A project report on

A Marketing Strategy of PVC Pipes in Odisha

SUBMITTED BY:
 DECLARATION

I, , student of MBA 2nd year, under BIJU PATTNAIK UNIVERSITY

& TECHNOLOGY, here by declare that the dissertation titled A
MARKETING STRATEGY OF P.V.C PIPES IN ODISHA is my
own original work, that all reference sources have been accurately
reported and acknowledged, and that this document has not
previously, in its entirety or in part, been submitted to any University
in order to obtain an academic qualification.

Place: Bhubaneswar

Date: 19/04/2017 Regd. No

CONTENTS :-

Subject page no.

INTRODUCTION......................... 1

History of Company 2-5

Concept 6-15
Brief study.. 16-17
Overview about the company. 18
Milestone.. 19

Objective of the study. 20

Research methodology 21

Data analysis & interpretation 22-31

Conclusion. 32

Findings. 33

Suggestion. 34

Questionnaire 35-36

Bibliography. 37

ABSTRACT
Indian Plastic processing industry has made significance achievement
in last 50 years with more than 30,000 units spread over India. The
demand for plastics was ever growing. Mid 1990s came with the need
to organize Indian plastics sectors as much as to consolidate and cater
to the global market requirements. The economic reforms launched in
India since 1991, have added further fillip to the Indian plastic
industry. SHREE PLASTICS PRIVATE LTD. , BERHAMPUR is
well known for its Plastic industries, Particularly for Polypropylene
mats and Polyvinyl Chloride Pipes. The market share of
Polypropylene mats of SHREE PLASTICS PRIVATE LTD. ,
BERHAMPUR is more than 50% of the Polypropylene mat
Production in Orissa. But it has been observed that during previous 10
years the prices of Polypropylene mats has gradually decreased and
profit margin for manufacturer has reached at break even point. This
present situation is due to consequences of number of factors
including improper marketing strategies, cut practices, improper and
flexible pricing. The maximum small scale plastic processing units in
SHREE PLASTICS PRIVATE LTD.,BERHAMPUR are now
working at break even level. To cope up with present problems of
industry and for progress, the strategic marketing management is
mandatory for these units.

Page no.-1

INTRODUCTION
The Plastics Industry in India has made significant achievements ever
since it made a modest but promising beginning by commencing
production of Polystyrene in 1957. The Indian plastics industry faced
intense competition from companies that were globally consolidated.
Indian plastic industry needed technological advancements to
compete the existing players in terms of product quality, cost and
quantity. The economic reforms launched in India since 1991, have
added further fillip to the Indian plastic industry. Joint ventures,
foreign investments, easier access to technology from developed
countries etc have opened up new vistas to further facilitate the
growth of this industry.SHREE PLASTICS PRIVATE
LTD.,BERHAMPUR has set up Industrial Estate at Orissa in 2000
which occupies 7861 sq.ft of land having approximately. SHREE
PLASTICS PRIVATE LTD. is mainly known as pipes Industry.
The overall employment generated by SHREE PLASTICS
PRIVATE LTD. is more than 300 in numbers. Further Total
investment in SHREE PLASTICS PRIVATE LTD. is app.Rs. 8.90
Crores. SHREE PLASTICS PRIVATE LTD.mainly includes
Polypropylene mats & Polyvinyl Chloride Pipe production units.
SHREE PLASTICS PRIVATE LTD. captured a huge market share
in Orissa. Pipes from SHREE PLASTICS PRIVATE LTD. are also
distributed and used all over Orissa.
The term plastics usually refers to a large and varied
group of synthetic material which is solid in finished but at same
stage in their processing are fluid enough to be shaped by application
of heat and pressure.
An attempt is made here to list down most widely used
plastics, covering in general the chemistry, molecular, structure,
structure property relationship ,forms available, nature of material,
plasticization, material behavior during molding and in detail property
and application of individual plastics material.

Page no.-2

HISTORY OF COMPANY
SHREE PLASTICS PRIVATE LIMITED, having its registered office at
Prem Nagar, 4th Lane, BERHAMPUR - 760 002, Dist. Ganjam,
Orissa, India and their WORKS at Andhapasara Road, Opp. Hanuman
temple, BERHAMPUR, Dist. Ganjam, Orissa, India was a brain child
of Sri J. Sachinandan Prusty, popularly Known as its Managing
Director-cum-chief Executive Officer (CEO)now-a-days and this
dream came to picture in 1997 and on 15th august, 1997, this
Company started its Commercial Production through an high profile
PLANT designed under an modern equipped borrowed technology of
German successfully. Just after walking on this road towards success,
one of another Young-man Known as Sri J. Saroj Prusty joined his
hand after completing his Engineering education from out of the state.
Today, Ours is one of an ISO: 9001/2008 Certified Company.

