HOME FURNISHINGS IN INDIA

Euromonitor International
May 2017
HOME FURNISHINGS IN INDIA Passport I

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 2
Category Data .............................................................................................................................. 3
Table 1 Sales of Home Furnishings by Category: Value 2011-2016 ......................... 3
Table 2 Sales of Home Furnishings by Category: % Value Growth 2011-2016 ........ 4
Table 3 NBO Company Shares of Home Furnishings: % Value 2012-2016 ............. 5
Table 4 LBN Brand Shares of Home Furnishings: % Value 2013-2016 .................... 5
Table 5 LBN Brand Shares of Light Sources: % Value 2013-2016 ........................... 6
Table 6 Distribution of Home Furnishings by Format: % Value 2011-2016 ............... 6
Table 7 Forecast Sales of Home Furnishings by Category: Value 2016-2021 .......... 7
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth
2016-2021 .................................................................................................... 8

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HOME FURNISHINGS IN INDIA

HEADLINES
Current value sales of home furnishings grow by 9% in 2016 to reach INR639.6 billion
Increasing aspirations of consumers to have better-quality furniture boosts sales
Current value sales of lighting grow by 12% in 2016 to reach INR70.3 billion
Phillips Electronics India leads sales in 2016 with a 3% value share
Value sales of home furnishing are expected to see a CAGR of 6% at constant 2016 prices
over the forecast period to reach INR846.2 billion in 2021

TRENDS
Home furnishings have become more demanded by consumers in India, Traditionally,
consumers focus on furnishing their houses in India was restricted to bedroom and sitting
room furniture. However, with increasing aspirations of consumers to give a better look to
their homes, they have started spending on other furnishing categories like dining and
kitchen.
Consumers have also started spending more time selecting their furniture. Apart from looking
at price, they are also paying more attention to aspects like colour, design and material types.
Consumers are compromising on cost and are opting for better quality and well-designed
furniture whilst buying for a new house.
Current value sales growth of home furnishings in 2016 was lower at 9% compared to 10% in
2015. Due to demonetisation, which was announced in the month of November, the sales of
home furnishings witnessed a slowdown as consumers faced a cash crunch. Due to this,
consumers were forced to postpone their purchases. For the same reason, the real estate
market in India took a hit that has indirectly affected sales of new furniture in the country.
Growth of home textiles was stagnant in 2016. Consumers continued to opt for low-value,
unbranded products, which is the reason for the slower growth. The industry in India is highly
unorganised with presence of many local manufacturers.
Within indoor furniture, dining and sofa beds were the fastest-growing categories in India in
2016 at 11% and 12%, respectively. Traditionally consumers in India did not use dining
tables, even though they had dining areas. However, with increasing disposable income
consumers have started buying dining tables for dining areas, particularly for their new
homes. Dining furniture in India was valued at INR52.8 billion in 2016.
Other sitting furniture accounted for 63% of the sitting furniture sales in India in 2016. With
more people relocating to different parts of the country for work or education, the proportion of
renters has increased when compared to home owners. Hence, demand for other sitting
furniture like chairs is increasing. A lower replacement cycle of these products aids growth
too.
The number of variants of sofas that manufacturers are offering is increasing in India.
Consumers are having numerous options of sofas available in terms of colours, design, price
and shape and at cheaper prices, which is encouraging consumers to buy sofas.
Sofa beds accounted for less than 2% of the sitting furniture sales in India in 2016. This
concept is new in India and is growing. With increasing real estate prices and sizes of the
house getting smaller, consumers are opting for sofa beds in order to save space.
Retail sales of barbeques in India are minuscule.

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Due to initiatives taken by the government to save electricity, consumers have started shifting
to LED. Current retail value sales of LED grew by 55% in 2016 and were valued at INR23.6
billion. The government is also distributing LED at subsidised pricing to encourage people use
more of this type of lighting source.
Home and home furnishing stores accounted for 87% sales of indoor furniture in India in
2016. With the increase in the number of online retailers, demand for products online is also
increasing as internet retailers offer a wider variety of products and at a cheaper price. Online
sales accounted for 6% of indoor furniture sales in India over the year.

