PROJECT REPORT

ON

CONSUMER PERCEPTION TOWARDS

MUSIC SYSTEM
(A Study on Consumers)

Submitted in Partial fulfillment for the award of Degree of Master of Business

Administration

Session 2007-2009

Under the guidance of : Submitted by:

Dr. Vineet Walia Sandeep Sharma

Vision Institute of Management & I.T
Department of Management Studies Roll No. 092261
M.B.A 4th sem

DIRECTORATE OF DISTANCE EDUCATION

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

1
 DECLARATION

I, PAWAN Roll No. Class MBA 4 th of ZAD INSTITUTE OF I.T & MANAGEMENT
hereby declare that the project entitled CONSUMER PERCEPTION TOWARDS MUSIC
SYSTEM is an original work and the same has not submitted to any other institute for the award
of any other degree. The interim report was presented to the Supervisor on_____________
____________ and the pre-submission presentation was made on___________ _______. The
feasible suggestions have been duly incorporated in consultation with the Supervisor.

Countersigned

Signature of the Supervisor Signature of the Candidate

Forwarded by:

Director/Principal of the Institute

2
 CONTENTS
PAGE NO.

Acknowledgement
Introduction
- What is Marketing
- Consumer Attitude
- Product Profile

Significance of Study
Focus of the Problem
Objectives of Study
Scope of Work
Research Methodology
- Defining Research
- Research Design
- Sample Design
- Sampling Technique
- Sample Size
- Data Collection
Data Analysis & Interpretation
- Analysis
- Interpretation
Findings
Conclusion
Recommendations
Bibliography
Annexures

3
 ACKNOWLEDGEMENT

Inspiration and hardwork always played a key role in the success of any venture. At the
level of practice, it is often difficult to get knowledge without guidance. Project is like the bridge
between the theoretical and practical.
Objective of this project is to expose the students in the real and practical field of
Business world. For the completion of this project, necessary help and support has been taken
from different people. I wish to thank all of them.
I acknowledge the support and guidance provided by the Faculty of my ZAD Institute of
I.T & Management Studies.. I express my wholehearted to gratitude to my guide Mr. Vinod
Saini

PAWAN

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5
 WHAT IS MARKETING?

"Marketing is social and managerial process by which individuals & groups obtain what
they need & want through creating, offering & exchanging products of value with others. This
definition of marketing rests on following core concept: needs, wants and demands, products,
value, cost & satisfaction, exchange, transition & relationship, market & marketing and
marketers.
Marketing is much more than company's sales department. Marketing is an orderly and
insightful process for thinking and planning for market. The process starts with researching the
market place to understand its dynamics. The marketer uses research to identify opportunities
i.e. to find individuals or group of people with unmet needs or latest interest in some product or
service. The marketing process involves segmenting the market and choosing those target
markets that the company can satisfy in superior way.
To sum up, marketing is sum total of all activities that direct the flow of goods from
producer to customer.

6
 CONSUMER ATTITUDE

Consumer attitude is a reflection of what consumer feels about a product. It all basically
depends upon the prospects, need, motivation, belief, attitude and learning. Briefly behaviors are
based on stimulus response relationship. These stimuli are the factor, which affect the consumer
attitude to a great extent.
Understanding consumer attitude or behaviour is not very simple. They may respond to
influences that change their mind at last minute. So, marketers must study their target customer's
wants, perceptions, preferences and buying behaviour. Consumer attitude basically depends
upon the stimulus response relationship. Stimuli depend upon buying behaviour. Stimuli
persuade the individual by appealing to his buying motive. Buying motives are those influence
or consideration, which provides the impulse to buy, induce action or determine choice for the
purchase of goods and services. The marketing stimuli enter the buyers mind through social,
cultural and stimulus factors. The marketing stimulus when comes in contact with buyer effect
the consumer's attitude.

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 FACTORS INFLUENCING CONSUMER BEHAVIOUR
The consumer behavior is influenced by cultural, social, personal, psychological factors.
Cultural factors exert the broadcast and deepest influence.

(A) CULTURAL FACTORS

1. Cultural:-
Culture is the sum of the total of learned beliefs, values and customers that serve to
guide and direct the consumer behaviour of all members of the society.

2. Sub Cultural:-
A sub cultural is a psychological, religious, social or geographical source of group
identification.

3. Social-class:-
The dividend social class might bring about individuals family having similar
values, interest, behaviour and life style.