INFRASTRUCTURE AND R&D

Total area of our plant is 45000 Sq.ft and out of this area 12000sq.ft
has been utilized/dedicated for the respective commission of plant &
Machinery and Research & Development. The principal advantage of
the production process is that the entire production and R&D work is
going on under single roof. In brief, it may be highlighted that starting
from staking raw materials to dispatches of finished products to the
various destination of the state of Orissa and neighboring state are
going on under one roof which makes the product 0% free from error
and due to concrete and strong process in R&D, the company is able
to provide mirror finished product to its Customer as the product
differentiates its identification amongst the availability of
competitors brand.

Page no.-3

Clientele
Various government departments of Orissa state are also our valued
customers, viz., Rural Water Supply & Sanitation (RWSS)
Organization; Public Health Department (PHD); Orissa Lift Irrigation
Corporation Limited (OLIC); Orissa Agro Industries Corporation
Limited (OAIC); and Municipalities/NACs, Defence Projects, etc.

THE FAMILY OF PLASTICS

Plastics are a family of material not a single material, each member of
which has its own distance and special advantage. Most plastics fall in
to one of the two groups the thermoplastics or its thermosets.

PROPERTIES OF PLASTICS
In general the plastics process the following properties:
1. Physical properties
Dimension
Density
Water absorption
2. Mechanical properties
Tensile strength
Elongation
Flexural strength
Shear strength
Hardness
Creep strength
Abrasion

Page no.-4

CLASSIFICATION OF PLASTICS
Plastics are commonly classified into two categories, they are
1. Thermo plastics

2. Thermosetting plastics

Thermo plastics :

These polymers soften on beating regain original

properties on cooling repeated heating & cooling dont change
chemical nature of these polymers.These are soft, weaker & less
brittle then thermosetting polymers. For better understand of the
properties it is essentially to classify them. Plastics can be repeatedly
molded or shaped by the activation of heating and cooling cycle under
pressure and turned as THERMOPLASTICS.
Example:
Polythene
Poly propylene
Poly vinyl chloride
Poly styrene
Nylon
Polyester

Thermosetting:

These polymers during muddling gehardened once they are solid field
they cannot be softened. They cannot be resoftened once they are set.
These polymers have 3 dimensional structures & have molecular
weight. These are hard, tough, and brittle. Those plastics which are
shaped by the application of heat pressure and donot have versatile of
repeat process ability and termed as THERMOSET.

Page no.-5

Example:
 Phenol formaldehyde polymer
Melamine formaldehyde polymer

Thermo plastics are classified into three types:

Specialist plastics (ex: PBO, PEEK)

Commodity plastics (ex: HDPE, LDPE, PVC, PP)
Engineering plastics (ex: PET, PVT)
Urea formaldehyde polymer
Unsaturated polyester
Epoxies
Rubber
Poly urethane

Page no.-6

CONCEPT
The company shree plastics pvt ltd. in odisha has its bright past &
future to expand its territory as well as to increase its selling through
out the whole india. Its marketing strategy is very vital and important
as compare to its brand value. The company always takes some
advanced and smooth descision to increase its selling capacity
through marketing strategy of PVC pipes. That why they choose
some famous people to endorse their product named as the brand
ambassador of the company.They also invest a huge amount of capital
in different areas to improve the selling. They also conduct some
social activities in order to make popular their product among the
common people. I also think this marketing strategy helps them a lot
till now. This strategy of this company is very popular & worth
taking. so ,I consider as my topic.