COMPETITIVE LANDSCAPE
Phillips India Electronics led sales of home furnishings with 3% value share in 2016, followed
by Godrej & Boyce Mfg with a 2% share. The increase in the demand for LED has helped
Phillips India to maintain its leadership position in the industry, whilst Godrej & Boyce ranks
first in the largest category of indoor furniture.
Syska LED India witnessed an increase in its sales by 92% in 2016. The company has been
aggressively expanding its portfolio in LED, which has helped the company witness strong
growth.
Domestic players dominate sales of home furnishings in the country. Four out of the top five
companies are Indian companies. Indian consumers are highly sensitive about pricing and
home furnishings is a largely unorganised industry in India, which makes it tough for
international brands to compete.
Most consumers in India are not aware of brands, and as the industry is highly unorganised
unbranded products are highly demanded. This trend is expected to continue going forward
and it becomes important for manufacturers to decide on the price points.
Phillips India Electronics led in lighting with a 22% share in 2016. With growing demand of
LED, leading companies are expanding their product portfolios in the LED category and are at
the same time focusing less on CFL. Phillips India led sales of LED in India with a 29% value
share in 2016 followed by the rising Syska LED Lights with a 15% share.
Economy brands dominate the sales of home furnishings in India. Consumers in India are
highly price sensitive and do not spend much on home furnishing products.

PROSPECTS
Going forward consumers are expected to increase their spending on home furnishing
products. People are expected to place more importance on quality and design than on price,
which is expected to drive the sales of home furnishings in the country.
Value sales of home furnishing are expected to rise at a CAGR of 6% at constant 2016 prices
over the forecast period to reach INR846.2 billion. The forecast CAGR will be double that of
the review period constant value CAGR, as with increasing internet retailing and branded
products expected to be available at lesser cost, consumers are expected to shift from non-
branded products to branded products.
With changing preferences, consumers have started opting for customised products which
may be a potential threat to retail sales of home furnishings.
Constant value sales of kitchen furniture are expected to grow at a CAGR of 6% over the
forecast period to reach INR35.2 billion in 2021.

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Government is taking the initiative to educate consumers about the advantages of using LED
and this will make consumers shift from CFL to LED. LED in India is expected to witness a
constant value CAGR of 37% over the forecast period to reach INR115.5 billion in 2021.
The demand for economy-priced products is expected to remain high. With increasing
competition from non-branded products leading manufacture are expected to maintain the unit
prices to increase demand.
During the forecast period companies are expected to launch new products in furniture, giving
more importance to colour, design and material of the product.

CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2011-2016

INR million
2011 2012 2013 2014 2015 2016

Indoor Living 348,033.4 385,091.6 430,414.7 478,221.5 523,506.5 567,502.8

- Home Textiles 96,228.7 103,411.5 111,876.4 121,188.4 129,171.2 135,829.0
-- Bath Textiles 19,181.9 20,620.5 22,311.4 24,163.3 25,830.5 27,173.7
-- Bed Textiles 54,295.7 58,530.8 63,447.4 68,967.3 73,588.1 77,414.7
-- Kitchen and Dining 4,944.9 5,281.1 5,730.0 6,205.6 6,590.3 6,933.0
Textiles
-- Living Room Textiles 15,225.7 16,063.1 17,075.1 18,304.5 19,366.1 20,237.6
-- Rugs 2,580.5 2,916.0 3,312.5 3,547.7 3,796.1 4,070.0
- Indoor Furniture 241,843.2 270,850.2 306,639.7 343,680.9 380,020.0 416,154.5
-- Bedroom Furniture 121,961.0 136,326.7 153,238.3 170,685.6 187,607.9 203,963.3
--- Beds 78,564.8 87,992.6 98,903.7 110,376.5 121,745.3 132,580.6
--- Chests of Drawers 16,848.1 18,836.1 21,190.6 23,542.8 25,661.7 27,740.2
--- Mattresses 15,458.5 16,988.9 18,908.7 20,950.8 22,962.1 25,005.7
--- Wardrobes 11,089.6 12,509.1 14,235.4 15,815.5 17,238.9 18,636.8
-- Dining Furniture 28,735.4 32,557.2 37,375.6 42,346.6 47,470.5 52,787.2
-- Home Office Furniture 3,300.6 3,729.7 4,292.9 4,859.5 5,340.6 5,837.3
-- Kitchen Furniture 15,722.8 17,389.4 19,528.3 21,598.3 23,715.0 25,967.9
-- Living Room Furniture 7,691.0 8,506.2 9,518.5 10,517.9 11,527.6 12,507.5
-- Sitting Furniture 53,364.2 59,876.8 68,443.1 77,757.8 86,757.5 95,783.7
--- Sofa Beds 784.2 891.7 1,032.6 1,188.5 1,341.8 1,499.9
--- Other Sofas 18,241.0 20,594.1 23,683.2 27,069.9 30,372.4 33,683.0
--- Other Sitting 34,339.0 38,391.0 43,727.4 49,499.4 55,043.3 60,600.7
Furniture
-- Storage Furniture 8,794.6 9,929.1 11,398.7 12,800.7 14,221.6 15,658.0
-- Other Indoor Furniture 2,273.6 2,535.1 2,844.3 3,114.5 3,379.3 3,649.6
- Window Covering 9,961.5 10,829.9 11,898.6 13,352.2 14,315.4 15,519.4
-- Blinds 305.8 353.5 416.4 492.2 568.0 643.6
-- Curtains 9,655.7 10,476.4 11,482.1 12,860.0 13,747.3 14,875.8
Outdoor Living 1,160.1 1,276.1 1,410.1 1,544.0 1,673.7 1,797.8
- Barbecues - - - - - -
-- Charcoal Barbecues - - - - - -
-- Electric Barbecues - - - - - -
-- Gas Barbecues - - - - - -
- Garden Sheds - - - - - -
- Outdoor Furniture 1,160.1 1,276.1 1,410.1 1,544.0 1,673.7 1,797.8
Lighting 31,765.3 37,538.4 44,690.3 53,183.4 62,723.8 70,279.8
- Light Sources 28,321.4 33,536.2 40,035.3 47,927.1 56,878.8 63,833.0
-- Incandescent Lamps 3,431.2 3,671.4 3,561.2 3,383.2 3,247.8 3,020.5
-- Halogen Lamps 681.5 732.6 770.2 801.2 810.8 808.1
-- Linear Fluorescent 4,265.9 4,585.8 4,929.0 5,219.3 5,438.5 5,547.3

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Lamps (LFL)
-- Compact Fluorescent 18,212.8 21,764.3 26,204.2 30,638.0 32,169.9 30,883.1
Lamps (CFL)
-- Light-Emitting Diode 1,730.0 2,782.1 4,570.8 7,885.5 15,211.8 23,574.1
Lamps (LED)
- Lighting Fixtures 3,443.9 4,002.2 4,654.9 5,256.4 5,845.1 6,446.8
Home Furnishings 380,958.8 423,906.1 476,515.1 532,949.0 587,904.1 639,580.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Home Furnishings by Category: % Value Growth 2011-2016

% current value growth

2015/16 2011-16 CAGR 2011/16 Total

Indoor Living 8.4 10.3 63.1

- Home Textiles 5.2 7.1 41.2
-- Bath Textiles 5.2 7.2 41.7
-- Bed Textiles 5.2 7.4 42.6
-- Kitchen and Dining Textiles 5.2 7.0 40.2
-- Living Room Textiles 4.5 5.9 32.9
-- Rugs 7.2 9.5 57.7
- Indoor Furniture 9.5 11.5 72.1
-- Bedroom Furniture 8.7 10.8 67.2
--- Beds 8.9 11.0 68.8
--- Chests of Drawers 8.1 10.5 64.6
--- Mattresses 8.9 10.1 61.8
--- Wardrobes 8.1 10.9 68.1
-- Dining Furniture 11.2 12.9 83.7
-- Home Office Furniture 9.3 12.1 76.9
-- Kitchen Furniture 9.5 10.6 65.2
-- Living Room Furniture 8.5 10.2 62.6
-- Sitting Furniture 10.4 12.4 79.5
--- Sofa Beds 11.8 13.8 91.3
--- Other Sofas 10.9 13.1 84.7
--- Other Sitting Furniture 10.1 12.0 76.5
-- Storage Furniture 10.1 12.2 78.0
-- Other Indoor Furniture 8.0 9.9 60.5
- Window Covering 8.4 9.3 55.8
-- Blinds 13.3 16.0 110.5
-- Curtains 8.2 9.0 54.1
Outdoor Living 7.4 9.2 55.0
- Barbecues - - -
-- Charcoal Barbecues - - -
-- Electric Barbecues - - -
-- Gas Barbecues - - -
- Garden Sheds - - -
- Outdoor Furniture 7.4 9.2 55.0
Lighting 12.0 17.2 121.2
- Light Sources 12.2 17.6 125.4
-- Incandescent Lamps -7.0 -2.5 -12.0
-- Halogen Lamps -0.3 3.5 18.6
-- Linear Fluorescent Lamps (LFL) 2.0 5.4 30.0
-- Compact Fluorescent Lamps (CFL) -4.0 11.1 69.6
-- Light-Emitting Diode Lamps (LED) 55.0 68.6 1,262.7
- Lighting Fixtures 10.3 13.4 87.2
Home Furnishings 8.8 10.9 67.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 3 NBO Company Shares of Home Furnishings: % Value 2012-2016

% retail value rsp

Company 2012 2013 2014 2015 2016

Philips Electronics 2.3 2.3 2.5 2.5 2.5

India Ltd
Godrej & Boyce Mfg Co Ltd 1.3 1.5 1.6 1.7 1.7
Surya Roshni Ltd 1.1 1.1 1.1 1.2 1.1
Kurlon Pvt Ltd 0.8 0.9 1.0 1.0 1.0
Sheela Foam Pvt Ltd 0.7 0.9 0.9 0.9 0.9
Nilkamal Ltd 0.9 1.0 0.9 0.8 0.8
Havells India Ltd 0.5 0.6 0.6 0.7 0.8
Bajaj Electricals Ltd 1.0 1.0 0.9 0.8 0.8
Bombay Dyeing & Mfg Co 1.0 1.0 1.0 1.0 0.7
Ltd
Syska LED Lights Pvt Ltd - - 0.1 0.3 0.6
Crompton Greaves Ltd 0.6 0.6 0.6 0.5 0.5
Osram India Pvt Ltd 0.7 0.7 0.6 0.5 0.5
Durian Industries Pvt Ltd 0.3 0.3 0.3 0.3 0.3
Duroflex Pvt Ltd 0.3 0.3 0.3 0.3 0.3
Eveready Industries - - - 0.2 0.3
India Ltd
Creative Portico India 0.3 0.3 0.3 0.3 0.3
Pvt Ltd
Style Spa Furniture Ltd 0.4 0.4 0.3 0.2 0.2
Welspun India Ltd 0.1 0.1 0.1 0.1 0.1
Swayam Linen Design Co 0.1 0.1 0.1 0.1 0.1
Pvt Ltd
Others 87.5 86.9 86.9 86.5 86.5
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 LBN Brand Shares of Home Furnishings: % Value 2013-2016