(B) SOCIAL FACTORS

1. Reference Group:-
The reference group provides a frame of reference for an individuals or a group
for their purchase, consumption, use or influence.
2. Family:-
The family has major influence on the behaviour of its members.

3. Roles & Status:-

Roles and Status that individual enjoy and help the marketers in targeting
customers at right places.

(C) PERSONAL FACTORS

A persons age is the important decider of the needs. Consumption behaviour is also
influenced by the specific stage of the family life cycle.

8
 1. Occupation:- The occupation of a person decides the consumption pattern.

2. Economic condition:- Income, saving, assets, borrowing power etc decide the economic
capacity of the customer to buy a product.
3. Personality & Self concept:- A persons self concept, the personality part, would decide
the type of products that will be bought.

(D) PSYCHOLOGICAL FACTORS

1. Motivation:- Motivation refers to the way in which urges , derives, desires, aspiration,
control or explain the behaviour of human being.

2. Perception:- Perception is the process by which we become aware of changes through

the sense of sight, hearing, smell, touch and tastes.

3. Learning:- Learning is the process by which the knowledge and experience are acquired
from the purchase , consumption, use is applied to the future behaviour.

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 PRODUCT PROFILE

Many of the companies of music system are there in the market and also many of the
companies are adding to their existing range by touching new models to meet competition with
the model of other companies.
With such a competitive market models of different companies will reveal each
of the model comparative strength and weakness in the market. It also involves to determine
consumer behaviour about each model and then determining model of which company is best.
The comparison of models of different companies can be made on the basis of their quality,
price, features and its range in the market. Once comparative is strength is determined, then
vital suggestions can be made to improve the weaknesses and to capture opportunities. This will
enable different models to increase their market and maximize the sale of the products. Now a
days, the demand of music system is going to increase more and more because of enormous
efforts and money that the different companies are spending on research & development.
Recently many companies of music system are there in the market the some of them have their
own prestige and image in the market. Every company all over the India sells thousand of
branded products. Every company want to give more and more facilities to its consumers to
increase the sale of their product.

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11
 SIGNIFICANCE OF STUDY

This study will give us an insight into the perception and interest among the people
towards music system. The significance of the study is that we come to know about the tendency
of the consumer towards the particular product i.e. music system. This study will make clear the
factors that affect the purchased decisions of the consumers such as their income, age,
occupation etc. Besides, an analysis has been done based on the real data available through
respondents, which make the study more reliable.

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13
 OBJECTIVE OF THE STUDY

The study was conducted while keeping in view the following objectives:
1. To analyse and evaluate perceptions of consumers of music system
2. To know the consumers attitude towards music systems and their brand preferences
3. To find out whether a music system is a necessity or a luxury for consumers
4. To find out the factors that may affect the purchase decisions of consumers
5. To find the effectiveness of advertisement media on the buying decision of consumers
6. To study the impact of various factors like price, brand name, after sales services etc. on
consumer attitudes
7. To find out which brand is preferred the most by the customers
8. To find out how the income of the consumers affect their purchase decision
9. To find out which member of the family is the most influential in the purchase decision
of the consumers

14
15
 SCOPE OF THE STUDY

The study is conducted keeping in view the consumers attitude towards product. Various
aspects like brand name, price, brand awareness, brand loyalty, after sale service are considered
to exert their impact on consumers. What are consumers criteria for brand preference and Are
they satisfied with the product they possess and why they believe in a particular brand.
The study is also dealing with those factors that motivate or influence a person to make a
purchase. The scope of study is limited to the consumer of only two cities i.e. Rohtak and
Bahadurgarh. Perception of only those persons, who are with in easy reach of the researcher, is
studied.

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17
 RESEARCH METHODOLOGY

DEFINING RESEARCH
According to Clifford Woody, researches comprises defining and redefining problems,
formulating hypothesis or suggested solutions, collecting, organizing and evaluating data,
making deductions and reaching conclusions at least carefully testing the conclusions to
determine whether they fit the formulation hypothesis.
O Siensinger and M. Stephenson in the Encyclopedia of social science define research as
"the manipulation of things concepts or symbols for the purpose of generalizing to extend,
correct or verify knowledge. Whether the knowledge aids in constructions of theory or in the
practice of an art."
Properly conducted marketing research is a valuable to total or top management in
making critical decisions. Good research reduce uncertainty in the decision making process. As
the importance of marketing function and the cost of business decision have increased steadily
and dramatically over the years. So the accurate information is obtained from marketing
research.

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 TYPES OF RESEARCH

There are many types of research and prominent among them are as follows
1. Descriptive Research : It includes surveys and facts finding enquiries of different kinds.

