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ProgrammableWeb.com 2017
API IS THE PRODUCT API PROJECTS THE PRODUCT API PROMOTES THE PRODUCT API POWERS THE PRODUCT
When an API is your product, not an When an API is a means for partners, When an API advertises your product When an API is a channel to get new
extension of your product, and is the mobile apps and third parties to using different channels and/or allows content/value into the business; the API
primary source of revenue experience your product and integrate it third parties access to data used to continually receives new content which is
generate interest in your product used to make up part of your service
Amazon Web Services, Skype eBay, Spotify
Amazon.com, Vimeo, Netflix Facebook, YouTube, Twitter
ProgrammableWeb.com 2017
61%
Imp
new dist
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71%
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55%
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channel
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54%
sin
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Inc
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rev
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Improve brand recognition
53%
Deve
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artn
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Differentiate offer from competitors
51%
Cutter Consortium/Wipro
Salesforce launches eBay rolls out its API to Amazon launches so-called Flickr creates its API, which Amazon Web Services Facebook launches its
and APIs were part of selected eBay partners and Amazon.com Web Services, enables it to become the is formed as the cloud API, allowing developers
its internet-as-a-service developers to revolutionise allowing third parties to image platform of choice computing platform we access to Facebook friends,
solution from day one, as the way people do business incorporate Amazon.com for early blogging and know today and launches photos, events
customers need to share on eBay products and features into social media an API to give developers and profile information
data across their different their own websites access to inexpensive data
business applications storage infrastructure
Twitter launches its API in Google Maps creates its API Apple launches the App Instagram releases the official Fitbits API enables third parties Apigee, the developer of
response, much like eBay, to ahead of the launch of the Store, opening up a new API for its photo-sharing app, to build data from the fitness API-based software platforms,
a growing number of people Google Maps app, enabling world of mobile apps asserting itself as one of the tracker into their own apps and floats on the stock market in
creating their own rogue businesses to embed maps through which APIs would be defining players in mobile API services, showing the potential a significant milestone for the
APIs of their locations on their own the driving force history for partnerships with APIs and industry; it was later acquired
websites connected devices by Google in a deal worth
$625 million
API Evangelist