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Dropbox (service)
Dropbox is a file hosting service operated by American company
Dropbox
Dropbox, Inc., headquartered in San Francisco, California, that
offers cloud storage, file synchronization, personal cloud, and
client software. Dropbox was founded in 2007, by MIT students
Drew Houston and Arash Ferdowsi, as a startup company, with
Developer(s) Dropbox, Inc.
initial funding from seed accelerator Y Combinator.
Initial release June 2007
Dropbox creates a special folder on the user's computer, the
Stable release(s) [] (https://en.wikipedia.org/wiki/
contents of which are then synchronized to Dropbox's servers and
Template:Latest_stable_software_release/Dropbox?a
to other computers and devices that the user has installed
ction=edit)
Dropbox on, keeping the same files up-to-date on all devices.
Dropbox uses a freemium business model, where users are offered
Windows, macOS 34.4.20 /
a free account with a set storage size, with paid subscriptions
September 6,
available that offer more capacity and additional features.
2017[1]
Dropbox Basic users are given 2 gigabytes of free storage space. Windows (Windows 4.6.4 / March 27,
Dropbox Plus users are given 1 terabyte of storage space, as well as Store version) 2017[2]
additional features, including advanced sharing controls, remote Android 62.2.4 / August 30,
wipe, and an optional Extended Version History add-on. Dropbox 2017[3]
offers computer apps for Microsoft Windows, Apple macOS, and
iOS 62.3 / September 1,
Linux computers, and mobile apps for iOS, Android, and Windows
2017[4]
Phone smartphones and tablets. In March 2013, the company
Preview release(s) [] (https://en.wikipedia.org/wi
acquired Mailbox, a popular email app, and in April 2014, the
ki/Template:Latest_preview_software_release/Dropbo
company introduced Dropbox Carousel, a photo and video gallery
x?action=edit)
app. Both Mailbox and Carousel were shut down in December
2015, with key features from both apps implemented into the Windows, 34.3.19 / August 27, 2017[5]
regular Dropbox service. In October 2015, it officially announced macOS
Dropbox Paper, its collaborative document editor, in a reported Android 67.1.2 / September 25,
effort to expand its operations towards businesses. As of March 2017[6]
2016, Dropbox has 500 million users. Development status Active

Dropbox has received praise, including the Crunchie Award in Written in Python
2010 for Best Internet Application, and Macworld`s 2009 Editor's Go
Choice Award for Software. It has been ranked as one of the most CoffeeScript
valuable startups in the US and the world, with a valuation of over
Operating system Android, iOS, Linux,
US$10 billion, and it has been described as one of Y Combinator's
macOS, Microsoft
most successful investments to date. However, Dropbox has also
Windows, Windows
experienced criticism and generated controversy for issues
Phone
including security breaches and privacy concerns.
Available in 17 languages

List of languages
(Alphabetical) Simplified Chinese, Traditional
Contents Chinese, English, French, German, Indonesian,

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1 History Italian, Korean, Malaysian, Polish, Brazilian


1.1 User growth Portuguese, Portuguese, Russian, Castilian
1.2 Acquisitions
Spanish, Latin American Spanish, Ukrainian
2 Platforms
Type Online backup service
3 Financials
License Combined GPLv2 and
4 Business model
4.1 Company partnerships proprietary software[7]
(Linux Nautilus)
5 Technology
6 Mailbox Alexa rank 88 (November 2017)[8]
7 Carousel Website www.dropbox.com (http
8 Dropbox Paper s://www.dropbox.com/)
9 User-created projects
10 Reception
10.1 Privacy and security concerns
11 Offices
12 See also
13 References
14 External links

