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Prepared by Group 3
Norhaizan Bin Abd Hamid (M20172008)
Siti Nasyroh Binti Haji Mat Nayan (M20172011)
Zainoren Bin Haji Mohamad (M20172013)
Muhammad Najib Bin Zakaria (00-322330)
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TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ............................................................................................................ 2

2. COMPANY INTRODUCTION ................................................................................................ 2
3. EXTERNAL ENVIRONMENT ................................................................................................ 2
3.1 PESTEL ANALYSIS ............................................................................................................ 2
3.2 PORTERS FIVE FORCES MODEL ................................................................................. 2
4. COMPANY FINANCIAL PERFORMANCE ......................................................................... 2
5. COMPETITIVE STRATEGY....................................................................................................... 2
5.1 STRATEGY CLOCK ANALYSIS ...................................................................................... 2
5.2 RESOURCE BASED VIEW................................................................................................ 2
6. STRATEGIC DIRECTION OF DEVELOPMENT .................................................................... 2
6.1 ANSOFFS MATRIX ............................................................................................................ 2
7. CONCLUSIONS AND RECOMMENDATIONS....................................................................... 2
8. LIST OF REFERENCES ............................................................................................................. 2
9. APPENDICES............................................................................................................................... 2

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1. EXECUTIVE SUMMARY

2. COMPANY INTRODUCTION

3. EXTERNAL ENVIRONMENT
3.1 PESTEL ANALYSIS
3.2 PORTERS FIVE FORCES MODEL

4. COMPANY FINANCIAL PERFORMANCE

5. COMPETITIVE STRATEGY

5.1 STRATEGY CLOCK ANALYSIS

5.2 RESOURCE BASED VIEW

6. STRATEGIC DIRECTION OF DEVELOPMENT

6.1 ANSOFFS MATRIX

7. CONCLUSIONS AND RECOMMENDATIONS

8. LIST OF REFERENCES

9. APPENDICES

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