Page no.-7

POLYVINYL CHLORIDE (PVC)

PVC is the second largest produced polymer. It is the manufactured
by polymerizing vinyl chloride monomer. Commercial scale
production of PVC was started in the year of 1931. Whereas rigid
plastics which can be made flexible by adding plasticizers. The degree
of flexibility depends upon the plasticizer content. PVC is also
available in liquid form, which is known as plastisols. PVC
manufactured by suspension, emulsion, bulk or mass and solution
polymerization methods. Worldwide it is estimated that 70% is
manufactured by suspension method, 20% by emulsion, 9% by bulk
& 1% by solution.
It is an interesting paradox that one of the least stable of
commercially available polymer should also be in terms of the
tonnage consumption at least one of two most important plastic
material available today.
PVC is the world most versatile thermoplastic material
with wide range of application then other plastics. Virtually PVC
presence is dominating in domestic, industrial and commercial
application. Now a days it also play an important role in every field of
application such as electrical, agriculture irrigation, shoes sole and
automotive industries.
Vinyl chloride was first synthesized and reported by
Regsawlt in 1835. The first report of PVC was published by Hoffman
in 1860. The full scale commercial production of PVC resin began
in1931 in Germany. In India manufacture of PVC is began in the year
1961. It was first manufactured by calico in Mumbai.

Page no.-8

RAW MATERIAL OF PVC PIPES:

 PVC resin(k-65 to k-67)
Stabilizer(O.P)
Stabilizers
Calcium stearate
Stearic acid
H.C. wax
Tio2
Carbon black
Calcium carbonate(treated)

Characteristics:

Good barrier properties

Corrosion resistance
Wear resistance
Good ageing properties
Ease of processing
Good stiffness
Poor thermal stability
Good resistance to acids
Good insulation properties
Ease in cleaning
 Page no.-9

Properties:

Specific gravity 1.8-1.70

Tensile strength, Mpa 5.5-26.2
Tensile modulus, Mpa 4.8-12.4
Flexural modulus, Mpa 30
Elongation at break,% 150-450
Hardness A 85
Water absorption, 24 hours,% 0.2-1.0
Mould shrinkage m/in 0.0001-0.0006
Power factor 0.04-0.006
Dielectric strength KV/mm 99

Grades:

Unmodified grade
Molding grade
Extrusion grade
Impact modified grade
Plasticized grade
Flame retardant grade

Types of PVC pipes:

SOCKETED PIPES
THREADED PIPES
SLOTTED PIPES
RIBBED PIPES
PVC FLEXIBLE HOSES
 Page no.-10

PVC PIPES PROCESSING

PVC is processing through various methods like:-

Processing methods:

Injection molding
Extrusion molding
Calendaring process
Stretch blow molding
Rotational molding

EXTRUSION PROCESS:

It is a continuous process.
In principle, the plastic raw material is plasticated by means of a
screw plastication unit and the molten material is continuously
pumped out through a standard orifice (die) in order to take the
shape and then the shape is set by cooling/sizing system.
Example: film, pipe, tube, profile, monofilament, box strapping
etc.
 Page no.-11

MARKETING DECISION IN A COMPETITIVE SETTING:-

Marketing decisions in a competitive setting are influenced by the

following factors :

THE PRODUCT: -Whether the marketer is an inventor or a

follower to market his product successfully, he must be careful
about the competitors timings of actions. By the actions of the
competitors many products have slipped below the status and
disappeared.
DISTRIBUTION (MARKETING CHANNELS): -A successful
product must reach the central buying places. It must follow the
customary channel. The concern should offer a better product, a
lower price, a more effective promotional programme or some
other combination of other factors.

PHYSICAL DISTRIBUTION:- Marketers want to have the right

resource at the right place and at the right time. They care for
reasonable costs. As competitors actions and operations
influence physical distribution decisions, the marketing manager
must try to send his goods at the required place at the time when
needed.

PROMOTION:- The methods applied by the marketer to

stimulate market demand are very important. He should spend
sufficient amount on advertising giving the knowledge of
qualities of his product and a comparison with competitors
products in the market.

PRICE: The price must coincide with the customers evaluation

of the items. Superior quality brands may be marketed to defeat
the competitors.Marketers use aggressive market strategies
when they use the other means of controllables.
 Page no.-12

PREPARING OVERALL MARKETING STRATEGY:-

In order to achieve careful integration of all dimensions of the

marketing efforts, the marketers should determine whether or not the
combination of inputs going into the overall marketing strategy is
optimal. It involves evaluating of the possible inputs to the overall
marketing strategy in terms of the likely outputs.
The marketer should make selections from the various inputs in such
a way that the combination is the best he can devise for achieving the
desired outputs.

FACTORS AFFECTING OVERALL MARKETING STRATEGY:

COMPETITORS COUNTER-MOVES: These differ with

various marketing inputs. Though most competitors can
easily and quickly match or otherwise adjust to price
changes, they often find it difficult to follow or to retaliate
against product innovations. This explains why many
marketers seek to gain differential advantage over their
competitors by varying product characteristics as altering
promotion than prices.

