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Viola who is a Singaporean and is in ecommerce.Passion is chasing something I really


want, relentlessly. It is unabated and never-ending pursuit. Its as the saying goes:Clear
eyes, full hearts, cant lose. We started our brand with the passion for bringing more
fashion options to Singapore. One of our customers was particularly inspiring. She
shared her experience of having to go through brain surgery and how ugly, gaunt, and
small she felt being bald during her recovery stage. However, she chose to put on a
piece of our clothing every day of her recovery because it made her feel a little bit more
beautiful, more confident and happy. Our passion evolved into building a community of
empowered women as we see how our label dresses women with confidence through
style. I think passion is important. It drives you to want to become something larger than
you are.
According to Ms. Mia Maison who owns a business of home fragrances. Almost 100
strores open. 10 years in the business industry.We learned over the years is you always
have to innovate but be consisten with you product offering. Its a big balance to strike.
This meant that while product innovation is at the utmost important, its also equally
important to say attuned to what your customers want. Take for example our most
popular scent-Mia Maisons signature classic, Fresh Bamboo. But they were also able
to expand their scents and accessories portfolio.We keep on looking for solutions to help
create the right Home Destination-a term we coined to illustrate how scents can
transform ones house from physical aspect of a shelter to a more metaphysical notion of
a home-for every household.
The entrepreneur has no choice but to innovate. You cant afford to stand still, even
when youre winning. Something New, Something Better
New doesnt automatically mean better.How many new products or services have you
experienced that are just new and not better? Does it make you want to buy more or
stay as a customer or even recommend it to others? I doubt it. This is what surprises me
with some of the entrepreneurs I meet. They are fixated with their new idea that they
dont pay as much attention to the value of the opportunity theyre pursuing.
BAYO expensive kase at hindi masyado patok sa mga Pilipino. They have to introduce
different variants in which patok sa sense os style ng mga Filipinos.There are certain
factors they shouls consider: price, taste, climate here.
According to the owner of Bel Mondo Company, maker of Novellino wine,Vicente
Quimbo. It breaks my heart that some Filipinos still think that homegrown products are
inferior?.
Rather that fret over how his wines are regarded by upscale consumers, Bel Mondo is
working hard to reach out to the young working middle class.
Marketing strategy- into advertising. Bel Mondo actively advertises and promotes the
Novellino brand to this target segment. To address the issue of familiarity, we spend a
lot on advertising. Our advertising busget probably accounts for 75% of the total
advertising budget spent by the industry. We now have 93% brand awareness.
The company also maintains an active presence on social media platforms. Calabrias
marketing endeavors include promoting the brand in wine competitions and even music
festivals to keep its target audience engaged. We are not diversifying. We just want to
be Coke or pepsi when it comes to wine;
https://www.bayo.com.ph/campaigns

(cousins)Jim Fuentebella, a third generation member of the family that built the famous
Maxs chicken restaurant. He already acquired Krispy Kreme and Pancake house. The
strategic acquisition as describes by Jimmy Trota, one of the heirs, the deal, immediately
yielded benefits for Maxs Group. We got better leverage from our landlords , better
positions, leverage from our suppliers-everything. He says. Trota also believes that
there are strength in numbers. Standing alone by yourself with one brand in a tough
market (clothing) will be a little bit difficult because its highly competitive. 14 brands
already in its portfolio.
Franchising is a key to expansion here and abroad. The franchise business model has
played a crucial roles in growing Jollibee , Maxs and thousands of brands
internationally. It gave these brands an edge early on to capitalize on their strong brand
and system and duplicate the success of their business using other peoples time,
money and people.
Jose Ma. Concepcion, President of RFM Corp. RFM actively promotes awareness of its
brands through advertising campaigns, tapping the countrys popular celebrities as
endorsers.
The company was founded after former president Carlos P. Garcia announced his
Filipino first policy.
The good thing about RFMs narrative is that its products caters to the tastes of a wide
demographic.
Dill Dickinson- Growing a Franchise- from a psychology practice (wet willies bar). On
holidays left him frustrated. When he wasnt seeing patients, he wasnt making money- I
knew I had to figure out some way to make a living and be able to take time off.
By 2010, Dickinson decided that wet willies should begin franchising. The brand had a
proven business model and enough name recognition to attract the right kind of
franchisees. Trademarked drinks (one of the reason for their success)
Roxanne Thurman-selling vintage wear at collectibles shows around the Rocky
Mountain Region. People want to be recognized and welcomed whenever they go
out.Thats the key to good customer service.
If you intend to start a business, prepare yourself to never get paid. Youd better love
what youre doing. If you dont, do something else with your time.
When you open a retail store, you enjoy great flexibility
Managing people is the most difficult thing I do. It was a hard lesson for me to learn that
no one else sees or does things like I do- they just cant so all I can do is lead by
example.
If you want good employees, be good to your employees. Never refer to them as my
staff of employee I always call them my colleague. Its just 2 words, but it means a lot
to the people working for you.
Today face-to face customer service is the only tool you have to encourage a customer
to return to your store and buy more. People can buy anything they want online, but they
cant get the experience unless they come into the store.
From Angelo Chiodo- an entrepreneur who has been in business for nearly four
decades.
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Chiodos family started a sheet metal fabrication and refrigeration company-Chiodo


