 engine will deliver at officers’ utility • Cross-Traffic Alert
least 263 horsepower while being belts and the • Reverse Sensing System
The recently unveiled Police 25 percent more efficient than the seatback
Interceptor will offer two fuel- 4.6-liter V-8 offered in the current contains anti- • AdvanceTrac® with ESC
efficient powertrains, including Crown Vic model. stab plates to (electronic stability control)
EcoBoost™ with all-wheel-drive, Also offered will be the protect those • Customizable Ford SYNC®
plus an array of safety all-new 3.5-liter EcoBoost twin- up front. hands-free information system
technologies and an interior turbocharged, direct-injection The rear
• Available factory-installed
specifically designed for police. engine, which will deliver at least doors also
ballistic door panels
The new car will be offered 365 horsepower – 115 better than open wider
without interruption when the Crown Vic – while cutting fuel than standard • Available rear view
production ends in late 2011 costs and CO2 emissions. and the space- camera system
of the current Crown Vic police Though based on the Ford maximizing
model, which has dominated the Taurus, the Police Interceptor has rear seats are vinyl for easy
market for more than 20 years. a beefed-up chassis, suspension, maintenance.

April 2010 | 7
Media

‘American Idol’ contestants


personalize Ford Fiestas
By Chris Rahi Kassab

The Ford Fiesta, which arrives contestants and help interpret


in showrooms this summer, is their personalities onto the cars.
getting lots of exposure on the Choosing from Fiesta’s nine
hit TV series, American Idol. colors, the contestants added
Besides being seen in custom graphics, wheels and
the show’s weekly other accessories to make their
music video own vehicle statement.
episodes, the All of their Fiestas are
car got a star on display at www.
makeover as americanidol.com.
this season’s Through May 21, fans
top 12 Idol 18 and older can enter
contestants to win one of the vehicles
worked with Ford and a trip to the show’s Ford
America Idol designers to create their own Music Video Challenge video
contestant personalized 2011 Ford Fiesta. shoot or one of the cars and tickets
Aaron’s car (top) Designers Dillon Blanski, to the season finale at www.
was chosen as
Gustavo Bizyk, Lesli Ann Agcaolli americanidol.com/ford/challenge.
the favorite in an
@Ford Online and Dean Carbis traveled to Ford has been a sponsor of the
readers’ poll. Hollywood to meet with the show since it premiered in 2002.

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8 | April 2010
Green

Ford, Microsoft team up to aid


consumers of electric vehicles
By Kristopher Spencer

Ford and Microsoft are leading Since full battery electric (BEV) the Transit
the way toward a more energy- and plug-in hybrid (PHEV) Connect
efficient future by offering a new vehicles need to be recharged Electric later
solution to make electric vehicle daily, the Internet-based Hohm this year, the
ownership easier and more service is designed to help Focus Electric
affordable for consumers. customers avoid unnecessary in 2011 plus a
The two companies have teamed expense by providing insight into plug-in hybrid
up to implement the Microsoft their patterns of energy use and and two next- Visit the “Photos & Videos” box
Hohm™ energy management suggesting recommendations to generation www.at.ford.com
application for Ford’s upcoming increase conservation. hybrids in 2012. Complete New York Auto Show coverage
electric vehicles, starting with the In this way, Hohm will help As America’s
Ford Focus Electric which arrives drivers of Ford electric vehicles largest domestic hybrid seller,
next year. determine the best times to Ford currently has four hybrids on
Hohm will help owners recharge their vehicles. the road with another, the Lincoln
determine when and how to Energizing Ford’s Product Plan MKZ, coming later this year.
most efficiently and affordably The announcement at the Ford is also working with a dozen
recharge battery electric (BEV) New York International Auto North American energy companies
and plug-in hybrid (PHEV) Show that Ford will be the first to road-test a fleet of 21 Ford Escape
vehicles. It also should help utility automaker to use Hohm supports plug-in hybrids that have accumu-
companies manage the added the company’s aggressive global lated more than 160,000 miles of
demands of electric vehicles on electrification plan which will put real-world data, which will aid in the Microsoft Hohm
the electric grid. five new electrified vehicles on the use of Hohm with electric vehicles. will let owners
of Ford electric
“For Ford, this is a needed step road in North America and Microsoft Hohm is now vehicles pick
in the development of the Europe by 2013. available for free to all U.S. the best time
infrastructure that will make In North America, that includes residential energy consumers. to recharge.
electric vehicles viable,” said Alan
Mulally, Ford president and CEO.
Since increasing numbers of
electric vehicles will have a
significant impact on energy
demand and usage, Ford and
Microsoft believe that making
energy management easy and
affordable is the key that lets
electric vehicles succeed in the
marketplace while creating a
positive environmental impact.
“With Microsoft Hohm, Ford
and Microsoft will deliver a
solution that makes it easier for
car owners to make smart
decisions about the most
affordable and efficient ways to
recharge electric vehicles, while
giving utilities better tools for
managing the expected changes in
energy demand,” said Steve
Ballmer, Microsoft CEO.