SYNERGISTIC POTENTIAL: Marketing inputs are capable

of being mutually reinforcing or having synergistic
potential. The marketer should consider this working
towards an optimum overall marketing strategy. Displays
and advertisements can be made mutually reinforcing
since the display repeats the advertising efforts message at
a time when the consumer is in an outlet where the product
is on sale. Product inputs and marketing channel inputs
can be mutually reinforcing, depending upon the
effectiveness with which they are integrated.

SUBSTITUTABILITY: The selection of marketing inputs is

also affected by their degree of substitutability.
Substitutability is the extent to which one type of input can
 Pageno.-13
be substituted for another type in as much as the nature of
marketing objectives such as that of retaining a certain
level of profit presents a decision-maker from making
unlimited use of all inputs. Consideration of
substitutability helps in determining which inputs to
include and which to emphasize in the overall marketing
strategy.

DIVERSITY IN PRODUCTIVITY LEVELS OF

VARIOUS MARKETING INPUTS: The marketers should
recognize that all inputs do not have equal productivity.
Some inputs need a minimum level of use before they
begin to have measurable effects. An advertising message
must often be repeated several times before consumers
become aware of it. The lower cost per consumer, contact
through radio, magazines and billboards often make it
possible to present a much stronger impact on consumer
with a limited budget.

ELASTICITY OF MARKETING INPUTS: Different

marketing inputs are elastic. They influence the demand of
the product. The marketing manager must recognize that
effect on the product. For example, a manufacturer
determines different prices for different customers or for
different areas on the basis of varying elasticity of
demand. The prices for wholesalers, retailers and
consumers are different in almost all market. While
formulating the overall marketing strategy the marketing
manager must consider all the above factors. The strategy
must be so elastic as to incorporate all the strategic factors
of the competitors as and when required.
 Page no.-14

FORMULATING THE MARKETING STRATEGY

Basically, formulation of marketing strategy consists of three

main tasks i.e. Selecting the target market, positioning the offer
& assembling the marketing mix. This implies that the essence
of the marketing strategy of a firm for a given product/brand
can be grasped from the target market chosen, the way it is
positioned and how the marketing mix is organized. The target
market shows the whom the unit intends to sell the products;
positioning and marketing mix together show how and using
what uniqueness or distinction, the unit intends to sell. The
three together constitute the marketing strategy platform of the
given product.

SELECTING THE TARGET MARKET: To say that target

market selection is a part of marketing strategy development is
just stating the obvious. It does not fully bring out the import of
the inseparable linkage between the two. When the selection of
the target market is over, an important part of the marketing
strategy of the product is determined, defined and expressed.

POSITIONING: The next major dimension of marketing

strategy relates to positioning of the offer. The firm has already
selected the target market and decided its basic offer. Now,
what is the conjunction between these two entities? How do
they get connected? What is the interface? In other words, what
is the locus the firm seeks among the customers in the chosen
target market with its offering? How would the firm want the
consumer to view and receive the offer?
 Page no.-15

ASSEMBLING THE MARKETING MIX: The marketing mix

means assembling the four Ps of marketing in the best possible
combination. Involved in this process are the choice of the
appropriate marketing activities and the allocation of the
appropriate marketing effort / resources to each one of them.
The firm has to find out how it can generate the targeted sales
and profit. It considers different marketing mixes with varying
levels of expenditure on each marketing activity and tries to
figure out the effectiveness of different combinations in terms
of the possible sales and profits. It then chooses the
combination / mix of product, price, place and promotion that is
best according to its judgment.
 Page no.-16

BRIEF STUDY

Though this company is a manufacturing company but frankly

speaking its marketing strategy is very rich in implementation. They
always takes some important and advanced steps to meet the needs of
the customers. They never hesitate to take the help from the expert
panels. They always encourage their employees by paying them good
amount of salary. Their is a very good relationship among the
different levels of workers. They always fond of modern technology
as compared to the old and traditional method. They always try to do
something innovative which separates them from the other
companies.
RECOMMENDING THE BEST STRATEGY FOR PROGRESS:-

During the analysis of plastic processing industry I have clearly

observed that maximum entrepreneurs are either not aware to
implement effective marketing management process for promotion of
their products. I have identified that the main reason behind
cultivation of such attitude is Negligence in designing and
implementing marketing strategy. Although strategies are changes as
per kind, nature and other characteristics of business but by
considering the general business environment of small scale plastic
processing units.

