BIG IDEAS IN THE BATHROOM

When it comes to cleaning and This totally new category for Joseph
organisation, the smallest room in Joseph is a natural progression for a
the house can often throw up the brand with a global reputation for
biggestchallenges. producing inventive, high-quality
products that are a pleasure to use.
Daily personal hygiene routines all create
mess and require a wide variety of Individually, each item in the new Joseph
toiletry and grooming items to perform. Joseph bathroom range has its own
Limited space, permanent wet zones and unique features. Taken together, though,
hard-to-clean areas are just some of the they make up a truly innovative and
problems faced in the bathroom. coordinated range of products that are
set to revolutionise bathroom accessories.
Having won numerous awards for
innovation in kitchenware, Joseph Joseph
have now applied their unique problem-
solving skills to this key area of the home
with the launch of a brand new range
ofbathroom accessories.

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 SMALL SPACE. TOOTHBRUSH HOLDERS SOAP DISHES
BIGCHALLENGE. Impractical; hard to clean Space inefficient; messy; hard to clean

Bathrooms can easily become messy,

TOILET BRUSHES
disorganised environments and theres no
Clog with dirt; drip on thefloor; ineffective
shortage of products available to help.

But do any of these items really address

the problems or merely add to it? For
example, many toothbrush holders can
be impractical, cumbersome or difficult
to clean. Sometimes they can be all three.

At Joseph Joseph we dont just design

products for the sake of it. Everything
we create has to have a real, practical
purpose that makes something easier,
quicker or more enjoyable. For us, if its
not brilliantly useful, its useless.

Our research in the bathroom category

showed us quite quickly that the most
common problem areas were:

Storage & organisation WASTE BINS

Not designed for recycling; unsightly
Cleaning & hygiene

Waste & recycling

SOAP DISPENSERS
With this in mind we set about creating Space inefficient; messy
a range of products that would provide
some truly innovative solutions to these
challenges.

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 Many everyday
objects can actually
create problems for
the user through
poor design.
DESIGN ORIGINS
Twin brothers Richard and Antony Joseph grew up with
manufacturing in their blood, spending time in the family glass-
making business. The company mainly produced decorative
glass chopping boards illustrated with rustic scenes but when
tastes changed and demand began to wane it was clear a fresh
approach was needed.

Having both trained in product design, the brothers were

embarking on their early careers when their father asked them
to look at reinventing the glass chopping board range. They
jumped at the chance.
After early success with their creative, colourful designs, their
entrepreneurial spirit kicked in and in 2003 they decided to go it
alone and with that the Joseph Joseph brand was born.
Their big leap forward though came from a simple observation -
many everyday objects can actually create problems for the user
through poor design. In addition, many tasks around the home
could be made much easier and more enjoyable with a little
intelligent thinking.
DESIGN HERITAGE
Joseph Joseph continues the tradition of world-class British
design with its range innovative housewares. The company takes
pride in the fact that everything is designed by some of the finest
talent the UK has to offer. Ideas are generated through an award-
winning team collaborating with renowned UK design studios.
The design process always starts by identifying an everyday
problem that people experience in the home and ends with
finding an original solution that is a joy to use.

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 TOILET
HYGIENE
Flex is quite simply a revolution in toilet brush design.
Not only does it look nothing like a conventional toilet
brush, it also performs like no other, with its flexible
head, anti-clog bristles and slimline design.

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 Flex Technology

Conventional toilet brushes hold dirt and liquid, making them Flex features a flexible, D-shaped head that reaches all areas,
messy and unhygienic to use and clean. Also their bristles distort even under the rim. The widely spaced bristles prevent dirt
and wear quickly, meaning they need to be replacedregularly. clogging and allow liquid to drain quickly, which means theres
less chance of dirty water dripping on the floor.

More hygienic.
Reaches all areas.

Flex Toilet brush

Conventional Toilet brush

Effective cleaning.

