Adzurra

Business Strategy

CEO & Founder

Sharine Duran

sharineleah95@gmail.com

0458 052 522

Adzurra's Executive Team

Executives
Sharine Duran
Position: CEO & Founder

Sharine graduated with a Bachelor of Laws (Hons.) and a Bachelor of International

Relations. After working and studying full time, Sharine founded Adzurra found a gap in
the market where unique brands on social media had no platform for cheap
advertisement. As an avid online shopper and a millennial who continuously uses social
media on a daily basis, Sharine realized the potential in Internet and online
marketing. Adzurra was created to provide eCommerce boutiques and bricks and mortar
stores on social media a platform to advertise their products to targeted markets without
the costs associated with GoogleAds or Facebook marketing.

Raf Bergola
Position: Business development / Business Analysis/ Director of Fligno

Years of Experience: 12+

Rafael has over 10 years experience in accountancy in taxation, audit and insolvency. He
has worked heavily in tax minimisation and business development working in top rms
around the Gold Coast and Brisbane. Raf founded Fligno to provide small and medium
business access to high level IT and software solutions. His role in Adzurra is to assist the
CEO in development of the software as well as the budgeting of the funds and revenue.
Development Team
Felix Chua

Position: Architect / Oracle Database Administrator / Project Delivery

Years of experience: 13+

Felixs role is to direct the project with the right architecture as well as lead the Project
delivery team from Australia. He has worked in big corporations such as Deutsche Bank,
UOB Bank of Singapore and Prudential life of America for the past 14 years and is now
working with Fligno to develop custom softwares and websites and ensure that they are
all delivered with quality and on time.

Bryan K

Position: Lead Developer and Architect

Years of Experience: 9+

Bryan specialises in various programming language namely but not limited to PHP/MySQL,
HTML5/CSS3, Javascript, jQuery, AngularJS, Laravel, CodeIgniter, Ionic Framework, Mobile
Dev. He has developed more than 20 web applications and about 70+ Wordpress websites
from simple to complex including websites that requires custom plugins. Bryan is
responsible for managing the other senior developers who will be developing the custom
software for Adzurra.

Joel B

Position: Senior Web Developer / Team Leader

Years of experience: 11+

Joel specialises with the following programming language namely but not limited to
C#.net, Javascript, css, jQuery, Bootstrap, Umbraco CMS, MSSQL Server, Laravel, Code
Igniter and Ionic Framework. For the past 11 years, Joal has been involved in high pro le
projects creating custom softwares and customizing existing softwares. His previous
experience in app development is extensive having worked in PLDT Philippines and other
large Tech companies.
Richard B

Position: Senior Web Developer / Team Leader

Years of experience: 13+

Richard specialises with the following programming language namely but not limited
t o asp.net, C#.net, Javascript, css, jQuery, Bootstrap, Umbraco CMS, MSSQL Server,
Laravel, Code Igniter and Ionic Framework. For the past 13 years, Richard has worked on
various projects including game development as well as creation of several custom
developed softwares.

John M

Position: Project Manager and AWS Infrastructure architect

Years of experience: 13+

John has 13+ years of experience in various areas of IT involving project management
planning, implementation, training, and support - projects such as, not limited to, software
and web development; traditional, cloud, and hybrid server and network infrastructures;
database systems on different industries.
The Vision

CREATING A CONVENIENT SHOPPING EXPERIENCE

Adzurra will revolutionise the shopping experience, creating the digital bridge between
online shopping and bricks and mortal retail.

SHOPPING ON MOBILE PHONES IS THE FUTURE

The mobile app market is growing faster than ever. New research on mobile behavior
shows that consumers spend 85% of their time on smartphones whether it be walking to
work, waiting on trains or using social media late at night. This percentage is only
expected to rise as mobile technology becomes more sophisticated.

Smartphones provide convenience. Adzurra taps into this market by giving users access to
a wide range of eCommerce and retail stores on their smart phones with the latest sales,
promotions, location based alerts and more.

GROWTH POTENTIAL

Adzurra provides convenience to all shoppers around the world. The capacity for Adzurra
to grow is limitless similarly to Uber, the worlds largest taxi company, owns no vehicles
or Facebook, the worlds most popular media provider, owns no content. Adzurra has the
potential to become the worlds largest fashion provider owning no retail or eCommerce
stores.

The Vision
Adzurra aims to be the largest fashion provider,
that owns no retail or eCommerce stores.
Background
Currently, there is no convenient way to nd the latest and newest products and brands
that are trending on social media. There are three main marketing providers on the
Internet that have great functionality through phones:

1. Google
2. Facebook
3. Instagram

On Google, the marketing platform works on a bid basis. The higher the bid, the higher
the brand ranks on Google. Unfortunately, this has allowed brands with large budgets to
monopolise the Google market with their own advertisements. As a result, small and up-
and-coming brands nd it extremely di cult to rank for their speci c key words, especially
if the industry is very popular (for example retail). However, the advantage Google has
over the other platforms is that it seeks to provide targeted marketing. This is due to the
thesis that people who search keywords such as shopping, retail or clothes are
presumed to be looking for something to buy.

On Facebook, unlike Google, most users are not searching for products or brands. Most
users use Facebook for personal use thus, the ads are usually presented through a
sponsored ad on the main feed or on the side panels. The best asset Facebook holds,
similarly to Instagram, is the idea of discovery. Users can scroll down their feed and
discover new brands based on brands they have previously searched or clicked on. This
gives Facebook an edge in the marketing game but similarly to Google, can be extremely
expensive if the brand is looking for targeted marketing.

Finally, the most recent player on the Internet game is Instagram. Owned by Facebook,
Instagram has grown into the best platform for small and medium sized businesses to sell
their products. It provides users the illusion of discovery that Facebook provides plus the
products recommended to users are targeted based on which brands they follow and
photos they like. Unfortunately, the downfall of Instagram is that it is extremely difficult
to nd new brands unless you follow their page or you follow an in uencer. The
Instagram community also nd sponsored ads a nuisance because Instagram users tend
to focus on organic following rather than paid ads. Similarly to Facebook, Instagram users
are also on the platform for social media purposes and not to be sold too.

Adzurra has taken all three ideas of targeted marketing, discovery and convenience to
provide a seamless Internet shopping experience.
Costs of Advertising

Instagram: With a user base of 700 million, the cost per thousand views of a targeted
sponsored ad is $6.70.[1]

Facebook: With a user base of 2 billion monthly active users, the cost per thousand views
of a targeted ad alone is $7.34.

GoogleAds: With a user base of 2 billion monthly active users plus 1 billion hours of video
watched each day on YouTube, the cost per click on a Google Adword varies between
$0.25 to $20 per click (depending on competitiveness, tags, industry and audience).

Adzurra: Adzurra is primarily focused on providing online stores and retail shops the user
base who already have the buying intent to nd new brands and products. This gives
Adzurra the competitive edge. Users are discovering new brands and products each day
without having to go through personal content. The best part Adzurra will be charging
businesses $1 a day regardless of impressions, click throughs or ranking.
Statistics
The Opportunity

Opportunity for leads on the mobile app space is growing faster than ever. Fifty-two
percent of consumers find e-retail stores through their smartphone with an average actual
purchase of once or twice a week.

Buying Behaviour

67% of Millenials and 56% of GenXers prefer to shop online rather than in store.

Millenials and GenXers spend 6 hours per week shopping online.

In 2016, an estimated 1.61 billion people worldwide purchased goods online. In 2017, e-
retail sales accounted for 10% of all retail sales worldwide. This is expected to grow to
14.6% in 2020. The fasted growing online retail markets is Indonesia, India followed by
Mexico and China.

Statistics on purchasing power on apps

In 2016, comScore and UPS found that 51% of their suvery group purchase products
online. The survey also showed that 44% of smartphone users purchased products
through their devices compared to 41% in 2015.

Statista shows that 52% of online boutiques found their leads on smartphones compared
to 39% of leads from Desktop. However, desktop leads the way in actual conversions and
orders claiming 58% compared to smartphones only reaching 30%.
 Amazon leads mobile retail sales generating close to 28 billion US dollars in 2015 alone.
Apple and JD.com also lead as the global e-retailer based on mobile commerce sales.

THE MARKET

As of 2016, 58% of global Internet users purchased fashion-related products through the
Internet. Travel related products and services ranked second with a 55% global online
purchase rate. In terms of mobile access, smart phones accounted for 52% of online
retail tra c. When it comes to purchasing the product, 55% of consumers in Asia-Paci c
stated that the primary reason for purchasing on smart phones was due to convenience.