History
Dropbox founder Drew Houston conceived the Dropbox concept after repeatedly
forgetting his USB flash drive while he was a student at MIT. In a 2009 "Meet the
Team" post on the Dropbox blog, he wrote that existing services at the time
"suffered problems with Internet latency, large files, bugs, or just made me think
too much". He began making something for his personal use, but then realized
that it could benefit others with the same problems.[9] Houston founded Dropbox,
Inc. in June 2007, and shortly thereafter secured seed funding from Y
Combinator.[10] Dropbox officially launched at 2008's TechCrunch Disrupt, an Dropbox founder Drew Houston
annual technology conference.[11] Owing to trademark disputes between Proxy,
Inc. and Evenflow (Dropbox's parent company), Dropbox's official domain name
was "getdropbox.com" until October 2009, when it acquired its current domain, "dropbox.com".[11] In an interview with
TechCrunchs "Founder Stories" in October 2011, Houston explained that a demo video was released during Dropbox's
early days, with one viewer being Arash Ferdowsi. Ferdowsi was "so impressed" that they formed a partnership. In regards
to competition, Houston stated that "It is easy for me to explain the idea, it is actually really hard to do it."[12]

User growth
Dropbox has seen steady user growth since its inception. It surpassed the 1 million registered users milestone in April
2010, followed by 2 million in September, and 3 million in November.[13] It passed 50 million users in October 2011,[14]
100 million in November 2012,[15][16] 200 million in November 2013,[17] 400 million in June 2015,[18][19] and 500 million
in March 2016.[20][21]

Acquisitions
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In July 2012, Dropbox acquired TapEngage, a startup that "enables advertisers


and publishers to collaborate on tablet-optimized advertising".[22] The following
December, Dropbox acquired two companies; Audiogalaxy, a startup "allowing
users to store their music files and playlists in the cloud then stream them to any
device",[23] and Snapjoy, a company that allowed users to "aggregate, archive and
view all of their digital photos from their cameras, phones and popular apps like
Flickr, Instagram and Picasa, and then view them online or via an iOS app".[24] In
July 2013, Dropbox acquired Endorse, a "mobile coupon startup".[25]

In May 2014, Dropbox acquired Bubbli, a startup that has "built some innovative
ways of incorporating 3D technology into 2D views, and packaging it in a mobile
app".[26][27]

In January 2015, Dropbox acquired CloudOn, a company that provided mobile


applications for document editing and creation. At the same time, Dropbox told
Dropbox founder Arash Ferdowsi
TechCrunch that CloudOn's base in Herzliya would become the first Dropbox
office in Israel.[28] In July, Dropbox acquired Clementine, an enterprise
communication service.[29]

In April 2014, Dropbox acquired photo-sharing company Loom (which would be shut down and integrated with the then-
recently announced Carousel),[30] and document-sharing startup Hackpad.[31][32] Dropbox later announced in April 2017
that Hackpad would be shut down on July 19, with all notes being migrated to Dropbox Paper.[33][34]

Platforms
Dropbox has computer apps for Microsoft Windows, Apple macOS, and Linux computers,[35] and mobile apps for iOS,
Android, and Windows Phone smartphones and tablets.[36] It also offers a website interface.[37] As part of its partnership
with Microsoft, Dropbox announced a universal Windows 10 app in January 2016.[38][39]

Dropbox's apps offer an automatic photo uploading feature, allowing users to automatically upload photos or videos from
cameras, tablets, SD cards, or smartphones to a dedicated "Camera Uploads" folder in their Dropbox. Users are given
500 megabytes of extra space for uploading their first photo, and are given up to 3 gigabytes of extra space if users
continue using the method for more photos.[40]

In July 2014, Dropbox introduced "streaming sync" for its computer apps. Streaming sync was described as a new
"supercharged"[41] synchronization speed for large files that improves the upload or download time by up to 2 times.[42]

In August 2015, Dropbox announced the availability of "Universal 2nd Factor" USB security keys, providing two-factor
authentication for logging into its services.[43][44]

Financials
Dropbox received initial funding from seed accelerator Y Combinator.[10] Dropbox also raised US$1.2 million in Series A
funding from Sequoia Capital in 2007, that "along with interest (on that amount) converted to equity as part of the Series
A investment, which included a fresh slug of US$6 million", bringing the total amount to US$7.25 million, with the round
closed in 2008 and documents filed in 2009.[13]

