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TATUM

SHACKLETT
ADDRESS 16481 N 103rd Place INTRODUCTION
Scottsdale, AZ 85255
PR/Advertising major and Marketing/Management minor at Spring Hill College who is a motivated and detail
oriented marketing student embodying flexibility, versatility, and proficiency maintaining optimism and a clear
PHONE +39 380 171 2026 mind under pressure. Exemplifies excellent communication through team work as a college athlete and profi-
ciency in speaking Italian. Experience in branding and social media management and has a good understanding
of social media trends. Advanced knowledge of all Adobe programs and knows how to stick to deadlines. Ability
EMAIL tatum.e.shacklett@email.shc.edu
to seamlessly produce multi media marketing, including direct marketing, publications, event management,
and audio-visual production. Possesses a strong work ethic, as well as exceptional writing, editing, and research
skills.

EXPERIENCE
Marketing Internship - Spring Hill College Italy Center
Bologna, Italy
Tatum Shacklett September 2017 - Current

Supporting a newly established brand, I brainstormed marketing campaigns and projects. My responsibilities
included constructing pitches for each project and executing them in a timely and professional manner. Proj-
tate.shack ects are based heavily on advanced knowledge and utility of equipment such as a Nikon D3300, a DJI Mavic Pro
drone, and Adobe programs such as InDesign, Photoshop, and Premiere. I developed excellent written and ver-
bal skills as well as the ability to multi-task and prioritize. Many projects involved interviewing in both English
and Italian languages. Through my research I built upon my skills in copywriting, language, video production,
Tate Shack editing, and knowledge of digital analytics.

Social Media Specialist - Spring Hill College Italy Center


Bologna, Italy
Tatum Shacklett January 2017 - May 2017

Paired and given direction by upper level management, I was responsible for capturing, creating, posting, and
copywriting for all social media platforms such as Facebook, Youtube, and Instagram. Working at the forefront
of the marketing pursuit, I have been instrumental in gaining followers and producing material for social
media. I used my excellent communication skills to conceptualize, clarify, and drive the brand of my client.
Used my experience in social media trends to create and direct content that was interesting and relevant to the
targeted demographic.

e d u c at i o n
Visitor Host - Durango Area Toursim Office
Durango, Colorado
May 2013 - May 2014
Spring Hill College Italy Center
PR/Advertising Major Served as the primary point of contact and middleman for tourists and upper level management. Not only
Marketing/Management Minor
acted as the face of the Durango Area Tourism Office, but also received incoming calls including requests
Bologna, Italy for meetings and interviews with executives and experts. Attained extensive knowledge about the tourism
January 2017-December 2017 industry, marketing, and customer service. Ensured superb visitor experience by addressing visitors concerns,
demonstrating empathy and resolving problems on the spot. Greeted visitors who entered the Welcome Center
to ascertain how I could serve each visitor in order to enhance their experience. Recommended and helped
visitors construct an itinerary best suited to each groups interests.
Spring Hill College
PR/Advertising Major
Marketing/Management Minor skills
Mobile, Alabama
August 2015-December 2016 Digital Media
Adobe
Organized Social and New Media
Photoshop
Team Player Campaign Development
Premiere Pro
Natural Leader Internet Marketing
Lightroom
Organized Print Advertising
InDesign
Copywriting