2. Analytical Research : It includes analysis of facts or information already available to

make critical evaluation of the material.
3. Applied Research : It aims at finding a solution for an immediate problem of a society
or an industrial/business organization.
4. Fundamental Research : It is concerned with generalizations and with the formulation
of a theory.
5. Quantitative Research : It is used on the measurement of quantity or amount and is
applicable to phenomena that can be expressed in term of quantity.
6. Conceptual Research : It is generally used by philosophers and thinkers to develop new
concepts and is related to some abstract theory.
7. Empirical Research : This research relies on experience or observation alone, after
without due regard for system and theory.

The type of research that I took is Descriptive as well as Analytical . Descriptive

Research includes surveys and fact finding enquiries of different kinds . Analytical
Research includes analyzing the situation and behaviour of the consumers . The main
charecterstic of this is that the researcher has no control over the variables, he can only
report what has happened or what is happening .

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 RESEARCH DESIGN

A research design is a type of blue print prepared depending on various types of blue
prints available for the collection, measurement and analysis of data. A research design calls for
developing the most efficient plan of gathering the needed information. The design of a research
study is based on the purpose of the study.
A research design is the specification of methods and procedures for acquiring the
information needed. It is overall operational pattern or framework of the project that stipulates
what information is to be collected from which source by what procedure.
A Rsearch Design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure .
Research Design is divided into following parts:
1. the smpling design methods of selecting items to be observed .
2. the observational design relates to the condition under which the observations are to be
made .
3. statistical design it is concerned with the observation and analysis of data .
4. The operational design the techniques by which the procedures like smpling
observational designs etc. can be carried out .

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SAMPLE DESIGN

An integral component of a research design is the sampling plan. Specially, it addresses

three questions. Whom to survey (The sample unit), how many to survey (The sample side) &
how to select them (The sampling procedure).
An ideally selected sample represents the whole universe. The bigger the size of a
sample, the more representative it is likely to be but both time and money are major constraints.
This sample can neither be too big as to be unmanageable nor too small as to lose its
representation.

SAMPLING TECHNIQUES

There are two main categories of sampling techniques namely probability sampling and
non probability sampling. In probability sampling each element of the population is known, non-
zero chances of being selected in the sample while non-probability sampling involves personal
judgement.
For the present study, the techniques of convenience sampling (i.e. non-probability
sampling) is used.

SAMPLE SIZE
Sample size taken in the report is as follow
City : Rohtak , Bahadurgarh
Target Respondents : 80

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DATA COLLECTION

After choosing the sample, the next step in the research programme is data collection. To
ensure the relevance of data, care is taken to minimize the errors in method of data collection.
The data collection process follows the formulation of research design including the sample
plan. Data-secondary or primary can be collected by using variety of tools, as enumerated
below:-
(i) Primary Data: - Primary data can be obtained through observation, through direct
communication with respondent or through personal interviews. There are many methods to
collect primary data and particularly in survey and descriptive research.
(ii) Secondary Data: Secondary data can be obtained from trade journals, book, magazines,
newspapers, public reports prepared by search scholars etc.

In this project, field survey is commonly used to collect primary data from the
respondents. In this project I used the Questionnaire method. A structured questionnaire is used
for purpose of conducting interview. A number of questions pertaining to the problems were
framed and a proper sequence to question is provided so to collect necessary data , it is
necessary to design suitable questionnaire.

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23
 DATA ANALYSIS & INTERPRETATION

Data analysed here has been collected from respondents. Data has been collected,
tabulated and graphed with a view to getting requisite information. Some of popular brands were
taken into consideration.
To make study more comprehensive responses have been presented with the table graphs
and diagram. The study comprises of 80 respondents who gave their views.

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 Table-1
BRAND OWNERSHIP CONSUMED
Income Below 10000 20000 30000 Total %age
Brand 10000 - - &
20000 30000 above
Videocon 3 3 5 6 17 21.25
Samsung 2 - 1 2 5 6.25
Philips 4 6 2 - 12 15
Akai 0 1 4 3 8 10
Sony 2 4 7 8 21 26.25
Panasonic 4 2 0 0 6 7.5
BPL 2 3 1 1 7 8.75
Anyone 3 1 - - 4 5
80 100

Interpretation:
It is interpreted from the table that mostly i.e. 47.5 % owners pass Sony & Videocon.
30% people of income group between Rs. 10,000 and 20,000 pass Philips. 35% people of
income group between Rs. 20,000 to Rs. 30000 pass Sony while from the income group above
Rs. 30000 mostly people i.e. 40% pass Sony as their preferred brand.

