MOHD DANISH ALI KHAN

E-Mail: danish.arshkhan@gmail.com

Passport No. :J8463413

Mobile: +91- 9917182722

Objective: To grow with an organization offering challenging opportunities and where I can apply my
Marketing/Sales experience and knowledge for meaningful contribution towards the growth of the
organization.

Summary:

I am MBA(Marketing/HR) graduate with exceptionally strong analytical skills and want to achive a
managerial position to develop and improve business plans including specific goals, objective and
strategies for sales, marketing, distribution, Relationship Management client servicing and customer
rtention ensuring enhanced profitability with commitment towards hard work.

Professional Profile :

A mission focused professional with 5 years of experience in Sales.

A result oriented professional having experience in Sales, Distribution / Channel
Management/Key Account Management & Client Relationship Management.
Building & maintaining healthy business relations with major client, ensuring maximum
customer satisfaction by achieving delivery & quality norms.

Work Experience

1. coca cola bottling plant (Feb 2015 to till now)

Designation: sales officer

Work Profile : Distribution and Channel Mgmt, Primary and Secondary Sales Mgmt

2. Bikanervala Foods Pvt Ltd (feb 2012 to jan 2015)

Designation: Sales Officer

Work Profile : Retailing, Primary and Secondary Sale Handling

Key responsibility handling:

To manage distribution channel of assigned area i.e. Rampur district which

includes a chain of 5 distributors & sub-distributors and approx. 500 retailers.
-To achieve annual sales target through channel merchandising,
-To manage Brands (Coke, Thums-up, Limca, Fanta, Maaza, Sprite) and Packs
availability at market place.
- To manage promotional campaigns in the area,
- To manage key accounts,
- To manage the utilization of sales generating assets (glow sign boards,
refrigerators etc.)
- To manage display of all products at market place.
- To handle the account position of distributors.
Business Development & Sales

Frontline sales leader for a defined territory.

Executioner of the company and distributor business plans, Training resource for sales team.
Planning and execution of the promotions & new product launches in the assigned area.
Working with Wholesalers/Retailers/ Sub-Distributors.
Handling the distributor network & monitoring the operations.
Enhancing sales of retail chain network.

Driving Volume and Growth in the given Territory :

Managing Primary and Secondary sales

Ensure appropriate distribution across the territory as per norms
Identify and target new accounts
Driving of Marketing and Growth initiatives

Team Management

Handling the Distribution network and monitoring the sales activities in the assigned territory.
Creating and retaining accounts in the assigned territory.
Enhancing sales of retail chain network
Skill up gradation of Sales Executives:

Audit of Basic Call Process, initiatives execution etc.

Track Sales Executive skill up gradation.
Impart regular in-market/classroom training
Analysis and planning of business Sales Executive-wise/customer-wise/category/SKU-wise for
the assigned area.
Leading, training & monitoring the performance of team members to ensure efficiency in sales
operations and meeting of individual & group targets.
Conducting meetings for setting up sales objectives to ensure smooth functioning of sales
operations.
Dis
tribution / Channel Management:

Appointing Sub-Distributors, evaluating their performance & monitoring sales & marketing
activities.
Establishing sells through Sub-Distributors/Wholesalers/Retailers responsible for making
effective sells of the products.
Sourcing and Appointment of Distributors as and when required
Motivating and Coaching the Distributor Team and handholding where required
Handling distributor issues with regard to claims and ROI
Manage stock levels to ensure continuous availability and regular rotation

Educational Qualifications:
 MBA (Marketing/HR)
From Maharaja Agrasen Institute Of Management ,August 2011

Bachelor of Commerce From MJP Rohillkhand Universityin 2009

Intermediate (10+2) (Science)

From C.B.S.E Board in 2006

High school (Science)

From I.C.S.E Board in 2003

Personal Affiliations:

Marital Status: Single

Date of Birth: 30 June, 1987

Languages Known: English, Hindi

Hobbies: Listening to music, talking to People

E-mail: danish.arshkhan@gmail.com

Contact No.: +91 9917182722

Address : Bareilly, U.P., India

Declaration:

I hereby declare that the information furnished above is true to the best of my knowledge.

Date: (Mohd. Danish Ali Khan)

Place: