L/O/G/O

PRESENTED BY:
ABHISHEK NANDAN MISHRA
NALIN BANSAL
THE FUTURE GROUP PAROMITA LAHIRI
PRITI SHAW
Contents
CORPORATE PROFILE
HOW DID IT GROW
CORPORATE PORTFOLIO
CORPORATE CHAIN
COMPANIES
VISSION
MISSION
VALUES
PORTERS 5 FORCE MODEL
SWOT
PEST
PRODUCT MIX
 CORPORATE PROFILE
Future Group is Indias largest retailer and one
of the leading business houses.
Its founder and Group CEO is Mr.Kishore
Biyani .
Future Groups retail network touches the lives
of more than 200 million Indians in 73 cities
and 65 rural locations across the country.
Currently operates around 1,000 stores spread
over 16 million square feet of retail space.
 HOW DID IT GROW
1987 Company incorporated as Manz Wear Private Limited.
Launch of Pantaloons trouser, Indias first formal trouser brand.
1992 Initial public offer (IPO) was made in the month of May.
1994 Future Group India was established with a vision to
provide diverse services in Indian and Global markets.
1997 Pantaloons Indias family store launched in Kolkata.
2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias
first hypermarket chain launched in Jogeshwari,Mumbai.
2002 Food Bazaar, the supermarket chain is launched.
2007 Future Group crosses $1 billion turnover mark.
CORPORATE PORTFOLIO
 CORPORATE CHAIN
CHAIN..
Vision
 MISSION
We share the vision and belief that our customer and
stakeholders shall be served only by creating and executing
future scenarios in the consumption space leading to
economic development.
We shall infuse indian brands with confidence and
renewed ambition.
We shall be efficient , cost conscious and committed to
quality in whatever we do.
We should ensure that our positive attitude , sincerity ,
humility and united determination shall be the driving
force in making us a success
We will be the trendsetter in evolving delivery formats
creating retail reality making consumption affordable for all
customer segment for classes and for masses.
 VALUES
Indianness
Leadership
Respect & Humility
Introspection
Openness
Valuing and Nurturing Relationship
Simplicity
Adaptability
Flow
 STRATEGIES
Future Group has come with the following Three
catchy Ad Campaigns for Big Bazaar :
Big Bazaars New Marketing Strategy
Shoppers! Stop.
Make a smart choice! Change Your Lifestyle.
Make a smart choice! Keep West-aside. Make a
smart choice!

The sales target of 60.62 lakhs/week has

been given to every Big Bazaar branch in
Bangalore till 24th Mar 2011.
 Threat of
PORTERS new
5 FORCE Entrant
MODEL (HIGH)

Competitive
Bargaining Bargaining
Rivalry
power of power of
within
buyers Suppliers
Industry
(HIGH) (LOW)
(HIGH)

Threat of
Substitutes
(HIGH)
PORTERS FIVE ANALYSIS
FORCES
Threat of new entrant
FDI policy not favorable for international
players
Domestic conglomerates looking to start
retail chain
International player looking to foray
India

Bargaining power of the The bargaining power of supplier

depending upon target segment
Supplier The unorganized sector has a
dominant potential
There were a few players who have a
slight advantage over others on
account of being established players
and enjoying brand distinction
PORTERS FIVE ANALYSIS
FORCES
Bargaining power of
Consumers are price sensitive
Buyer Availability of more choice

