150!

Canada
National Opinion Poll
Sponsored by:
 Do Canadians know how to
celebrate a momentous occasion?

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 150! Canada National Poll

• National telephone survey with 1,001 Canadians (18+)

• Survey collected February 22 to 24, 2010

• Margin of sampling error: ±3.1 % (19 in 20 samples)

• Sponsored by MasterCard – gauging what Canadians

consider “priceless”

150! Canada National Opinion Poll

 Themes

1. What do Canadians remember about the Centennial?

2. How do Canadians think we should celebrate our 150th?

3. Who is responsible for making it happen?

150! Canada National Opinion Poll

 Do you remember/know about Canada’s centennial celebrations?

Remember/Heard About
By age

Q.1

150! Canada National Opinion Poll

 Centennial events/activities remembered/heard about?

Q.2

150! Canada National Opinion Poll

 How did centennial make you feel?*

* Those who remember it directly Q.3

150! Canada National Opinion Poll

 Is it important to celebrate Canada’s 150th?

Q.4

150! Canada National Opinion Poll

 Is it important to celebrate Canada’s 150th?
Very/somewhat important by groups

By age By income By first language

Q.4

150! Canada National Opinion Poll

 What about Canada deserves celebrating?

Beliefs and values 49%

People and history 22%

Notable achievements 17%

Role in the world 9%

Natural Resources 7% Q.5

150! Canada National Opinion Poll

 What about Canada deserves celebrating?

TOP MENTIONS LESS OFTEN MENTIONED

Q.5

150! Canada National Opinion Poll

 A great way to celebrate Canada’s 150th

New scholarship program to help

51
students attend college/university

Community events/programs
34
to celebrate local culture

New/improved infrastructure 34
(libraries, parks, hockey arenas)

New travel program sending 33

Canadians to visit other regions

Major national events to

32
celebrate the anniversary

Q.66

150! Canada National Opinion Poll

 A great way to celebrate Canada’s 150th

Major public works projects

(high-speed rail, bridges) 30

International exposition like

Expo 67/Expo 86 30

Multicultural programs/festivals
to reflect shared Canadian experiences 26

Financial grants to artists/writers

to showcase Canadian stories 25

Public competitions to recognize

excellence in arts and culture 23

Q.66
Major new cultural facilities
(museums, galleries, concert halls) 21

150! Canada National Opinion Poll

 Playing a leadership role to support Canada’s 150th

Q.7a-d

150! Canada National Opinion Poll

 Personal interest in participating in Canada’s 150th events

Q.8

150! Canada National Opinion Poll

 Consider volunteering your time to help put on events

Q.9

150! Canada National Opinion Poll

 1967 Centennial is still alive
for many Canadians
1967 Centennial still alive for many Canadians – 43 years later

150! Canada National Opinion Poll

 Can grasp the significance of 2017 and want it to mean something

Canadians grasp the

significance of 2017 –
And want it to mean something
• SMP0011923

150! Canada National Opinion Poll

 The Vancouver Olympics tell us there is the desire

Vancouver Olympics shows us

there is desire
150! Canada National Opinion Poll
 150th celebration is a blank slate –
The field is wide open for
imagination and inspiration

150! Canada National Opinion Poll

 Keith Neuman, Ph.D.
Group Vice President – Public Affairs
Environics Research Group Ltd.
keith.neuman@environics.ca

www.EnvironicsResearch.ca