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A May 2010 report in The Wall Street Journal said that "since [founder Drew Houston] started reading Eric Ries' Lean
startup blog about a year ago, the company has started trickling out new features when they are ready instead of waiting to
launch a fully featured product. That helps test customer appetite, he says, dubbing the practice "minimum viable
product".[45]

TechCrunch reported in July 2011 that Dropbox had been looking to raise between US$200 and US$300 million, and had
a valuation "to end up in the $5 billion to $10 billion range. [...] quite a step up from its previous funding rounds which
have totalled a tiny $7.2 million".[46] As noted in a Forbes article, Dropbox had "revenue on track to hit $240 million in
2011".[14]

In April 2012, Dropbox announced that Bono and The Edge, two members of the Irish rock band U2, were individual
investors in the company.[47]

In March 2017, Bloomberg reported that Dropbox had secured a US$600 million credit line, with the company expected
to file for its initial public offering (IPO) "as soon as this year".[48][49][50]

Business model
Dropbox uses a freemium business model, where users are offered a free
account with a set storage size, with paid subscriptions available that offer
more capacity and additional features.[51]

Dropbox Basic users are given 2 gigabytes of free storage space.[51] This can be
expanded through referrals; users recommend the service to other people, and
if those people start using the service, the user is awarded with additional
500 megabytes of storage space. Dropbox Basic users can earn up to
16 gigabytes through the referral program.[52]
China Basin Landing, the
The Dropbox Plus subscription (named Dropbox Pro prior to March 2017[53]) headquarters of Dropbox
gives users 1 terabyte of storage space, as well as additional features, including:

Advanced sharing controls: When sharing a link to a file or folder, users can set passwords and expiration limits.[54]

Remote wipe: If a device is stolen or lost, users can remotely wipe the Dropbox folder from the device the next time it
comes online.[55]

"Extended Version History": An available add-on, it makes Dropbox keep deleted and previous versions of files for
one year, a significant extension of the default 30-day recovery time.[56]
In November 2013, Dropbox announced changes to "Dropbox for Business" that would enable users to connect both their
personal Dropbox and their business Dropbox to the same device, with each of the folders being "properly labeled for
personal or work, and come with its own password, contacts, settings, and files". Furthermore, Dropbox announced
shared audit logs, remote wipe for business administrators, and account transfers, as new features of its Business
offering.[57][17] In January 2017, Dropbox introduced "Smart Sync" for Business and Enterprise customers, a feature that
lets Windows and macOS users see all files in the Dropbox folder, but only download specific files on-demand.[58][59]

Similarly to Dropbox Basic, Dropbox Plus users can also earn extra space through referrals. Pro users earn 1 gigabyte per
referral, up to 32 gigabytes.[52]

Dropbox Business is Dropbox's solution for corporations, adding more business-centered functionality for teams,
including collaboration tools, advanced security and control, unlimited file recovery, user management and granular
permissions, and options for unlimited storage.[60] For large organizations, Dropbox offers Dropbox Enterprise, the
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"highest tier" of its product offerings, adding domain management tools, an assigned Dropbox customer support member,
and help from "expert advisors" on deployment and user training.[61]

In July 2016, Dropbox announced a new "AdminX" administrator dashboard for Business customers, offering improved
control of company files and users.[62][63] In June 2017, the AdminX dashboard was given a redesign and additional
administrator functions, such as log-in durations, custom password strength parameters, and more granular subdomain
verifications for specified teams.[64][65]

Company partnerships
In September 2012, Facebook and Dropbox integrated to allow users in Facebook Groups to share files using
Dropbox.[66][67] In November 2014, Dropbox announced a partnership with Microsoft to integrate Dropbox and Microsoft
Office applications on iOS, Android and the Office 365 applications on the web.[68][69] In 2016 Dropbox announced that
the german cloud-optimized encryption solution Boxcryptor is now a Premier Technology Partner. [70]