Threat of Substitute
Unorganized retail

Rivalry among Reliance Retail

Vishal Retail
competitors Bharti & Walmart etc.
 WEAKNESS
STRENGTH
Unable to meet store
High brand equity opening target
State of the art Revenue declining/ sq. ft
infrastructure
General perception
POP promotion
Variety of stuff under one SW
roof
OT
OPPURTUNITY
THREAT
Emerging concept of
organized retail Government policy
Evolving customer Other formats Super
preference markets and Speciality
Weak competition: stores with upcoming MNC
retailers
Vishal retail and Reliance
fresh Unorganized retailers
 POLITICAL
Properties of taking over properties
and real estate
Problems of getting subsidy from
Octroi(local tax) and on different taxes
like land,water etc.
A stable govt at the center will
facilitate speedy economic recovery
and create an
encouraging investment climate.
SOCIAL CULTURAL
Increase in nuclear families
People prefer to shop in local store
with reasonable price
Increase in working women
proposition
Life style changes
Shift in product and service
preferences
Increase in young population
ECONOMIC
India one of the fastest growing
economies
Retail industry to grow increasing
income of people
Increase in percentage of service
P Stable even during recession
contribution to GDP
E Growth stage:High revenue but high
expenditure on promotion
S
TECHNOLOGICAL
T Technological development for faster
service
Better application of IT in the modern
retail industry, like in supply chain
management , store management and
CRM
Electronic billing
Use ERP module for handling
inventory and finance.
 BCG MATRIX
BRAND
BIG FACTORY
BAZAAR STAPLES,
FOOD HOME
BAZAAR TOWN,FU
E-ZONE TURE
BAZAAR,
CENTRAL

FUTURE
GENERA
PANTAL LI
OON INSURA
NCE
 ANSOFFS MATRIX
PRESENT PRODUCT/SERVICE New

PRODUCT/ SERVICE
MARKET PENETRATION: DEVELOPMENT
8 new stores in AP. Launched EKTAA branded rice
PRE in 5 variants in AP.
STAPLES,FUTURE Future Knowledge Services
SEN
BAZAAR Limited (FKSL)
T Future Supply Chain Solutions
Limited (FSCS)
M
A
R
K
E
MARKET DEVELOPMENT: DIVERSIFICATION
T
Brand Factory Launched T24 mobile facility in
Central mall, Cosmos Hyderabad, GSM mobile
Planning to start service.
NEW
wholesale stores in rural BPO INDUSTRY, SUPPLY
markets. CHAIN SOLUTIONS,MEDIA,
INSURANCE
MAJOR RESOURCES
TANGIBLE RESOURCES INTANGIBLE RESOURCES

Examples- Big Bazaar, Central,E- Widespread sales and distribution

zone, Pantaloons, home town, food network and effectively managed
bazar, Brand Factory. supply chain.

Websites such as
www.pantaloonretail.in
www.futuregroup.com
www.bigbazaar.com
www.e-zone.com

Services like - Future Generali

Insurance, FUTURE LOGISTICS
SOLUTIONS Ltd., Future Knowledge
Services
 Capabilities and Core
Competencies

> Effective and efficient Inventory control

> Diverse Industries

> Volumes / Economies

 CORE COMPETENCY

Best pricing throughout the year.

A choice of more than 20,000 products
Delivery across more than 1500 cities and
towns in India covering around 16,000 pin
codes
Fast deliveries tie ups with world leaders in
logistics & transportation services
A dedicated Customer Care helpline for any
queries
Always offering Manufacturers guarantee as
opposed to Sellers guarantee, which most of
the other online shopping sites offers

Talks of Quality and Cost

Special emphasis on apparels and
life style products
Providing interesting discounts
ROCE & PROFIT MARGIN
YEAR 2008-2009 2009-2010

Profit Margin(ROS) 10.67% 11.36%

ROCE 14.73% 16.69%

Business Level Strategy

Cost Leadership
Big Bazaar & Food Bazaar

Focused Differentiation
Aadhaar : agri-service cum rural retail
Brand factory- factory outlets for particular
market segment
 CURRENT GLOBAL STRATEGY
Improved product margins
Reduced inventory throughout the business
Co-operative strategy by doing joint ventures
like with Staples Inc., U.S. in 2007, Generali
Group, Italy to form Future Generali.
Increased demand visibility across all the
businesses
Recommendations for big bazaar
Retail through internet and web based
technologies
Need to focus more on CRM and improve in
store assistance
Invest in supply chain infrastructure
More brands should be included
Exchange offers should be made clear as
customers are not clear of how to use them
Aggressive expansion plan to open in tire II
cities
Facilities like free home delivery.
REFERENCES
www.bigbazaar.com
www.ezone.com
www.futurebazaar.com
www.scribd.com
www.googleimage.com
www.slideshare.net
www.authorstream.com
www.retailrise.com
www.pantaloonretail.in
www.futuregroup.com
 L/O/G/O

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