Professional Documents
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BRAND GUIDELINES
DKN ORANGE
R=235 G=107 B=10
#eb6b0a
DKN BLACK
R=35 G=31 B=32
> NEEDS TO BE PLACED ON WHITE BACKGROUND
> USE IT AS A WHOLE, NEVER EMBLEM OR WORDMARK ONLY #231f20
> DONT STRECH IT
> DONT CHANGE COLOURS
> KEEP PROTECTION AREA AROUND LOGO
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BRAND GUIDELINES
PROXIMA NOVA LIGHT est. Etiam volutpat sit amet nisl egestas imperdiet. Curabitur
quis egestas sem.
PROXIMA NOVA THIN May use font style: light for copy when using
bigger than usual font size.
May use shades of grey for parts of text that are not important,
to keep them more in the background. Its 33% darkness in
this example.
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BRAND GUIDELINES
BRAND OVERVIEW
DKN is a manufacturer of premium home fitness machines, gym equipment and fitness accessories. We focus on top-notch
quality, technology, sleek design and delivering unbeatable user experience. Most of our products are upper market, aiming at
more demanding customers.
FLAGSHIP PRODUCTS
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BRAND GUIDELINES
CHALLENGES:
He doesnt have much free time. Works
long hours for his professional success.
Hes not a gym freak. Traveling to and back
from the gym doesnt fit his tight schedule.
But he wants to keep himself fit for health
reasons and self-contentment. Thats why
he prefers to work out at home. He expects
high quality and is willing to pay extra for
premium and reliable equipment.
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BRAND GUIDELINES
CHALLENGES:
Shes constantly busy trying to organise her
life perfectly. She needs to take care of her
looks, of her career and her personal life.
Going to the gym where she would have to
workout next to young, bulky onlookers just
doesnt appeal to her. Shes aware of her body
and health, thats why she doesnt want to
give up on her fitness. She may occasionally
think of joining a fitness class, but her tight
schedule means she would prefer to do her
cardio at home.
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BRAND GUIDELINES
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BRAND GUIDELINES
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BRAND GUIDELINES
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BRAND GUIDELINES
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BRAND GUIDELINES
> PLACE COPY & LOGO IN SEPARATE WHITE BACKGROUND BOX ON THE RIGHT HAND SIDE
> USE A MIX OF DIFFERENT FONT STYLE, SIZE AND COLOUR FOR IMAGE CAPTION
> BOLD, ORANGE 1st LINE AND MIX OF BLACK THIN/BOLD FOR THE REST OF TEXT BELOW USUALLY WORKS FINE
> LINE WIDTH: USE FULL WIDTH TEXT LINES OR ALIGN TO THE RIGHT
> DKN LOGO HAS FIXED SIZE & POSITION IN THE BOTTOM RIGHT HAND CORNER
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BRAND GUIDELINES
> ANOTHER EXAMPLE OF SOCIAL MEDIA IMAGE FOLLOWING THE SAME PRINCIPLES
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BRAND GUIDELINES
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BRAND GUIDELINES
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BRAND GUIDELINES
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BRAND GUIDELINES
ONLINE PRESENCE:
www.dkn-uk.com
www.facebook.com/DKN.Fitness.UK
www.youtube.com/user/OfficialDKNFitness
www.twitter.com/dkn_uk
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