PROGRAMME:

FUNDAMENTALS OF MANAGEMENT

TITLE:

AEON COMPANY (MALAYSIA)

GROUP MEMBERS:

NO NAME MATRIC NO
1 MUHAMMAD SYUKRI BIN ROSLAN 2016797703
2 NUR WANDI ZAWANI BINTI YUSZUZAINI 2016313709
3 NUR FARIDAH BINTI SAIFUL AZHAR 2016110191
4 NUR ATIQAH BINTI SULAIMAN 2016365523

PREPARED FOR : SIR MAZ IZUAN BIN MAZALAN

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 CONTENTS
CONTENTS PAGE
ACKNOWLEDGEMENTS 3
INTRODUCTION 4-5
COMPANY LOCATION 6-7
PLANNING 8-9
ORGANIZATIONAL 10-12
MOTIVATION 13
LEADING 14
CONTROLING 15
COMMUNICATION 16-17
CONCLUSION 18
REFERENCE 19

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ACKNOWLEDGEMENTS
ASSALAMUALAIKUM

First of all, we want to offer thanksgiving to god for this task finished. With all
the commitment and cooperate from our group members, we managed to plan an
organization for our task. We also want to thank Sir Maz Izuan for his helpful to
teach us about the principle of management that we need most in order to create an
organization and always be with us when we facing any problem about this final
project. He as well as our lecturer, always offering encouragement so that we can
complete this task .The creation of our company gave us more information about the
management of any organization in nation. The management process gave the right
way to conduct organization. We hope Sir will like our final project.We also thanks to
our classmate,senior also to my family because they helping us to finished this
assignment. We took around four weeks for finished up our final project. And finally
our final project became successfully.

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 INTRODUCTION

Corporate Profile

ON CO. (M) BHD. (formerly known as Jaya Jusco Stores Bhd.) is a leading retailer
in Malaysia with a total revenue of RM3.73 billion in the financial year ended 31st December
2009. The Company was incorporated on 15 September 1984. ON CO. (M) BHD. was set
up in response to the Malaysian Governments invitation to ON Japan to help modernise
the retailing industry in Malaysia. The JUSCO name today is well established among
Malaysians as well as foreigners, especially due to its association with the international ON
group of companies.

. ON has established itself as a leading chain of general merchandise stores. ONs

constant interior redecoration of stores, to project an image designed to satisfy the ever
changing needs and desires of consumers, is clear evidence of this. The Companys
performance has been further enhanced by the managements acute understanding of target
market needs and the provision of a correct product-mix.

ONs stores are mostly situated in suburban residential areas, catering to the vast middle
income group.

The ON group of companies consists of ON Co. Ltd., and more than 150
consolidated subsidiaries and affiliated companies. In addition to its core general
merchandise stores (GMS) plus its supermarket and convenience store operations, ON is

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also active in specialty store operations, shopping center development, operations and
services.

ON group of companies is an integrated Japanese retailer and is active not only in

Japan but also in Southeast Asia, China and North America.

At all times, in every market, ON's activities are guided by the unchanging
'Customer First' philosophy. Its aim is to surpass expectations by combining excellent
products with unique personal services that enhance the shopping experience to make the
customers smile every time they shop.
JAYA JUSCO is set up in Malaysia In 1984, Jaya Jusco Stores Sdn. Bhd. was established in
Malaysia, in response to the Malaysian Prime Minister Dato' Seri Dr. Mahathir's request to
help modernise the retail industry in Malaysia using the world's most advanced management
expertise.
Dr. Mahathir believed that the modernisation of the retail industry was crucial for the
country's economic growth. Prior to this, in 1983 Dr. Mahathir visited Tokyo and met the
then JUSCO Co., Ltd. President, Mr. Takuya Okada to discuss the proposition of bringing the
JUSCO name to Malaysia. The talks ended on a positive note and Dr. Mahathir invited
JUSCO to set up store in Malaysia. All this was part of Dr. Mahathir's Look East policy for
Malaysia.

Following this, a joint venture company was established in September 1984. There were three
parties involved: JUSCO Co., Ltd., Japan, Peremba, a leading governmentowned property
company and Cold Storage, a premier supermarket chain store.

JAYA JUSCO's aim was to grow with the people of Malaysia through the transfer of
expertise from Japan to Malaysia and human resource development, two factors which would
contribute greatly to the progress of Malaysia.

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 COMPANY LOCATION

AEON Taman Maluri Store & Shopping Centre

Jalan Jejaka, Taman Maluri Cheras 55100, Kuala Lumpur

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7
 PLANNING
COMPANY VISSION AND MISSION
VISSION
To establish a solid competitive position and achieve continous growth

MISSION
To operate as an international-scale retailing group, recognized for excellence not only in
Japan, but also in other nations

OUR VALUES

Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial
spirit. We are an inspired, diverse team. We respect and value everyones contribution. The
health and safety of our people are paramount. We are leader in environment responsibility.
Our integrity is never compromised and we make a positive cuntribution to society. We
constantly strive to improve in everything we do. Guined by these values, we provides
superior returns to our shareholders.

