Professional Documents
Culture Documents
68º $
7
finding among customers as we continue delivering our March sales and share rise as
ONE Ford plan. market begins to improve.
Sales of our high-quality, fuel-efficient lineup of vehicles
were up 37 percent in the first quarter of 2010 versus the 5 Third parties
first quarter of 2009. Products such as the Ford Fusion Consumer Reports
continue to set all-time sales records. lauds Ford as does
In March, Fusion set another all-time sales record with a J.D. Power & Associates.
year-over-year increase of 79 percent. Additionally, our
new flagship sedan Ford Taurus continues to post strong 7 Police Interceptor
sales results, achieving an 86 percent increase in March New police car unveiled by
versus the same time period a year ago. Ford to replace venerable
And our hybrid lineup, comprised of Fusion, Milan,
Escape and Mariner, also posted an impressive 69 percent
Crown Vics. 8
sales gain in March versus a year ago. Ford remains 8 ‘American Idol’
America’s largest domestic hybrid company, with more
Show contestants get to style
than 125,000 hybrid vehicle sales in the U.S.
their own Ford Fiestas.
At this year’s New York International Auto Show, we
further solidified our aggressive electrification plan and
9 Heading for Hohm
second-generation hybrid technology through the
unveiling of the new 2011 Lincoln MKZ Hybrid. In the true Ford and Microsoft software
spirit of delivering best-in-class fuel economy with every will assist plug-in car owners.
new vehicle introduced, the new Lincoln MKZ Hybrid is
10 41 mpg –
poised to be the most fuel-efficient luxury sedan in America
when it arrives this fall. plus elegance
9
As the economy continues to stabilize, our world-class New Lincoln MKZ Hybrid
products – along with your focus and commitment – will delivers sustainable luxury.
remain the cornerstone of delivering sustainable and
profitable growth for all. 13 ‘Green’ dealers
Keep up the great work!
New program aims to make
dealers more energy-efficient.
15 Benefits change
Mark Fields Q & A explains why Ford
is transitioning to ACS.
10
President, The Americas
17 Ford History
A more interactive @Ford
How a Lincoln concept car
Throughout the magazine,
became TV’s Batmobile.
we’ve highlighted stories
that offer much more Click to @Ford Online
information at @Ford for more information 20 Back Page
Online (www.at.ford.com). www.at.ford.com
They Said It plus Nelly’s car,
Just look for the highlights box like the one pictured here. bear vs. Raptor, green taxis
A similar logo is in the upper left corner of @Ford Online in
the rotating promo box section.
and 500,000-mile Lincoln.
17
Publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial
Contributing editor: Jenn Corney | Advertising coordinator: Michele Holtcamp | Graphic designer: Julie Yeiter
Editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of
these items rest solely with the respective manufacturers. Ford assumes no liability for their use.
@Ford is available online at www.at.ford.com. The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and
mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: FWINFO@ford.com.
April 2010 | 1
Local Ford, Geely agree
to Volvo deal
Ford has reached a deal to
Ford recognized as one of the sell Volvo to the Zhejiang
world’s most ethical companies Geely Holding Group Co.
Ford has been recognized as one of the world’s for U.S. $1.8 billion.
most ethical companies by a leading business ethics The Chinese automaker
think tank. will pay Ford $1.6 billion in cash and a $200 million note, to be
Ford was among adjusted when the deal closes in the third quarter. Following the
100 global sale, Ford will continue to cooperate with Volvo in several areas.
companies – and the “We are confident Volvo has a strong future under Geely’s
only automaker – stewardship,” said Alan Mulally, president and CEO of Ford.
chosen for the
designation by the Ford Mustang V-6 takes on challenge:
Ethisphere Institute
1,000 racetrack laps on one tank of gas
from among
thousands of A team of engineers and celebrities aims to prove the Ford Mustang’s
companies in more ranking as the world’s most fuel-efficient pony car, by attempting
than 100 countries to run 1,000 laps at the Bristol
for 2010. Motor Speedway – on one
The choice was tank of gas.
based on an extensive review of On June 23, a 2011 Mustang
companies’ social responsibility with its new 305-horsepower,
efforts, corporate governance 31 mpg V-6 will set out to do at
and business practices. least 500 miles on the half-mile
“This honor underscores the NASCAR track in Tennessee.
efforts by the men and women at Ford who diligently Fans can enter to win a 2011
work every day to do the right thing on behalf of all Mustang V-6 by guessing the total number of laps the car will complete
our stakeholders,” said Bill Ford, executive chairman. at www.Mustang1000LapChallenge.com between now and June 23.
