Branding Inside Job

Introduction:

One of the most important decision that a marketer has to take in the area of Product is in
respect of branding. He/ She has to decide whether the firms Products will be marketed under a
brand name.

What is Branding

Branding is the process of giving a name or a sign or a symbol, etc. to a product

Meaning of Brand

1.Brand- A brand is a name, term, sign, symbol, design or some combination of them,

used to identify the products of one firm and to differentiate them from those of the

competitors. For example Mercedes ,Parker ,Nike ,Woodland , Asian Paints ,Onida and

Pepsi are some of the common brands .

2.Brand Name: That part of a brand which can be spoken is called a brand name. For example
Real juice, Maggie, Kitkat are the brand names.

3.Brand Mark: That part of a brand which can be recognized only but cannot be spoken is called
brand mark. It appears in the form of a symbol, design, or distinct colour scheme. For example
the cartoon image of uncle on the packet of uncle chips, Gattu of Asian Paints.etc are some
example of Brand Marks.

4.Trade Mark: A brand or a part of a brand that is given legal protection against its use by other
firms is called trade mark. Thus, the firm which got its brand registerd gets the exclusive right
for its use. In that case, no other firm can use such name or mark in the country.
Activities Involved In Making Brand

Major activities involved in making brand

1. Planning- Before you begin , ask some key questions about the brand you want to create.
Who is your target audiences? (Think of age groups , genders , and traits)
What will set your brand apart from others ?
What will keep your customers coming back for more?
2. Design Visual Identity- Ask a designer to create a visual identity .Design a logo and
make sure it looks/feels like the brand you want to create . Every design decision must be
attractive so that more and more consumers get attract to brand dont forget about details
like color choices and font size.
3. Updates and Maintenance-No matter how young or old your brand is, you should always
be monitoring how your brand is being perceived.
Think about what areas seem to be lacking .Does your logo need a makeover . Its
important to make sure your branding system doesnt feel outdated , it doesnt need to be
overly trendy , but it shouldnt look out of date.
 Branding Challenges

Branding is not just about giving a name or attractive logo or design. It is one of the most
challenging task . Every organization have to face these challenges:

1 Consistency:

Brands are created ,but on long term basis it is not necessary that they remain in a race, because
sometimes due to dynamic environment it is not necessary that they remain in touch with new
updations .So, it is very necessary that they remain in touch with new updations and they keep on
adding it.

2. Clutter:

Consumers are bombarded every day by hundreds and sometimes thousands of difficult. It is
hard to get anyone to pay attention to your brand. To stand out brand need to be focused and
unique, great brand means something unique in consumers mind. Brands to needs to create
attention by creative advertising and innovative use of media.
 Branding an inside job: Employee Branding

So, often people think branding means creating a name , logo or tagline. All the outside work a
few recognize that great brands actually start inside. Branding is an inside job . Leaders mobilize
their entire employees base to talk up, live out and propagate their brands in the world .Today
,we see that without employees driving it forward, a brand doesnt go very far. A very well said
that If you look after your internal customers you dont have to worry about the customers.

How to create your employees more Influential

Find and tap Natural Leaders:

Inside, you need brand culture leaders . Leaders are those who others want to follow and who
have influence on others. Find those individuals in the organizations that have strong
followership.

Be Accountable:

Employees should be responsible to customers .They should be accountable towards their

customers, if any customers are in doubt they must help them. If there is any defect in the
product they should take full responsibility.
 Advantages of Employee Branding

To the Marketers:

1 Enables making product differentiation: Branding helps a firm in distinguishing its product
from that of its competitors introduction of new product

2 Enables making product differentiation: Branding helps a firm in distinguishing its product
from that of its competitors introduction of new product :If a new product is introduced under a
known brand, it is likely to get an excellent start. For example Samsung

3 Differential pricing: Branding enables a firm to charge higher price for its products than its
competitors because if customers like a brand and become habitual of it, they do not mind paying
a little higher price of it.