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CHART 1

26
 Table-2
MUSIC SYSTEM REGARD AS NECESSARY/LUXUARY

Income Below 10000 20000 30000 Total %age

Brand 10000 - - &
20000 30000 above
Necessity 4 13 7 - 24 30
Luxury 16 7 13 20 56 70
80 100

Interpretation:
1. Music system is necessity for 30% of consumers & luxury for 70% of consumers.
2. It is a luxury for 64% of consumers from income group below
Rs.10000.
3. It is a necessity for 65% of consumers from income group
Rs. 10000 - Rs. 20000.
4. Around 65% of consumers of income group Rs. 20000 Rs. 30000 take it as luxury.
5. All the consumers from the income group above Rs. 30000 consider music system a
luxury.

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CHART - 2

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 Table-3
INFUENCER OF PURCHASE
Analysis 15-25 25-35 35 -45 45 & Total %age
Influencer above
Family Member 8 - 4 1 13 16.25
Family Friends 4 2 - 6 12 18.75
Advertisement 5 1 4 3 13 16.25
Dealer 1 3 7 2 13 16.25
Self 2 14 5 8 29 36.25
80 100

Interpretation :
Above table shows that 36.25% of consumers consider their own judgment as the influencer,
15% are influenced by family friends, 12.5% consider advertisement as the influencer, 22.5%
are influenced by family members while 13.75% weightage is for dealers.

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CHART - 3

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 Table-4
ULTIMATE CONTROLLER OF PURCHASE
Age 15-25 25-35 35-45 Above Total %age
Particulars 45
Male head 4 7 8 8 27 33.75
Family 2 6 3 2 13 16.25
Head
Children 9 4 5 3 21 26.25
All 5 3 4 7 19 23.75
Members
80 100

Interpretation:
Above table show that 33.75% of Male head are ultimate controller of the purchase of
the particular brand, 16.25% of Female head, 26.25% of children and remaining 23.75% are
controlled by all members of family.

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CHART- 4

32
 Table-5
PURCHASE SATISFACTION
Age 15-25 25-35 35-45 Above Total %age
Particulars 45
Yes 15 16 17 17 65 81.25
No 5 4 3 3 15 18.75
80 100

Interpretation:
It is interpreted from the table that 81.25% of consumers are satisfied with their purchase
and 18.75 of consumer are not satisfied with their purchase.

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CHART - 5

34
 Table-6
AFTER SALE SERVICE
Age 15-25 25-35 35-45 Above Total %age
Particulars 45
Satisfied 11 8 13 7 39 48.75
Unsatisfied 3 4 5 - 12 15
Never 6 8 2 13 29 36.25
Required
80 100

Interpretation:
It is interpreted from above table that 48.75% of consumer are satisfied with his after
sale service of their brand and 15% are not satisfied and removing 29% are never required after
sale service of their brand.

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CHART - 6

36
 Table-7
REASON FOR PURCHASING MUSIC SYSTEM

Analysis Below 10000 20000 30000 Total %age

Particulars/Status 10000 - - &
Symbol 20000 30000 above
Instrument that - - 7 15 22 27.5
provided
Better Music 20 20 13 5 58 72.5
Anyone - - - - -
80 100

Interpretation :
72.5% of consumers felt that music system are instrument that provide better music and rest
27.5% were those people who felt that music system is status symbol.

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38
 Table-8
TERM OF PAYMENT

Income Below 10000 20000 30000 Total %age

Particulars 10000 - - &
20000 30000 above
Cash 5 12 18 20 55 68.75
Credit 7 3 - - 10 12.5
Installmen 8 5 2 - 15 18.75
t
80 100

Interpretation:
It is interpreted from above table that 68.75% of consumer would prefer cash payment, 12.5% of
consumer would prefer credit payment and remaining 18.75% of consumer would prefer
installment systems of payment.

39
CHART - 8

40
 Table-9
PURPOSE OF PURCHASE
Age 15-25 25-35 35 - 45 Above 45 Total %age
Particulars
For your Home 20 11 6 20 57 71.25
For business - 6 8 1 15 17.5
To gift someone - 3 4 1 8 8.75
80 100

Interpretation:
It is interpreted from above table that 71.25% of consumers purchase the music system
for their home. 17.5% of consumer purchase for their business and remaining 8.75% purchased
it for gift others.