These statistics from Statista shows the frequency of mobile purchases. On average,
respondents showed that 16% purchased products or services via smart phone once or
twice a week.

The Solution

Adzurra recreates the online shopping scene, making it easier for users to discover new
trends and brands, locate products, communicate with stores and nd new sales and
promotions.

Adzurra was created to help trendsetters and avid online shoppers easily nd new trends
and brands popular on social media. It aims to change the way consumers purchase
products and the way business owners communicate with their customers.

Todays society is based on convenience. Consumers want to discover and nd new

products with ease and business owners want to receive leads for minimal cost. Adzurra
connects consumers and business owners at a low cost with the uidity that social media
platforms bring.
Product Features and Overview

HOW IT WORKS 5 WAYS:

Adzurra provides users a platform to nd the newest trends on social media and become
their own trendsetter.

1. Discover new brands and products popular on Instagram or Facebook on Whats

Trending and Whats New

2. Choose your store or product

3 . Use location to nd sales around shopping centres, malls etc as well as see what is
trending around the world

4. Discover new sales and promotions

5. Access your pro le to nd recommended brands and products, new sales and
promotions and to identify fashion all over the world based on geo-tagging.

Adzurra

Logging in: Initially, the user will be required to log in to their Facebook or
Instagram (mostly, Instagram - setting another trend that users will log on to
Instagram rather than Facebook). This will allow the users to uidly interchange between
Instagram and Adzurra.

First Page: Upon logging in, the main page will show a feed of all the popular trends on
Adzurra. The user will also be able to interchange between 'Trends' to 'What's new' in
order to discover new and up and coming brands on social media. This gives the
underdogs of social media a chance to shine. The third option in the front page is to
discover trends around the world - Adzurra will provide a map that shows which brands
people are liking, purchasing from or are impressed with 'impressions' in different cities
such as Paris or New York. This gives users an idea on what is trending in fashion all over
the globe.

Second Page: Upon clicking on 'Trending', 'Whats New' or 'Global Fashion', the user will be
presented with two feeds- a product feed and a store feed. Users may nd what products
are trending or what store's and brands are heavily liked as well.

Third Page: When a User clicks on the Product or Brand, the store's mini website will be
showcased where their Instagram feed is shown, their Facebook is integrated and their
content is published. Adzurra simply connects users to brands and does not provide the
transaction phase.

Account Page: When a user creates a pro le or logs in with their Instagram (Facebook etc),
the user will be able to access previous products and brands that they have liked and a
maps feature to show which stores or brands are special and where they are located.
Users of Adzurra will be noti ed when their products are on sale, if the product is near
them (if they are shopping) and if there is something that is trending highly (a celebrity
sponsor) on Adzurra.
Competitive Edge
There are Five main reasons why Adzurra provides top ranking service to both consumers
and business owners:

For Users:
Users have buying intent.

The idea of discovery.

Geo-tagging creates shopping online and in real life an experience.

Tailored brands and products to the user

Alerts as to sales, promotions and deals.

Adzurra is a free app to all consumers who are interested to nd the latest and trendiest
fashion on social media and in the world. Linked to their Instagram, Adzurra provides a
tailored experience to all consumers bringing the brands they already love onto one
platform. Adzurra gives every shopper a quick and convenient way to shop the newest
fashion, find the latest deals and discover new trends around the world.

Benefits:

1. Discover new products and brands all tailored to your style.

2. Easily find current and live sales and promotions.

3. Use geo location to find the latest fashion around the world.

4. Receive notifications as to promotions and sales for your saved products.

5. Easily see where your product is being shipped from and the headquarters of e-
commerce boutiques.

For business owners

$1 a day.

Find quality and targeted leads

Brand Awareness

More website traffic

Brand Support to remain competitive

Businesses build a mini website that provides all their latest trends (with the proper tags),
available sizes, social media pages, sponsored Instagram models (and discount codes),
headquarters, shipping times and sales and promotions.

Users will nd brands through the product portal or brands portal creating many ways
for business owners to be found.

