Professional Documents
Culture Documents
First Assignment
ASSIGNMENT:
After reading the material assigned for Session 4 please at a minimum consider the
following question and then answer the question in bold below:
As a current executive in the circus industry based on the case A material how can
you evolve a blue ocean strategy that will make you the dominant player in the early
part of the 21st Century. Be certain to document the evolution of where you are at the
time of the case to where you see blue ocean and use appropriate course tools in your
appendix to build you argument leading to your conclusion.
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graphs and other materials have been created by me.This certification must be
signed and dated by you and attached to your assignment.PLUS
c. Attach an appendix that aids you in supporting the arguments you make in your
submission.
Please note the questions in the course outline are to assist students in thinking
through the case they DO NOT represent an analysis of this case. How you
analyze the case is up to you however it might be useful to initially outline the case,
articulate the critical issues as you see them in the case and what you would do about
them? Please note that the expectation is that you will connect the critical issues that
you have defined to your recommendations.
HELPFUL HINT(S):
1. The key to reducing complexitiesof the case to a few well-chosen words is to
determine what is important (e.g. a critical issue) and what is not important. Many
students find that by drawing out the issues and how they interconnect is often
helpful in getting to what is important and relevant.
2. Using an appropriate tool should help you in presenting a concise well thought
out integrated response (Your readings provide some tools to consider in addition
to others you may choose to use).
3. I would suggest that you refer to the case or readings by page (or appendix) in
end-notes rather than repeating case and reading information.
4. Focus on the strategy at the time of the case.
5. Please review the academic dishonesty policy of Schulich before submitting
the assignment to ensure your signed and dated certification adheres to the
policy.
GRADING CHECKLIST
The checklist below serves as a guide to what should appear in a well thought out, well-supported
argument. Please note that following directions and submitting a professional document are part of good
business practice. The category excellent is seldom applied unless the entire assignment is clearly superior.
The alpha grade is a holistic mark. This means that the critical element is your ability to put together a
well thought out and factually supported argument leading to your conclusion. It is possible to have a
number of excellent and good boxes checked and receive a grade of 'C' - It is also possible to have a
number of needs improvement and not attempted boxes checked and receive a grade of 'A'.
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Recommendations follow clearly
from analysis
Appropriate tool(s) are used in
analysis (may be placed in
appendix).
Readings/cases discussed in
class/lecture notes used to
support argument throughout
Where data is presented in case
some financial analysis is
supplied to add support to
argument presented
Spelling, grammar, source
noting, appendix labeling
achieves professional standard
Comment:
Grade:
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