Open Saturday
2 | April 2010
Sales
OTHER
20
15
10
0
16.6%* 18.5% 9.1% 14.9% 9.9% 8.8% 7.3% 14.9%
0 + 1,000
%
APR Financing†
$
Cash Back
Get a great offer at your Ford Dealer today. And drive one.
*Optional. **Optional. Driving while distracted can result in loss of vehicle control. Only use mobile phones and other devices, even with voice commands, when it
is safe to do so. †Not all buyers will qualify for Ford Credit APR financing. Take new retail delivery from dealer stock by 6/1/10. Offer available on 2010 model year
Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500™ and Transit Connect. See dealer for qualifications and complete details.
4 | April 2010
Quality
April 2010 | 5
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| April 2010 1 3/17/10 9:50:17 AM
Product
Key features:
Ford’s all-new Police Ford also plans to reveal an engine,
radiator,
• 40-mph curb impact-rated
Interceptor will be purpose-built additional Police Interceptor,
brakes and
steel wheels
to exceed the durability, safety, a utility vehicle pursuit-rated
performance and fuel economy to complement the new sedan, wheels to • 18-inch vented disc brakes
of the current police car of choice – later this year. withstand • 220-amp minimum alternator
the long-running Ford Crown During development, Ford the rigors of
Victoria model. worked closely with its Police police work. • Undercarriage deflector plates
Advisory Board to get their input Inside, • Six-way power seat plus
on safety, performance, durability 90 percent adjustable pedals
70 percent and driver comfort and of the interior
• Center console space identical
functionality. has been
to current Crown Vic so current
Engineered to pass 75-mph redesigned to
equipment can be reused
rear crash testing (an industry meet the
exclusive), the new car has front special needs • Column shifter with manual tilt
air bags, seat-mounted side air of police. For • Integrated wiring conduits
bags and Ford’s exclusive Safety instance, the to the headliner and trunk
Canopy® side-curtain air bag front seats are
• BLIS® (Blind Spot
Currently, 70 percent of the rollover protection. modified to
Information System)
police pursuit vehicles in the Under the hood, the standard accommodate
U.S. are Ford Crown Vic cruisers. 3.5-liter V-6 engine will deliver at officers’ utility • Cross-Traffic Alert
least 263 horsepower while being belts and the • Reverse Sensing System
The recently unveiled Police 25 percent more efficient than the seatback
Interceptor will offer two fuel- 4.6-liter V-8 offered in the current contains anti- • AdvanceTrac® with ESC
efficient powertrains, including Crown Vic model. stab plates to (electronic stability control)
EcoBoost™ with all-wheel-drive, Also offered will be the protect those • Customizable Ford SYNC®
plus an array of safety all-new 3.5-liter EcoBoost twin- up front. hands-free information system
technologies and an interior turbocharged, direct-injection The rear
• Available factory-installed
specifically designed for police. engine, which will deliver at least doors also
ballistic door panels
The new car will be offered 365 horsepower – 115 better than open wider
without interruption when the Crown Vic – while cutting fuel than standard • Available rear view
production ends in late 2011 costs and CO2 emissions. and the space- camera system
of the current Crown Vic police Though based on the Ford maximizing
model, which has dominated the Taurus, the Police Interceptor has rear seats are vinyl for easy
market for more than 20 years. a beefed-up chassis, suspension, maintenance.
April 2010 | 7
Media
*Our Surcharges (incl. Fed. Univ. Svc. of 14.1% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 92¢ Administrative/line/mo. & others by area) are not taxes (details: 1-888-684-1888);
gov’t taxes & our surcharges could add 10% – 35% to your bill. IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan & credit approval. Up to $175 early termination fee ($350 for advanced devices)
& other charges. Offers & coverage, varying by service, not available everywhere. Discounts are subject to corporate customer maintaining a minimum number of lines, proof of employment and may only be available via online business
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license. Google, Google Search, Google Maps™ and Android Market are trademarks of Google, Inc. ©2010 Verizon Wireless.