April 2010 | 9
Cover story

2011 Lincoln MKZ Hybrid


offers luxury – and 41 mpg

By Chris Rahi Kassab

With the efficiency of a hybrid and the showrooms this fall, the MKZ technology, which has garnered
Hybrid also trumps the Lexus with rave reviews and industry honors
luxury of Lincoln, the new Lincoln MKZ
more passenger space, more for its use in the Ford Fusion and
Hybrid is projected to be the most standard luxury and safety Mercury Milan hybrids – and with
fuel-efficient luxury car in America, features exclusive to the segment. an engine recently chosen as one of
achieving a stunning 41 mpg in city (See sidebar.) “Ward’s 10 Best Engines of 2010.”
The MKZ Hybrid uses Ford’s To this world-class powertrain,
driving and a range of more than
second-generation hybrid the new MKZ delivers an elegant
700 miles on a single tank.
Inside, the MKZ Hybrid offers
hand-crafted Bridge of Weir Lincoln MKZ Hybrid Standard Features
leather tanned by a chromium-
• SmartGauge with EcoGuide • Power Driver Memory Seat
free process, wood trim from
registers long-term fuel economy helps ensure individual seating
sustainably sourced forests and
with small white flowers that preferences with the touch
the new Lincoln SmartGauge™
bloom amid a new set of green of a button.
instrument cluster that coaches
leaves that encourage short-term • Heated and Cooled Front Seats
drivers to more fuel-efficient
eco-driving. operate uniquely to heat or cool
driving habits with the only gauge
that “grows” leaves and flowers. • 10-Way Passenger Seat the air for circulation to seatbacks
Sustainable luxury, driven by accommodates riders sized from and cushions.
technology – it’s the Lincoln MKZ NFL linemen (6-feet-5 inches and • Genuine wood trim comes in swirl
Hybrid. Its 41 mpg fuel economy 300 pounds) to Olympic gymnasts walnut or olive ash veneers from
rating tops its only close (4-foot-10 inches and 90 pounds). controlled, well-managed sources.
competitor – the 2010 Lexus HS
250h – by 6 mpg. The new Lincoln
can also be driven in pure electric
mode up to 47 mph, compared to
just 25 mph for the Lexus hybrid
on electric power alone.
Revealed at the recent New
York Auto Show and arriving in

