SYLLABUS FOR PhD ENTRANCE EXAMINATION -2017

SCHOOL OF MANAGEMENT STUDIES

PART A Marks 50
Unit-I Introduction to Business Administration

Managerial Economics-Demand analysis-Production Functions-Cost-output

relations - Market Structures-Pricing theories-Advertising-Macro-economics
National Income Concepts-Infrastructure-management and Policy-Business
Environment-Capital Budgeting.

Unit-II Theories & Schools of Thoughts

The concept and significance of organizational behavior-skills & roles in an

organization-classical, Neo-classical and modern theories of organizational
structure-Organizational design-Understanding and managing individual
behaviour,Personality-Perception-Values-Attitudes-Learning-Motivaiton.
Understanding & managing group behavior, Process-Inter- personal & group
dynamics-Communication-Leadership-Managing Change-Managing Conflicts.

Unit-III Human Resource Management

Concepts & perspectives in HRM: HRM in changing environment, Human

resource planning-Objectives, Process &Techniques-Job analysis- job description-
Selecting Human Resources-Induction, Training & Development- Exit policy &
Implications-Performance Appraisal & Evaluation-Potential Assessment-Job
Evaluation-Wage Determination-Industrial Relations & Trade Unions-Dispute

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Resolutions & Grievance Management Labour Welfare & Social Security
Measures.

Unit-IV Financial Management

Financial management-Nature & scope Valuation concepts & Valuation of

securities Capital budgeting decisions Risk analysis Capital structure & cost
of Capital Dividend policy Determinants long- term & short term financing
instruments Mergers & Acquisitions.

Unit-V Marketing Management

Marketing Environment & Environment scanning: Marketing Information systems
& Marketing Research: Understanding Consumer & Industrial markets: Demand
Measurement & Forecasting: Market segmentation Targeting & positioning:
Product decisions, Product mix, Product life cycle: New product development:
Branding & packaging: Pricing methods & strategies.

Promotion decisions Promotion mix: Advertising: Personal selling: Channel

management: Vertical marketing systems: Evaluation & control of marketing
effort: Marketing of services: Customer relation management:

Uses of internet as a marketing medium other related issues like branding,

market development, Advertising & Retailing on the net.

New issues in Marketing, Advertisement, Social Media.

Unit-VI Production Management

Role & scope of production management: Facility location: Layout planning &
analysis: Production planning & control Production process analysis: Demand
forecasting for Operations; Determinants of product mix: Production scheduling:
Work measurement: Time & Motion study: Statistical Quality Control.

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Role & scope of Operations Research: Linear programming: Sensitivity analysis:
Duality: Transportation model: Inventory control: Queueing theory: Decision
theory: Markov analysis PERT/CPM.

Unit-VIII Operations

Probability theory: Probability distributions Binomial, Poisson, Normal &

Exponential; Correlation & regression analysis; Sampling theory; sampling
distributions; Tests of Hypothesis; large & small samples; t, z, f, Chi-square tests.

Use of Computers in Managerial applications; Technology issues and Data

processing in organization; Information Systems; MIS & Decision making; System
analysis & design; Trends in Information Technology; Internet & Internet based
applications.

Unit-VIII Strategic Management

Concept of corporate strategy; Components of strategy formulations; Ansoffs
growth vector; BCG Model; Porter generic strategies; Competitor analysis; Strategic
dimensions and group mapping: Industry analysis; Strategy in Industry evolution,
fragmentation, maturity and decline; Competitive Strategy & Corporate Strategy;
Trans nationalization of world economy; Managing cultural diversity; Global entry
strategies; Globalization of financial system & services; Managing International
business; Competitive advantage of national; RTP & WTO.

Unit- IX International Business

Indias Foreign Trade & policy; Export Promotion policies; Trade agreements with
other countries; Policy & performance of export Zones & Export Oriented Units;
Exports incentives.

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International marketing logistics; International logistical structures; Export
Documentation frame-work; Organization of shipping services; Chartering
practices; Marine cargo insurance.

International financial environment; Foreign exchange markets; Determination of

exchange rates; Exchange risk measurement; International investment;
International capital markets; International Credit Rating agencies & Implication of
their ratings.

WTO & Multilateral trade agreements pertaining to trade in goods: Trade in

services & TRIPS; Multilateral Environmental Agreements (MEAs); International
Trade Blocks- NAFTA, ASEAN, SAARC, EU, WTO & Dispute settlement
Mechanism.

Technology monitoring; Emerging opportunities for global business.

Text Books:
1. Managerial Economics D M Mithani, 5/e, Himalaya Publication. 2011.
2. Managerial Economics D N Dwivedi, 7/e, Vikas Publication. 2008
3. Essentials of Management-Koontz, 8/e, McGraw Hill
4. Fred Luthans - Organisational Behavior, McGraw Hill Publishing Company, New
York, 2011.
5. Human Resource Management by Gary Dessler
6. Financial Management - Khan M. Y.& Jain P. K, 6/e, TMH, 2011.
7. Financial Management - Prasanna Chandra, 8/e, TMH, 2011.
8. Marketing Management: A South Asian Perspective Philip Kotler, Kevin Lane Keller,
Abraham Koshy, Mithileshwar Jha, 14/e, Pearson, 2013
9. Production and Operations Management: Prof. K. Ashwathappa, K Sridhar Bhat,
Himalaya Publications
10. Strategic Management: An Integrated Approach - Charles W. L. Hill, Gareth R. Jones,
Cengage Learning.
11. Business Policy and Strategic Management Subba Rao P, HPH.
12. Aswathappa, INTERNATIONAL BUSINESS, Tata Mc Graw Hill publications, New
Delhi.

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 PART B Marks 50

Research Methodology
I) Research and Types of research: Meaning of Research- Objectives of Research- Motivation in
Research. Research methods vs Methodology. Types of research Descriptive vs. Analytical, Applied vs.
Fundamental, Quantitative vs. Qualitative, Conceptual vs. Empirical. Research Process. Criteria of good
Research.

II) Research Formulation Defining and formulating the research problem - Selecting the problem
- Necessity of defining the problem - Importance of literature review in defining a problem Literature
review Primary and secondary sources reviews, treatise, monographs-patents web as a source
searching the web - Critical literature review Identifying gap areas from literature review -
Development of working hypothesis.

III) Data Collection and analysis: Execution of the research - Observation and Collection of data -
Methods of data collection Modeling, Mathematical Models for research, Sampling Methods- Data
processing and Analysis strategies. Data Analysis with Statistical Packages Hypothesis-testing,
Generalization-and-Interpretation.
Reference Books:

1. Garg, B.L., Karadia, R., Agarwal, F. and Agarwal, U.K., 2002. An introduction to Research
Methodology, RBSA Publishers.
2. Kothari, C.R., 1990. Research Methodology: Methods and Techniques. New Age International. 418p.
3. Sinha, S.C. and Dhiman, A.K., 2002. Research Methodology, EssEss Publications. 2 volumes.
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