8 | April 2010
Green
Ford and Microsoft are leading Since full battery electric (BEV) the Transit
the way toward a more energy- and plug-in hybrid (PHEV) Connect
efficient future by offering a new vehicles need to be recharged Electric later
solution to make electric vehicle daily, the Internet-based Hohm this year, the
ownership easier and more service is designed to help Focus Electric
affordable for consumers. customers avoid unnecessary in 2011 plus a
The two companies have teamed expense by providing insight into plug-in hybrid
up to implement the Microsoft their patterns of energy use and and two next- Visit the “Photos & Videos” box
Hohm™ energy management suggesting recommendations to generation www.at.ford.com
application for Ford’s upcoming increase conservation. hybrids in 2012. Complete New York Auto Show coverage
electric vehicles, starting with the In this way, Hohm will help As America’s
Ford Focus Electric which arrives drivers of Ford electric vehicles largest domestic hybrid seller,
next year. determine the best times to Ford currently has four hybrids on
Hohm will help owners recharge their vehicles. the road with another, the Lincoln
determine when and how to Energizing Ford’s Product Plan MKZ, coming later this year.
most efficiently and affordably The announcement at the Ford is also working with a dozen
recharge battery electric (BEV) New York International Auto North American energy companies
and plug-in hybrid (PHEV) Show that Ford will be the first to road-test a fleet of 21 Ford Escape
vehicles. It also should help utility automaker to use Hohm supports plug-in hybrids that have accumu-
companies manage the added the company’s aggressive global lated more than 160,000 miles of
demands of electric vehicles on electrification plan which will put real-world data, which will aid in the Microsoft Hohm
the electric grid. five new electrified vehicles on the use of Hohm with electric vehicles. will let owners
of Ford electric
“For Ford, this is a needed step road in North America and Microsoft Hohm is now vehicles pick
in the development of the Europe by 2013. available for free to all U.S. the best time
infrastructure that will make In North America, that includes residential energy consumers. to recharge.
electric vehicles viable,” said Alan
Mulally, Ford president and CEO.
Since increasing numbers of
electric vehicles will have a
significant impact on energy
demand and usage, Ford and
Microsoft believe that making
energy management easy and
affordable is the key that lets
electric vehicles succeed in the
marketplace while creating a
positive environmental impact.
“With Microsoft Hohm, Ford
and Microsoft will deliver a
solution that makes it easier for
car owners to make smart
decisions about the most
affordable and efficient ways to
recharge electric vehicles, while
giving utilities better tools for
managing the expected changes in
energy demand,” said Steve
Ballmer, Microsoft CEO.
April 2010 | 9
Cover story
With the efficiency of a hybrid and the showrooms this fall, the MKZ technology, which has garnered
Hybrid also trumps the Lexus with rave reviews and industry honors
luxury of Lincoln, the new Lincoln MKZ
more passenger space, more for its use in the Ford Fusion and
Hybrid is projected to be the most standard luxury and safety Mercury Milan hybrids – and with
fuel-efficient luxury car in America, features exclusive to the segment. an engine recently chosen as one of
achieving a stunning 41 mpg in city (See sidebar.) “Ward’s 10 Best Engines of 2010.”
The MKZ Hybrid uses Ford’s To this world-class powertrain,
driving and a range of more than
second-generation hybrid the new MKZ delivers an elegant
700 miles on a single tank.
Inside, the MKZ Hybrid offers
hand-crafted Bridge of Weir Lincoln MKZ Hybrid Standard Features
leather tanned by a chromium-
• SmartGauge with EcoGuide • Power Driver Memory Seat
free process, wood trim from
registers long-term fuel economy helps ensure individual seating
sustainably sourced forests and
with small white flowers that preferences with the touch
the new Lincoln SmartGauge™
bloom amid a new set of green of a button.
instrument cluster that coaches
leaves that encourage short-term • Heated and Cooled Front Seats
drivers to more fuel-efficient
eco-driving. operate uniquely to heat or cool
driving habits with the only gauge
that “grows” leaves and flowers. • 10-Way Passenger Seat the air for circulation to seatbacks
Sustainable luxury, driven by accommodates riders sized from and cushions.
technology – it’s the Lincoln MKZ NFL linemen (6-feet-5 inches and • Genuine wood trim comes in swirl
Hybrid. Its 41 mpg fuel economy 300 pounds) to Olympic gymnasts walnut or olive ash veneers from
rating tops its only close (4-foot-10 inches and 90 pounds). controlled, well-managed sources.
competitor – the 2010 Lexus HS
250h – by 6 mpg. The new Lincoln
can also be driven in pure electric
mode up to 47 mph, compared to
just 25 mph for the Lexus hybrid
on electric power alone.