10 | April 2010
Luxury shoppers go green
interior craftsmanship and
leading-edge technologies, this
new Lincoln is a welcome addition
to a brand with a rich tradition, a
growing portfolio and a
promising future.
“The new Lincoln MKZ Hybrid
leads the brand in an exciting new
Besides adding an important new vehicle to Lincoln’s product direction that embraces both
renaissance, the MKZ Hybrid dovetails neatly with the upscale luxury and sustainability,” said
trend of socially responsible consumerism. Mark Fields, president, The
It’s one of the most significant current trends seen among today’s Americas.
luxury consumers, said Pam Danziger, an internationally Expanding on that point was
recognized expert on consumer insights. Jonathan Richards, marketing
“They know that the choices they make have a direct impact on manager, MKZ.
the future well-being of the planet and the society they leave to “The MKZ Hybrid clearly
their children and grandchildren,” said Danzinger, the president of expands the Lincoln showroom
United Marketing, of Stevens, Pennsylvania. and it will change
people’s
Danziger believes the current economic recession will change “It’s an
the way luxury customers shop. perceptions about
“It will no longer be about an outward show of status or wealth, the brand,” he said. opportunity
but an inner state of being linked with personal happiness and an “It’s an opportunity to draw in
outstanding quality of life,” she said. to draw in customers who
customers who are are concerned
concerned about
exterior, a luxurious interior and other in a fashion that is deserving both fuel economy
about both
an ultra-smooth, class-leading of the Lincoln customer,” noted and luxury. fuel economy
quiet ride for a truly refined Derrick Kuzak, group vice “Once they check and luxury.”
driving experience. president, Global Product us out, they’ll find – Jonathan Richards,
“Our engineers worked to Development. the best line-up of marketing manager,
ensure the hybrid electric motor Offering an impressive array of Lincolns they’ve LincolnMKZ
and engine complement each standard luxury appointments, ever seen.”

• Reverse Sensing System gives an and more consistent seal. • Integrated Spotter Mirrors provide
audible alert to objects you may not • Personal Safety System™, a better view of the driver’s
see behind you. an exclusive suite of seven blind spots.
• Lincoln SYNC® is the exclusive, proven technologies that protects • Acoustic Laminated Windshield
voice-activated communications occupants, includes dual-stage enhances interior quietness.
and entertainment system, now with front air bags and Ford’s • Bridge of Weir Leather Seats are
Vehicle Health Report and 911 Assist. Belt-Minder® system. world-renowned for their softness
• Keyless Entry Keypad is an • MyKey™ is an exclusive Lincoln and chromium-free tanning
exclusive feature that provides feature that lets parents limit process.
secure entry at your fingertips. speed and audio volume to These features are not offered on
• Easy Fuel® Capless Fuel-Filler encourage safer, more the Lexus HS 250h or are available
provides hassle-free, odor-free economical teen driving. only at extra cost.

April 2010 | 11
Teamwork

2009 quality awards earned


by 20 facilities and teams
Twenty Ford facilities and teams at Dearborn Truck Plant; the F-150,
recently received the North Escape and Mariner team at
American President’s Quality Kansas City Truck Plant; the Edge,
Awards for their outstanding MKX and Flex teams at Oakville
quality contributions in 2009. Assembly Complex; Team Taurus
Honored were Cleveland at Chicago Assembly Plant; Team
Casting, Sharonville Transmission Mustang at AutoAlliance, Inc.;
Plant, Windsor Engine Plant and the Ranger team at Twin Cities
Dearborn the Walton Hills Stamping Plant. Assembly Plant; the Focus team at
Truck Plant
FCSD awards went to the Wayne Stamping and Assembly
employee
Carey Earl on Hartford HVC, the Memphis HCC and the Ohio Assembly Plant.
the F-150 line. and the Lakeland HVC. Awards were also earned by
Also honored were teams for Electrical Function;
the Super Duty, Vehicle Engineering Function
Expedition and and the Vehicle Function Group.
Navigator teams at The awards were presented
the Kentucky Truck by Mark Fields, president, The
Plant; the Fusion, Americas; Graydon Reitz,
Milan and MKZ director, Americas Quality and
teams at the Dan Brooks, assistant director to
Hermosillo Assembly the vice-president, UAW National
Plant; the F-150 team Ford Department.

