Gifts and Ideas Jihan Shop Little Bangkok

Competitive Factors Weight Weighte Weighte Weighte

Rate Rate Rate
d Score d Score d Score
Variety of Products 0.22 3 0.66 4 0.88 3 0.66
Price Competitiveness 0.21 3 0.63 4 0.84 3 0.63
Quality of Products 0.2 3 0.6 4 0.8 4 0.8
Location 0.17 2 0.34 3 0.51 3 0.51
Customer Loyalty 0.2 2 0.4 4 0.8 4 0.8
TOTAL 1 2.63 3.83 3.4
Affordability of products
Advertising strategies
Refreshing and forward market prints
Location
 PRODUCT MARKET
IF # CRITICAL FACTORS WEIGHT
DEVELOPMENT PENETRATION

Weighted Weighted
AS AS
Score Score

STRENGTHS
1 Affordability of products 0.10 0 0.00 3 0.30
2 Advertising strategies 0.08 3 0.24 4 0.32
3 Refreshing and forward market prints 0.11 4 0.44 3 0.33
4 Location 0.09 0 0.00 4 0.36
5 Variety of products 0.12 4 0.48 2 0.24
WEAKNESSESS
6 No security guard 0.05 0 0.00 2 0.10
7 New market player 0.20 3 0.60 4 0.80
8 Not much advertising coverage 0.06 1 0.09 4 0.36
9 Small Botique Brand 0.09 2 0.20 4 0.40
10 Operating hours 0.10 0 0.00 4 0.40
OPPORTUNITIES
1 Expansion 0.20 0 0.00 3 0.60
2 Increase product range 0.10 4 0.40 2 0.20
3 Opening of stand-alone store 0.12 0 0.00 2 0.24
4 Raise brand profiles 0.11 2 0.22 4 0.44
5 Fashion trend 0.06 4 0.24 3 0.18
THREATS
6 Suppliers 0.10 3 0.30 0 0.00
7 Competitors 0.13 2 0.26 4 0.52
8 Distribution and Customer purchasing 0.10 1 0.10 4 0.40
9 Economic condition in Cotabato City 0.08 0 0.00 1 0.08
TOTAL 2.00 3.57 6.27
 MARKET BACKWARD
RETRENCHMENT
DEVELOPMENT INTEGRATION

Weighted Weighted Weighted

AS AS AS
Score Score Score

4 0.40 0 0.00 1 0.10

2 0.16 0 0.00 0 0.00
2 0.22 0 0.00 0 0.00
3 0.27 2 0.18 1 0.09
1 0.12 3 0.36 0 0.00

1 0.05 0 0.00 0 0.00

2 0.40 0 0.00 0 0.00
3 0.27 0 0.00 0 0.00
3 0.30 0 0.00 0 0.00
2 0.20 0 0.00 1 0.10

4 0.80 0 0.00 0 0.00

1 0.10 0 0.00 0 0.00
4 0.48 0 0.00 0 0.00
3 0.33 0 0.00 0 0.00
2 0.12 0 0.00 0 0.00

0 0.00 4 0.40 0 0.00

3 0.39 0 0.00 0 0.00
2 0.20 0 0.00 3 0.30
3 0.24 2 0.16 4 0.32
5.05 1.10 0.91