Technology
The Dropbox software enables users to drop any file into a designated folder. The file is then automatically uploaded to
Dropbox's cloud-based service and made available to any other of the user's computers and devices that also have the
Dropbox software installed, keeping the file up-to-date on all systems.[71] When a file in a user's Dropbox folder is
changed, Dropbox only uploads the pieces of the file that have been changed, whenever possible.[72]

When a file or folder is deleted, users can recover it within 30 days. For Dropbox Plus users, this recovery time can be
extended to one year, by purchasing an "Extended Version History" add-on.[56]

Dropbox also offers a LAN sync feature, where, instead of receiving information and data from the Dropbox servers,
computers on the local network can exchange files directly between each other, potentially significantly improving
synchronization speeds.[73]

Originally, the Dropbox servers and computer apps were written in Python.[74] In July 2014, Dropbox began migrating its
backend infrastructure to Go.[75]

In September 2012, Dropbox's website codebase was rewritten from JavaScript to CoffeeScript.[76]

Dropbox originally used Amazon's S3 storage system to store user files, but between 2014 and 2016 they gradually moved
away from Amazon to use their own hardware, referred to as "Magic Pocket", due to Dropbox's description as "a place
where you keep all your stuff, it doesnt get lost, and you can always access it".[77] In June 2017, the company announced a
major global network expansion, aiming to increase synchronization speeds while cutting costs. The expansion, starting
with 14 cities across 7 countries on 3 continents, adds "hundreds of gigabits of Internet connectivity with transit providers
(regional and global ISPs), and hundreds of new peering partners (where we exchange traffic directly rather than through
an ISP)".[78][79][80]

Dropbox uses SSL transfers for synchronization and stores the data via Advanced Encryption Standard (AES)-256
encryption.[81]

The functionality of Dropbox can be integrated into third-party applications through an application programming
interface (API).[82]

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Dropbox prevents sharing of copyrighted data, by checking the hash of files shared in public folders or between users
against a blacklist of copyrighted material. This only applies to files or folders shared with other users or publicly, and not
to files kept in an individual's Dropbox folder that are not shared.[83]

Mailbox
In March 2013, Dropbox acquired Mailbox, a popular email app, with Mailbox CEO Gentry Underwood saying that
"Rather than grow Mailbox on our own, we've decided to join forces with Dropbox and build it out together".[84] Under the
deal, the developers of Mailbox joined Dropbox, but kept Mailbox running as a stand-alone app. Mailbox CEO stated: "We
are still struggling to keep up with the demand from those who want to use it", and Dropbox CEO Drew Houston said "We
felt we could help Mailbox reach a much different audience much faster".[85][86] The acquisition was reported to cost $100
million.[87][88]

In December 2015, Dropbox announced the shut-down of Mailbox. In a blog post, Drew Houston and Arash Ferdowsi
explained that "We'll [...] be using what we've learned from Mailbox to build new ways to communicate and collaborate on
Dropbox".[89][90][91]

Carousel
In April 2014, Dropbox introduced Carousel, a photo and video gallery that "combines the photos in your Dropbox with
the photos on your phone, and automatically backs up new ones as you take them." Carousel sorted photos by event and
date.[92][93][94] In December 2015, Dropbox announced the shut-down of Carousel. In a blog post, Drew Houston and
Arash Ferdowsi explained that "We'll be taking key features from Carousel back to the place where your photos live - in the
Dropbox app."[89][90][91]

