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is given below:
Particulars Divisions
A B C
Sales 400000 400000 2000000
Less: Expenses 360000 200000 1800000
Segment profit contribution 40000 200000 200000
Segment assets 200000 800000 4000000
Determine the rate of return for these three divisions and rank these divisions assuming that company follows
investment center basis of performance evaluation.
Solution:
Particulars Divisions
A B C
Sales 400000 400000 2000000
Less: Expenses 360000 200000 1800000
Segment profit contribution 40000 200000 200000
Segment assets 200000 800000 4000000
Profit Margin = Profit / Sales x100 10% 50% 10%
Assets Turnover (Sales / Assets) x 100 2 0.50 0.50
Segment rate of return % = Profit Margin X Assets T/O 20 25 5
Comments:
In absolute terms, segment profit contributions are similar (Rs. 2 lakh) for division B and C. However, in relative terms,
division B performance is far batter than division C and the respective figures for profit margin being 50% and 10%. The
segment rate of return of Division B is higher than that of C.
Although A and C both have 10% as profit margin, A earned a 20% Return on investment as compared to Cs 5% because
the assets turnover ratio of A is 2 times, whereas that of C is only 0.50. Based on their segment rate of return on
investment, the three would be ranked B- 1st, A 2nd, C 3rd.
Problem No. 2
The operating results of a manufacturing company for the current year are given below:
Calculate the selling price and present the budgeted operating results, for the next year.
Solution:
You are furnished with the following data relating to Arvind Ltd.
Centers Cash & Inventories Receivable Fixed Assets Total Budgeted ROI %
Bank Investment Profit
A 10 20 30 90 150 30 20
B 15 20 25 65 125 12.5 10
C 05 10 20 50 85 8.5 10
360 51 14.16
While calculating ROI show calculation in respective column of ROI, show formula below Table
Centers Profit Current WACC Required Fixed Assets WACC Required EVA
Assets Earnings Earnings
(C.A X WACC) (F.A X
WACC)
(1) (2) (3) (4) (5) (6) (7) (8) = (1) (4 + 7)
A 30 60 6% 3.6 90 9% 8.10 18.30
B 12.5 60 6% 3.6 65 9% 5.85 3.05
C 8.5 35 6% 2.1 50 9% 4.50 1.90
51 9.3 18.45 23.25
Comments: There is no consistency between the ROI objective and cutoff rate in any of the investment center. The
actual EVA can be calculated and compared with the budgeted EVA. Thus, it is worthwhile noting that if any investment
center earns more than 9% on fixed assets and 6% on current assets, its EVA will increase. This will make the financial
decision rules of the investment center consistent with those of the company.
Problem No. 4:
A company has two divisions A nad B which are operated as profit centers. Division A has been selling a part of its
production to the division B at Rs. 200 per unit. Annual output of division A is 10000 units. Sales are made as follows:
Division B has found that it can negotiate a contract to buy from outside suppliers at Rs. 150 per unit. Should division B
be allowed to purchase from outside? Can you suggest an alternative in this respect?
Solution:
From the above calculation it is clear that company make total profit of Rs. 20000o if it buys form Division B.