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CHART - 9

42
 Table-10
RELIABLE MEDIA OF ADVERTISEMENT
Age Below 10000 - 20000- 30000 & Total
Particulars 10000 20000 30000 above
Newspaper 8 10 7 11 36
TV 5 5 8 3 25
Magazine 2 4 5 2 13
Pamphelets 10 6 5 5 26
100

Interpretation:
It is interpreted from above table that mostly the respondent i.e. 36% have given Ist rank
to Newspaper. IInd rank to Pamphelets, IIIrd rank to TV and last rank to magazine as a reliable
media of Advertisement.

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 CHART - 10

RELIABLE MEDIA OF ADVERTISEMENT

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 Table-11
CHART SHOWING RANKING ATTRIBUTES BY
RESPONDENT OF MUSIC SYSTEM

RANK Factors
1 Qaulity
2 Brand Name
3 Sound
4 Price
5 Appearance
6 Remate Facility
7 After Sale Service

Interpretation :
It is found from above table that most of respondent giving Ist rank to quality, IInd rank
to Brand name and then sound, price, appearance, remote facility and after sale service consider
at last rank.

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 TABLE 12
Chart Showing relative importance of Factors affecting purchase of Music System
Analysis
Relative Importance Consumer
Very Important (VI) Sound, Quality
Important (Imp) Price, Brand Name
Less Important (LI) After Sale Service
Not Important (NI) -

Interpretation:
Consumer: Above table shows that sound and quality of music system were very important
factors, price and brand name were important factors, after sale service were less important
factor for consumer.

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47
 FINDING AND CONSLUSION
After analyzing and interpreting the data, I reach to the following findings:
Findings:
1. Ownership of Music System
It is found that respondents having income below Rs. 10,000 have owned Philips &
Panasonic, respondents whose income is between 10,000-20000 have purchased Sony & Philips
and respondent having income between 20000-30000 & above have owned Videocon & Sony.
Hence, it is found that most of the respondent have owned Phlips, Videocon & Sony.
2. Consider Music System
The researcher finds that Music System is luxury for almost all the consumers. However
music system considered as necessity by very few consumers who give their first preference to
good music and not treated the music system as just time pass or as a source of entertainment.
3. Influence of Purchase :
It is found by the me that family members is the main influencer of purchase of the
brand of music system owned by consumers. Friend also plays an important role as influencer
but dealers role as influencer is limited.
4. Ultimate Controller of Purchase :
It is found that most of the consumers having age between 15-25 say that ultimate
controller of the purchase was male head and family members while controlling of the consumer
having age between 25-35 and above was female head & male head.
5. Reliance Media :
It is found that most of respondents of income below 10,000 rank pamphlets while most
of the respondents of income between 10,000-20000 and between 20000-30000 gave preference
to Newspaper, TV but respondent having income above 30000 gave Newspaper as reliable
media of Advertisement.
6. Reason for purchase :
It is found that most of respondents of age between 15-25 considered music system as
the instrument that provide better music but most of the respondents having age above 35
purchases the music system because of the status symbol.

48
7. Purchase Satisfaction:
It is found that most of consumers are satisfied with their purchase of music system and
very little consumers showed dissatisfaction towards the purchase of the brand.
8. After Sale Service :
It is found that after sale service of Philips, Sony, Videocon is never required by large
number of consumers.
9. Term of Payment :
Through this research , it is found that most of respondents of income below 10,000
prefer installment system but respondent of income between 10000-20000, 20000-30000 and
above 30000 prefer cash payment.
10. Purpose of purchase :
It is found that most of respondent purchase music system for their home & some of the
respondents of the age between 25-35, 35 & above purchase the music system for their business
and to gift some one.
11. Attributes Ranking :
Quality is ranked first, brand name is ranked second , then sound. Price appearance,
remote facility, after sale service is ranked last by the respondent.
12. Factors importance:
Quality & sound are considered very important factor for consumers. Price & brand
name are considered important factors but after sale service is given less importance.

49
 CONCLUSION

It is a concluded that Music System is a luxury and the popular brands are Philips,
Videocon & Sony. The after sale service is not required by large number of consumers. The
awareness of Panasonic & Samsung is not so good. Brand name, sound, price are very important
factors affecting the purchase of Music System by consumers and the most reliable media is
Television & Newspaper for consumers. The music systems are usually purchased to used in
their home instead of purchasing it to gift someone or for business purpose & they preferred
cash system of payment. The consumers are satisfied with their purchase and don't want to
change their music system.