There’s always
more to say.
Ford Motor Company
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12 | April 2010
Environment

Ford launches voluntary


‘green dealer’ program
By Steve Kinkade

Ford has launched a voluntary energy-efficiency


dealership sustainability program organization, to pilot new
for Ford and Lincoln Mercury technologies and saving options available and tailor Voluntary
dealers to improve the energy architectural design principles at a plan that meets the dealer’s program will
help dealers
efficiency of their businesses and three dealerships in Florida, New needs.
cut their
reduce their carbon footprint. York and Nevada in a test program The solutions can be used by energy costs.
Sue Cischke, group vice in varied climates. dealers in existing facilities or by
president, Sustainability, Besides using less energy, those building new facilities.
Environment and Safety “implementing these cost- Besides state and federal tax
Engineering, said the initiative is effective solutions will also credits and incentives, dealers in
cost-effective, regardless of the improve the dealer’s bottom line the program will have access to
age and design of the dealership. over the long term,” said Amory the expertise and resources to
“This allows all dealers the Lovins, the Institute’s co-founder, select energy-efficient products
opportunity to participate in chairman and chief scientist. and equipment.
improving the energy efficiency of Dealers interested in the “Through this initiative, we are
their facility and gives them program will first receive a making available to dealers the
flexibility in making choices that comprehensive energy same techniques, principles and
are right for them,” she said. assessment by experts at Ford. expertise we use to reduce our
Ford has partnered with the After that, Ford and the dealer energy use and contribute to a
Rocky Mountain Institute, a leading will collaborate on the energy- better world,” said Cischke.

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April 2010 | 13
AT TENTION FORD EMPLOYE ES AND RETIREES
MAZDA S-PLAN IS STILL AVAILABLE

2010 Mazda 6 I Sport


Automatic Transmission
36 months @ $199*
www.mazdausa.com/splan Partner Code: F000520

Suburban Mazda of Farmington Hills Suburban Mazda of Troy Suburban Mazda of Sterling Heights
www.suburbanmazdaoffarmingtonhills.com www.suburbanmazdaoftroy.com www.suburbanmazdaofsterlingheights.com
866-353-1908 866-353-1292 888-871-3453

* All payments plus monthly use tax. Lease is for 10K miles/year. Must qualify for MAC or Mazda Owner Loyalty.
Must qualify for S-plan/ Ford Employee Purchase Program.
Prior sales excluded. Picture may not represent actual vehicle. Programs subject to change.
Retirees

Blue Oval Connect Important


numbers
links retirees with Ford MyFordBenefits:

products, information www.myfordbenefits.com


401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan)
Comerica Bank (Retirees Only) : 800-647-3674
After their careers at Ford, many retirees want to keep up Direct deposit, tax updates, address changes
with the latest news and information about Ford Motor
Extend Health (for Salaried Retirees):
Company and its future.
866-427-4830 or www.extendhealth.com/Ford
The Blue Oval Connect retiree outreach program is a great Assistance regarding Medicare supplemental coverage
way to do that. It provides timely news and periodic newsletters
Ford Customer Relationship Center:
direct to retirees’ e-mail boxes, without the delay of regular mail.
800-392-3673 Product issues, dealer issues
This keeps retirees in the loop and informed about the latest
Ford Motor CompanyWorld Headquarters:
from Ford – and helps them continue to be strong
313-322-3000 General information, corporate directory
ambassadors for the company.
Healthcare Carrier:
Coming up in the next Blue Oval Connect are:
Phone number is located on the back of your ID card
• News about new and current products
National Employee Service Center (NESC):
• Updates on breaking news and event promotions 800-248-4444 Questions about your benefits
• Links to important Web sites and “outside voices” Smith Barney (LL5+ Retirees): 877-664-FORD (3673)
• Access to Ford retiree groups across the U.S. www.benefitaccess.com or incencom@ford.com
• Money-saving discounts on goods and services UAW-Ford Retirement Board: 800-829-8833
Just visit www.BlueOvalConnect.com to sign up for this WageWorks: 866-840-0911 www.wageworks.com
free electronic news service for Ford retirees. Health Reimbursement Arrangement (HRA) administration