OBEJCTIVES
To become the leading nutrition, health and wellness company, trusted by all the
skateholders, and to become the reference for creating shared value.

To deliver the very best quality in everything they do, to obatian increased marketing
share in business

To achieving the globilzation standing by measuring the market value of your

business that operating in others nation

To improving the profitability of a business

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 OUR PRINCIPLES
Our Principle regardless of how times may have changed, is to serve the 'Customer First'. We
are always mindful of the three keywords which make up the essence and character of the
retail industry and must be considered in any development: 'peace', 'people' and 'community'.
Ours is a person-to-person business and our existence is deeply intertwined with the people of
the regions and societies in which we serve. These precepts remain the same wherever we do
business, where we act as a contributing member of the local community.

People first - employess, people, and products more important

Product quality focus on their quantity , convenience, variet and price

Uniformity consistent in principles, rues, & policy ans strategics

Long term view satisfactory level of profits every year

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 ORGANIZATIONAL

INDEPENDENT NON-EXECUTIVE
MANAGER
DATO' ABDULLAH BIN MOHD
YUSOF

NON-INDEPENDENT
MANAGING DIRECTOR INDEPENDENT NON-
EXECUTIVE DIRECTOR NON-EXECUTIVE
MR. SHINOBU DIRECTOR EXECUTIVE DIRECTOR
WASHIMAZA MR. POH YING LOO
MR. KENJI HORII Datuk Syed Ahmad
Helmy bin Syed Ahmad

Our company choose the functional structure as the structure in which task and jobs are
grouped according to the function they perform within the organization. Moreover, the
function structure are based on specialization which is the manager every department will get
focus on a particular job or task is order to perform effectively and efficiently. On other hand,
the manager also get to closer with their employee. It is because, every task had they do
based on cohesive work group. So, at this time they will share opinion, discussion about
every task had do they. On the positive side , functional structures also get support task
specialization and get help employees develop better job-related skills. In addition, work
groups will may be more cohesive because employees work with individual with similar
skills and interests and the groups leader has a common functional orientation with the group
members. Finally, this structure supports tight, centralized control and tends to contribute to
operational efficiency.

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CHAIN OF COMMAND

The important in aspect of working relationship in our company is chain of command. The
chain of command delineates the line of authority and responsibility that flows throughout the
organization and identifies the supervisor and subordinate relationships (who report to whom)
that govern decision making. Ideally, each employee should report to and be accountable to
only one supervisor. This is called unity of command. The concept of a well defined chain of
command was originally advance by the classical management theorists. In its purest form,
the concept is consistent with the bureaucratic organizational system. Although contemporary
managers still embrace the idea of a chain of command, the flexibility of the organization to
respond to change quickly and proactively may be severely limited when decision making is
rigidly tied to the official hierarcy. For that reason, organizations may need to find ways to be
flexible in their chain of command and yet find ways to hold people and department
accountable for result

SPAN OF CONTROL

The important aspect of working relationship is span of control which is the number of
employees who report to a single manager. In our organization, we are supposed use span of
control which is narrow span of control. We use the narrow span of the control when the
tasks are very complex. This also allow the manager to spend more time with each
subordinated. Besides that, the manager also will less overcommitted and overburden. It is
because the manager with have more time to analyze situation to make effective decision.

In our company each our department manager may have more time to analysis situations,
make effective decisions & execute the actions associated, with their decisions.

Moreover, our manager will be more effective to handle the report of subordinates

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LINE & STAFF RESPONSIBILITIES

In our company, each department divided into line position and staff position. The line
position is directly involves in delivering product & services of our company. Meanwhile the
staff position is to provide support to line position. They can discuss together but only the
line position can made decision. In this process we will make some decision with do the
delegation. Delegating authority well includes important steps. They are decide which goals
or tasks to delegate, make assignment, grant authority, hold responsible / accountable, and
monitor. All are essential to the success of the delegation process. For example when have a
problem in marketing department, the manager this side will take over this problem. They
will settle this problem uses the step of decision making which is identifying opportunities &
diagnosing problems, identifying objectives, generating alternatives, evaluating alternatives,
reaching decisions, choosing implementation strategies, monitoring & evaluating.So, with
this delegation the step of decision making had help the manager to control their department
with success.

TYPES OF DEPARTMENTALIZATION

Based on our organizational structure, we are using by functional departmentalization.

For example, we are gathering all production together, all marketing task together and all
finance task together. These mean we doing task & jobs in grouped based to functions they
perform within our organization.

LOCUS OF DECISION MAKING (DECENTRALIZED)

We maintain the decision making at the lower level, such as the department and employee,
which mean decentralized decision making. In this term, if any problem happen, we can refer
to the people who are closest to the situation, usually referring to people at the lower level
could make better and faster decisions. The employee and subordinates are capable to make
decision making. Then, the growing diversity of the working has increased the variability in
decision making.