Benefits:

1. Opportunity to create brand awareness in trendsetting fashion.

2. Build an online profile where users can communicate directly to the brand.

3. Be part of a trendsetting community.

4. Simultaneously grow a following on Instagram

5. Maintain communication with their customers.

GENDER

Adzurra caters for men and women.

The best thing about Adzurra is that the platform is tailored to your style based on what
you previously liked.
What about Bricks and Mortar Shops?
Though e-Commerce is growing faster than ever, the future of in-store shopping is not
extinct. Research by GFK Global showed that the appeal of online shopping is cost savings,
broader choice, immediacy and convenience. Conversely, the appeal of in-store shopping
is face to face interaction, instant grati cation of receiving goods upon purchase and the
tactile experience of physically interacting with the product.

Adzurra believes that the future of in store shopping serves a different purpose to online
shopping one can prosper with the other. The myth that in-store shopping is becoming
extinct due to online shopping is false as both types of shopping serve extremely different
purposes.

This is the reason why Adzurra works with eCommerce businesses and bricks and mortar
shops. Users can find products and stores that have an online presence as well as an
actual store in their local areas. Geo-tagging allows users to find products near them,
sending notifications of sales and promotions from stores based on location.

Shopping is an experience for everyone.

The Global Experience

Adzurras unique value proposition is that the app uses location based data to help users
locate products and stores, send notifications of sales and promotions and discover new
trends, brands and styles trending on social media globally.

Fashion is a global language in a globalised world

Sharine Hornig, CEO of Adzurra
Financial Overview
According to LemonStand, an eCommerce Software Platform for online retailers,
currently there are 12 million e-commerce stores on the internet.

So if Adzurra can capture just 1% of the worlds current online retail market:

120,000 x $1

___________

$120,000 a day x 365= 43,800,000.

___________

$43,800,000 p.a

and this doesnt include your bricks and mortar shops or click throughs.

According to the Australian Government Productivity Commission, there are

140,000 retail businesses in Australia.

In terms of bricks and mortar shops, if we only target 1% of the Australian market

1,400 x $1

____________

$1400 a day x 365 = $511,000 per year

____________

$511,000 p.a

First Year Forecast

If the first year figure is 1000 stores (eCommerce and Bricks and Mortar)...
 1000 x $1

__________

$1000 a day x 365 = $365,000 per year

___________

$365,000 p.a GROSS

Other options for generating revenue can be click throughs ($10c per click through to a
website) and an RSS Feed where content by our stores can be published for more website
traffic.

But if we work on achieving the 1% of eCommerce and Bricks and Mortar Stores over the
next 3 years...

eCommerce: 1% is 120,000

Bricks and Mortar: 1% is 1,400

Year 1 Year 2 Year 3

eCommerce 40,000 80,000 120,000
Bricks and Mortar 466 932 1398
40,466 80,932 121,398
Service Fee $1 (p.a) $14,779,090 $29,540,180 $44,310,270

Option: Click Through $4046 a day x 365= $8,000 a day x 365= $12,139 a day x 365=

10c per click (1 click) $1,476,790 $2,920,000 $4,430,735

Gross Profit (p.a) $16,255,880 $32,460,180 $48,741,005

Planned Use of Investment

Appointment of Marketing and Product GM

Further platform development for launch

Business development and account management staff

Administration staff

Marketing assets and production

Legal Costs

Advertising campaign Launch

Growth and User Acquisition Strategy

There are 6 main marketing strategies that Adzurra will focus on:

1. Online Advertising use of GoogleAds, SEO and content marketing strategy.

2. Instagram Advertising use of Instagram models in fashion, health and beauty as well
as grow an organic following.

3. Mainstream Advertising approach TV networks, radio and publications in fashion to

showcase campaigns.

4. Facebook Advertising Utilise sponsored ads as well as grow an organic following.

5. Strategic Partnerships Partner with online stores, boutiques and large online
companies to promote and advertise Adzurra.

6. Audience Engagement Provide physical demonstrations to businesses to promote

Adzurras capabilities.
 Roadmap to Success

1. Create a brand identity and an online presence on social media

2. Register business and incorporate

3. Receive seed investment

4. Select Development and Executive Team

5. Design and Interface

6. Beta Version Testing

7. MVP Complete

8. Tests, focus groups and feedback

9. Large scale investment for rapid growth and expansion.