Revealed at the recent New
York Auto Show and arriving in
10 | April 2010
Luxury shoppers go green
interior craftsmanship and
leading-edge technologies, this
new Lincoln is a welcome addition
to a brand with a rich tradition, a
growing portfolio and a
promising future.
“The new Lincoln MKZ Hybrid
leads the brand in an exciting new
Besides adding an important new vehicle to Lincoln’s product direction that embraces both
renaissance, the MKZ Hybrid dovetails neatly with the upscale luxury and sustainability,” said
trend of socially responsible consumerism. Mark Fields, president, The
It’s one of the most significant current trends seen among today’s Americas.
luxury consumers, said Pam Danziger, an internationally Expanding on that point was
recognized expert on consumer insights. Jonathan Richards, marketing
“They know that the choices they make have a direct impact on manager, MKZ.
the future well-being of the planet and the society they leave to “The MKZ Hybrid clearly
their children and grandchildren,” said Danzinger, the president of expands the Lincoln showroom
United Marketing, of Stevens, Pennsylvania. and it will change
people’s
Danziger believes the current economic recession will change “It’s an
the way luxury customers shop. perceptions about
“It will no longer be about an outward show of status or wealth, the brand,” he said. opportunity
but an inner state of being linked with personal happiness and an “It’s an opportunity to draw in
outstanding quality of life,” she said. to draw in customers who
customers who are are concerned
concerned about
exterior, a luxurious interior and other in a fashion that is deserving both fuel economy
about both
an ultra-smooth, class-leading of the Lincoln customer,” noted and luxury. fuel economy
quiet ride for a truly refined Derrick Kuzak, group vice “Once they check and luxury.”
driving experience. president, Global Product us out, they’ll find – Jonathan Richards,
“Our engineers worked to Development. the best line-up of marketing manager,
ensure the hybrid electric motor Offering an impressive array of Lincolns they’ve LincolnMKZ
and engine complement each standard luxury appointments, ever seen.”
• Reverse Sensing System gives an and more consistent seal. • Integrated Spotter Mirrors provide
audible alert to objects you may not • Personal Safety System™, a better view of the driver’s
see behind you. an exclusive suite of seven blind spots.
• Lincoln SYNC® is the exclusive, proven technologies that protects • Acoustic Laminated Windshield
voice-activated communications occupants, includes dual-stage enhances interior quietness.
and entertainment system, now with front air bags and Ford’s • Bridge of Weir Leather Seats are
Vehicle Health Report and 911 Assist. Belt-Minder® system. world-renowned for their softness
• Keyless Entry Keypad is an • MyKey™ is an exclusive Lincoln and chromium-free tanning
exclusive feature that provides feature that lets parents limit process.
secure entry at your fingertips. speed and audio volume to These features are not offered on
• Easy Fuel® Capless Fuel-Filler encourage safer, more the Lexus HS 250h or are available
provides hassle-free, odor-free economical teen driving. only at extra cost.
April 2010 | 11
Teamwork
There’s always
more to say.
Ford Motor Company
Get a MyTouch 3G for only $99.99 plus FREE Bluetooth headset
or car charger when you sign up for a voice and data plan.*
• MyTouch 3G* for only $99.99, regularly priced at $399.99, plus FREE Bluetooth headset
or car charger**
Act now - this offer good through April 30, 2010, and is only available
by calling T-Mobile at 1-866-464-8662, option 3 or by visiting
www.T-Mobile.com/FORD
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Use promotional code: 480TMOFAV
12 | April 2010
Environment
Let’s explore how an FHA loan may help you reach your homeownership goal
Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. � ���� Wells Fargo
Bank, N.A. All rights reserved. ������� ��/��-��/��
April 2010 | 13
AT TENTION FORD EMPLOYE ES AND RETIREES
MAZDA S-PLAN IS STILL AVAILABLE
Suburban Mazda of Farmington Hills Suburban Mazda of Troy Suburban Mazda of Sterling Heights
www.suburbanmazdaoffarmingtonhills.com www.suburbanmazdaoftroy.com www.suburbanmazdaofsterlingheights.com
866-353-1908 866-353-1292 888-871-3453
* All payments plus monthly use tax. Lease is for 10K miles/year. Must qualify for MAC or Mazda Owner Loyalty.