% retail value rsp

Brand (GBO) Company (NBO) 2013 2014 2015 2016

Philips Philips Electronics 2.3 2.5 2.5 2.5

(Koninklijke India Ltd
Philips NV)
Godrej Interio Godrej & Boyce Mfg Co Ltd 1.5 1.6 1.7 1.7
(Godrej Group)
Surya Surya Roshni Ltd 1.1 1.1 1.2 1.1
Kurl On Kurlon Pvt Ltd 0.9 1.0 1.0 1.0
Sleepwell Sheela Foam Pvt Ltd 0.9 0.9 0.9 0.9
@Home Nilkamal Ltd 1.0 0.9 0.8 0.8
Havells Havells India Ltd 0.6 0.6 0.7 0.8
Bajaj Bajaj Electricals Ltd 1.0 0.9 0.8 0.8
Bombay Dyeing Bombay Dyeing & Mfg Co 1.0 1.0 1.0 0.7
(Wadia Group) Ltd
Syska Syska LED Lights Pvt Ltd - 0.1 0.3 0.6
Crompton Crompton Greaves Ltd 0.6 0.6 0.5 0.5
Osram (MLS Co Ltd) Osram India Pvt Ltd - - - 0.5
Durian Durian Industries Pvt Ltd 0.3 0.3 0.3 0.3

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Duroflex Duroflex Pvt Ltd 0.3 0.3 0.3 0.3

Eveready Eveready Industries - - 0.2 0.3
India Ltd
Portico Creative Portico India 0.3 0.3 0.3 0.3
Pvt Ltd
Style Spa (Adventz Style Spa Furniture Ltd 0.4 0.3 0.2 0.2
Group)
Welspun (Welspun Welspun India Ltd 0.1 0.1 0.1 0.1
Group)
Swayam India Swayam Linen Design Co 0.1 0.1 0.1 0.1
Pvt Ltd
Osram (Osram Licht Osram India Pvt Ltd 0.7 0.6 0.5 -
AG)
Osram (Siemens AG) Osram India Pvt Ltd - - - -
Philips Philips Electronics - - - -
(Koninklijke India Ltd
Philips Electronics
NV)
Others Others 86.9 86.9 86.5 86.5
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 LBN Brand Shares of Light Sources: % Value 2013-2016

% retail value rsp

Brand (GBO) Company (NBO) 2013 2014 2015 2016

Philips Philips Electronics 27.7 27.4 25.8 24.4

(Koninklijke India Ltd
Philips NV)
Surya Surya Roshni Ltd 13.3 12.0 11.9 11.3
Havells Havells India Ltd 6.7 6.9 7.3 7.9
Bajaj Bajaj Electricals Ltd 11.9 9.5 8.4 7.6
Syska Syska LED Lights Pvt Ltd - 1.2 3.3 5.7
Crompton Crompton Greaves Ltd 7.1 6.7 5.6 4.8
Osram (MLS Co Ltd) Osram India Pvt Ltd - - - 4.6
Eveready Eveready Industries - - 1.6 3.0
India Ltd
Osram (Osram Licht Osram India Pvt Ltd 8.4 6.2 5.5 -
AG)
Osram (Siemens AG) Osram India Pvt Ltd - - - -
Philips Philips Electronics - - - -
(Koninklijke India Ltd
Philips Electronics
NV)
Others Others 24.9 30.0 30.6 30.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Distribution of Home Furnishings by Format: % Value 2011-2016

% retail value rsp

2011 2012 2013 2014 2015 2016

Store-Based Retailing 100.0 100.0 100.0 99.6 97.8 96.4

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- Grocery Retailers 8.8 9.6 11.0 11.7 12.2 12.4

