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The Life We Want

Matatag, maginhawa at panatag na buhay para sa lahat
Widely-shared common vision for
self and for the country
Motivation for aspirations is family
A comfortable life with the family,
free of hardship and worry
Families create vibrant and
resilient communities

What Filipinos want
to have

What Filipinos want

to do

What Filipinos want

to be
An overwhelming majority of 3.9%
Filipinos aspire for a simple and Life of the rich

comfortable life 16.9%

Affluent life

Simple &
comfortable life

What is a simple & comfortable life?

Earning enough

62% 30%
Own one car
73% Business
All children are

61% 30%
Have enough money Relax with family
for day-to-day needs and friends

61% 21%
Own a medium-sized Able to take occasional
home trips around the country

Desired Occupation Secure income
from a decent job

Good salary (enough

wages, paid regularly),
47% 22% 20% having a business with
Employer in own Self-employed good revenue
Work for private
family-operated farm without any paid establishment
or business employee
Benefits and incentives
(insurance, retirement)

20% 18% 13%

Work for government Work with pay in Work for private
or government own family-operated Job stability or security
corporation farm or business

Preferred Work Location

79% 14% 7%
want to live within want to work in a want to work
the same city that big city but go and live outside
they work in home outside the the city
city 88%

Most respondents choose to live in houses with large lots,
yet majority prefer to live in cities
Preferred community to live in

73% 14% prefer to live in a small
selected the small chose the big house city in the province
house with a big lot with a small lot

prefer to live in a big
city like Manila

prefer to live in the
town center in the
province 8
EDUCATION: Most preferred field of study
(among those who have not finished college)

16.5% 12.7% 11.6% 10.5%

Education science Business administration IT related Tourism and
and teacher training and related fields hospitality

10% 10% 6.9% 6.7% 4.8%

Engineering Law and Medical Trade, craft Maritime
and technology jurisprudence and allied and industrial

Enough for day-to-day needs (61%)

With savings for unexpected expenses


Unexpected expenses due to sudden

illness, natural hazards and man-made

Savings will also be used to buy car,

build house, support retirement
Filipinos want to be mobile
Preferred Mode of Transport

77% 23%
Own car/vehicle Good public transportation

Filipinos want to be mobile
Mobility in day-to-day living and for leisure is important to Filipinos
Car-ownership is part of many families vision of their future
Traveling within the country and to other countries is the most-frequently cited
leisure activity
Ordinary peoples measure of their own success is the degree to which they
are able to afford travel for themselves and their families

The Filipino Family in 2040

Vision of Filipinos for Self
In 2040, we will all enjoy a stable and comfortable
lifestyle, secure in the knowledge that we have enough
for our daily needs and unexpected expenses, that we
can plan and prepare for our own and our childrens
future. Our family lives together in a place of our own,
yet we have the freedom to go where we desire,
protected and enabled by a clean, efficient, and fair
The Life We Want