Must qualify for S-plan/ Ford Employee Purchase Program.
Prior sales excluded. Picture may not represent actual vehicle. Programs subject to change.
Retirees
Donald Frey
1923 – 2010
Donald N. Frey, the engineer
who spearheaded the design
and development of the Ford
Mustang, died March 5.
Frey and his team created
the car – from approval by
top management to the
showroom – in just 18 months.
The team included designer
Joe Oros, product planner
Hal Sperlich and then general
manager Lee Iacocca.
Frey finally sold the idea to
Henry Ford II, who told him, in
rather salty terms, that the car
had better be a success. It was
– selling more than 400,000 in its first year.
Frey also helped create the Ford Bronco and became
a vice president in 1967. Later, as CEO of Bell & Howell,
he helped engineer the first CD-ROM and was a key player
in getting Hollywood to release its films on videotape.
At his death, Frey still owned an original Mustang which
he liked to drive fast. But he was proudest, he said, that he
helped introduce safety features like disc brakes and radial
tires to Ford cars.
April 2010 | 15
Benefits
benefits to ACS, salaried employees. On June 1, health and welfare benefits for
a Fortune 500 company hourly and salaried employees will be transitioned to ACS. On
October 1, the defined benefit pension plan administration for
that supports multi-
salaried employees will be transitioned to ACS. The call center
national corporations
support for these administrative functions will happen at those
and government
times.
agencies in more than
Q. There’s been a lot of traffic on the ACS site and on the
100 countries around the phones. Any tips for navigating those two systems?
world. Rick Popp,
A. After the first several days of 2010, where call volumes were
director, Employee
five times the expected level, volumes have settled to a normal
Benefits, explains this change and what it means. level and the average speed of answer for employees and retirees
Q. Why did Ford decide to make this change? has been a matter of seconds for the past several weeks. So you
A. In the second half of 2008, as Ford was faced with can either try the Web site or call, whichever works best for you.
unprecedented financial challenges that resulted in continued Q. Who can employees contact for support and to have
cost cutting actions and personnel reductions, the Employee their questions answered?
Benefits office began an extensive benchmarking study to see A. First try www.myfordbenefits.com. But if you’re unable to
if there were better ways to administer benefits in the U.S. find answers online, you can call the same number as before,
The study looked at health and welfare, pension plans, savings 1 (800) 248-4444.
plans and call center operations supporting these plans.
As a result of this benchmarking, we identified several
potential opportunities, including the integration of benefits
administration, improved technology and further
opportunities to enhance our customers’ experience.
ACS was selected based on a proven track record
administering large, complex benefit plans with high customer
satisfaction, lower costs, and state-of-the-art technology, to
name a few key considerations. ACS also planned to establish
the
an Employee Services Center in Allen Park, Mich., to support
Ford and other clients.
So, we saw a unique opportunity to improve services for
employees and retirees, both online and by phone, and to
reduce company costs. At the same time, with ACS’s planned
customer service center in southeast Michigan, the way to get your event rolling.
partnership maintained employment for our team members at
the National Employee Services Center and created new jobs A strolling dinner through the cutting edge
of environmental innovation.
in the area. An intimate breakfast overlooking
Q. What does the change mean for employees the world’s largest living roof.
and retirees? Hosting an event?
A. Once the transition is complete later this year, salaried
Rev up your guests at an eco-friendly
destination unlike any other.
employees and retirees will have their savings plans, health
and welfare plans, and retirement plans administration being
handled by one company, with one integrated Web site and
the same call center support system. The hours of call center Best Eco-Friendly Venue
Michigan Meetings + Events 2009
support will be increased from today’s schedule and the hours For more details, visit
of operation will be Monday through Friday, from 9 a.m. thehenryford.org/catering
to 9 p.m. ET. or call 313.982.6220
16 | April 2010
History
April 2010 | 17
At $99, every pocket can have one.
Ford employees & retirees who purchase
iPhone 3G are eligible to receive a 20% discount
on the monthly service charge on qualified voice and data plans.*
*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate
plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability
may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or
government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount
subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly
service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees,
minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 AT&T Intellectual
Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,
and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All
other marks are the property of their respective owners.
18 | April 2010
Global
April 2010 | 19
Back page
20 | April 2010
dell_epp_fordWorld_20100315ii.pdf 1 3/15/2010 11:26:35 AM
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