Apple Inc.

Final Communication Plan

Meet Apples Intern Team
Blake Allison

Tyler Gebauer

Fernanda Ochoa

Brittney Robison

Melissa Vigil
Agenda
- Situation
- Consumers
Background & Analysis
Recommendations
Response & Timeline
- Employees
Background & Analysis
Recommendations
Response & Timeline
- Governmental Bodies (Video)
Background & Analysis
Recommendations
Response & Timeline
- Benefits
- Q&A
 Stakeholder Situations
Consumers Employee
Consumers distrust in Apples Employees feel their privacy
device security & privacy due to has been invaded due to work
recent security flaws. environment issues such as
job secrecy, office layout, &
sexism.
Governmental
Bodies
Governmental bodies
want Apple to comply with
their standards and not
deny requests for private
information.

A Distrust in Apples Privacy Policies

Situation Consumers Employees Governmental Bodies Benefits Q&A

 Background & Analysis: Consumers

Privacy

Baby Boomers: Personal Information

Millennials: Credit card Information

Situation Consumers Employees Governmental Bodies Benefits Q&A

Recommendations:Consumers
Baby Boomers Millennials
Recommendation: Consumers
 71% 70%
Consumers that are Millennials use Ad
more likely to make Blockers meaning
purchase based on a social media
social media reference influencers become
more important
Source: Hubspot, 2017
Source: eMarketer, 2017

Situation
Situation Consumers
Consumers Employees
Employees Governmental
Governmental Bodies
Bodies Benefits
Benefits Q&A
Q&A
Response: Consumers

Total ROI: $343.8 Million

ROI: $316.8 Million ROI: $27 Million

1% of Baby Boomers Increase by 11X

Budget: $4.5 Million

Situation Consumers Employees Governmental Bodies Benefits Q&A
Timeline: Consumers

Situation Consumers Employees Governmental Bodies Benefits Q&A

Background & Analysis: Employees

Disconnect:
Employees dont
Job Alleged
trust Apple
Secrecy Sexism

Office
Layout

Situation Consumers Employees Governmental Bodies Benefits Q&A

Recommendation: Employees

Increase in Affective
Give Autonomy to Employees Increased Job Satisfaction
Commitment

Flexibility Employees will be content Employees will want to work

Increased control of with their jobs. for Apple Inc.
own positions
Manage own schedules
Open communication
between employees
and management

Source: Organizational Behavior: Improving Performance and Commitment in the Workplace

Response: Employees

Affective Commitment Average Turnover

Situation Consumers Employees Governmental Bodies Benefits Q&A

Timeline: Employees

Situation Consumers Employees Governmental Bodies Benefits Q&A

Governmental Bodies
Background & Analysis

Recommendation

Response

Situation Consumers Employees Governmental Bodies Benefits Q&A

 Timeline: Governmental Bodies

Situation Consumers Employees Governmental Bodies Benefits Q&A

Benefits Apple Inc.

Situation Consumers Employees Governmental Bodies Benefits

Benefits Q&A
Apple Inc.

Q&A