Professional Documents
Culture Documents
Opportunities Threats
Expansion in retail outlets Counterfeit goods
Increasing online sales Increasing rental rates in US
Growth in mens market Slowdown of US economy
New business venture
Competitor SWOT
Blue Nile
Strengths Weaknesses
Strong direct selling strategy Decline in cash flows
Strong balance sheet Lower return and profit margins
Growth of E-commerce Limited offerings
Lack of physical stores
Opportunities Threats
Expansion in retail stores Counterfeit goods
Increasing online sales Slowdown of US economy
Increasing brand recognition
Bulgari
Strengths Weaknesses
Strong direct selling strategy Decline in cash flows
Broad offerings Lower returns and profit margins
Strong balance sheet
Opportunities Threats
Expansion in retail outlets Counterfeit goods
Increasing online sales Slowdown of US economy
Increasing brand recognition
Key Success Factors and Core
Capabilities
Key Success Factors
Introduction and execution of e-commerce
Understand economic conditions and reacting
Aspects of consumer spending
Core Capabilities
Ability to select and display high-end jewelry to create a sustainable
advantage
Constantly strive towards innovation
Commitment to the highest standards for
social and environmental responsibility
Overlap of Tiffanys key
success factors and
core capabilities
Relative Competitive Strength
Disadvantages
Only a short-term fix
May compromise the integrity of the brand
Could drive away the upper-class consumers
Creates long-term profit loss
Instead of broadening their scope, this option
proclaims that Tiffanys should focus on building and
maintaining their high-end identity.
Disadvantages:
Risk riding out the recession
Short-term loss of profits and market share
Favorable Option
We feel that option 2 is the most favorable option for
the company.