TOUR 120

RECREATIONAL TRAVEL AND TOURS

CASE STUDY PROPOSAL

Arruejo, Jessica Joy

Evangelio, Justine Nicole
Keyser, Jacqueline
Luberiano, Mary Elaine Christine
Nicomedes, Arvin
Tandog, Ysabelle

4H4
TOUR 120 September 6, 2017
SW
1. TITLE PROPOSAL:
A Case Study on The Mind Museum: Influence of an Interactive Museum to the
Recreational Experience of Students

A Case Study on The Mind Muesum: The Correlation of Science and Technology to the
Enhancement of Guest Experience

The Mind Museum: A recreational case study on the impacts of technological

advancement to college students.

The Mind Museum: A recreational case study on the technological breakthroughs and its
influences to college students.

The Mind Museum: A Case Study on the Individual Motivations in Commercial Recreational
Establishments

A Case Study on The Mind Museum: Immersive Learning Experiences and Science
Recreation

The Mind Museum: A Case Study on how Science and Technology contributes to the
knowledge and experience to its visitors

The Mind Museum: A Case-study on the influences of technological advancements and

exhibitions to Recreational Activities

A Case Study on The Mind Museum: Understanding, Attitudes and Behaviors towards
science and technology through the use of Recreation

2. INTERVIEW QUESTIONS

a. General Information
- What is the historical background of the establishment?
- Who are the founders of the establishment?
- What is the vision and mission of the establishment?
- Who are the main benefeciaries of the establishment?
- What is the Mind Museum well-known for and sought for?
- What are the available and offered attractions and destinations of the museum?
- How does science and technology play a major role in the museum?
b. Management and Operations
- How will you describe the management system and operations of the
establishment? /
- What are the Standard Operating Procedures (SOPs) of the establishment?
- What are the operating hours of the establishment?
- What is the organizational structure of the museum? And
- How many departments are there? How many employees are there?
- How does the managers and employees promote and practice customer
satisfaction at all times? How is it measured? (Customer feedback)
- How do they manage and handle guests arrivals? How are they properly informed
and accommodated? Is there a limited number of guests that would only be
entertained at a given time?
c. Marketing and Promotions
- Who is the main target market and why?
- How do you attract your target market?
- What are the main marketing strategies and promotions and what do they do to
achieve this?
- Do you offer packages? What are these packages?
- How do you promote The Mind Museum to your target market? Do you have
official websites, social media accounts and other advertising materials? Are they
highly effective?
d. Best Practices
- How do you maintain and preserve the cleanliness and orderliness of the
products and services being offered?
- What are the eco-friendly and sustainable practices and policies implemented?
 3. LEARNING OUTCOMES

At the end of the study, students should be able to:

- To know The Mind Museum's various major attractions and destinations available
and offered within the establishment.
- Demonstrate understanding of the importance of The Mind Museum as a
commercial recreation establishment.
- Evaluate the proper management and operating procedures of such
establishment.
- To foresee possible solutions and recommendations for further improvements
- To establish quality relationships and social interactions between the
establishment and guests.
- To experience recreational activities and exhibits that contribute to awareness
and learning of guests.
- To determine the significance of science and technology in the development of
recreation in our society.

Sources (Proposed Establishments):

https://www.manilaoceanpark.com/gallery
https://www.facebook.com/pg/artinisland/about/?ref=page_internal
https://www.themindmuseum.org/buy-tickets