EXPANDING MARKET SHARE: The Plastic Units would try to

improve their market share. The profit impact of market
strategies indicates that profitability rises with the market share.

MARKET FOLLOWERS STRATEGIES: There are a large

number of plastic processing units which are content with
 Page no.-17

moderate market presence. These units have limited resources

and therefore cannot go for quality innovation, new technologies

or extensive promotional campaigns and therefore their

production capacities and marketing efforts would remain
moderate. The market followers would construct their strategies
in relation to the companies who have higher market shares than
themselves. The market followers should frame their strategy
depending upon the market segment to which its product goes
and in general the unit keeps its manufacturing cost low and its
product quality acceptable to the consumers. Follower units
have their set of customers in different segments and they try to
retain these customers. Often, these customers are targeted by
market challenger units for improving their sales and market
share.

MARKET NICHE STRATEGY: In the focus strategy the small

scale plastic processing units concentrates on a selected few
target markets. As the small scale plastic processing units i.e.
manufacturer of PVC pipes are already classified in niche
category the following niche market strategies can be used as
per applicability.
 Page no.- 18
OVERVIEW ABOUT THE COMPANY

As per the market requirement they are not the single brand in the
market who produce such kind of product. So, they adopt some secret
and advanced strategy which makes them so innovative. They invest
very huge amount in advertising in order to endorse their product it
may be through static, electronic media,plamplet. They open some
exclusive outlet of their respective product in order to make them
popular among all.they has huge tie ups with some large brands which
works for them so effectively.

PVC pipes
Plastics pipes.
 Page no.-19

MILESTONE
As it is one of the most popular company it receives many prestigious
awards in national level .
Awards

Silver jubilee awards in 2009

Customer satisfaction awards 2010
 Page no.-20

OBJECTIVES OF THE STUDY

To study overall marketing strategy adopted by shree plastic

industry.

To study various new marketing techniques available in the field

of plastic industries.

To study various allied marketing management strategies

adopted by shree plastic industry.

To evaluate the impact of globalization on marketing strategies

of shree plastic industry.
 Page no.-21

RESEARCH METHODOLOGY

HYPOTHESIS:-

Hypotheses of the proposed research work are as under:-

Rational marketing management strategies lead to increased sale

of plastic products, which in turn increases overall profitability.

The plastic units in SHREE PLASTICS PRIVATE LTD. is

not having sound marketing strategies for promotion of their
products.

DATA COLLECTION:-
In this project I have collected both primary and secondary
data. I took a sample size of 100 and I collected the opinion
of the samples by giving them questionnaire forms and came
to conclusion.
Secondary data was collected from company manuals &
records.
 Page no.-22

DATA ANALYSIS AND INTERPRETATION

1. Do you have separate marketing department?

Yes(a)= 30%
No(b) = 45%
Cant Say(c)=25%

50
45
40
35
30
25
20
15
10
5
0
a b c

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 30% says yes(a),45% says No(b) & rest of 25% cant
give their view.
 Page no.-23

2. Are you satisfied with the supply facility of Plastics with regard to
final delivery ?
Yes(a) = 40%
No(b)=20%
Cant Say(c)=40%

c a
40% 40%

b
20%

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 40% says yes(a),20% says No(b) & rest of 40% cant
give their view.
 Page no.-24

3. Do you have Brand Name?

Yes (a)= 20%
No (b)= 40%
Cant Say(c)=40%

45
40
35
30
25
20
15
10
5
0
a b c

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 20% says yes(a),40% says No(b) & rest of 40% cant
give their view(c).
 Page no.-25

4. Are you satisfy with the quality of the product ?

Strongly satisfied (a)=50%
Satisfied (b)=20%
Not satisfied(c)=10%
Cant say(d)=10%

60

50

40

30

20

10

0
a b c d

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 50% says strongly satisfied (a),20% satisfied (b), 10%
not satisfied(c) 10% cant give their view(d).
 Page no.-26

5. Do you promote your Brand?

Yes(a)=32%
No(b)=28%
Cant say(c)=40%

45
40
35
30
25
20
15
10
5
0
a b c

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 32% says yes(a), 28% says No(b) & rest of 40% cant
give their view(c).
 Page no.-27

6. Have you prepared marketing strategy for your product?

Yes(a)=40%
No(b)=30%
Cant say(c) =30%

c
a
30%
40%

b
30%

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 40% says yes(a),30% says No(b) & rest of 30% cant
give their view(c).
 Page no.-28

