American Airlines:

Mayday, Mayday

https://thepointsguy.com/wp-content/uploads/2015/10/American-Airlines-plane-on-ground-3-featured.jpg
 Meet The Team

Nicole Naslund Michael McMillin

Jackson Polakov Greg Deicke

Cyrus Pirsa Kate Hall

Agenda
Upholding Mission Statement
Disconnecting Narratives
Employee Satisfaction
Stakeholder Analysis
Employee Analysis
Customer Analysis
Shareholder Analysis
Q&A
VISION MISSION GOALS

https://www.aa.com/i18n/customer-service/about-us/history-of-american-airlines.jsp
Current Solutions

http://www.activehealth.com/results/embracing-innovation-take-wellness-new-heights
Employee Disconnect
with Management
http://local505.twuatd.org/wp-content/uploads/file/TITLE%20III.jpg,
Increase Employee
Satisfaction

http://content.tegna-media.com/photo/2016/07/16/635874998085638100-AP-American-Airlines-Premium-Economy_4100846_ver1.0.jpg
Key Stakeholders

Employees Customers Investors

https://aa.pilotcredentials.com/ http://www.gettyimages.com/detail/news-photo/american-airlines-customer-ser
http://griffinfundingnj.com/investors/
vice-agent-karen-cloud-checks-news-photo/
Employee Demographics

14,503 AA
8,239 AA 39% of pilots
mechanics employees
over the age
of 50
Mechanics Analysis

https://www.nytimes.com/2017/07/17/nyregion/for-airline-mechanic-91-the-sky-is-one-of-many-limits.html
 Pilot Analysis

https://www.airlinepilotcentral.com/airlines/legacy/american_airli nes
Customer Demographics

http://www.nycaviation.com/newspage/wp-content/uploads/2014/01/American-Airlines-JFK-Terianl-8-Gate-441.jpg
Leisure Market

https://thepointsguy.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-09-at-8.45.38-AM.png http://onemileatatime.img.boardingarea.com/wp-content/uploads/2017/02/United-Basic-Economy-1.png
Business
Market

https://www.aa.com/content/images/travel-info/experience/entertainment/wif-fi-and-connectivity-banner.jpg
https://datausa.io/profile/soc/493011/
Testimonials from Customers

https://www.tripadvisor.com/Airline_Review-d8729020-Reviews-Cheap-Flights-or10-American-Airlines#REVIEWS
Investor Wants and Needs

http://rewardsguru.com/best-travel-rewards-credit-cards/
Investor Analysis

https://www.shutterstock.com/image-photo/airplane-on-money-rising-costs-airline-15424495?src=5G7RVvvVE4xbQ-3lIrkrqw-1-76
Employee Satisfaction

http://content.tegna-media.com/photo/2016/07/16/635874998085638100-AP-American-Airlines-Premium-Economy_4100846_ver1.0.jpg
Summary

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Index
Agenda
Mission Statement
Current Solutions
Employee Disconnect with Management
Employee Satisfaction
Key Stakeholders
Employee Stakeholder Analysis
Customer Stakeholder Analysis
Investor Stakeholder Analysis
Sources
Aircraft mechanics & service technicians. (n.d.). Retrieved September 30, 2017, from https://datausa.io/profile/soc/493011/
Agrawal, A. (2016, May 18). How unhappy employees can cost your company millions. Retrieved from
http://www.huffingtonpost.com/aj-agrawal/how-unhappy-employees-can_b_10029960.html
American Airlines announces pay raises, and investors balk. (2017, April 27). Retrieved from
http://www.latimes.com/business/la-fi-american-airlines-raises-20170427-story.html
American Airlines. (n.d.). Airline Pilot Central. Retrieved from https://www.airlinepilotcentral.com/airlines/legacy/american_airlines
American Airlines. (n.d.). Retrieved from
https://www.tripadvisor.com/Airline_Review-d8729020-Reviews-Cheap-Flights-or10-American-Airlines#REVIEWS
Bureau of Transportation Statistics Retrieved from https://www.transtats.bts.gov/Employment/
(Captain X, personal communication, September 29, 2017)
Elliott, C. (2011, February). What do airline passengers really want besides a good fare? Retrieved from
http://www.elliott.org/blog/what-do-airline-passengers-really-want-besides-a-good-fare/
For 75 Years, a Mechanic Has Helped Has Helped Keep Planes Aloft. (2017, July, 17). Retrieved from
https://www.nytimes.com/2017/07/17/nyregion/for-airline-mechanic-91-the-sky-is-one-of-many-limits.html
Genter, J. (n.d.). Flight Review: AA 787 in Main Cabin Extra Shanghai to Dallas. Retrieved from
https://thepointsguy.com/2015/12/aa-787-main-cabin-extra-review/
Hannon, K. (n.d). Lets Hear It For The Companies With The Older Worker. Retrieved from
https://www.forbes.com/sites/kerryhannon/2011/06/07/lets-hear-it-for-the-companies-with-the-most-older-workers/#760280f2d8a
Horowitz, J. (April 26, 2017). American Airlines is offering its pilots and flight attendants a raise. CNN Money. Retrieved from
http://money.cnn.com/2017/04/26/news/companies/american-airlines-pilot-salary-increase/index.html
Isom, R. (2017). Cowen Global Transportation Conference [PowerPoint Slides]. Retrieved from
phx.corporate-ir.net/phoenix.zhtml?c=117098&p=irol-presentations
Sayler, B. (2017, August). Domestic airlines in the U.S. IBISWorld Industry Report 48111b. Retrieved from IBISWorld.