4 Help in advertising and display programmes : A Brand name helps a firm in its advertising and
displaying programmes.

To the Customers

1 Helps in Product Identification: Branding helps the customers in identifying the products. For
example , by seeing uncle on the packet of uncle chips , a customer can identify that it is a packet
of uncle chips . He / She need not make a close inspection every time He/ She need not make a
close inspection every time He/ She buys it.

2.Easy in filing complaint: Branding ensures a particular level of quality of the product. If there
is any deviation in the quality, the customers can make a complaint to the manufacturer or the
marketer.
 How company can be made better place to work

Ten ways to make company a better place to work

Some of the things which help or create a positive environment among employees and the
employers are listed below . It is necessary to understand what makes your company a great
place to work .

1. Keep Encouraging people:

It is very important to make an employer feel good about his/her work. Therefore, it is very
necessary to encourage the employees of the company , through some kind of professional
encouragement such as promotions or bonuses or perks. All these things help an employee to
feel better or great in a company.

2. Learn from Others:

A company is where all the employees and their employers work together and deliver
their duties with responsibility . If, they try to learn something from each other . They
can have specialized knowledge from everyone and they can develop a new skill from
everyone and there will be no inferiority complex in company.
3. Communicate with others departments:
There is a common kind of mistake that most of the employees deliver while they are
working in the office . For example, an employee only communicates with his/her fellow
departments staff and never tries to communicate with other department staff. Therefore,
if an employee tries to mingle or communicate with other staff they will learn new things.
4. Respect your subordinates:
If an employer or an employee needs to feel good in their company then there is a simple
thing which they can perform for the healthiest relationship with their company .There
may be possibility that an employer who is junior starts disrespecting a senior employee
for some reason and that builds some kind of negativity for both the employees of
company. Therefore, to avoid such tension between employees and employer we should
pay respect to each other.
5. Performance appreciation:
This is very common in every company that most of the employees or the employers of
the company expect some kind of performance appreciation from their higher authority
so that they work better in their departments .So, it is very necessary that higher authority
must appreciate junior staff to keep them motivated
6. Avoid Politics:
A healthy competition among employees can create a healthy sportsman spirit within
every employee. Some employees play politics between employer and the employee so
that there is some kind of misunderstanding created. Such company politics can ruin a
healthy environment of the office.
7. Give importance to innovative ideas :
A successful company needs to understand the secret behind a development of the
company can be the innovative ideas about some of the products. These innovative ideas
can create a change in the business market, and eventually all the employees of the
company start feeling secure in their departments. Therefore, a company should be easy
with their innovative ideas for the overall department of the company and their staff.
8. Choose a stress buster :
To release some tension from office work and duties, a company can conduct some kind
of stress buster activities .So ,that a person get relaxed and there will be less fatigue in
employees and they can work with fresh mind.
9. Be Sincere and disciplined:
A Manager should be disciplined and sincere towards her/his work so that subordinates
get inspired from managers and they also work with more disciplined and sincerity.
10. Time Management:
Time management is an essential part of any company ,and this should be followed very
strictly in company if there is any kind of emergency they can be lenient. It is necessary
to understand such time management abilities in the companies.
 Top Indian Brands
1 AMUL
2 BRITANIA
3 RELIANCE COMMUNICATION
4 MAHINDRA
5 HERO HONDA
6 PATANJALI
7 AIRTEL
8 BSNL
9 TATA
10 NIRMA
Top Brands in the World

1 APPLE
2 GOOGLE
3 MICROSOFT
4 DISNEY
5AMAZON
6 TOYOTA
7 MC DONALD
8 NESCAFE
9 AUDI
10FORD
 CONCLUSION

So, from above analysis we can say that branding is an inside job and if your brand is influential
it can be easily attracted by consumers. One company should also concentrate on employees
because they are also the brand of company
 References

http://www.forbes.com>powerful-brands

http://www.creativejuice.com

http://www.prophet.com
Snap Shots
 Contents

1.Introduction

2.What is Branding

3.Activities Involved in Making Brand

4. Branding Challenges

5.Advantages of Employee Branding

6. Meaning of Branding An Inside Job

7.How company can be made better place to work

8.Top Indian Brands

9.Top Brands In the World

10.Conclusion

11. References .

12. Snap Shots