Hard to reach all areas Unique flexible design reaches all areas,
evenundertherim
Drips between cleaning andstoring
Anti-drip: less dripping between cleaning and storing
Clogs easily and hard to clean
Anti-clog: wide bristle spacing ensures dirt rinses off easily
Bristles distort over time
Durable bristles

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 Flex

Flex Plus

Toilet Brush Toilet Brush with

Design registered
Storage Caddy
Design registered

Flex also comes with a slimline holder

for neat storage.

Brush and holder - clean with bleach
or hot soapy water. If using bleach,
avoid prolonged contact with stainless-
steelshaft.
Flex Plus features a holder with an
integrated storage caddy, perfect for
keeping cleaning products or aerosols
tohand, but discretely out of sight.
Brush and holder - clean with bleach
or hot soapy water. If using bleach,
avoid prolonged contact with stainless-
steelshaft.

Turn around to hide

cleaning product

Flex Toilet Brush Flex Plus Toilet Brush with Storage Caddy
8.7 x 12.3 x 43.1 cm 13 x 14.9 x 45.7 cm
(3 x 4 x 17 inches) (6 x 5 x 18 inches)
(70506) (70507)

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STORAGE &
ORGANISATION
Introducing EasyStore, a unique range of bathroom accessories
combining highly practical features with simple, clean design.

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 Both units dismantle for easy cleaning

Ventilated for quick drying

EasyStore

Toothbrush Caddies
Design registered
Ideal for electric
These neat toothbrush caddies are divided into several EasyStore Toothbrush Caddy
9 x 9 x 13 cm (3 x 3 x 5 inches)
toothbrushes.
sections providing organised storage for a range of oral care
(70500)
items including manual/electric toothbrushes, toothpaste
tubes and dental floss. They dismantle for easy cleaning and
feature a ventilation hole for quick drying and a non-slip base.
Availablein two sizes.

Wash and dry by hand.

EasyStore Large Toothbrush Caddy

17.1 x 9 x 13 cm (6 x 3 x 5 inches)
(70501)
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 Perfect for a wide variety
of grooming essentials.

Compartments vary in size, depth and shape

EasyStore

Bathroom Caddy
Design registered

This versatile caddy has been designed

to better organise your bathroom space.
Its divided into a range of compartments
of varying shape, size and depth to
cope with storing the wide variety of
grooming essentials commonly found
in most bathrooms. Perfect for keeping
small items such as scissors, brushes,
deodorants, dental floss and make-up
neat and tidy and easy to find. Also
features a non-slip base. EasyStore Bathroom Caddy
24.9 x 11.6 x 11.9 cm
Wash and dry by hand. (9 x 4 x 4 inches)
(70504)

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 HAND HYGIENE
Clever, space-saving design and smart, practical features set
theseproducts apart from your typical soapaccessories.

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 Slim Slim

Compact Soap Pump Compact Soap Dish

Design registered Design registered

With space at a premium around most Conventional soap dishes are difficult to
sinks, the narrow footprint of this stylish keep clean and take up a large amount
soap pump means it takes up less room of space around the sink. This clever,
without compromising on capacity. It compact design features an angled base,
features a non-drip nozzle and an easy- which means it can hold a full-size soap
push pump head and holds up to 350ml bar in less space. It also allows excess
(12.3 fl oz) of liquid soap. water and soap suds to drain neatly out
of sight. It features a ventilation hole for
Wash and dry by hand. quick drying, a non-slip base and can be
dismantled for easy cleaning.

Wash and dry by hand.

Slim Compact Soap Pump Easy to fill Fill-level window Slim Compact Soap Dish Ventilated for quick drying Dismantles for easy cleaning
6.2 x 9.1 x 14.1 cm 7.1 x 8.4 x 3.6 cm
(2 x 3 x 5 inches) (3 x 2 x 1 inches)
(70503) (70502)

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 BATHROOM
WASTE
In the UK alone, 16 million plastic bottles that could be recycled
end up going to landfill andmany of these bottles originate in
the bathroom. Split is a dedicated bathroom bin thats designed
to make it much easier toseparate bathroom waste.