7. Do you think your existing marketing strategy is best and

gives maximum results?
Yes(a)=50%
No(b)=30%
Dont Know(c)=20%

60

50

40

30

20

10

0
a b c

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 50% says yes(a),30% says No(b) & rest of 20% dont
give their view(c).
 Page no.-29

8. What changes you want us to work on?

Packaging (a)=10%
Price (b) =10%
Quality(c)=70%
Advertising (d)=10%

80

70

60

50

40

30

20

10

0
a b c d

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 10% says Packaging (a),10% Price (b), 70% Quality (c)
10% Advertising (d).
 Page no.-30

9. How you get order for your products?

Direct sale at factory Gate (a)=60%
Indirect sale through channels (b)=20%
Direct sale through sales executives (c)=10%
Online and Telemarketing (d)=10%

60

50

40

30

20

10

0
a b c d

Interference:-
In the Above figure shows that researcher having surveyed that out of
100 member 60% says Direct sale at factory Gate (a),20% Indirect
sale through channels (b), 10% Direct sale through sales executives
(c) 10% Online and Telemarketing (d).
 Page no.-31

10. How do you advertise?

Through word of mouth(a)=50%
Through print media(b)=10%
Through internet (email)(c)=20%
Through electronic media(d)=10%
Bill boards(e)=10%

50
45
40
35
30
25
20
15
10
5
0
a b c d e

Interference:-
In the Above figure shows that researcher having surveyed that
out of 100 member 50% says Through word of mouth (a),10%
Through print media (b), 20% Through internet (email) (c), 10%
Through electronic media (d),10% Bill boards(e).
 Page no.-32

CONCLUSION

The Small scale Plastic Processing Units in shree plastics pvt. Ltd.
has been moving through critical state. Instead of survival to the
fittest maximum entrepreneurs believes in Cheapest is the best
which badly affects on their business operation and promotion
activities. The successful and efficient implementation of marketing
management strategies is the optimum solution for overcoming the
problem of survival and existence. However, even though the small
scale plastics processing units are affected and effected by
globalization, still they proves their flexibility to operate the business
in adverse scenario and work together and identifies themselves as a
market leader in pipes in odisha.
 Page no.-33

FINDINGS:-
Its positive aspect

Less price of p.v.c pipes

Easily available in market
Brand value of company
Huge production of output
Efficient manpower to perform a work
Modern technology used in production

Its negative aspect

No variety in product
Selected customer
 Page no.-34

SUGGESTIONS
Though it is a huge manufacturing company and capture a huge
market shares,still it has some drawback..,
Drawback
No variety in product
Selected customer
Suggestion

Production of more variety blue PVC pipes.

Try to improve the impression among the people .
Try to create wide range of customer.
 Page no.-35

Questionnaire
1. Do you have separate marketing department?
Yes(a)= 30%
No(b) = 45%
Cant Say(c)=25%

2. Are you satisfied with the supply facility of Plastics with

regard to final delivery ?
Yes(a) = 40%
No(b)=20%
Cant Say(c)=40%

3. Do you have Brand Name?

Yes (a)= 20%
No (b)= 40%
Cant Say(c)=40%

4. Are you satisfy with the quality of the product ?

Strongly satisfied (a)=50%
Satisfied (b)=20%
Not satisfied(c)=10%
Cant say(d)=10%

5. Do you promote your Brand?

Yes(a)=32%
No(b)=28%
Cant say(c)=40%
 Page no.-36

6. Have you prepared marketing strategy for your product?

Yes(a)=40%
No(b)=30%
Cant say(c) =30%

7. Do you think your existing marketing strategy is best and

gives maximum results?
Yes(a)=50%
No(b)=30%
Dont Know(c)=20%

8. Are you satisfy with the quality of the product ?

Strongly satisfied (a)=50%
Satisfied (b)=20%
Not satisfied(c)=10%
Cant say(d)=10%

9. How do you advertise?

Through word of mouth(a)=50%
Through print media(b)=10%
Through internet (email)(c)=20%
Through electronic media(d)=10%
Bill boards(e)=10%

10. How you get order for your products?

Direct sale at factory Gate(a)=60%
Indirect sale through channels(b)=20%
Direct sale through sales executives(c)=10%
Online and Telemarketing(d)=10%
 Page no.-37

BIBLIOGRAPHY
Magazine
Business today
India today
Websites
www.sriplast.com
www.google.com