Main Title: Experiential marketing : a practical guide to interactive brand

experiences / Shaz Smilansky.

Author: Smilansky, Shaz
Imprint: London ; Philadelphia : Kogan Page, 2009.
Collation: vi, 264 p. : ill. ; 25 cm.
Notes: Includes bibliographical references (p. [258]-259) and index.
ISBN: 9780749452759
0749452757
Dewey Class: 658.827
Language: English
Subject: Branding (Marketing)
Target marketing
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BRN: 13327

Main Title: Best practice cases in branding : lessons from the world's strongest
brands / Kevin Lane Keller.
Author: Keller, Kevin Lane, 1956-
Edition: 3rd ed.
Imprint: Upper Saddle River, NJ : Pearson/Prentice-Hall, 2008.
Collation: 382 p. : ill. ; 23 cm.
Contents: Intel: building a technology brand -- got milk? branding a
commodity -- General Electric: branding in business-to-business --
Red Bull: building brand equity in non-traditional ways -- MTV:
Building brand resonance -- Nike: building a global brand -- iPod:
creating an iconic brand -- DuPont: managing a corporate brand --
Dockers: creating a sub-brand -- Nivea: Managing a multi-category
brand -- Yahoo!: managing an online brand -- American Express:
managing a financial services brand -- Starbucks: managing a high
growth brand -- Snapple: revitalizing a brand -- Accenture:
rebranding a global brand.
ISBN: 013188865X
9780131888654
Dewey Class: 658.827
Language: English

Main Title: Luxury brand management : a world of privilege / Michel

Chevalier, Gerald Mazzalovo.
Author: Chevalier, Michel, 1943-
Mazzalovo, Gerald
Imprint: Singapore : John Wiley & Sons (Asia), 2008.
Collation: xiv, 423 p. : ill. ; c24 cm.
Notes: Includes index.
ISBN: 9780470823262
Dewey Class: 658.827
Language: English
Subject: Brand name products -- Management
Branding (Marketing)
Luxuries -- Marketing
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BRN: 8433

Main Title: Harvard business review on brand management

Imprint: Boston, Mass. : Harvard Business School Press, 1999.
Collation: v, 204 p. : ill. ; 21 cm.
 Series Title: The Harvard business essentials series
ISBN: 9781578511440
1578511445
Dewey Class: 658.827
Language: English
Added Title: Brand management
Subject: Brand name products
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BRN: 14834

Main Title: Designing brand identity : an essential guide for the entire
branding team / Alina Wheeler.
Author: Wheeler, Alina
Edition: 3rd ed.
Imprint: Hoboken, N.J. : John Wiley & Sons, c2009.
Collation: ix, 310 p. : ill. (chiefly col.) ; 29 cm.
Notes: Includes bibliographical references (p. 292-293) and index.
ISBN: 9780470401422
Dewey Class: 658.827
Language: English
Subject: Brand name products
Branding (Marketing)
Trademarks -- Design
Advertising -- Brand name products
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BRN: 18330