Professional Documents
Culture Documents
1
Introduction & Methodology
IMGE Insights conducted a rolling tracking survey (n=800) using IVR to landline (60%)
and live to mobile (40%) interviews of likely Virginia voters from the voter file.
To qualify for the survey, respondents had to be registered to vote in the state of
Virginia and likely to vote in the general election. The margin of error is +/- 3.5%.
47%
48%
11/1 11/2 11/4 11/5
2
Men:
54%
40%
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Women:
39%
55%
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3
Washington DMA:
41%
53%
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49%
45%
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4
White + No College Degree:
67%
23%
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46%
51%
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5
White:
54%
40%
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Moderate:
35%
56%
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6
Under 45:
37%
53%
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45-64:
52%
42%
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7
65+:
50%
48%
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Independents:
45%
42%
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8
Candidate Favorability
Ed Gillespie:
43%
41%
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Ralph Northam:
46%
38%
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