-- Supermarkets - - - - - -
-- Hypermarkets 5.7 6.3 7.4 7.9 8.1 8.2
-- Discounters - - - - - -
-- Other Grocery 3.1 3.3 3.6 3.8 4.1 4.3
Retailers
- Mixed Retailers 2.6 2.8 3.1 3.1 3.1 3.1
-- Department Stores 2.6 2.8 3.1 3.1 3.1 3.1
-- Mass Merchandisers - - - - - -
-- Variety Stores - - - - - -
-- Warehouse Clubs - - - - - -
- Non-Grocery Specialists 88.5 87.6 85.8 84.8 82.5 80.9
-- Home and Garden 88.5 87.6 85.8 84.8 82.4 80.8
Specialist Retailers
--- Home Improvement - - - - - -
and Gardening Stores
--- Homewares and Home 88.5 87.6 85.8 84.8 82.4 80.8
Furnishing Stores
-- Other Non-Grocery 0.0 0.0 0.0 0.0 0.0 0.0
Specialists
Non-Store Retailing - - 0.0 0.4 2.2 3.6
- Homeshopping - - - - - -
- Internet Retailing - - 0.0 0.4 2.2 3.6
- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 Forecast Sales of Home Furnishings by Category: Value 2016-2021

INR million
2016 2017 2018 2019 2020 2021

Indoor Living 567,502.8 587,061.2 608,421.6 633,301.1 662,233.0 695,613.7

- Home Textiles 135,829.0 136,468.0 137,583.8 139,587.0 142,649.8 146,740.9
-- Bath Textiles 27,173.7 27,321.9 27,572.1 28,012.8 28,684.7 29,588.9
-- Bed Textiles 77,414.7 77,792.5 78,416.5 79,520.8 81,208.6 83,458.9
-- Kitchen and Dining 6,933.0 6,966.2 7,020.1 7,115.6 7,261.2 7,455.5
Textiles
-- Living Room Textiles 20,237.6 20,213.2 20,265.9 20,460.8 20,826.9 21,364.3
-- Rugs 4,070.0 4,174.2 4,309.2 4,476.9 4,668.4 4,873.3
- Indoor Furniture 416,154.5 434,373.2 453,733.7 475,611.7 500,368.1 528,433.0
-- Bedroom Furniture 203,963.3 211,497.3 219,602.3 228,970.5 239,926.7 252,458.1
--- Beds 132,580.6 137,874.9 143,749.0 150,680.0 158,903.3 168,452.5
--- Chests of Drawers 27,740.2 28,490.4 29,178.9 29,881.0 30,614.8 31,346.5
--- Mattresses 25,005.7 26,005.4 27,112.9 28,419.9 29,970.1 31,771.1
--- Wardrobes 18,636.8 19,126.6 19,561.5 19,989.5 20,438.5 20,888.0
-- Dining Furniture 52,787.2 56,028.1 59,588.3 63,676.9 68,411.4 73,825.7
-- Home Office Furniture 5,837.3 6,097.9 6,392.9 6,745.4 7,168.6 7,667.6
-- Kitchen Furniture 25,967.9 27,208.6 28,646.3 30,397.7 32,536.1 35,111.1
-- Living Room Furniture 12,507.5 12,969.4 13,491.0 14,114.4 14,858.7 15,723.4
-- Sitting Furniture 95,783.7 100,356.6 104,791.4 109,328.7 113,733.0 118,357.6
--- Sofa Beds 1,499.9 1,589.4 1,677.0 1,759.8 1,853.4 1,950.7
--- Other Sofas 33,683.0 35,468.5 37,228.2 39,051.3 40,958.2 42,912.4
--- Other Sitting 60,600.7 63,298.7 65,886.3 68,517.7 70,921.3 73,494.5
Furniture
-- Storage Furniture 15,658.0 16,456.7 17,346.6 18,369.2 19,568.8 20,949.8
-- Other Indoor Furniture 3,649.6 3,758.7 3,874.9 4,009.0 4,164.7 4,339.6
- Window Covering 15,519.4 16,220.0 17,104.0 18,102.4 19,215.1 20,439.8

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-- Blinds 643.6 696.0 754.1 820.9 898.4 987.5

