Mayweather-McGregor Beer Report

Overview

In this report, we take a look at the beer consumed on the day of the big fight between Floyd
Mayweather and Connor McGregor (Saturday, August 26, 2017). While The Money Team
(TMT) was celebrating the win by their guy (Mayweather), BeerBoards The Beer Team
(TBT) was diving into pour volume data generated from BeerBoard clients.

** All comparisons are to August 19, 2017, unless otherwise noted.

Beer Was Flowing

The Mayweather-McGregor fight was a sporting, pop culture and social phenomenon - and the
beer was flowing to prove it! Total volume for the day was up a staggering 36.3% over the
previous Saturday (August 19).

Light Lager Wins the Day

Entrenched as the #1 beer style in American, Light Lager saw a bump on fight day, climbing
3.5% over August 19. The biggest climb in the category came from Coors Light
(+11.8%),which checked in as the #3 Light Lager.

McGregor Cheered by Those Raising a Pint

Irish fans are noted for unwavering support of their fellow countryman, Connor McGregor. The
Beer Team draws a direct correlation to a strong showing from Guinness. The #1 overall Stout
was up 18% on the day.

Bells and Founders Lead IPA

Bells Two Hearted took over the #1 spot for IPAs on fight day, up 43%. Founders All Day
IPA catapulted up the IPA rankings from #7 to #3, growing 65% over the previous Saturday.

Lager Takes a Dip, Bud & Modelo Up

Lagers, the second-ranked style overall, were down 12.7% on the day, but two beers stood out
above the rest. Budweiser, the #1 Lager, bucked the trend and was up 15.4% on the day. Modelo
Especial (#3) grew an impressive 40% over its performance on the same Saturday last year
(August 27, 2016).

About BeerBoard

BeerBoard monitors over 50,000 draft lines and 35,000 products through its Integrated Beer
Management and Guest Display System.
Installed at thousands of client locations, its services include SmartBar, which generates pour
data and trend-driven analytics,BeerBoard Display, a digital consumer-facing menu display,
BeerBoard Menu, automated print and website menus, and a consumer mobile application.

The company services high profile independent groups and major chain clients throughout North
America, including Buffalo Wild Wings, Hooters,,BJs Restaurant & Brewhouse, Twin
Peaks.and

Applebees.

Thirsty For More?

Do you want to see where BeerBoard's data can take you and your brand? Interested in actual
pour volumes, time/date stamping or share percentage?

Contact us at info@beerboard.com or 888.298.3641.

We always love talking beer!