PART 1: DEMOGRAPHIC PROFILE

Name (Optional): ________________________

Gender: ___

This questionnaires pertain to find out your preference on choosing branded and private
label product(s). Over the years you have experience that helps you to spend/budget your
money. There are no right or wrong answers.

Instruction: Please put a check () to mark each item you choose in the parentheses.

STATUS

}
[ ] Single
[ ] Married If yes: [ ]With child/children [ ] Without children
[ ] Widowed
[ ] Legally separated

EMPLOYMENT STATUS

[ ] Working
[ ] Non - working
[ ] Student

MONTHLY INCOME

[ ] P10, 000 - P20, 000

[ ] P20, 001 - P30, 000
[ ] P30, 001 - P40, 000
[ ] P40, 001 - P 50, 000
[ ] P50, 001 above

PART 2: CONSUMERS PREFERENCE

Instruction: For each statement, please put a check () whether you strongly agree,
agree, disagree, and strongly disagree.

4-Strongly Agree 2-Disagree

3-Agree 1-Strongly Disagree
4 3 2 1

1. I consider price the most upon buying products.

2. I mostly consider packaging upon buying products.
3. I consider the content of the product mostly upon purchasing.
4. Friend/ Family referral affects my buying behavior.
5. Product accessibility affects my buying preference.
 FOODS & CONDIMENTS

Private
Branded
Label
Products
Products

4 3 2 1 4 3 2 1
1. Pricing is fine.

2. Packaging design is appealing.

3. Size/ Quantity is just right for its price and

for use.

4. Products are advertised effectively and

truthfully.

5. Quality expectations are met.

HYGIENE/ PERSONAL CARE

Private
Branded
Label
Products
Products

4 3 2 1 4 3 2 1

1. Appropriate pricing

2. Captivating packaging design

3. Size/ Quantity is just right for its price and for

use.

4. Products are advertised effectively and

truthfully.

5. Confident with quality