Donald Frey
1923 – 2010
Donald N. Frey, the engineer
who spearheaded the design
and development of the Ford
Mustang, died March 5.
Frey and his team created
the car – from approval by
top management to the
showroom – in just 18 months.
The team included designer
Joe Oros, product planner
Hal Sperlich and then general
manager Lee Iacocca.
Frey finally sold the idea to
Henry Ford II, who told him, in
rather salty terms, that the car
had better be a success. It was
– selling more than 400,000 in its first year.
Frey also helped create the Ford Bronco and became
a vice president in 1967. Later, as CEO of Bell & Howell,
he helped engineer the first CD-ROM and was a key player
in getting Hollywood to release its films on videotape.
At his death, Frey still owned an original Mustang which
he liked to drive fast. But he was proudest, he said, that he
helped introduce safety features like disc brakes and radial
tires to Ford cars.

April 2010 | 15
Benefits

Employee Benefits Director Rick Popp


explains Ford’s transition to ACS
Earlier this year, Ford Q. What are some of the important transition dates
coming up?
began transitioning the
administration of A. April 7-20 is the annual Flexible Benefits Enrollment for

benefits to ACS, salaried employees. On June 1, health and welfare benefits for
a Fortune 500 company hourly and salaried employees will be transitioned to ACS. On
October 1, the defined benefit pension plan administration for
that supports multi-
salaried employees will be transitioned to ACS. The call center
national corporations
support for these administrative functions will happen at those
and government
times.
agencies in more than
Q. There’s been a lot of traffic on the ACS site and on the
100 countries around the phones. Any tips for navigating those two systems?
world. Rick Popp,
A. After the first several days of 2010, where call volumes were
director, Employee
five times the expected level, volumes have settled to a normal
Benefits, explains this change and what it means. level and the average speed of answer for employees and retirees
Q. Why did Ford decide to make this change? has been a matter of seconds for the past several weeks. So you
A. In the second half of 2008, as Ford was faced with can either try the Web site or call, whichever works best for you.
unprecedented financial challenges that resulted in continued Q. Who can employees contact for support and to have
cost cutting actions and personnel reductions, the Employee their questions answered?
Benefits office began an extensive benchmarking study to see A. First try www.myfordbenefits.com. But if you’re unable to
if there were better ways to administer benefits in the U.S. find answers online, you can call the same number as before,
The study looked at health and welfare, pension plans, savings 1 (800) 248-4444.
plans and call center operations supporting these plans.
As a result of this benchmarking, we identified several
potential opportunities, including the integration of benefits
administration, improved technology and further
opportunities to enhance our customers’ experience.
ACS was selected based on a proven track record
administering large, complex benefit plans with high customer
satisfaction, lower costs, and state-of-the-art technology, to
name a few key considerations. ACS also planned to establish

the
an Employee Services Center in Allen Park, Mich., to support
Ford and other clients.
So, we saw a unique opportunity to improve services for
employees and retirees, both online and by phone, and to
reduce company costs. At the same time, with ACS’s planned
customer service center in southeast Michigan, the way to get your event rolling.
partnership maintained employment for our team members at
the National Employee Services Center and created new jobs A strolling dinner through the cutting edge
of environmental innovation.
in the area. An intimate breakfast overlooking
Q. What does the change mean for employees the world’s largest living roof.
and retirees? Hosting an event?
A. Once the transition is complete later this year, salaried
Rev up your guests at an eco-friendly
destination unlike any other.
employees and retirees will have their savings plans, health
and welfare plans, and retirement plans administration being
handled by one company, with one integrated Web site and
the same call center support system. The hours of call center Best Eco-Friendly Venue
Michigan Meetings + Events 2009
support will be increased from today’s schedule and the hours For more details, visit
of operation will be Monday through Friday, from 9 a.m. thehenryford.org/catering
to 9 p.m. ET. or call 313.982.6220

