LumEfficients President Gives Controversial Lecture in Hong Kong About

Respecting Existing Channels of Distribution

LumEfficient's Randy Reid warns Chinese audience not to bypass distribution and sell direct.

Hong Kong, China, October 31, 2017 --(PR.com)-- LumEfficient President Randy Reid spoke at the 19th
Hong Kong International Lighting Fair. The discussion was controversial because Reid encouraged the
audience, mainly Chinese manufacturers wanting to sell in the US, to respect the existing channels of
distribution. When I speak to Chinese companies about their marketing plans in the U.S., Reid said,
They explain how they are going to sell direct to the end user and bypass our distribution channels - as if
that is some sort of secret plan.

Reid explained that Chinese lighting companies who sell through Amazon or online are competing
against over 100 other companies and only able to sell on price. They miss the opportunity to capitalize
on features and benefits, and therefore miss higher margins, that come with working through the existing
rep-distributor channel.

In the presentation, Reid discussed those different channels and the value of each one.

In addition, he also discussed the need for manufacturers to create products that have unique features and
benefits and how flooding the market with cheap commodity products, at low margins, does not serve
anyone well.

About LumEfficient
LumEfficient, located in Nashville, began their business in 2010 selling LUXIM's Light Emitting Plasma
lights. As LED technology continued to improve in efficiency and reliability, LumEfficient gradually
began replacing their entire LUXIM brand of LEP luminaires with the Resilient brand of LED luminaires.
Although LumEfficient's products are designed for heavy industrial use, most are sold in the general
lighting market because of their competitive price points. LumEfficient has products installed throughout
the U.S. as well as India, Russia, Taiwan, Germany and the UK.

For more information contact: Angie Hullfish, 615-371-0961, angie@lumefficient.com,

www.LumEfficient.com

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Contact Information:
LumEfficient.com
Angie Hullfish
615-371-0961
Contact via Email
www.LumEfficient.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/734558

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