Removable inner bucket

Split

Bathroom Waste
Separation Bin
Design registered

Many bathrooms have limited space, removable bucket for easy emptying and
so having a separate bathroom bin can be used with or without a plastic
for recycling is rarely an option. liner. Total capacity 8 litres (2 US Gallons).
Splitprovides the perfect solution as
its divided into two compartments, Wash and dry by hand.
allowing you to separate recyclable and
non-recyclable waste within one compact
design. The smaller compartment has a
Split Bathroom Waste Separation Bin
21 x 21 x 28 cm
(8 x 8 x 11 inches)
(70505)

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 MERCHANDISERS & POS
We are proud to have won the following awards: UK
Trade customer enquiries and ordering
sales@josephjoseph.com

General account enquiries

accounts@josephjoseph.com
A variety of merchandising units and support materials are available for this exciting new range.
General enquiries
See below and refer to our price list for more details (conditions apply). Winner 2009 Kitchenware - Nest 8
Winner 2015 - Totem Winner 2009 Food Preparation - Folding Colander info@josephjoseph.com
Winner 2011 - Pie

Press enquiries
pr@josephjoseph.com

Joseph Joseph Ltd.

Joint Winner - Emerging Entrepreneur
of the Year
Winner Prix 2015 - Totem The Grove
Winner Grand Prix 2015 - Totem
Winner 2016 - Dial 30 Great Guildford Street
Winner 2016 - SmartBar
Winner 2015 - Twist Grater London, SE1 0HS
Winner 2014 - Edge Dish Brush United Kingdom
Honourable Mention 2013 - TriScale
Winner 2012 - Twist
Winner 2012 - Nest Utensils Tel: +44 (0)20 7261 1800
Winner 2010 - Y-Grinder
Honourable Mention 2010 - Hands On info@josephjoseph.com
Winner 2009 - Nest 8
Winner 2008 - Folding Colander
Winner 2016
www.josephjoseph.com

Winner 2014 - TriScale Winner 2011 - Pie

Winner 2010 - Y-Grinder
Winner 2010 - Hands On
Winner 2009 - Nest 8 Winner 2016 Innovation Award - M-Cuisine
Winner 2015 Housewares - Totem
Winner 2015 Innovation Award - Totem
Winner 2014 Innovation Award
Winner 2013 Innovation Award
Winner 2013 - Wash&Drain
Winner 2012 Innovation Award
Winner 2011 Innovation Award
Winner 2009 Innovation Award
Winner 2015 Winner 2009 - Nest 8
Winner 2014 Winner 2008 Cutting Edge Award - Index
Winner 2013
Winner 2012
Winner 2011

Bathroom Disposable
Free-standing POS card
14.8 x 0.5 x 21 cm
(5.8 x x 8 inches)
(99249) Winner 2012 - Nest 9 Plus
Highly Commended 2012 - Arena
Winner 2011 - Pie
Highly Commended 2011 - Rocker
Winner 2010 - Hands On
Highly Commended 2010 - Y-Grinder
Winner 2008 - Index

Bathroom Permanent Bathroom Disposable Joseph Joseph Logo Large All dimensions are given as (Length x Width x Height)
Floor-standing Merchandiser Floor-Standing Merchandiser 18 x 7 x 4 cm All product images and specifications are based upon current information.
Winner Gold 2013 - TriScale Joseph Joseph reserves the right to make changes from time to time,
63.6 x 70 x 170 cm 88 x 45 x 150 cm (7 x x 2 x 1 inches) Winner 2012 - No-spill Mill Winner Silver 2013 - DrawerStore Cutlery Tray
without notice or obligation, to specifications, colours or materials and
(25 x 27 x 67 inches) (34 x 17 x 59 inches) (99255) to change or discontinue models. Some products or features may not be
(99263) (99265) available in all markets.

Photography by Charlie Bettinson and Steve Wakeham.

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Joseph Joseph Ltd.
The Grove
30 Great Guildford Street
London SE1 0HS
United Kingdom
Tel: +44 (0)20 7261 1800
info@josephjoseph.com 2017 Joseph Joseph Ltd. All rights reserved. www.josephjoseph.com