Professional Documents
Culture Documents
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(cousins)Jim Fuentebella, a third generation member of the family that built the famous
Maxs chicken restaurant. He already acquired Krispy Kreme and Pancake house. The
strategic acquisition as describes by Jimmy Trota, one of the heirs, the deal, immediately
yielded benefits for Maxs Group. We got better leverage from our landlords , better
positions, leverage from our suppliers-everything. He says. Trota also believes that
there are strength in numbers. Standing alone by yourself with one brand in a tough
market (clothing) will be a little bit difficult because its highly competitive. 14 brands
already in its portfolio.
Franchising is a key to expansion here and abroad. The franchise business model has
played a crucial roles in growing Jollibee , Maxs and thousands of brands
internationally. It gave these brands an edge early on to capitalize on their strong brand
and system and duplicate the success of their business using other peoples time,
money and people.
Jose Ma. Concepcion, President of RFM Corp. RFM actively promotes awareness of its
brands through advertising campaigns, tapping the countrys popular celebrities as
endorsers.
The company was founded after former president Carlos P. Garcia announced his
Filipino first policy.
The good thing about RFMs narrative is that its products caters to the tastes of a wide
demographic.
Dill Dickinson- Growing a Franchise- from a psychology practice (wet willies bar). On
holidays left him frustrated. When he wasnt seeing patients, he wasnt making money- I
knew I had to figure out some way to make a living and be able to take time off.
By 2010, Dickinson decided that wet willies should begin franchising. The brand had a
proven business model and enough name recognition to attract the right kind of
franchisees. Trademarked drinks (one of the reason for their success)
Roxanne Thurman-selling vintage wear at collectibles shows around the Rocky
Mountain Region. People want to be recognized and welcomed whenever they go
out.Thats the key to good customer service.
If you intend to start a business, prepare yourself to never get paid. Youd better love
what youre doing. If you dont, do something else with your time.
When you open a retail store, you enjoy great flexibility
Managing people is the most difficult thing I do. It was a hard lesson for me to learn that
no one else sees or does things like I do- they just cant so all I can do is lead by
example.
If you want good employees, be good to your employees. Never refer to them as my
staff of employee I always call them my colleague. Its just 2 words, but it means a lot
to the people working for you.
Today face-to face customer service is the only tool you have to encourage a customer
to return to your store and buy more. People can buy anything they want online, but they
cant get the experience unless they come into the store.
From Angelo Chiodo- an entrepreneur who has been in business for nearly four
decades.
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Thinking out of the box and constant innovation are a key to their success says Nunez. You need to
have that drive to do more, to do continuous researched and development. Thats the only way for
doors to open for you. Thinking out of the box is an important discipline.
Dont just focus of what you have right now, try on searching or make an improvement with your
product.
Nena Perez - created a cosmetics brand that aims to look after Filipinas' needs
Its easy to open a business anywherebut it will always take a lot of hard work for a
business to grow once you start.
We should be ready to step out of our comfort zones in order to grow. Push your
boundaries. If you want something youve never had, then youve got to do something
youve never done.
In her case, it meant letting go of her accounting job to become a makeup artist and
familiarize herself with the beauty industry and varied markets. I knew that I had to take
two steps backward in order to make one big leap forward, she said.
Rudy and Rosiell de Leon who created the multi-million ice candy business. Biancas
Ice Candy that was made possible with only P20.
Our journey wasnt easy. We went through a lot of failures and setbacks. We also had
bad investments. Were probably successful to the eyes of others, but for us, we still
have much to do since its not only our family who depend on us but the families of our
employees as well, Rudy said.
Biancas is the most relatable. Because they started with something no one else was
doing, its inspiring in a lot of ways. I just love the idea of them, P20 its something that is
readily available to people and to say that you can start from that small and build
something big. But their success is nothing without challenges.
If you intend to start a business, prepare yourself to a lot of failures but you also need to
stand up and have a good start. The more you fail and recover and improve, the better
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you are as a person just like in business. Winners are not afraid of losing. If you want to
succeed, there are so many trials and challenges that you need to take before you go
into the top.