Professional Documents
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TIMELINE
1898 - One of Caleb's formulations, known as "Brad's
Drink," a combination of carbonated water, sugar, vanilla,
rare oils and cola nuts, is renamed "Pepsi-Cola" on August
28, 1898. Pepsi-Cola receives its first logo.
Pepsi receives its new logo, its first change since 1898.
In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G.
Guth, who reformulated the popular soft drink, tinkering with the recipe. Guth struggled
to make a success of Pepsi and even offered to sell Pepsi to the Coca-Cola company, who
refused to offer a bid.
The company soldiered on, increasing sales steadily by selling its 12-ounce bottles for
nickela penny less than most of its competitors. Expansion continued in the 30s with
the company setting up bottling franchises across the country.
In 1964 the company unveiled Diet Pepsi and acquired Mountain Dew, a citrus-
flavored soft drink. One year later, the company merged with Frito-Lay company,
becoming PepsiCo.
Throughout the next few decades, the drink continued to flourish, expanding its
presence around the globe and battling soda industry leader Coca-Cola for market share
with aggressive marketing campaigns and promotion, including its famous Pepsi
Generation and "Pepsi Challenge" ad campaigns.
In 2015, the company announced it would discontinue using aspartame as the sweetener
in Diet Pepsi, and replaced it with sucralose, another artificial sweetener. The move was
pitched as addressing customer concerns about the health risks of aspartame.