SENA

TECHNOLOGIST
International negotiation

INSTRUCTOR
Roberto Jess Brochero Cujia

LEARNER

Melissa Quiones Gomez

YEAR

2017

INTRODUCTION
The importance of coffee in the Colombian economy is undeniable, this
has greatly helped industry, employment and development for the
country's producing regions.

As a result of the globalization process that has been developing in a

progressive and sustained manner, the opening conditions of world
markets open opportunities for entrepreneurs willing to opt for export as
a strategic growth variable for their companies.

OBJECTIVES

Evaluate the requirements to export and market the coffee with available
technology.

Establish consumption of Coffee in the USA, suppliers and marketers

with the objective of determining the competitiveness of the existing
market.
Plan coffee exports

In order to export coffee to the USA, we use commercial relations with this
country and, taking advantage of the great reputation that Colombian coffee has
abroad, we can open new markets and new exports.

The coffee is perfect to transport thanks to its characteristics and one of it is the
conservation.

Analyzing the consumption of coffee in the USA, the market, income and
competition, we developed the financial roadmap and the projections for the first
years.

PRODUCT

COFFEE

Origin:
The history of the coffee goes back to the thirteenth century, although the origin
of coffee is still unclear. It is believed that the Ethiopian ancestors of the present
Oromo people were the first to discover and recognize the energizing effect of
the grains of the coffee plant: however, no direct evidence has been found
indicating where in Africa it grew or what natives They would have used it as a
stimulant or even knew its existence before the seventeenth century.

Target market:

It was considered the USA as the country for export thanks to it large
consumption of Colombian coffee there and to have a greater economic viability
in terms of business.

Logistics Profile from Colombia to the United States:

Internal and external logistics company, is essential to increase competitiveness

in the international market. Today, organizations must have clear costs,
activities, and processes to add value to the product and process. On the
contrary if an entrepreneur neglects the logistics the buyer of the business
would choose international competition for serious errors can occur and the
product may not reach the buyer or get in unsuitable or appropriate conditions.

External logistics:

It is vital to carry out a study of the conditions that can be exported to the USA
from the logistic point of view. Therefore, these aspects will be discussed with
respect to this research. External logistics begins at the moment the product is
in the place of enrollment for the international shipment, which must take into
account the possible connections with Germany in this case.

Marine transport:

The Port of Long Beach is one of the major seaports in the USA. And a pioneer
in the movement of goods and environmental responsibility.

In Long Beach, commercial operations are carried out in excess of $ 180 billion,
making it the second most active seaport in the United States.

Good storage facilities, special cargo to keep protected from humidity and
possible climatic changes.
The Port of New York and New Jersey is the port district of the New York-
Newark metropolitan area encompassing the region within a radius of
approximately 40 kilometers from the Statue of Liberty National Monument.
Includes the inland waterway system in the estuary along 1,050 kilometers of
coastline in the vicinity of New York City and northwest New Jersey, as well as
airports in the region, assisting the railroad system And highways.

To choose the port, variables such as lines that offer service between Colombia
and the USA, the distance between the point of production and the port or
between the port and destination, Terminal conditions, tariffs, equipment and
security must be analyzed.

Distribution channels:

Intensive distribution

Supermarkets, hypermarkets, stores and even in a neighborhood shop. It is

about making the purchase of coffee accessible to all people.

CONCLUSIONS

Exporting to USA is a viable project as it has a good market and long term
projections are good.

We must take into account the customs rules for export.