16 | April 2010
History

Lincoln concept car


became a Batmobile
By Robert Musial

Someone once said there are no seen on tropical fish.


second acts in show business but Under the dual
a car designed in Dearborn and canopies, the interior
built in Italy more than 50 years featured bucket
ago proved that adage wrong. seats, a speedometer
The car was the 1955 Lincoln in the center of the steering But the Futura had its most Lincoln Futura
Futura concept, designed as wheel and a telephone. famous starring role as the went from
jet-age vision of tomorrow with In January 1955, the Futura Batmobile on the campy a concept car
to a TV star.
its hooded headlights, sculpted was unveiled at the Chicago Auto ABC-TV series Batman that
tail fins and dual bubble-top. Show and then traveled to auto debuted in 1966.
The design was inspired by an shows in Detroit and New York, With only three weeks to produce
encounter Lincoln Mercury’s chief where Schmidt and Benson Ford a car for the caped crusaders,
stylist Bill Schmidt had with a drove it from the United Nations customizer George Barris and
manta ray and a mako shark while building to a press event in colleague Bill Cushingberry turned
scuba-diving on a Bahamas Central Park. the by-then weather-beaten Futura
vacation. In 1959, it was painted red so into TV’s Batmobile.
Unlike most show cars of the it would photograph better when The car’s front, sides and rear
era, this one was made to used in the romantic were slightly modified as was its
be drivable and fully comedy, It Started canopy top. With the addition of a
operational so with a Kiss, starring black paint job, a police light and
it could be Glenn Ford and bat insignias, the car was ready
used as a test Debbie Reynolds. for the Dynamic Duo.
lab on wheels. With its colorful comic book
After it was effects and famous guest stars,
designed, TV’s Batman was a huge hit
Ford sent and the Futura/Batmobile
detailed plans and became one of the most famous
running gear to Ghia, the cars in the world.
Italian specialty car maker.
After Ghia’s craftsmen
hand-built the Futura’s
metal body, it was painted a
pearlescent frost-blue white,
to match the shimmery colors

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April 2010 | 17
At $99, every pocket can have one.
Ford employees & retirees who purchase
iPhone 3G are eligible to receive a 20% discount
on the monthly service charge on qualified voice and data plans.*

Start saving today. Visit att.com/wireless/ford to sign up today.


Or, to find the AT&T store closest to you, visit att.com/find-a-store.
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*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate
plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability
may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or
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subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly
service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees,
minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 AT&T Intellectual
Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,
and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All
other marks are the property of their respective owners.

18 | April 2010
Global

Ford Focus wagon unveiled


for Europe at Geneva show
European customers will soon be able to
buy the next-generation Ford Focus
wagon, which was unveiled at the Geneva
Motor Show.
The model is an important one in Europe,
where it is purchased by one-third of all
Focus customers. In Italy and Germany, the
wagon represents more than one-half of all
Focus cars sold.
For now, there are no plans to introduce
the Focus wagon in the U.S. and Canada.
The last year a Focus wagon was available
in North America, in 2007, it only accounted
for 4 percent of total Focus sales.

Ford sales rise in Europe Canada Post chooses Transit Connect


For the ninth month running, Ford Europe maintained its Canada’s new mail
momentum with sales increasing 1.8 percent for the month. trucks will be Ford
Ford was the top-selling brand in the United Kingdom, Transit Connects.
Hungary and Turkey and increased its market share in eight In open and
of its 19 main European competitive bidding,
markets. Canada Post selected
Led by the Fiesta, Ford Ford’s new small van to
was the leading import begin replacing its aging
brand in Italy, France and fleet of light vehicles.
the Czech Republic and This year, 1,175 Transit Connect vans will be purchased by
also registered strong the postal system, which said they are “much more efficient
gains in Spain, Poland, and environmentally friendly” than the existing fleet of
Sweden and Switzerland. Grumman-General Motors mail trucks.