50
51
 RECOMMENDATIONS

On the basis of in finding & conclusion, I had recommend following steps or procedure
to increase the demand of music system.
1. The price of music system should be kept at appropriate level so, it also become the
luxury for consumes.
2. No doubt that brand awareness of Videocon and Sony was exceptional, but it was felt
that the other brand like Videocon and Akai had also made their presence in the mind of
respondents. However, considerable efforts were required on part of Samsung, BPL &
Panasonic to enhance their prestige in the market.
3. The most reliable media of advertisement for consumer as well as for prospective
consumers was T.V. & Newspaper. Therefore, TV channels newspapers should be
utilized up to optimum level to advertise different brands of music system.
4. Since most of consumers treated music system as instrument that provide better music.
Therefore, it is recommended that more efforts should be taken to increase the music
quality of this system for increasing the demand.
5. After sale service was satisfactory for number of brand, particularly Philips, Videocon &
Sony and it was never required for well-established brands. It would be advisable for
such brands to not to spend huge amounts on after sale service. It does not mean that it
should not be provided.
6. As a credit and installment facility was desired by consumers, these should be extended
by all brands to boost up their sale and gain market place. Male head was the ultimate
controller in large number of cases. Therefore, advertisement should target male
psychology
7. Since music-system as gift was not popular, more reasonable price of Music-system
should be charged in season of marriages & festivals.
8. The quality attribute was important for large number of respondents. Therefore, the
quality features should be properly highlighted in the advertisement. Price and sound
were very important factors as compared to other factors. Therefore, the price should be
effectible as for as possible and sound must to up to the mark.

52
53
 LIMITATIONS OF THE STUDY

Following are the limitations of the study.

1. The scope of this research has to be limited due to shortage of time available with me for
carrying out the study.
2. As the questionnaire were the form of multiple choice questions, respondents were likely
to confuse to answer their questions.
3. As there was no secondary data available, I had to start from the minutest information.
4. It was felt that respondents did not come up with true responses. Hence, there ought to
have little biasness in the study.

54
55
 BIBLIOGRAPHY

Books referred
1. Gupta, S.P. Business Statistics
2. J.C. Gandhi Marketing Management
3. Kothari C.R Research Methodology
Methods and Technique
4. Philip Kotler Marketing Management
Analysis, Planning and
Implementation,Control
(Eleventh Edition)
Web sites visited
Google.com
About.com
Wikepedia

56
57
 QUESTIONNAIRE

Name: _______________________________
Contact No. ___________________________
E-mail Id: ____________________________
1. Age
(a) Below 15 years [ ]
(b) 15 to 25 years [ ]
(c) 25 to 35 years [ ]
(d) 35 years & above [ ]

2. Sex
(a) Male [ ]
(b) Female [ ]

3. Occupation
(a) Serviceman [ ]
(b) Businessman [ ]
(c) Professional [ ]
(d) Student [ ]

4. Monthly Family Income

(a) Below Rs. 10,000 [ ]
(b) Rs. 10,000 to Rs. 20000 [ ]
(c) Rs. 20,000 to Rs. 30000 [ ]
(d) Rs. 30,000 & above [ ]

5. Which Brand do you own?

(a) Videocon [ ] (b) Samsung [ ]
(c) Philip [ ] (d) Akai [ ]
(e) Sony [ ] (f) Panasonic [ ]
(g) BPL [ ] (h) Another [ ]

58
6. You consider music system as
(a) Necessity [ ]
(b) Luxury [ ]

7. What was the influencing factor behind the purchase of you brand.
(a) Family Members [ ]
(b) Friends [ ]
(c) Advertisement [ ]
(d) Dealers [ ]
(e) Any other [ ]

8. Who was the ultimate controller of the purchase of your brand?

(a) Male Head [ ]
(b) Female Head [ ]
(c) Children [ ]
(d) All Members [ ]

9. Are you satisfied with your purchase?

(a) Yes [ ]
(b) No [ ]

10. After sale service of the brand of your music system is

(a) Satisfactory [ ]
(b) Unsatisfactory [ ]
(c) Never Required [ ]

11. Do you think music system are

(a) Status symbol [ ]
(b) Instrument part produce letter more [ ]
(c) Any other [ ]

59
12. Which term of payment do you prefer most/
(a) Cash [ ]
(b) Credit [ ]
(c) Installment [ ]

13. For what purpose did you purchase Music System?

(a) For your home [ ]
(b) For your business [ ]
(c) To gift someone [ ]

60