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 MOTIVATION
Aeon applying the applying the Maslows Hierarchy as the motivation approach.

SELF-ACTUALIZATION realizing
full potential of employees, their
creativity and self-development.
so, motivate our employee to stay
a long with this company

ESTEEM
For esteem needs, the manager
should know the skills of
employee. Everyone event to
accept them and to perceive them
as competant andable by their
ability with increase on saliry,
giving commision and other.

AFFILIATION
Affiliation is relate to frienship, love and a
feeling of belonging. so, the manager will ensure
that the employee will be being part of a group.
All deparment will be friendly.

SECURITY
company will ensure that had a protection against threats or
unsafe working environment. we had have 2 security guard to
control our working environment. we are also have cctv to see
all the event of everyday. morever, the manager too, will
ensure no unfair treatment from manager.

PHYSIOLOGICAL
For this physiological we had prepared a comfortable working
conditions to employees because we are do not want the employees
will fie uncomfortable when do their tob. we also give them a
commision or some reward to excellent employee or when the
company had a good profit.

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 LEADING
AEON company taking the Follower-Centered Approaches in order to make sure that
employees working towards achieving the goals of our organization. We practicing the
leadership power focus because here, managers try to motivate rather than control the
employees. There are many characteristics of self-leaders.

Firstly, managers have the sensitivity to the needs of others. We as a manager in this
company show a high consideration towards employees ideas and feelings. This encouraged
our employees to have the sense of belonging with each other.

Furthermore, respect and trust are developed through the practicing of the respect for
feeling of other and the mutual trust between managers and workers.

The warmth and social rapport with subordinates clearly shows the picture of how our
company working. Great bonding between employers and employees could shift our
organization of transport services set up the excellence services and products to our customer.

Aeon uses Team Management approach as it is very concerned both of its production and its
employees. For instance, the company rewards its loyal employees and their families in terms
of receiving life insurance, health care coverage maternity benefits, staff care services and
also recreational programmes.

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 CONTROLLING
Based on our understandings, organizational control is the systematic process through which
business leaders regulate their organizational activities to make them consistent with the
expectations established in plans, targets and standards of performance. We had set our plans
enlarge our company or in other word to increase more branches of our company besides
making our services and products much better and more comfort.

In our organization, we had chosen feed forward control which is provide the quality of
inputs to prevent problems in transformation For examples, provides the comfortable and
peaceful place, set up the relevant charges of services and products and employ a good
employee.

After that, Concurrent control which is to monitor on going activities to ensures that the
transformation process are functioning properly and achieving result. For examples,
punctuality of employee during giving services, good attendance services and comfortable
place.

Beside that, Feedback control which is to discover undesirable output and implement
corrective action. For examples, after the transformation process done, we will check the
products of materials, such as quality of shoes and so on.

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 COMMUNICATION
AEON company has choose vertical communication approach as communication method to
communicate with our employees. This method works and effective for our businesses until
now. Furthermore, we also easy to reach our employees and make them work more
effectively and diligently without any pressure or any problems.

Vertical communication is a flow of information both up & down the chain of

command. This will make us to be more close to our employees. So thats why we use
this communication method as this method is very appropriate with our business that
is.

Vertical communication can be used in two ways:

I. Downward communication is a message sent from individual at higher levels of the

organization to those at lower level. For example, when we want to inform certain
matters to our employees, we just direct inform to them. This way of communication
being practice all the time in our company.
II. Upward communication is a message sent up the line from subordinates to
supervisors. This type of communication show that our management also received
idea and opinion from our employees or any report from them. Example, if our
employees have problem with our public holidays offer or else, they can direct
problems to the management team. So we can discuss the problems and find the
solution to overcome it.

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Besides that, our company also used other method for our communication.

The first one is Oral communication:

- Oral communication is all forms of spoken information, this type of communication

preferred by most managers. The simplest example that we can take is during the
meeting, it was one of oral communication.

The second is Written communication:

- written communication is letter, memos, policy manuals, reports, forms and other
written. This method is the second most common way used by us to communicate
with our employees.

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 CONCLUSION
As the conclusion for our assignment, higher skill of management is required in order to build
or create a company (organization). A lot of planning need to do for maintain the company
stability. We also know that not only upper level person is important but lower level person is
also important for an organization. The managers must have a lot of knowledge to manage
the company, employees and marketing. Employees must give full support and commitment
to their manager and the company if they want to achieve the company goals. We feel
satisfied after we finished this business research in our group. A lot of input and experience
we get when we doing this assignment. We are very happy when we can solve and finish this
project without any problem. This project cant be solved without our teamwork and our
commitment. We get a lot of benefits from making this project.

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 REFERENCE
http://www.aeonretail.com.my/

https://prezi.com/-yh42cnswzaf/copy-of-mgt162/

http://www.slideshare.net/alepchamakh/aeon-28813734

http://www.slideshare.net/delgabertan/aeon-presentation-6609136

http://www.slideshare.net/Zafayie/assignment-9431247

REFERENCE BOOK

Fundamental Of Management (MGT162)

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