Heating, Air Conditioning & Refrigeration, Inc.
For Chiodo, his Companys longetivity has been dependent on his ability to provide
customers with reliable service. The best part of owning my business is the feeling you
get when our customers are happy and refer our services to their friends and relatives.
Here are 3 keys to Chiodos path to longstanding and reliable customer service.
Contribute to your community.His business are not all glitz and glamour. Chiodo makes
a difference in the lives of his customers-and thats the ultimate reward.
David Choi- The Chef on wheels, founder and Ceo, Seoul Taco.The failures have been
putting people in management positions out of convenience; just because someone is a
great employee doesnt mean theyre a great manager.
We have 100 employees, and everyone starts at entry level so they can learn all aspects
of the business. At times we do need all hands on deck.
We want to continue to grow Grow Wisely
Business for social good- Entrepreneurs need to be thoughtful in the way they maximize
both profits and beneficial social impact of their businesses.
Enabling the raw talent of the human brain is the best leverage of all that is human and
the best philanthropy is one that enables the beneficiary.
EDGAR INJAP SIA II - CEO, DOUBLE DRAGON PROPERTIES Mang Inasal was
founded from Injaps foresight that a fast-food barbecue business would succeed
because no one else was doing it that time.
Sometimes, todays young entrepreneurs dont pay too much attention to whats
happening around them. My advice is to give a lot of attention because thats the driver
that will make you succeed.
Anticipation is the best way to successfully navigate your journey. How do I relax? By
traveling with my family. But what gives me instant relaxation is overanalyzing, Injap
says, laughing as his eyes squint. Sitting in one corner and think and think. Thinking is
relaxing for me. I do it all the time for many, many years. When you over think, you see
both the problems and the solutions.
He adds, Business is a total package of imagination, execution and the ability to repel
distraction.
Familiarity builds up your confidence. And it gives you a lot of advantages as you go
forward, adds Injap
MANUEL I. AYALA Co-founded, business Incubator Hatchd Digital, which supported
start-ups such as social news site Rappler and online money lender Pawn Hero.
One of the greatest lessons I learned is that timing is everything. Timing is the
difference between success and absolute failure.
https://www.bayo.com.ph/campaigns

I want to be an entrepreneur who helps other entrepreneurs become more successful


in business.
If you take all these elements together, you begin to see real pesos being spent.
Luigi Nuez - the creator of subzero beers, BBZ president and CEO
He has this to say to Filipinos wanting to be entrepreneurs. You have 24 hours in a day.
You only need six to eight hours of sleep. Your day job requires you eight hours. You still
have eight left. What will you do with that? Nuez says.

Thinking out of the box and constant innovation are a key to their success says Nunez. You need to
have that drive to do more, to do continuous researched and development. Thats the only way for
doors to open for you. Thinking out of the box is an important discipline.

Dont just focus of what you have right now, try on searching or make an improvement with your
product.

Nena Perez - created a cosmetics brand that aims to look after Filipinas' needs
Its easy to open a business anywherebut it will always take a lot of hard work for a
business to grow once you start.
We should be ready to step out of our comfort zones in order to grow. Push your
boundaries. If you want something youve never had, then youve got to do something
youve never done.
In her case, it meant letting go of her accounting job to become a makeup artist and
familiarize herself with the beauty industry and varied markets. I knew that I had to take
two steps backward in order to make one big leap forward, she said.
Rudy and Rosiell de Leon who created the multi-million ice candy business. Biancas
Ice Candy that was made possible with only P20.
Our journey wasnt easy. We went through a lot of failures and setbacks. We also had
bad investments. Were probably successful to the eyes of others, but for us, we still
have much to do since its not only our family who depend on us but the families of our
employees as well, Rudy said.
Biancas is the most relatable. Because they started with something no one else was
doing, its inspiring in a lot of ways. I just love the idea of them, P20 its something that is
readily available to people and to say that you can start from that small and build
something big. But their success is nothing without challenges.
If you intend to start a business, prepare yourself to a lot of failures but you also need to
stand up and have a good start. The more you fail and recover and improve, the better
https://www.bayo.com.ph/campaigns

you are as a person just like in business. Winners are not afraid of losing. If you want to
succeed, there are so many trials and challenges that you need to take before you go
into the top.

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