-- Curtains 14,875.8 15,524.0 16,349.9 17,281.5 18,316.7 19,452.3
Outdoor Living 1,797.8 1,843.3 1,891.2 1,946.7 2,011.5 2,084.5
- Barbecues - - - - - -
-- Charcoal Barbecues - - - - - -
-- Electric Barbecues - - - - - -
-- Gas Barbecues - - - - - -
- Garden Sheds - - - - - -
- Outdoor Furniture 1,797.8 1,843.3 1,891.2 1,946.7 2,011.5 2,084.5
Lighting 70,279.8 77,690.2 88,476.8 103,476.2 123,332.8 148,541.1
- Light Sources 63,833.0 70,944.1 81,423.0 96,094.3 115,628.2 140,542.3
-- Incandescent Lamps 3,020.5 2,760.9 2,495.9 2,237.3 1,989.4 1,752.7
-- Halogen Lamps 808.1 759.3 709.7 659.1 607.5 555.5
-- Linear Fluorescent 5,547.3 5,350.1 5,121.2 4,877.9 4,625.2 4,361.3
Lamps (LFL)
-- Compact Fluorescent 30,883.1 28,081.7 25,386.9 22,877.5 20,560.0 18,407.7
Lamps (CFL)
-- Light-Emitting Diode 23,574.1 33,992.2 47,709.3 65,442.5 87,846.0 115,465.0
Lamps (LED)
- Lighting Fixtures 6,446.8 6,746.0 7,053.8 7,381.9 7,704.6 7,998.8
Home Furnishings 639,580.4 666,594.7 698,789.5 738,723.9 787,577.3 846,239.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-

2021

% constant value growth

2016/2017 2016-21 CAGR 2016/21 TOTAL

Indoor Living 3.4 4.2 22.6

- Home Textiles 0.5 1.6 8.0
-- Bath Textiles 0.5 1.7 8.9
-- Bed Textiles 0.5 1.5 7.8
-- Kitchen and Dining Textiles 0.5 1.5 7.5
-- Living Room Textiles -0.1 1.1 5.6
-- Rugs 2.6 3.7 19.7
- Indoor Furniture 4.4 4.9 27.0
-- Bedroom Furniture 3.7 4.4 23.8
--- Beds 4.0 4.9 27.1
--- Chests of Drawers 2.7 2.5 13.0
--- Mattresses 4.0 4.9 27.1
--- Wardrobes 2.6 2.3 12.1
-- Dining Furniture 6.1 6.9 39.9
-- Home Office Furniture 4.5 5.6 31.4
-- Kitchen Furniture 4.8 6.2 35.2
-- Living Room Furniture 3.7 4.7 25.7
-- Sitting Furniture 4.8 4.3 23.6
--- Sofa Beds 6.0 5.4 30.1
--- Other Sofas 5.3 5.0 27.4
--- Other Sitting Furniture 4.5 3.9 21.3
-- Storage Furniture 5.1 6.0 33.8
-- Other Indoor Furniture 3.0 3.5 18.9
- Window Covering 4.5 5.7 31.7
-- Blinds 8.1 8.9 53.4
-- Curtains 4.4 5.5 30.8
Outdoor Living 2.5 3.0 15.9
- Barbecues - - -
-- Charcoal Barbecues - - -

Euromonitor International
HOME FURNISHINGS IN INDIA Passport 9

-- Electric Barbecues - - -
-- Gas Barbecues - - -
- Garden Sheds - - -
- Outdoor Furniture 2.5 3.0 15.9
Lighting 10.5 16.1 111.4
- Light Sources 11.1 17.1 120.2
-- Incandescent Lamps -8.6 -10.3 -42.0
-- Halogen Lamps -6.0 -7.2 -31.3
-- Linear Fluorescent Lamps (LFL) -3.6 -4.7 -21.4
-- Compact Fluorescent Lamps (CFL) -9.1 -9.8 -40.4
-- Light-Emitting Diode Lamps (LED) 44.2 37.4 389.8
- Lighting Fixtures 4.6 4.4 24.1
Home Furnishings 4.2 5.8 32.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Euromonitor International