Mielke - Assignment 5 - Part 2 Rubric

CATEGORY 30 Points 20 Points 10 Points 0 Points
Product Fills a needed demand Fills a needed demand Low need for demand Low to no need for demand
Selection Is realistic and applicable Not fully thought through Not fully thought through Unrealistic or not fully thought
(30 Points) Idea is original Idea is original Somewhat original through
Very creative Creative Creative Un-original
Small creativity
Market Collected original data Collected data Collects some or unoriginal data None or unoriginal data
Research Identifies how data was Identifies how data was Identifies how data was collected
(30 Points) measured measured measured Does not identify how data was
Successfully analyzes data and Analyzes data, deeper Analyzes data, understanding of measured
understands feedback understanding of feedback feedback needed Unable to accurately analyze
Develops effective solutions needed Needs stronger solutions data and understand feedback
Develops solutions Needs solutions
Environmental Identifies 4-5 areas of Identifies 3 areas of Identifies 2 areas of Identifies 0-1 areas of
Scanning environmental influences environmental influences environmental influences environmental influences
(30 Points) Shows understanding Shows understanding Some understanding Little/no understanding
Successfully demonstrates how Demonstrates how these factors Somewhat Demonstrates how Does not demonstrate how
these factors affect their affect their marketing strategy these factors affect their these factors affect their
marketing strategy marketing strategy marketing strategy
Target Market Successfully identifies geo, Identifies geo, demo, and Somewhat identifies geo, demo, Does not completely identify
(30 Points) demo, and psychological traits psychological traits for their and psychological traits for their geo, demo, and psychological
for their customers customers customers traits for their customers
Understands who their Understands who their Does not fully identify who their Does not fully identify who their
customers are and why customers are and why customers are and why customers are and why
The Marketing Successfully identifies Product, Successfully identifies Product, Somewhat identifies Product, Unsuccessfully identifies
Mix Price, Place, and Promotion Price, Place, and Promotion Price, Place, and Promotion Product, Price, Place, and
(30 Points) Applies factors from previous Applies some factors from Applies some factors from Promotion
work previous work previous work Applies some or no factors from
Understands the Marketing Mix Some understanding of the Small understanding of the previous work
Marketing Mix Marketing Mix Small understanding of the
Marketing Mix
Presentation Group is well prepared and Group is prepared and shows Group is somewhat prepared Group is under prepared and
(50 Points) shows good collaboration good collaboration and shows some collaboration lacks collaboration
Provides adequate visuals Provides good visuals Provides some visuals Needs more visuals
Presentation is original Presentation is original Presentation is original Presentation is unoriginal
Very Creative Good Creativity Somewhat Creative Needs creativity
Strong Verbal and physical Good Verbal and physical Verbal and physical presentation Verbal and physical presentation
presentation skills presentation skills skills need improvement skills need improvement
Spelling & Spelling & Grammar are used A few spelling and grammar Multiple spelling and grammar Paper is written with very poor
Grammar correctly throughout the paper errors throughout the paper errors throughout the paper spelling and grammar
(10 points)

INDIVIDUAL Individual shows strong Individual shows good Individual shows some Individual shows little
CONTRIBUTION: knowledge for the overall knowledge for the overall knowledge for the overall knowledge for the overall
(30 Points) market process market process market process market process
Individual contributes in group Individual contributes in group Individual contributes somewhat Individual contributes small
presentation presentation in group presentation amount in group presentation
20 Points 15 Points 10 Points 0 Points

INDIVIDUAL Group rating average between Group rating average between Group rating average between Group rating average between
GROUP SCORES 7-10 5-6 3-4 0-2
(20 Points)

Mielke - Assignment 5 - Part 2 Rubric

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Mielke - Assignment 5 - Part 2 Rubric

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CATEGORY 30 Points 20 Points 10 Points 0 Points

CATEGORY 30 Points 20 Points 10 Points 0 Points

20 Points 15 Points 10 Points 0 Points

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