Brazil launches 2011 EcoSport


The Brazilian-built Ford EcoSport has arrived in showrooms with
a freshened face, a lower price and a three-year warranty with
unlimited miles.
With the widest range of options, EcoSport is a leader in the
compact SUV market in Brazil, Argentina, Venezuela and Mexico.
With more than 550,000 units produced since its 2003 launch, the
EcoSport was developed entirely in Brazil for use in Latin America.

Ford Figo production begins


Less than six months after its reveal, production
of the all-new Ford Figo has begun in Chennai, India,
at a plant that has undergone a U.S. $500 million
expansion.
The four-door Figo hatchback is designed and
engineered for India’s small car segment, which
accounts for more than 70 percent of the country’s
new car market.
Manufactured mainly for India, the new sub-
B-sized car will also be exported to other Asian
countries and South Africa, beginning later this year.

April 2010 | 19
Back page

Hip-hop superstar Nelly


gives Mustang his vote
The 2011 Mustang 5.0-liter V-8 makes its hip-hop
debut this spring as part of the artwork on the
upcoming album of Grammy-winning artist Nelly.
Customized by DUB magazine, the tricked-out
Mustang GT got its start after Nelly caught a
“The Mustang remains glimpse of an early version while touring the Ford
what it’s always design studio more than a year ago as part of his
partnership with the Ford Flex.
been – America’s
The album car features gloss black paint
premier pony car. with flat black racing stripes, custom 22- and
The convertible just 24-inch wheels, a billet grille with special headlights and a custom interior.
adds to the fun.”
– Dan Wiese,
St. Louis Post-Dispatch
Raptor versus 500,000-mile special
bear In 2000, Michael Minkin bought a new
Lincoln Town Car Executive Series to start
Since his own limo business in Boston. The car,
off-roading which rolled past 500,000 miles earlier this
is frowned year, is still in use every day.
upon in “It has the original engine, transmission
Central Park, and rear end and it’s never failed a client.
reviewer It’s very reliable,” said Minkin, who makes
“We drove the Lincoln Jesse Will sure his black beauty gets regular oil changes.
had to leave
MKT back-to-back He figures he puts up to 1,000 miles a week
Manhattan on the car, making runs as far away as
with an Audi Q7 and to test out the Ford F-150 SVT Raptor. Pennsylvania, Maine and New York.
were impressed how In the Delaware Water Gap National “I feel if
much quieter, nimbler Recreation Area on the New Jersey – it’s going
and more involving Pennsylvania border, the Maxim to keep
the Lincoln was…” magazine reviewer found some hilly running,
gravel-and-mud roads to suit the Raptor. a million
– Steven J. Ewing, He also encountered a big black bear. miles is
nextautos.com “This beast saw the Raptor’s big Ford possible,”
grille and ran. Guy must have known his said
trucks,” wrote Will. Minkin.

In Oakland, Calif., the


17 newest vehicles in the
Friendly Cab fleet are
Ford Escape Hybrids and
they’re drawing plenty of
“The top-selling Ford
eco-conscious customers.
F-150 is better-looking, “We have people calling our
more powerful, more dispatch department, saying
refined and offers a ‘I want one of those green hybrid
long list of amenities, Hail a green taxi taxis,” says Dhar Mann, the
making it irresistible company’s general manager.
Driver Tim Baker said he
when compared to
sometimes gets twice as many fares during his shift in one of the green machines.
its competitors.” Bay-area companies like Pixar and FedEx have also been using Friendly’s cabs more.
– Ira Siegel, The Escape Hybrids get 34 mpg on city streets, about 60 percent better mileage than the
Chicago Sun-Times old taxis . Mann plans to add two more a month until he’s replaced the whole 100-car fleet.

20 | April 2010
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