Dropbox Paper
In April 2015, Dropbox launched a Dropbox Notes collaborative note-taking service in beta testing phase, prompting
speculation if Dropbox was planning to bring out a product to compete with Google Docs. TechCrunch noted that Dropbox
Notes appeared to be a new version of "Project Composer", a previous iteration of the service with roots from the
acquisition of Hackpad in April 2014.[95][96][97] In October 2015, Dropbox announced the upcoming launch of Dropbox
Paper, its collaborative document editor, noted by the media as the result of its development of a Dropbox Notes service
earlier in 2015.[98][99][100] Dropbox Paper entered open beta in August 2016, allowing anyone to join and test the product.
Mobile apps for Android and iOS were also released.[101][102][103] In January 2017, Dropbox Paper was officially launched.
Aimed for businesses, Dropbox Paper was described as "one part online document, one part collaboration, one part task
management tool, one part content hub" by Rob Baesman, Dropbox's head of product, and allows for importing, editing,
and collaboration on "a number of other file types from Google, Microsoft, and others".[104][105][106]

User-created projects
Users have devised a number of uses for and mashups of the technology that expand Dropbox's functionality. These
include: sending files to a Dropbox via Gmail; using Dropbox to sync instant messaging chat logs; BitTorrent
management; password management; remote application launching and system monitoring; and as a free Web hosting
service.[107]

Reception
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Dropbox has received several awards, including the Crunchie Award in 2010 for Best Internet Application,[108] and
Macworld's 2009 Editor's Choice Award for Software.[109]

It was nominated for a 2010 Webby Award,[110] and for the 2010 Mac Design Awards by Ars Technica.[111]

In 2011, Business Insider named Dropbox the world's sixth most valuable startup,[112] and in 2017, the publication ranked
Dropbox as the eighth most valuable US startup, with a valuation of $10 billion.[113] It has been described as one of Y
Combinator's most successful investments to date.[114]

Dropbox's mobile iPhone app release in 2010 was among the top 10 "best apps" selected by Alex Ahlund, former CEO of
two websites focused on mobile apps,[115] and the company's Android app was also selected as one of the top five "best
apps" in a list compiled in 2010 by Jason Hiner for ZDNet.[116]

Founders Drew Houston and Arash Ferdowsi were named among the top 30 under 30 entrepreneurs by Inc. in 2011.[117]

In January 2012, Dropbox was named startup of the year by TechCrunch,[118] and in 2016, the company was ranked #2 on
the Forbes Cloud 100 list.[119]

Privacy and security concerns


Dropbox has been the subject of criticism and controversy related to multiple incidents, including a June 2011
authentication problem that let accounts be accessed for several hours without passwords,[120] a July 2011 Privacy Policy
update with language suggesting Dropbox had ownership of users' data,[121] concerns about Dropbox employee access to
users' information,[122] July 2012 email spam[123] with recurrence in February 2013,[124] leaked government documents in
June 2013 with information that Dropbox was being considered for inclusion in the National Security Agency's PRISM
surveillance program,[125][126] a July 2014 comment from NSA whistleblower Edward Snowden criticizing Dropbox's
encryption,[127] the leak of 68 million account passwords on the Internet in August 2016,[128][129] and a January 2017
accidental data restoration incident where years-old supposedly deleted files reappeared in users' accounts.[130][131]
Supposed Dropbox links have been reportedly used as bait in phishing and ransomware attacks.[132]

Offices
The Dropbox headquarters, located in San Francisco, were originally at Market Street, until its expansion to the China
Basin Landing building in July 2011, allowing for a significant space increase.[133] As the number of employees grew, the
company again needed expansion,[134] and in February 2014, it signed a lease for two buildings in Brannan Street.[135] Not
needing the substantial amounts of space after all, the company started shopping the remaining available space to other
companies for sublease in November 2015.[136]

Dropbox expanded into its second U.S. office in Austin, Texas in February 2014. The State of Texas and City of Austin
provided a $1.7 million performance-based incentives package to Dropbox in exchange for locating their office in
Austin.[137]

In December 2012, Dropbox set up an office in Dublin, Ireland,[138] its first office outside the United States.[139]

See also
Comparison of file hosting services
Comparison of file synchronization software
Comparison of online backup services

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External links
Dropbox (https://www.dropbox.com) official site

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